Media Buyers Vendors
$33.32B flowed through 949 canonicalized media-buying firms this cycle. The top 5 (Waterfront Strategies, LLC, Target Enterprises LLC, Sadler Strategic Media, Inc., Main Street Media Group, Mentzer Media Services) handled $9.28B of that. Of the cohort-wide inflow, ~3% is traceable to downstream broadcast-station spend ($1.15B). The remainder reflects commissions, production fees, digital placements, and untracked downstream pass-through. Each firm profile below shows its own client-network and station-mix.
Top 10 media buyers vendors by total cycle spend
| # | Vendor | Primary category | Total cycle spend | # buyers | 12-mo trajectory |
|---|---|---|---|---|---|
| 1 | Waterfront Strategies, LLC | Media | $3.22B | 25 | |
| 2 | Target Enterprises LLC | Digital | $2.56B | 28 | |
| 3 | Sadler Strategic Media, Inc. | Media | $1.49B | 5 | |
| 4 | Main Street Media Group | Media | $1.08B | 8 | |
| 5 | Mentzer Media Services | Media | $927.3M | 40 | |
| 6 | Media Buying & Analytics | Media | $783.6M | 2 | |
| 7 | Greenstripe Media, Inc. | Media | $764.1M | 3 | |
| 8 | GMMB | Digital | $754.1M | 69 | |
| 9 | Buying Time LLC | Media | $750.5M | 90 | |
| 10 | Meta Platforms, Inc. (Facebook/Instagram) | Digital | $677.2M | 2,015 | |
| 11 | AKPD Message and Media | Media | $631.6M | 26 | |
| 12 | Great American Media Inc. | Media | $622.8M | 4 | |
| 13 | Smart Media Group, LLC | Media | $564.0M | 75 | |
| 14 | Google LLC | Digital | $545.2M | 2,087 | |
| 15 | Crossroads Media LLC | Media | $507.5M | 9 | |
| 16 | Screen Strategies Media | Media | $505.4M | 71 | |
| 17 | Strategic Media Services, Inc. | Media | $491.3M | 59 | |
| 18 | Bully Pulpit Interactive (BPI) | Digital | $473.5M | 25 | |
| 19 | Aisle 518 Strategies, LLC | Digital | $449.9M | 57 | |
| 20 | Grassroots Media | Media | $443.2M | 22 | |
| 21 | Canal Partners Media | Media | $439.6M | 62 | |
| 22 | Polaris Strategies, Inc. | Digital | $415.9M | 7 | |
| 23 | SKDK (SKDKnickerbocker) | Media | $414.8M | 66 | |
| 24 | AL Media | Media | $388.9M | 62 | |
| 25 | Nebo Media | Media | $387.0M | 6 | |
| 26 | OnMessage Inc. | Digital | $355.1M | 99 | |
| 27 | Mothership Strategies, LLC | Digital | $319.3M | 102 | |
| 28 | MissionWired, Inc. | Digital | $308.6M | 99 | |
| 29 | Strategic Media Placement Inc. | Media | $298.7M | 115 | |
| 30 | FP1 Strategies, LLC | Media | $252.5M | 130 | |
| 31 | Gambit Strategies LLC | Digital | $242.8M | 30 | |
| 32 | Medium Buying, LLC | Media | $242.4M | 39 | |
| 33 | NCC Media | Digital | $236.5M | 4 | |
| 34 | Left Hook | Media | $231.5M | 42 | |
| 35 | Assembly | Digital | $212.1M | 2 | |
| 36 | Sage Media Planning & Placement, Inc. | Media | $206.5M | 40 | |
| 37 | Middle Seat Consulting, LLC | Digital | $204.4M | 111 | |
| 38 | THE Strategy Group | Digital | $204.0M | 119 | |
| 39 | Rising Tide Interactive | Digital | $197.5M | 47 | |
| 40 | Milner Butcher Media Group, LLC | Media | $160.5M | 2 | |
| 41 | DEL Cielo Media LLC | Media | $156.4M | 6 | |
| 42 | Debra Schommer Media Group | Media | $149.7M | 5 | |
| 43 | AX Media | Media | $139.2M | 64 | |
| 44 | Srcp Media | Media | $132.2M | 58 | |
| 45 | Bluewest Media | Media | $129.3M | 14 | |
| 46 | Tatango | Digital | $125.7M | 174 | |
| 47 | Wavelength Strategy LLC | Digital | $124.6M | 41 | |
| 48 | GEN2 Solutions, LLC | Media | $123.6M | 34 | |
| 49 | GPS Impact | Digital | $122.9M | 96 | |
| 50 | Dupont Circle Strategies LLC | Media | $122.6M | 2 |
Browse by service category
This page shows the top 50 media buyers vendors active across the current cycle. Each vendor profile links out to their full client list, monthly spend trajectory, and money-flow analysis. Media Buyers is one of 11 service categories OpenPolitical tracks — see the rail above for the rest.