KCRA-TV

$60.78M 2025-2026 cycle

KCRA-TV is a media vendor. In the 2025-2026 cycle KCRA-TV was paid $60.78M across 234 client committees, of which $1.87M flowed through Independent Expenditures rather than direct committee payments.

Media NBC affiliate Sacramento, CA ● Active
Call sign: KCRA · Network: NBC · Market: Sacramento, CA · Owner: Hearst Television

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$60.78M = $58.91M (Schedule B) + $1.87M (Independent Expenditures)
Schedule B
direct committee payments		 $58,905,258 658 rows 96.9%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $1,870,849 19 rows 3.1%
Activity span ALL TIME
Jan 13, 2000 → Jul 31, 2026
spans 26.5 years
Disbursements ALL TIME
658
Schedule B + IE rows
Client committees ALL TIME
234
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Aug 2025 Jul 2026
$4.33M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 1 months · top 2

GOLDEN STATE PROMISE $662K — · 6 txns BECERRA FOR GOVERNOR 2026 $128K Media · 8 txns KT KCRA-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
GOLDEN STATE PROMISE
1486695
 $661,810 6
BECERRA FOR GOVERNOR 2026
1480025
 $127,840 8
View all buyers in research · last 1 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 6

GOLDEN STATE PROMISE $662K — · 6 txns TUBBS FOR LIEUTENANT GOVERNOR 2026; F… $429K — · 1 txn 911819 $326K — · 2 txns BECERRA FOR GOVERNOR 2026 $170K Media · 13 txns BECERRA FOR GOVERNOR 2026 SPONSORED B… $78K Media · 1 txn KOUNALAKIS FOR TREASURER 2026; ELENI $73K Media · 2 txns KT KCRA-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
GOLDEN STATE PROMISE
1486695
 $661,810 6
TUBBS FOR LIEUTENANT GOVERNOR 2026; FRIENDS OF
1479071
 $429,485 1
911819
911819
 $326,485 2
BECERRA FOR GOVERNOR 2026
1480025
 $169,831 13
BECERRA FOR GOVERNOR 2026 SPONSORED BY LABOR AND COMMUNITY HEALTH ORGANIZATIONS; WORKING FAMILIES FOR HEALTHY COMMUNITIES SUPPORTING
1490885
 $77,775 1
KOUNALAKIS FOR TREASURER 2026; ELENI
1483008
 $72,760 2
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

GOLDEN STATE PROMISE $662K — · 6 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $557K — · 3 txns TUBBS FOR LIEUTENANT GOVERNOR 2026; F… $429K — · 1 txn 911819 $326K — · 2 txns MAHAN FOR GOVERNOR 2026; DELIVER FOR … $223K Other / Unclassified · 2 txns VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $197K — · 1 txn BECERRA FOR GOVERNOR 2026 $170K Media · 13 txns BECERRA FOR GOVERNOR 2026 SPONSORED B… $153K Media · 3 txns KOUNALAKIS FOR TREASURER 2026; ELENI $122K Media · 4 txns PORTER FOR GOVERNOR 2026; KATIE $10K Digital · 2 txns KT KCRA-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
GOLDEN STATE PROMISE
1486695
 $661,810 6
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
 $556,835 3
TUBBS FOR LIEUTENANT GOVERNOR 2026; FRIENDS OF
1479071
 $429,485 1
911819
911819
 $326,485 2
MAHAN FOR GOVERNOR 2026; DELIVER FOR CALIFORNIA - MATT
1488176
 $223,040 2
VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO
1471635
 $197,413 1
BECERRA FOR GOVERNOR 2026
1480025
 $169,831 13
BECERRA FOR GOVERNOR 2026 SPONSORED BY LABOR AND COMMUNITY HEALTH ORGANIZATIONS; WORKING FAMILIES FOR HEALTHY COMMUNITIES SUPPORTING
1490885
 $153,383 3
KOUNALAKIS FOR TREASURER 2026; ELENI
1483008
 $122,145 4
PORTER FOR GOVERNOR 2026; KATIE
1479597
 $10,200 2
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $723K Other / Unclassified · 4 txns GOLDEN STATE PROMISE $662K — · 6 txns PROTECT VOTERS FIRST, SPONSORED BY HO… $433K Media · 3 txns TUBBS FOR LIEUTENANT GOVERNOR 2026; F… $429K — · 1 txn STEYER, TOM $419K Media · 1 txn 911819 $326K — · 2 txns STOP SACRAMENTO'S POWER GRAB $309K Other / Unclassified · 1 txn MAHAN FOR GOVERNOR 2026; DELIVER FOR … $223K Other / Unclassified · 2 txns VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $197K — · 1 txn BECERRA FOR GOVERNOR 2026 $170K Media · 13 txns KT KCRA-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
 $722,585 4
GOLDEN STATE PROMISE
1486695
 $661,810 6
PROTECT VOTERS FIRST, SPONSORED BY HOLD POLITICIANS ACCOUNTABLE
1381029
 $433,033 3
TUBBS FOR LIEUTENANT GOVERNOR 2026; FRIENDS OF
1479071
 $429,485 1
STEYER, TOM
1252916
 $419,178 1
911819
911819
 $326,485 2
STOP SACRAMENTO'S POWER GRAB
1483178
 $308,933 1
MAHAN FOR GOVERNOR 2026; DELIVER FOR CALIFORNIA - MATT
1488176
 $223,040 2
VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO
1471635
 $197,413 1
BECERRA FOR GOVERNOR 2026
1480025
 $169,831 13
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $723K Other / Unclassified · 4 txns GOLDEN STATE PROMISE $662K — · 6 txns PROTECT VOTERS FIRST, SPONSORED BY HO… $433K Media · 3 txns TUBBS FOR LIEUTENANT GOVERNOR 2026; F… $429K — · 1 txn STEYER, TOM $419K Media · 1 txn 911819 $326K — · 2 txns STOP SACRAMENTO'S POWER GRAB $309K Other / Unclassified · 1 txn MAHAN FOR GOVERNOR 2026; DELIVER FOR … $223K Other / Unclassified · 2 txns VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $197K — · 1 txn BECERRA FOR GOVERNOR 2026 $170K Media · 13 txns KT KCRA-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
 $722,585 4
GOLDEN STATE PROMISE
1486695
 $661,810 6
PROTECT VOTERS FIRST, SPONSORED BY HOLD POLITICIANS ACCOUNTABLE
1381029
 $433,033 3
TUBBS FOR LIEUTENANT GOVERNOR 2026; FRIENDS OF
1479071
 $429,485 1
STEYER, TOM
1252916
 $419,178 1
911819
911819
 $326,485 2
STOP SACRAMENTO'S POWER GRAB
1483178
 $308,933 1
MAHAN FOR GOVERNOR 2026; DELIVER FOR CALIFORNIA - MATT
1488176
 $223,040 2
VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO
1471635
 $197,413 1
BECERRA FOR GOVERNOR 2026
1480025
 $169,831 13
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $723K Other / Unclassified · 4 txns GOLDEN STATE PROMISE $662K — · 6 txns YES ON 35 - PROTECT OUR HEALTHCARE, A… $438K Other / Unclassified · 1 txn PROTECT VOTERS FIRST, SPONSORED BY HO… $433K Media · 3 txns TUBBS FOR LIEUTENANT GOVERNOR 2026; F… $429K — · 1 txn STEYER, TOM $419K Media · 1 txn CALIFORNIANS FOR RESPONSIBLE HOUSING,… $336K Other / Unclassified · 3 txns 911819 $326K — · 2 txns STOP SACRAMENTO'S POWER GRAB $309K Other / Unclassified · 1 txn COMMITTEE TO PROTECT PUBLIC SAFETY, S… $234K Digital · 1 txn KT KCRA-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
 $722,585 4
GOLDEN STATE PROMISE
1486695
 $661,810 6
YES ON 35 - PROTECT OUR HEALTHCARE, A COALITION OF FIRST RESPONDERS, HEALTHCARE WORKERS, DOCTORS, NON-PROFIT COMMUNITY HEALTH CENTERS AND HOSPITALS
1462573
 $438,133 1
PROTECT VOTERS FIRST, SPONSORED BY HOLD POLITICIANS ACCOUNTABLE
1381029
 $433,033 3
TUBBS FOR LIEUTENANT GOVERNOR 2026; FRIENDS OF
1479071
 $429,485 1
STEYER, TOM
1252916
 $419,178 1
CALIFORNIANS FOR RESPONSIBLE HOUSING, A COALITION OF VETERANS, SENIORS, HOUSING PROVIDERS, SOCIAL JUSTICE GROUPS, TAXPAYER ASSOCIATIONS, AND LABOR; SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1421884
 $336,048 3
911819
911819
 $326,485 2
STOP SACRAMENTO'S POWER GRAB
1483178
 $308,933 1
COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE
1468083
 $233,538 1
View all buyers in research · last 24 mo →

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $60,776,107 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

20182019202020212022202420252026 Q2 2018 (2018 cycle): $1.01MQ3 2018 (2018 cycle): $2.75MQ4 2018 (2018 cycle): $3.36MQ2 2019 (2018 cycle): $35KQ1 2020 (2020 cycle): $509KQ3 2020 (2020 cycle): $1.3MQ4 2020 (2020 cycle): $3.33MQ1 2021 (2020 cycle): $181KQ2 2021 (2020 cycle): $87KQ3 2021 (2020 cycle): $429KQ1 2022 (2022 cycle): $79KQ2 2022 (2022 cycle): $879KQ3 2022 (2022 cycle): $1.47MQ4 2022 (2022 cycle): $2.43MQ1 2024 (2024 cycle): $808KQ2 2024 (2024 cycle): $222KQ3 2024 (2024 cycle): $206KQ4 2024 (2024 cycle): $1.07MQ3 2025 (2024 cycle): $433KQ4 2025 (2024 cycle): $728KQ1 2026 (2026 cycle): $538KQ2 2026 (2026 cycle): $1.84MQ3 2026 (2026 cycle): $790K Q2Q4Q1Q4Q2Q1Q3Q1Q3Q3Q1Q3 $3.36M

current cycle earlier election cycle off-cycle year quarterly · 8 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2018 Q2 2018 $1.01M 20 NEWSOM FOR GOVERNOR 2018, S… 30% Other / Unclassified 100% $1.01M —
2018 Q3 2018 $2.75M 9 PATIENTS AND CAREGIVERS TO … 51% Other / Unclassified 100% $3.76M —
2018 Q4 2018 $3.36M 25 CALIFORNIANS TO PROTECT AFF… 28% Other / Unclassified 97% $7.12M —
2019 Q2 2018 $35K 1 CAL FIRE LOCAL 2881 ISSUES … 100% Media 100% $7.16M —
2020 Q1 2020 $509K 7 COALITION TO RESTORE CALIFO… 59% Other / Unclassified 100% $509K —
2020 Q3 2020 $1.3M 11 CALIFORNIANS FOR RESPONSIBL… 40% Other / Unclassified 74% $1.81M -53%
2020 Q4 2020 $3.33M 19 NO ON PROP 15 - STOP HIGHER… 33% Other / Unclassified 78% $5.13M -1%
2021 Q1 2020 $181K 1 SCHOOLS AND COMMUNITIES FIR… 100% Other / Unclassified 100% $5.31M —
2021 Q2 2020 $87K 1 FAULCONER FOR GOVERNOR 2022… 100% Other / Unclassified 100% $5.4M +148%
2021 Q3 2020 $429K 5 ELDER FOR GOVERNOR 2021 67% Other / Unclassified 100% $5.83M —
2022 Q1 2022 $79K 1 CALIFORNIA INDIAN TRIBES TO… 100% Other / Unclassified 100% $79K -84%
2022 Q2 2022 $879K 10 CALIFORNIA INDIAN TRIBES TO… 39% Other / Unclassified 100% $958K —
2022 Q3 2022 $1.47M 7 COALITION TO RESTORE CALIFO… 53% Other / Unclassified 100% $2.42M +13%
2022 Q4 2022 $2.43M 16 STOP YET ANOTHER DANGEROUS … 28% Other / Unclassified 97% $4.85M -27%
2024 Q1 2024 $808K 13 MC NERNEY FOR SENATE 2024 S… 45% Other / Unclassified 55% $808K +923%
2024 Q2 2024 $222K 1 YES ON 35 - PROTECT OUR HEA… 100% Other / Unclassified 100% $1.03M -75%
2024 Q3 2024 $206K 3 PROTECT PATIENTS NOW, SPONS… 56% Other / Unclassified 100% $1.24M -86%
2024 Q4 2024 $1.07M 8 YES ON 35 - PROTECT OUR HEA… 41% Other / Unclassified 78% $2.31M -56%
2025 Q3 2024 $433K 3 PROTECT VOTERS FIRST, SPONS… 100% Media 100% $2.74M —
2025 Q4 2024 $728K 2 STEYER, TOM 58% Media 58% $3.47M —
2026 Q1 2026 $538K 4 MAHAN FOR GOVERNOR 2026; DE… 41% Other / Unclassified 100% $538K -33%
2026 Q2 2026 $1.84M 21 MAHAN FOR GOVERNOR 2026; CA… 30% Media 17% $2.38M +729%
2026 Q3 2026 $790K 14 GOLDEN STATE PROMISE 84% Media 16% $3.17M +283%
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Revenue by service category

Revenue by service category

last 1 months · hover bars for cycle context
Media — cycle-to-date Total: $4.79M across 86 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 2w ago · +295% vs prior cycle Media $128K

Revenue by service category

last 3 months · hover bars for cycle context
Media — cycle-to-date Total: $4.79M across 86 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 2w ago · +295% vs prior cycle Media $320K

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $4.79M across 86 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 2w ago · +295% vs prior cycle Media $445K Digital — cycle-to-date Total: $244K across 3 disbursements (avg $81K/check) Top buyer: COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE (96% of category) Last paid: 3mo ago · +4% vs prior cycle Digital $10K

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $4.79M across 86 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 2w ago · +295% vs prior cycle Media $1.3M Digital — cycle-to-date Total: $244K across 3 disbursements (avg $81K/check) Top buyer: COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE (96% of category) Last paid: 3mo ago · +4% vs prior cycle Digital $10K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $4.79M across 86 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 2w ago · +295% vs prior cycle Media $1.3M Digital — cycle-to-date Total: $244K across 3 disbursements (avg $81K/check) Top buyer: COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE (96% of category) Last paid: 3mo ago · +4% vs prior cycle Digital $10K

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $4.79M across 86 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 2w ago · +295% vs prior cycle Media $1.3M Digital — cycle-to-date Total: $244K across 3 disbursements (avg $81K/check) Top buyer: COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE (96% of category) Last paid: 3mo ago · +4% vs prior cycle Digital $244K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Other / Unclassified $50,648,625 544 $93K 89.6% COALITION TO PROTECT CALIFO… 3% 5mo ago
Media $4,788,123 86 $56K 8.5% TUCK FOR STATE SUPERINTENDE… 10% 2w ago
Admin & Office $971,890 7 $139K 1.7% CALIFORNIANS FOR RESPONSIBL… 100% 5y ago
Digital $243,738 3 $81K 0.4% COMMITTEE TO PROTECT PUBLIC… 96% 3mo ago
Strategy & Research $14,238 1 $14K 0.0% 810163 100% 23y ago
Contributions & Transfers -$123,318 4 $-31K -0.2% YES ON 22 - SAVE APP-BASED … 0% 19mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

4
Anchor clients 3+ cycles
$2,977,532 · 5% of revenue
13
Repeat clients 2 cycles
$6,916,237 · 12% of revenue
217
One-time clients 1 cycle
$49,011,489 · 83% of revenue
Top 4 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
COALITION TO RESTORE CALIFORNIAS MIDDLE CLASS, INCLUDING ENERGY, MANUFACTURING AND TECHNOLOGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES 3 $1,197,350 5 2014-10-23 2022-09-21
911819 4 $642,728 7 2010-10-19 2026-05-21
902202 3 $578,638 5 2004-11-09 2018-10-21
810163 3 $558,817 16 2000-10-05 2010-11-29
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$58,905,258 100.0% 234
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2018-09-23 PATIENTS AND CAREGIVERS TO PROTECT DIALYSIS PATIENTS, SPONSORED BY THE CALIFORNIA DIALYSIS COUNCIL Other / Unclassified — $1,220,834
Largest all-time 2020-10-20 NO ON PROP 15 - STOP HIGHER PROPERTY TAXES AND SAVE PROP 13 - A COALITION OF CALIFORNIA HOMEOWNERS, TAXPAYERS, AND BUSINESSES Other / Unclassified — $1,106,275
Largest all-time 2016-10-19 PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND Other / Unclassified — $1,008,695
Largest all-time 2018-09-27 CALIFORNIANS FOR KIDNEY DIALYSIS PATIENT PROTECTION - YES ON 29, SPONSORED BY SERVICE EMPLOYEES INTERNATIONAL UNION - UNITED HEALTHCARE WORKERS WEST Other / Unclassified — $798,550
Largest all-time 2008-02-22 COALITION TO PROTECT CALIFORNIA'S BUDGET & ECONOMY, SPONSORED BY A GROUP OF INDIAN GAMING TRIBES Other / Unclassified — $681,200
Largest this cycle 2026-05-14 TUBBS FOR LIEUTENANT GOVERNOR 2026; FRIENDS OF — — $429,485
Largest this cycle 2026-04-18 VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO — — $197,413
Largest this cycle 2026-04-14 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT — — $196,350
Largest this cycle 2026-04-20 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT — — $192,823
Largest this cycle 2026-05-21 911819 — — $178,373
Recent 2026-07-31 GOLDEN STATE PROMISE — — $150,068
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Advertising $5,525
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Advertising $3,230
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Advertising $2,720
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Advertising $2,380
View all disbursements in research →
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