KCRA-TV

$60.87M 2025-2026 cycle

KCRA-TV is a media vendor. In the 2025-2026 cycle KCRA-TV was paid $60.87M across 234 client committees, of which $1.87M flowed through Independent Expenditures rather than direct committee payments.

Media NBC affiliate Sacramento, CA ● Recent
Call sign: KCRA · Network: NBC · Market: Sacramento, CA · Owner: Hearst Television

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$60.87M = $58.99M (Schedule B) + $1.87M (Independent Expenditures)
Schedule B
direct committee payments
$58,994,720 659 rows 96.9%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$1,870,849 19 rows 3.1%
Activity span ALL TIME
Jan 13, 2000 → Jul 31, 2026
spans 26.5 years
Disbursements ALL TIME
659
Schedule B + IE rows
Client committees ALL TIME
234
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Aug 2025 Jul 2026
$4.42M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

GOLDEN STATE PROMISE - NO ON PROP 40 $662K — · 6 txns BECERRA FOR GOVERNOR 2026 $128K Media · 8 txns KT KCRA-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
GOLDEN STATE PROMISE - NO ON PROP 40
1486695
$661,810 6
BECERRA FOR GOVERNOR 2026
1480025
$127,840 8
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $723K Other / Unclassified · 4 txns GOLDEN STATE PROMISE - NO ON PROP 40 $662K — · 6 txns TUBBS FOR LIEUTENANT GOVERNOR 2026; F… $429K — · 1 txn STEYER, THOMAS F. $419K Media · 1 txn 911819 $326K — · 2 txns STOP SACRAMENTO'S POWER GRAB $309K Other / Unclassified · 1 txn PROTECT VOTERS FIRST, SPONSORED BY HO… $245K Media · 2 txns BECERRA FOR GOVERNOR 2026 SPONSORED B… $243K Media · 4 txns MAHAN FOR GOVERNOR 2026; DELIVER FOR … $223K Other / Unclassified · 2 txns VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $197K — · 1 txn KT KCRA-TV
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $723K Other / Unclassified · 4 txns GOLDEN STATE PROMISE - NO ON PROP 40 $662K — · 6 txns PROTECT VOTERS FIRST, SPONSORED BY HO… $433K Media · 3 txns TUBBS FOR LIEUTENANT GOVERNOR 2026; F… $429K — · 1 txn STEYER, THOMAS F. $419K Media · 1 txn 911819 $326K — · 2 txns STOP SACRAMENTO'S POWER GRAB $309K Other / Unclassified · 1 txn BECERRA FOR GOVERNOR 2026 SPONSORED B… $243K Media · 4 txns MAHAN FOR GOVERNOR 2026; DELIVER FOR … $223K Other / Unclassified · 2 txns VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $197K — · 1 txn KT KCRA-TV
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $723K Other / Unclassified · 4 txns GOLDEN STATE PROMISE - NO ON PROP 40 $662K — · 6 txns COALITION TO PROTECT ACCESS TO HEALTH… $438K Other / Unclassified · 1 txn PROTECT VOTERS FIRST, SPONSORED BY HO… $433K Media · 3 txns TUBBS FOR LIEUTENANT GOVERNOR 2026; F… $429K — · 1 txn STEYER, THOMAS F. $419K Media · 1 txn NO ON 33, CALIFORNIANS FOR RESPONSIBL… $336K Other / Unclassified · 3 txns 911819 $326K — · 2 txns STOP SACRAMENTO'S POWER GRAB $309K Other / Unclassified · 1 txn BECERRA FOR GOVERNOR 2026 SPONSORED B… $243K Media · 4 txns KT KCRA-TV

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $60,865,569 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

20182019202020212022202420252026 Q2 2018 (2018 cycle): $1.01MQ3 2018 (2018 cycle): $2.75MQ4 2018 (2018 cycle): $3.36MQ2 2019 (2018 cycle): $35KQ1 2020 (2020 cycle): $509KQ3 2020 (2020 cycle): $1.3MQ4 2020 (2020 cycle): $3.33MQ1 2021 (2020 cycle): $181KQ2 2021 (2020 cycle): $87KQ3 2021 (2020 cycle): $429KQ1 2022 (2022 cycle): $79KQ2 2022 (2022 cycle): $879KQ3 2022 (2022 cycle): $1.47MQ4 2022 (2022 cycle): $2.43MQ1 2024 (2024 cycle): $808KQ2 2024 (2024 cycle): $222KQ3 2024 (2024 cycle): $206KQ4 2024 (2024 cycle): $1.07MQ3 2025 (2024 cycle): $433KQ4 2025 (2024 cycle): $728KQ1 2026 (2026 cycle): $538KQ2 2026 (2026 cycle): $1.93MQ3 2026 (2026 cycle): $790K Q2Q4Q1Q4Q2Q1Q3Q1Q3Q3Q1Q3 $3.36M

current cycle earlier election cycle off-cycle year quarterly · 8 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2018 Q2 2018 $1.01M 20 NEWSOM FOR GOVERNOR 2018; C… 30% Other / Unclassified 100% $1.01M
2018 Q3 2018 $2.75M 9 PATIENTS AND CAREGIVERS TO … 51% Other / Unclassified 100% $3.76M
2018 Q4 2018 $3.36M 25 NO ON PROP 10 - A FLAWED IN… 28% Other / Unclassified 97% $7.12M
2019 Q2 2018 $35K 1 CAL FIRE LOCAL 2881 ISSUES … 100% Media 100% $7.16M
2020 Q1 2020 $509K 7 COALITION TO RESTORE CALIFO… 59% Other / Unclassified 100% $509K
2020 Q3 2020 $1.3M 11 NO ON 33, CALIFORNIANS FOR … 40% Other / Unclassified 74% $1.81M -53%
2020 Q4 2020 $3.33M 19 CALIFORNIANS TO STOP HIGHER… 33% Other / Unclassified 78% $5.13M -1%
2021 Q1 2020 $181K 1 SCHOOLS AND COMMUNITIES FIR… 100% Other / Unclassified 100% $5.31M
2021 Q2 2020 $87K 1 FAULCONER FOR GOVERNOR 2022… 100% Other / Unclassified 100% $5.4M +148%
2021 Q3 2020 $429K 5 ELDER FOR GOVERNOR 2021 67% Other / Unclassified 100% $5.83M
2022 Q1 2022 $79K 1 COALITION FOR SAFE, RESPONS… 100% Other / Unclassified 100% $79K -84%
2022 Q2 2022 $879K 10 COALITION FOR SAFE, RESPONS… 39% Other / Unclassified 100% $958K
2022 Q3 2022 $1.47M 7 COALITION TO RESTORE CALIFO… 53% Other / Unclassified 100% $2.42M +13%
2022 Q4 2022 $2.43M 16 NO ON 29: STOP YET ANOTHER … 28% Other / Unclassified 97% $4.85M -27%
2024 Q1 2024 $808K 13 MC NERNEY FOR SENATE 2024 S… 45% Other / Unclassified 55% $808K +923%
2024 Q2 2024 $222K 1 COALITION TO PROTECT ACCESS… 100% Other / Unclassified 100% $1.03M -75%
2024 Q3 2024 $206K 3 YES ON 34, PROTECT PATIENTS… 56% Other / Unclassified 100% $1.24M -86%
2024 Q4 2024 $1.07M 8 COALITION TO PROTECT ACCESS… 41% Other / Unclassified 78% $2.31M -56%
2025 Q3 2024 $433K 3 PROTECT VOTERS FIRST, SPONS… 100% Media 100% $2.74M
2025 Q4 2024 $728K 2 STEYER, THOMAS F. 58% Media 58% $3.47M
2026 Q1 2026 $538K 4 MAHAN FOR GOVERNOR 2026; DE… 41% Other / Unclassified 100% $538K -33%
2026 Q2 2026 $1.93M 22 MAHAN FOR GOVERNOR 2026; CA… 29% Media 21% $2.46M +770%
2026 Q3 2026 $790K 14 GOLDEN STATE PROMISE - NO O… 84% Media 16% $3.25M +283%
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Media — cycle-to-date Total: $4.88M across 87 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 5w ago · +302% vs prior cycle Media $128K

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $4.88M across 87 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 5w ago · +302% vs prior cycle Media $535K Digital — cycle-to-date Total: $244K across 3 disbursements (avg $81K/check) Top buyer: COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE, NO ON PROP. 36 (96% of category) Last paid: 4mo ago · +4% vs prior cycle Digital $10K

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $4.88M across 87 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 5w ago · +302% vs prior cycle Media $1.2M Digital — cycle-to-date Total: $244K across 3 disbursements (avg $81K/check) Top buyer: COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE, NO ON PROP. 36 (96% of category) Last paid: 4mo ago · +4% vs prior cycle Digital $10K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $4.88M across 87 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 5w ago · +302% vs prior cycle Media $1.39M Digital — cycle-to-date Total: $244K across 3 disbursements (avg $81K/check) Top buyer: COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE, NO ON PROP. 36 (96% of category) Last paid: 4mo ago · +4% vs prior cycle Digital $10K

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $4.88M across 87 disbursements (avg $56K/check) Top buyer: TUCK FOR STATE SUPERINTENDENT 2014; PARENTS AND TEACHERS FOR (10% of category) Last paid: 5w ago · +302% vs prior cycle Media $1.39M Digital — cycle-to-date Total: $244K across 3 disbursements (avg $81K/check) Top buyer: COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE, NO ON PROP. 36 (96% of category) Last paid: 4mo ago · +4% vs prior cycle Digital $244K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Other / Unclassified $50,648,625 544 $93K 89.4% COALITION TO PROTECT CALIFO… 3% 5mo ago
Media $4,877,585 87 $56K 8.6% TUCK FOR STATE SUPERINTENDE… 10% 5w ago
Admin & Office $971,890 7 $139K 1.7% NO ON 33, CALIFORNIANS FOR … 100% 5y ago
Digital $243,738 3 $81K 0.4% COMMITTEE TO PROTECT PUBLIC… 96% 4mo ago
Strategy & Research $14,238 1 $14K 0.0% 810163 100% 23y ago
Contributions & Transfers -$123,318 4 $-31K -0.2% PROTECT APP-BASED DRIVERS A… 0% 20mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

4
Anchor clients 3+ cycles
$2,977,532 · 5% of revenue
13
Repeat clients 2 cycles
$6,916,237 · 12% of revenue
217
One-time clients 1 cycle
$49,100,951 · 83% of revenue
Top 4 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
COALITION TO RESTORE CALIFORNIA'S MIDDLE CLASS, INCLUDING ENERGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES 3 $1,197,350 5 2014-10-23 2022-09-21
911819 4 $642,728 7 2010-10-19 2026-05-21
902202 3 $578,638 5 2004-11-09 2018-10-21
810163 3 $558,817 16 2000-10-05 2010-11-29
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$58,994,720 100.0% 234
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2018-09-23 PATIENTS AND CAREGIVERS TO PROTECT DIALYSIS PATIENTS, SPONSORED BY THE CALIFORNIA DIALYSIS COUNCIL Other / Unclassified $1,220,834
Largest all-time 2020-10-20 CALIFORNIANS TO STOP HIGHER PROPERTY TAXES, SPONSORED BY CALIFORNIA HOMEOWNERS, TAXPAYERS, AND BUSINESSES Other / Unclassified $1,106,275
Largest all-time 2016-10-19 NO ON PROP 61 - CALIFORNIANS AGAINST THE DECEPTIVE RX PROPOSITION, A COALITION OF VETERANS DOCTORS PATIENT ADVOCATES SENIORS TAXPAYERS AND MEMBERS OF PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMER. Other / Unclassified $1,008,695
Largest all-time 2018-09-27 YES ON 8 - CALIFORNIANS FOR KIDNEY DIALYSIS PATIENT PROTECTION, SPONSORED BY SERVICE EMPLOYEES INTERNATIONAL UNION - UNITED HEALTHCARE WORKERS WEST Other / Unclassified $798,550
Largest all-time 2008-02-22 COALITION TO PROTECT CALIFORNIA'S BUDGET & ECONOMY, SPONSORED BY A GROUP OF INDIAN GAMING TRIBES Other / Unclassified $681,200
Largest this cycle 2026-05-14 TUBBS FOR LIEUTENANT GOVERNOR 2026; FRIENDS OF $429,485
Largest this cycle 2026-04-18 VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO $197,413
Largest this cycle 2026-04-14 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT $196,350
Largest this cycle 2026-04-20 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT $192,823
Largest this cycle 2026-05-21 911819 $178,373
Recent 2026-07-31 GOLDEN STATE PROMISE - NO ON PROP 40 $150,068
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Advertising $5,525
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Advertising $3,230
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Advertising $2,720
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Advertising $2,380
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See all 659 disbursements →