STRATEGIC MEDIA PLACEMENT INC.
$274.80M
2025-2026 cycle
STRATEGIC MEDIA PLACEMENT INC. is a media vendor. In the 2025-2026 cycle STRATEGIC MEDIA PLACEMENT INC. was paid $274.80M across 199 client committees, of which $84.89M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$274.80M
=
$189.92M
(Schedule B)
+
$84.89M
(Independent Expenditures)
| Schedule B direct committee payments |
$189,915,614 | 1,588 rows | 69.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$84,887,836 | 516 rows | 30.9% |
- Activity span ALL TIME
- Feb 28, 2006 → Jul 9, 2026
- spans 20.4 years
- Disbursements ALL TIME
- 1,588
- Schedule B + IE rows
- Client committees ALL TIME
- 199
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$29.18M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| HERN, KEVIN OK · Senate REP |
$663,467 | 1 |
| COLLINS, CHRIS FL · House REP |
$387,283 | 1 |
| CASEY FOR CONGRESS C00952663 |
$204,892 | 3 |
| WAGNER, ANN L. MO · House REP |
$188,409 | 1 |
| MOORE, BLAKE UT · House REP |
$175,000 | 1 |
| HONEYCUTT, JENNY COSTA SC · House REP |
$70,000 | 5 |
| LULGJURAJ, ROBERT MI · House REP |
$24,652 | 1 |
| CUNNINGHAM, GREG NM · House REP |
$15,788 | 1 |
| WASHINGTON RISING INC. C00931436 |
$15,000 | 2 |
| PLUCINSKI, GREG KY · House REP |
$10,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$6,315,645 | 11 |
| CARTER, EARL LEROY GA · Senate REP |
$2,965,762 | 7 |
| MORRIS, NATE KY · Senate REP |
$1,597,441 | 7 |
| OHIO FLYER PAC C00912865 |
$1,280,468 IE $1,280,468 |
3 |
| HERN, KEVIN OK · Senate REP |
$1,186,067 | 2 |
| DMFI PAC C00710848 |
$1,000,000 IE $1,000,000 |
2 |
| MOORE, BLAKE UT · House REP |
$499,746 | 3 |
| NORTHWOODS FUTURE PAC C00922955 |
$448,160 IE $448,160 |
2 |
| ROONEY, DAN OK · House REP |
$426,865 | 6 |
| COLLINS, CHRIS FL · House REP |
$387,283 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$12,164,977 | 26 |
| CARTER, EARL LEROY GA · Senate REP |
$3,608,472 | 9 |
| MORRIS, NATE KY · Senate REP |
$3,267,575 | 19 |
| NORTHWOODS FUTURE PAC C00922955 |
$1,495,348 IE $1,495,348 |
10 |
| OHIO FLYER PAC C00912865 |
$1,280,468 IE $1,280,468 |
3 |
| BINKLEY, RYAN TX · House REP |
$1,211,580 | 10 |
| HERN, KEVIN OK · Senate REP |
$1,186,067 | 2 |
| DMFI PAC C00710848 |
$1,000,000 IE $1,000,000 |
2 |
| COLLINS, CHRIS FL · House REP |
$886,659 | 2 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$627,911 | 7 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$12,164,977 | 26 |
| CARTER, EARL LEROY GA · Senate REP |
$6,192,069 | 15 |
| MORRIS, NATE KY · Senate REP |
$5,636,687 | 25 |
| NORTHWOODS FUTURE PAC C00922955 |
$1,495,348 IE $1,495,348 |
10 |
| AMERICAN RIGHTS AND REFORM PAC, INC. C00843433 |
$1,414,819 | 4 |
| OHIO FLYER PAC C00912865 |
$1,280,468 IE $1,280,468 |
3 |
| BINKLEY, RYAN TX · House REP |
$1,211,580 | 10 |
| HERN, KEVIN OK · Senate REP |
$1,186,067 | 2 |
| DMFI PAC C00710848 |
$1,000,000 IE $1,000,000 |
2 |
| COLLINS, CHRIS FL · House REP |
$886,659 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES 00081727 |
$12,164,977 | 26 |
| MORENO, BERNIE OH · Senate REP |
$8,483,216 | 9 |
| NRSC C00027466 |
$7,144,393 | 7 |
| CARTER, EARL LEROY GA · Senate REP |
$6,192,069 | 15 |
| MORRIS, NATE KY · Senate REP |
$5,636,687 | 25 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE C00657866 |
$4,792,418 | 7 |
| OHIO WORKS C90022518 |
$4,235,209 IE $4,235,209 |
3 |
| DEFENDING MAIN STREET SUPERPAC INC. C00540203 |
$2,992,084 IE $2,992,084 |
24 |
| HERRELL, STELLA YVETTE NM · House REP |
$1,793,085 | 9 |
| TEAM MORENO C00867010 |
$1,600,000 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $189,424,650 | 68.93% |
| Non-partisan | $85,378,800 | 31.07% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 1 leadership
Leadership 1
Founders, partners, chiefs — for strategic / partnership conversations.
strategicmediaplacement.com · LinkedIn company page · updated 4mo ago
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $28K | 1 | NRCC 100% | Media 100% | $28K | — |
| 2017 | Q4 | 2016 | $8K | 1 | ESTES CRAIG HONORABLE 100% | Media 100% | $8K | — |
| 2018 | Q1 | 2018 | $896K | 22 | MILLER SID HONORABLE 28% | Media 100% | $924K | — |
| 2018 | Q2 | 2018 | $1.35M | 31 | MULLIN, MARKWAYNE 19% | Media 100% | $2.27M | — |
| 2018 | Q3 | 2018 | $8.16M | 73 | KEYSTONE FUTURE PAC 24% | Media 100% | $10M | — |
| 2018 | Q4 | 2018 | $8.76M | 82 | WAGNER, ANN L. 14% | Media 100% | $19M | — |
| 2019 | Q2 | 2020 | $2K | 1 | MICHELE NIX COMMITTEE, INC 100% | Media 100% | $2K | -93% |
| 2019 | Q3 | 2020 | $25K | 1 | PROTECT FREEDOM POLITICAL A… 100% | Media 100% | $27K | — |
| 2019 | Q4 | 2020 | $29K | 2 | PROTECT FREEDOM POLITICAL A… 67% | Media 100% | $56K | — |
| 2020 | Q1 | 2020 | $834K | 26 | GRADEL FOR CONGRESS 43% | Media 100% | $889K | -7% |
| 2020 | Q2 | 2020 | $1.31M | 47 | BETH FOR CONGRESS 28% | Media 100% | $2.2M | -3% |
| 2020 | Q3 | 2020 | $20M | 103 | YES ON 21 - RENTERS AND HOM… 54% | Media 100% | $23M | +149% |
| 2020 | Q4 | 2020 | $27M | 159 | YES ON 21 - RENTERS AND HOM… 48% | Media 100% | $50M | +213% |
| 2021 | Q1 | 2022 | $250K | 12 | LETLOW, JULIA 75% | Media 100% | $250K | — |
| 2021 | Q2 | 2022 | $30K | 2 | STRONG, DALE WHITNEY 60% | Media 100% | $280K | +1402% |
| 2021 | Q3 | 2022 | $438K | 10 | PETERSON FOR CONGRESS 63% | Media 100% | $718K | +1651% |
| 2021 | Q4 | 2022 | $817K | 11 | GIBBONS FOR OHIO 77% | Media 100% | $1.53M | +2746% |
| 2022 | Q1 | 2022 | $4.98M | 56 | TEXANS FOR LAWSUIT REFORM P… 32% | Media 100% | $6.51M | +497% |
| 2022 | Q2 | 2022 | $7.06M | 127 | BOOZMAN, SEN. JOHN 20% | Media 100% | $14M | +438% |
| 2022 | Q3 | 2022 | $6.52M | 66 | LEE, MIKE 21% | Media 100% | $20M | -68% |
| 2022 | Q4 | 2022 | $9.74M | 95 | LEE, MIKE 13% | Media 100% | $30M | -64% |
| 2023 | Q1 | 2024 | $290K | 5 | VIVEK 2024 95% | Media 100% | $290K | +16% |
| 2023 | Q2 | 2024 | $453K | 16 | VIVEK 2024 88% | Media 100% | $743K | +1409% |
| 2023 | Q3 | 2024 | $1.42M | 21 | PROTECT FREEDOM POLITICAL A… 89% | Media 100% | $2.16M | +224% |
| 2023 | Q4 | 2024 | $5.09M | 34 | MORENO, BERNIE 57% | Media 100% | $7.25M | +523% |
| 2024 | Q1 | 2024 | $6.54M | 73 | MORENO, BERNIE 45% | Media 100% | $14M | +31% |
| 2024 | Q2 | 2024 | $3.41M | 64 | MOONEY, ALEXANDER X 18% | Media 100% | $17M | -52% |
| 2024 | Q3 | 2024 | $15M | 48 | MORENO, BERNIE 36% | Media 100% | $32M | +128% |
| 2024 | Q4 | 2024 | $20M | 94 | MORENO, BERNIE 24% | Media 100% | $52M | +100% |
| 2025 | Q1 | 2026 | $1.66M | 7 | AMERICAN RIGHTS AND REFORM … 51% | Strategy & Research 100% | $1.66M | +474% |
| 2025 | Q2 | 2026 | $2.43M | 5 | CARTER, EARL LEROY 89% | Strategy & Research 100% | $4.1M | +437% |
| 2025 | Q3 | 2026 | $4.25M | 21 | MORRIS, NATE 59% | Strategy & Research 100% | $8.35M | +199% |
| 2025 | Q4 | 2024 | $3.07M | 9 | MIDDLETON II DAVID M HONORA… 100% | Media 100% | $55M | — |
| 2025 | Q4 | 2026 | $1.26M | 15 | MORRIS, NATE 61% | Strategy & Research 100% | $9.61M | -75% |
| 2026 | Q1 | 2026 | $8.66M | 61 | MIDDLETON II DAVID M HONORA… 33% | Media 57% | $18M | +32% |
| 2026 | Q2 | 2026 | $14M | 66 | MIDDLETON II DAVID M HONORA… 46% | Media 30% | $32M | +299% |
| 2026 | Q3 | 2026 | $8K | 1 | WASHINGTON RISING INC. 100% | — | $32M | -100% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 1 · $200 · Carthage, TX dominant market
Broadcast stations that committees who pay STRATEGIC MEDIA PLACEMENT INC. also pay directly on their Schedule B filings. We can't prove STRATEGIC MEDIA PLACEMENT INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KGAS | Carthage, TX | Unknown | $200 | 1 | Jan 2022 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $166,535,357 | 1,447 | $115K | 93.6% | YES ON 21 - RENTERS AND HOM… 15% | 3mo ago |
| Strategy & Research | $11,449,515 | 62 | $185K | 6.4% | MORRIS, NATE 29% | 6mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
15
Anchor clients 3+ cycles
$64,439,703 · 34% of revenue
24
Repeat clients 2 cycles
$10,424,974 · 5% of revenue
160
One-time clients 1 cycle
$115,050,937 · 61% of revenue
Top 15 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| MIDDLETON II DAVID M HONORABLE MAYES | 3 | $12,318,124 | 29 | 2018-01-31 | 2026-05-22 |
| TEXANS FOR LAWSUIT REFORM PAC | 9 | $8,474,021 | 103 | 2006-02-28 | 2026-02-19 |
| HERRELL, STELLA YVETTE | 4 | $6,932,230 | 58 | 2018-05-09 | 2024-10-31 |
| PROTECT FREEDOM POLITICAL ACTION COMMITTEE | 3 | $6,658,925 | 13 | 2018-04-23 | 2024-10-31 |
| CARTER, EARL LEROY | 3 | $6,415,909 | 20 | 2020-04-29 | 2026-05-15 |
| WAGNER, ANN L. | 5 | $6,321,710 | 33 | 2018-07-12 | 2026-06-22 |
| BARR, GARLAND ANDY | 3 | $6,298,393 | 47 | 2018-05-11 | 2022-10-05 |
| MACE, NANCY | 3 | $3,466,132 | 30 | 2020-04-15 | 2024-05-14 |
| BALDERSON, WILLIAM TROY | 3 | $1,693,638 | 32 | 2020-09-21 | 2024-12-17 |
| BANKS, JAMES E. HON. | 3 | $1,549,410 | 11 | 2018-08-03 | 2024-10-24 |
| NRCC | 4 | $1,404,639 | 19 | 2017-06-15 | 2024-10-31 |
| LATTA, ROBERT EDWARD | 4 | $1,061,469 | 14 | 2018-04-02 | 2024-10-25 |
| SMUCKER, LLOYD K. | 3 | $1,027,399 | 10 | 2018-09-06 | 2024-10-07 |
| ASSOCIATED REPUBLICANS OF TEXAS CAMPAIGN FUND | 3 | $648,205 | 14 | 2018-10-25 | 2026-01-27 |
| BUCKLEY BRADLEY L HONORABLE BRAD | 3 | $169,500 | 3 | 2020-10-27 | 2024-10-17 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $33,855,978 | 21.6% | 61 | |
| OH | $27,039,978 | 17.2% | 20 | |
| CA | $24,214,460 | 15.4% | 3 | |
| KY | $14,638,407 | 9.3% | 4 | |
| GA | $14,430,350 | 9.2% | 5 | |
| DC | $12,519,202 | 8.0% | 8 | |
| MO | $7,079,068 | 4.5% | 3 | |
| NM | $6,963,354 | 4.4% | 3 | |
| AL | $4,270,207 | 2.7% | 3 | |
| UT | $4,142,628 | 2.6% | 3 | |
| SC | $3,939,467 | 2.5% | 5 | |
| AR | $3,683,046 | 2.3% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-10-01 | YES ON 21 - RENTERS AND HOMEOWNERS UNITED TO KEEP FAMILIES IN THEIR HOMES, SPONSORED BY AIDS HEALTHCARE FOUNDATION | Media | — | $5,609,401 |
| Largest all-time | 2020-10-13 | YES ON 21 - RENTERS AND HOMEOWNERS UNITED TO KEEP FAMILIES IN THEIR HOMES, SPONSORED BY AIDS HEALTHCARE FOUNDATION | Media | — | $5,049,907 |
| Largest all-time | 2020-09-17 | YES ON 21 - RENTERS AND HOMEOWNERS UNITED TO KEEP FAMILIES IN THEIR HOMES, SPONSORED BY AIDS HEALTHCARE FOUNDATION | Media | — | $4,936,156 |
| Largest all-time | 2020-09-09 | YES ON 21 - RENTERS AND HOMEOWNERS UNITED TO KEEP FAMILIES IN THEIR HOMES, SPONSORED BY AIDS HEALTHCARE FOUNDATION | Media | Digital Placement | $2,301,943 |
| Largest all-time | 2023-11-08 | MORENO, BERNIE | Media | MEDIA BUY | $2,128,577 |
| Largest this cycle | 2026-05-11 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $1,760,069 |
| Largest this cycle | 2026-05-18 | MIDDLETON II DAVID M HONORABLE MAYES | — | campaign media placement | $1,714,849 |
| Largest this cycle | 2026-04-21 | CARTER, EARL LEROY | — | DIGITAL MARKETING | $992,486 |
| Largest this cycle | 2026-04-10 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $938,000 |
| Largest this cycle | 2026-01-20 | MIDDLETON II DAVID M HONORABLE MAYES | Media | campaign media placement | $887,705 |
| Recent | 2026-06-22 | COLLINS, CHRIS | — | MEDIA PLACEMENT | $387,283 |
| Recent | 2026-06-22 | WAGNER, ANN L. | — | MEDIA PLACEMENT | $188,409 |
| Recent | 2026-06-29 | CASEY FOR CONGRESS | — | TV ADVERTISING | $167,500 |
| Recent | 2026-06-25 | CASEY FOR CONGRESS | — | RADIO ADVERTISING | $33,830 |
| Recent | 2026-07-09 | WASHINGTON RISING INC. | — | POLITICAL STRATEGY CONSULTING | $7,500 |