GRASSROOTS MEDIA
$397.28M
2025-2026 cycle
GRASSROOTS MEDIA is a media vendor. In the 2025-2026 cycle GRASSROOTS MEDIA was paid $397.28M across 31 client committees, of which $4.07M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$397.28M
=
$393.21M
(Schedule B)
+
$4.07M
(Independent Expenditures)
| Schedule B direct committee payments |
$393,212,147 | 449 rows | 99.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$4,065,926 | 18 rows | 1.0% |
- Activity span ALL TIME
- May 1, 2017 → May 13, 2026
- spans 9.0 years
- Disbursements ALL TIME
- 449
- Schedule B + IE rows
- Client committees ALL TIME
- 31
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$4.67M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; TGIF, JOSH 1484260 |
$425,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PORTER FOR GOVERNOR 2026; KATIE 1479597 |
$2,699,508 | 5 |
| FRYDAY FOR LT. GOVERNOR 2026; TGIF, JOSH 1484260 |
$825,000 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PORTER FOR GOVERNOR 2026; KATIE 1479597 |
$2,699,508 | 5 |
| STRATTON, JULIANA IL · Senate DEM |
$1,068,900 | 3 |
| FRYDAY FOR LT. GOVERNOR 2026; TGIF, JOSH 1484260 |
$825,000 | 2 |
| COLOM, SCOTT MS · Senate DEM |
$70,400 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PORTER FOR GOVERNOR 2026; KATIE 1479597 |
$2,699,508 | 5 |
| STRATTON, JULIANA IL · Senate DEM |
$1,068,900 | 3 |
| FRYDAY FOR LT. GOVERNOR 2026; TGIF, JOSH 1484260 |
$825,000 | 2 |
| COLOM, SCOTT MS · Senate DEM |
$70,400 | 1 |
| COOK DAVID L HONORABLE 00051674 |
$1,667 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PORTER FOR GOVERNOR 2026; KATIE 1479597 |
$2,699,508 | 5 |
| STRATTON, JULIANA IL · Senate DEM |
$1,068,900 | 3 |
| FRYDAY FOR LT. GOVERNOR 2026; TGIF, JOSH 1484260 |
$825,000 | 2 |
| COLOM, SCOTT MS · Senate DEM |
$70,400 | 1 |
| COOK DAVID L HONORABLE 00051674 |
$1,667 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DIGNITY OF WORK PAC C00264697 |
$34,979,372 | 32 |
| CASEY, ROBERT P. JR. PA · Senate DEM |
$25,107,007 | 31 |
| BALDWIN, TAMMY WI · Senate DEM |
$20,242,755 | 27 |
| ALSOBROOKS, ANGELA MD · Senate DEM |
$12,783,590 | 18 |
| DSCC C00042366 |
$10,454,372 | 28 |
| COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE 1468083 |
$5,007,650 | 3 |
| WISCONSIN SENATE VICTORY 2024 C00891317 |
$2,949,720 | 5 |
| PENNSYLVANIA SENATE VICTORY 2024 C00891168 |
$2,946,209 | 3 |
| PORTER FOR GOVERNOR 2026; KATIE 1479597 |
$2,699,508 | 5 |
| STRATTON, JULIANA IL · Senate DEM |
$1,068,900 | 3 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $378,105,719 | 95.17% |
| Republican | $0 | 0.00% |
| Non-partisan | $19,172,354 | 4.83% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 9 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2016 | $500 | 1 | HUNTER TODD A HONORABLE 100% | Media 100% | $500 | — |
| 2019 | Q4 | 2020 | $1.89M | 6 | GIDEON, SARA 73% | Media 100% | $1.89M | — |
| 2020 | Q1 | 2020 | $2.38M | 7 | GIDEON, SARA 100% | Media 100% | $4.26M | — |
| 2020 | Q2 | 2020 | $3.33M | 16 | GIDEON, SARA 92% | Media 100% | $7.6M | — |
| 2020 | Q3 | 2020 | $17M | 37 | GIDEON, SARA 43% | Media 100% | $25M | — |
| 2020 | Q4 | 2020 | $65M | 37 | WARNOCK, RAPHAEL 82% | Media 100% | $89M | — |
| 2020 | Q4 | 2022 | $23M | 6 | WARNOCK, RAPHAEL 100% | Media 100% | $23M | — |
| 2021 | Q1 | 2022 | $900K | 1 | WARNOCK, RAPHAEL 100% | Media 100% | $23M | — |
| 2022 | Q1 | 2022 | $5.68M | 6 | WARNOCK, RAPHAEL 80% | Media 100% | $29M | +139% |
| 2022 | Q2 | 2022 | $20M | 29 | WARNOCK, RAPHAEL 57% | Media 100% | $49M | +490% |
| 2022 | Q3 | 2022 | $46M | 47 | WARNOCK, RAPHAEL 36% | Media 100% | $95M | +170% |
| 2022 | Q4 | 2022 | $64M | 41 | WARNOCK, RAPHAEL 55% | Media 100% | $158M | -1% |
| 2023 | Q4 | 2024 | $14K | 2 | ALSOBROOKS, ANGELA 62% | Media 100% | $14K | — |
| 2024 | Q1 | 2024 | $7.43M | 18 | DIGNITY OF WORK PAC 67% | Media 100% | $7.44M | +31% |
| 2024 | Q2 | 2024 | $25M | 40 | DIGNITY OF WORK PAC 37% | Media 100% | $33M | +28% |
| 2024 | Q3 | 2024 | $55M | 76 | DIGNITY OF WORK PAC 36% | Media 100% | $88M | +20% |
| 2024 | Q4 | 2024 | $53M | 66 | DIGNITY OF WORK PAC 24% | Media 100% | $141M | -17% |
| 2025 | Q3 | 2024 | $2K | 1 | COOK DAVID L HONORABLE 100% | Media 100% | $141M | — |
| 2026 | Q1 | 2026 | $1.14M | 4 | STRATTON, JULIANA 94% | Media 100% | $1.14M | -85% |
| 2026 | Q2 | 2026 | $3.52M | 7 | PORTER FOR GOVERNOR 2026; K… 77% | Digital 71% | $4.66M | -86% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 9 additional stations · $3,026,441 · Sacramento, CA dominant market
Broadcast stations that committees who pay GRASSROOTS MEDIA also pay directly on their Schedule B filings. We can't prove GRASSROOTS MEDIA routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KGO-TV | San Francisco, CA | ABC | $604,329 | 8 | May 2022 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $492,958 | 6 | Feb 2024 → May 2026 |
| KNSD-TV | San Diego, CA | NBC | $314,670 | 5 | Oct 2024 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $273,360 | 6 | Feb 2024 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $190,697 | 2 | Oct 2024 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $179,367 | 4 | Oct 2024 → May 2026 |
| KNTV | San Jose, CA | NBC | $156,298 | 4 | May 2022 → Apr 2026 |
| KXTV | Sacramento, CA | NBC | $139,145 | 3 | Feb 2024 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $125,035 | 2 | Oct 2024 → May 2026 |
| KRON-TV | San Francisco, CA | NBC | $97,414 | 8 | May 2022 → May 2026 |
| KABC-TV | Los Angeles, CA | ABC | $80,240 | 2 | Apr 2026 → May 2026 |
| KGTV | San Diego, CA | ABC | $79,373 | 3 | Oct 2024 → May 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $66,130 | 3 | Apr 2026 → May 2026 |
| KMAX-TV | Sacramento, CA | Independent | $65,450 | 3 | Feb 2024 → May 2026 |
| KTXL-TV | Sacramento, CA | Fox | $63,988 | 7 | Feb 2024 → May 2026 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $390,305,702 | 445 | $877K | 99.4% | WARNOCK, RAPHAEL 38% | 3w ago |
| Digital | $2,511,063 | 4 | $628K | 0.6% | PORTER FOR GOVERNOR 2026; K… 100% | 4w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$149,203,399 · 38% of revenue
2
Repeat clients 2 cycles
$10,698,487 · 3% of revenue
28
One-time clients 1 cycle
$233,310,261 · 59% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| WARNOCK, RAPHAEL | 3 | $149,203,399 | 77 | 2020-08-14 | 2023-12-01 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| GA | $149,203,399 | 37.9% | 1 | |
| DC | $137,363,076 | 34.9% | 9 | |
| PA | $30,313,575 | 7.7% | 1 | |
| WI | $25,292,252 | 6.4% | 1 | |
| MD | $16,429,617 | 4.2% | 1 | |
| CA | $12,200,519 | 3.1% | 7 | |
| CO | $9,074,407 | 2.3% | 1 | |
| NY | $8,286,310 | 2.1% | 1 | |
| MA | $3,049,085 | 0.8% | 1 | |
| IL | $1,068,900 | 0.3% | 1 | |
| Unknown | $810,532 | 0.2% | 3 | |
| MS | $70,400 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-12-21 | WARNOCK, RAPHAEL | Media | TV ADVERTISING | $9,920,430 |
| Largest all-time | 2020-12-14 | WARNOCK, RAPHAEL | Media | TV ADVERTISING | $8,950,464 |
| Largest all-time | 2020-12-07 | WARNOCK, RAPHAEL | Media | TV ADVERTISING | $8,363,311 |
| Largest all-time | 2020-11-30 | WARNOCK, RAPHAEL | Media | TV ADVERTISING | $7,115,691 |
| Largest all-time | 2020-11-23 | WARNOCK, RAPHAEL | Media | TV ADVERTISING | $6,848,199 |
| Largest this cycle | 2026-04-27 | PORTER FOR GOVERNOR 2026; KATIE | Digital | Digital Media | $1,065,123 |
| Largest this cycle | 2026-05-05 | PORTER FOR GOVERNOR 2026; KATIE | Digital | Digital Media | $932,345 |
| Largest this cycle | 2026-05-13 | FRYDAY FOR LT. GOVERNOR 2026; TGIF, JOSH | Media | Media Ads Supporting Josh Fryday. See Schedule G. | $425,000 |
| Largest this cycle | 2026-03-06 | STRATTON, JULIANA | Media | MEDIA PRODUCTION | $414,400 |
| Largest this cycle | 2026-05-07 | FRYDAY FOR LT. GOVERNOR 2026; TGIF, JOSH | Media | Media Ads Supporting Josh Fryday. See Schedule G. | $400,000 |
| Recent | 2026-04-21 | PORTER FOR GOVERNOR 2026; KATIE | Digital | Digital Media | $195,271 |