STRATEGIC MEDIA PLACEMENT INC.
$262.83M
2025-2026 cycle
STRATEGIC MEDIA PLACEMENT INC. is a media vendor. In the 2025-2026 cycle STRATEGIC MEDIA PLACEMENT INC. was paid $262.83M across 189 client committees, of which $84.89M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$262.83M
=
$177.94M
(Schedule B)
+
$84.89M
(Independent Expenditures)
| Schedule B direct committee payments |
$177,938,688 | 1,494 rows | 67.7% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$84,887,836 | 516 rows | 32.3% |
- Activity span ALL TIME
- Feb 28, 2006 → May 21, 2026
- spans 20.2 years
- Disbursements ALL TIME
- 1,494
- Schedule B + IE rows
- Client committees ALL TIME
- 189
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$19.45M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$1,999,640 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$4,164,984 | 8 |
| MORRIS, NATE KY · Senate REP |
$501,100 | 2 |
| TEAM SHEAHAN C00934760 |
$100,525 | 2 |
| SHEAHAN, MADISON OH · House REP |
$7,473 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$8,181,019 | 16 |
| MORRIS, NATE KY · Senate REP |
$1,271,673 | 7 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$627,911 | 7 |
| BINKLEY, RYAN TX · House REP |
$530,660 | 3 |
| COLLINS, CHRIS FL · House REP |
$499,376 | 1 |
| GOBER, CHRIS TX · House REP |
$410,704 | 2 |
| BUCKHOUT, LAURIE NC · House REP |
$186,000 | 4 |
| DEZEVALLOS, SHELLY TX · House REP |
$155,599 | 3 |
| TEAM SHEAHAN C00934760 |
$100,525 | 2 |
| MOORE, COLTON GA · House REP |
$60,157 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$10,014,316 | 23 |
| MORRIS, NATE KY · Senate REP |
$4,540,346 | 20 |
| CARTER, EARL LEROY GA · Senate REP |
$1,054,325 | 4 |
| BINKLEY, RYAN TX · House REP |
$645,560 | 5 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$627,911 | 7 |
| AMERICA FIRST AGRICULTURE ACTION INC. C00906701 |
$623,797 | 3 |
| COLLINS, CHRIS FL · House REP |
$499,376 | 1 |
| GOBER, CHRIS TX · House REP |
$410,704 | 2 |
| AMERICAN RIGHTS AND REFORM PAC, INC. C00843433 |
$300,000 | 1 |
| BUCKHOUT, LAURIE NC · House REP |
$186,000 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$10,014,316 | 23 |
| MORRIS, NATE KY · Senate REP |
$4,540,346 | 20 |
| CARTER, EARL LEROY GA · Senate REP |
$3,226,307 | 8 |
| AMERICAN RIGHTS AND REFORM PAC, INC. C00843433 |
$1,414,819 | 4 |
| FINE, RANDY FL · House REP |
$810,242 | 5 |
| BINKLEY, RYAN TX · House REP |
$645,560 | 5 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$627,911 | 7 |
| AMERICA FIRST AGRICULTURE ACTION INC. C00906701 |
$623,797 | 3 |
| COLLINS, CHRIS FL · House REP |
$499,376 | 1 |
| GOBER, CHRIS TX · House REP |
$410,704 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MORENO, BERNIE OH · Senate REP |
$10,211,742 | 15 |
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$10,014,316 | 23 |
| NRSC C00027466 |
$7,144,393 | 7 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE C00657866 |
$4,792,418 | 7 |
| MORRIS, NATE KY · Senate REP |
$4,540,346 | 20 |
| CARTER, EARL LEROY GA · Senate REP |
$3,226,307 | 8 |
| HERRELL, STELLA YVETTE NM · House REP |
$2,204,124 | 12 |
| TEAM MORENO C00867010 |
$1,600,000 | 1 |
| AMERICAN RIGHTS AND REFORM PAC, INC. C00843433 |
$1,414,819 | 4 |
| BANKS, JAMES E. HON. IN · Senate REP |
$1,121,300 | 3 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $156,434,756 | 59.52% |
| Non-partisan | $106,391,768 | 40.48% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 1 leadership
Leadership 1
Founders, partners, chiefs — for strategic / partnership conversations.
strategicmediaplacement.com · LinkedIn company page · updated 22d ago
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $28K | 1 | NRCC 100% | Media 100% | $28K | — |
| 2017 | Q4 | 2016 | $8K | 1 | ESTES CRAIG HONORABLE 100% | Media 100% | $8K | — |
| 2018 | Q1 | 2018 | $896K | 22 | MILLER SID HONORABLE 28% | Media 100% | $924K | — |
| 2018 | Q2 | 2018 | $1.21M | 28 | MULLIN, MARKWAYNE 21% | Media 100% | $2.14M | — |
| 2018 | Q3 | 2018 | $7.95M | 67 | C00497115 24% | Media 100% | $10M | — |
| 2018 | Q4 | 2018 | $8.76M | 82 | WAGNER, ANN L. 14% | Media 100% | $19M | — |
| 2019 | Q2 | 2020 | $2K | 1 | C00697623 100% | Media 100% | $2K | -93% |
| 2019 | Q3 | 2020 | $25K | 1 | PROTECT FREEDOM POLITICAL A… 100% | Media 100% | $27K | — |
| 2019 | Q4 | 2020 | $29K | 2 | PROTECT FREEDOM POLITICAL A… 67% | Media 100% | $56K | — |
| 2020 | Q1 | 2020 | $834K | 26 | C00703736 43% | Media 100% | $889K | -7% |
| 2020 | Q2 | 2020 | $1.31M | 47 | C00713859 28% | Media 100% | $2.2M | +8% |
| 2020 | Q3 | 2020 | $20M | 103 | HOMEOWNERS AND TENANTS UNIT… 54% | Media 100% | $23M | +156% |
| 2020 | Q4 | 2020 | $27M | 159 | HOMEOWNERS AND TENANTS UNIT… 48% | Media 100% | $50M | +213% |
| 2021 | Q1 | 2022 | $250K | 12 | LETLOW, JULIA 75% | Media 100% | $250K | — |
| 2021 | Q2 | 2022 | $30K | 2 | STRONG, DALE WHITNEY 60% | Media 100% | $280K | +1402% |
| 2021 | Q3 | 2022 | $438K | 10 | C00777375 63% | Media 100% | $718K | +1651% |
| 2021 | Q4 | 2022 | $817K | 11 | C00647065 77% | Media 100% | $1.53M | +2746% |
| 2022 | Q1 | 2022 | $4.98M | 56 | TEXANS FOR LAWSUIT REFORM P… 32% | Media 100% | $6.51M | +497% |
| 2022 | Q2 | 2022 | $6.85M | 121 | BOOZMAN, SEN. JOHN 21% | Media 100% | $13M | +422% |
| 2022 | Q3 | 2022 | $6.52M | 66 | LEE, MIKE 21% | Media 100% | $20M | -68% |
| 2022 | Q4 | 2022 | $9.74M | 95 | LEE, MIKE 13% | Media 100% | $30M | -64% |
| 2023 | Q1 | 2024 | $290K | 5 | C00833913 95% | Media 100% | $290K | +16% |
| 2023 | Q2 | 2024 | $453K | 16 | C00833913 88% | Media 100% | $743K | +1409% |
| 2023 | Q3 | 2024 | $1.42M | 21 | PROTECT FREEDOM POLITICAL A… 89% | Media 100% | $2.16M | +224% |
| 2023 | Q4 | 2024 | $5.09M | 34 | MORENO, BERNIE 57% | Media 100% | $7.25M | +523% |
| 2024 | Q1 | 2024 | $6.54M | 73 | MORENO, BERNIE 45% | Media 100% | $14M | +31% |
| 2024 | Q2 | 2024 | $3.41M | 64 | MOONEY, ALEXANDER X 18% | Media 100% | $17M | -50% |
| 2024 | Q3 | 2024 | $15M | 48 | MORENO, BERNIE 36% | Media 100% | $32M | +128% |
| 2024 | Q4 | 2024 | $20M | 94 | MORENO, BERNIE 24% | Media 100% | $52M | +100% |
| 2025 | Q1 | 2026 | $1.66M | 7 | AMERICAN RIGHTS AND REFORM … 51% | Strategy & Research 100% | $1.66M | +474% |
| 2025 | Q2 | 2026 | $2.43M | 5 | CARTER, EARL LEROY 89% | Strategy & Research 100% | $4.1M | +437% |
| 2025 | Q3 | 2026 | $4.25M | 21 | MORRIS, NATE 59% | Strategy & Research 100% | $8.35M | +199% |
| 2025 | Q4 | 2024 | $3.07M | 9 | MIDDLETON II DAVID M HONORA… 100% | Media 100% | $55M | — |
| 2025 | Q4 | 2026 | $1.26M | 15 | MORRIS, NATE 61% | Strategy & Research 100% | $9.61M | -75% |
| 2026 | Q1 | 2026 | $6.8M | 42 | MIDDLETON II DAVID M HONORA… 42% | Media 73% | $16M | +4% |
| 2026 | Q2 | 2026 | $4.07M | 7 | MIDDLETON II DAVID M HONORA… 100% | Media 100% | $20M | +19% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 1 · $200 · Carthage, TX dominant market
Broadcast stations that committees who pay STRATEGIC MEDIA PLACEMENT INC. also pay directly on their Schedule B filings. We can't prove STRATEGIC MEDIA PLACEMENT INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KGAS | Carthage, TX | Unknown | $200 | 1 | Jan 2022 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $165,979,542 | 1,432 | $116K | 93.5% | HOMEOWNERS AND TENANTS UNIT… 15% | 3w ago |
| Strategy & Research | $11,449,515 | 62 | $185K | 6.5% | MORRIS, NATE 29% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
15
Anchor clients 3+ cycles
$59,134,871 · 33% of revenue
21
Repeat clients 2 cycles
$8,516,171 · 5% of revenue
153
One-time clients 1 cycle
$110,287,647 · 62% of revenue
Top 15 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES | 3 | $10,167,463 | 26 | 2018-01-31 | 2026-05-15 |
| TEXANS FOR LAWSUIT REFORM PAC | 9 | $8,474,021 | 103 | 2006-02-28 | 2026-02-19 |
| HERRELL, STELLA YVETTE | 4 | $6,932,230 | 58 | 2018-05-09 | 2024-10-31 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE | 3 | $6,658,925 | 13 | 2018-04-23 | 2024-10-31 |
| BARR, GARLAND ANDY | 3 | $6,298,393 | 47 | 2018-05-11 | 2022-10-05 |
| WAGNER, ANN L. | 4 | $6,133,301 | 32 | 2018-07-12 | 2024-10-25 |
| MACE, NANCY | 3 | $3,466,132 | 30 | 2020-04-15 | 2024-05-14 |
| CARTER, EARL LEROY | 3 | $3,450,147 | 13 | 2020-04-29 | 2025-10-22 |
| BALDERSON, WILLIAM TROY | 3 | $1,693,638 | 32 | 2020-09-21 | 2024-12-17 |
| BANKS, JAMES E. HON. | 3 | $1,549,410 | 11 | 2018-08-03 | 2024-10-24 |
| NRCC | 4 | $1,404,639 | 19 | 2017-06-15 | 2024-10-31 |
| LATTA, ROBERT EDWARD | 4 | $1,061,469 | 14 | 2018-04-02 | 2024-10-25 |
| SMUCKER, LLOYD K. | 3 | $1,027,399 | 10 | 2018-09-06 | 2024-10-07 |
| ASSOCIATED REPUBLICANS OF TEXAS CAMPAIGN FUND | 3 | $648,205 | 14 | 2018-10-25 | 2026-01-27 |
| BUCKLEY BRADLEY L HONORABLE BRAD | 3 | $169,500 | 3 | 2020-10-27 | 2024-10-17 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $30,681,535 | 19.6% | 59 | |
| OH | $25,517,045 | 16.3% | 15 | |
| CA | $24,207,960 | 15.4% | 2 | |
| Unknown | $15,831,931 | 10.1% | 42 | |
| KY | $13,273,512 | 8.5% | 4 | |
| DC | $12,439,202 | 7.9% | 7 | |
| GA | $11,196,628 | 7.1% | 4 | |
| NM | $6,932,230 | 4.4% | 1 | |
| MO | $6,133,301 | 3.9% | 1 | |
| AR | $3,683,046 | 2.3% | 1 | |
| SC | $3,468,632 | 2.2% | 2 | |
| UT | $3,435,233 | 2.2% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-10-01 | HOMEOWNERS AND TENANTS UNITED SPONSORED BY AIDS HEALTHCARE FOUNDATION | Media | — | $5,609,401 |
| Largest all-time | 2020-10-13 | HOMEOWNERS AND TENANTS UNITED SPONSORED BY AIDS HEALTHCARE FOUNDATION | Media | — | $5,049,907 |
| Largest all-time | 2020-09-17 | HOMEOWNERS AND TENANTS UNITED SPONSORED BY AIDS HEALTHCARE FOUNDATION | Media | — | $4,936,156 |
| Largest all-time | 2020-09-09 | HOMEOWNERS AND TENANTS UNITED SPONSORED BY AIDS HEALTHCARE FOUNDATION | Media | Digital Placement | $2,301,943 |
| Largest all-time | 2023-11-08 | MORENO, BERNIE | Media | MEDIA BUY | $2,128,577 |
| Largest this cycle | 2026-05-11 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $1,760,069 |
| Largest this cycle | 2026-04-10 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $938,000 |
| Largest this cycle | 2026-01-20 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $887,705 |
| Largest this cycle | 2026-01-07 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $840,283 |
| Largest this cycle | 2025-07-07 | MORRIS, NATE | Strategy & Research | MEDIA | $672,873 |
| Recent | 2026-05-04 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $604,654 |
| Recent | 2026-05-15 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $193,571 |
| Recent | 2026-04-28 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $65,000 |
| Recent | 2026-05-08 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $46,000 |