NCC Media
$74.84M
2025-2026 cycle
NCC Media is a digital vendor. In the 2025-2026 cycle NCC Media was paid $74.84M across 153 client committees, of which $8.14M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$74.57M
=
$66.42M
(Schedule B)
+
$8.14M
(Independent Expenditures)
| Schedule B direct committee payments |
$66,424,392 | 533 rows | 89.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$8,141,542 | 161 rows | 10.9% |
- Activity span ALL TIME
- Jan 13, 2000 → May 21, 2026
- spans 26.4 years
- Disbursements ALL TIME
- 533
- Schedule B + IE rows
- Client committees ALL TIME
- 153
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$1.39M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$600,474 | 7 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$1,079,278 | 9 |
| GROW CALIFORNIA 1483808 |
$307,877 | 16 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$1,079,278 | 9 |
| GROW CALIFORNIA 1483808 |
$307,877 | 16 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$1,079,278 | 9 |
| GROW CALIFORNIA 1483808 |
$307,877 | 16 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$1,079,278 | 9 |
| GROW CALIFORNIA 1483808 |
$307,877 | 16 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$1,079,278 | 9 |
| COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE 1468083 |
$951,232 | 3 |
| GROW CALIFORNIA 1483808 |
$307,877 | 16 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $923,327 | 1.23% |
| Republican | $1,017 | 0.00% |
| Non-partisan | $73,914,551 | 98.76% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2016 | $13K | 1 | COMMUNITY SUPPORT PAC 100% | Digital 100% | $13K | — |
| 2018 | Q2 | 2018 | $1.26M | 22 | POIZNER FOR INSURANCE COMMI… 44% | Digital 68% | $1.26M | — |
| 2018 | Q3 | 2018 | $5.6M | 7 | PATIENTS AND CAREGIVERS TO … 85% | Digital 85% | $6.86M | — |
| 2018 | Q4 | 2018 | $4.24M | 24 | PATIENTS AND CAREGIVERS TO … 42% | Digital 53% | $11M | — |
| 2019 | Q1 | 2018 | $190K | 8 | COALITION TO RESTORE CALIFO… 52% | Digital 58% | $11M | — |
| 2019 | Q2 | 2018 | $109K | 6 | CALIFORNIA BUSINESS ROUNDTA… 61% | Other / Unclassified 61% | $11M | +755% |
| 2019 | Q3 | 2018 | $18K | 3 | DAHLE FOR ASSEMBLY 2019, SP… 100% | Digital 100% | $11M | — |
| 2019 | Q3 | 2020 | $175K | 3 | OUR FREEDOM, OUR FUTURE 81% | Digital 100% | $175K | — |
| 2019 | Q4 | 2020 | $531K | 5 | WARREN, ELIZABETH 90% | Digital 100% | $705K | — |
| 2020 | Q1 | 2020 | $270K | 13 | WARREN, ELIZABETH 59% | Digital 66% | $975K | — |
| 2020 | Q3 | 2020 | $1.07M | 8 | SILICON VALLEY JOBSPAC, SPO… 38% | Digital 100% | $2.05M | -81% |
| 2020 | Q4 | 2020 | $3.4M | 44 | OPPORTUNITY FOR ALL COALITI… 32% | Digital 66% | $5.45M | -20% |
| 2021 | Q3 | 2020 | $85K | 2 | BONTA FOR ASSEMBLY 2021; MIA 100% | Digital 100% | $5.53M | +379% |
| 2022 | Q1 | 2022 | $175K | 5 | MAHMOOD FOR ASSEMBLY 2022; … 100% | Other / Unclassified 100% | $175K | -35% |
| 2022 | Q3 | 2022 | $3K | 1 | DCCC 100% | Digital 100% | $178K | -100% |
| 2024 | Q4 | 2024 | $951K | 3 | COMMITTEE TO PROTECT PUBLIC… 100% | Digital 100% | $951K | — |
| 2026 | Q2 | 2026 | $1.39M | 25 | BECERRA FOR GOVERNOR 2026 78% | Media 43% | $1.39M | — |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 18 additional stations · $6,642,585 · Los Angeles, CA dominant market
Broadcast stations that committees who pay NCC Media also pay directly on their Schedule B filings. We can't prove NCC Media routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC | Los Angeles, CA | ABC | $1,444,609 | 18 | Apr 2026 → May 2026 |
| KTLA | Los Angeles, CA | NBC | $1,256,088 | 18 | Apr 2026 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $400,351 | 9 | Oct 2024 → May 2026 |
| KCBS | Los Angeles, CA | CBS | $382,458 | 16 | Apr 2026 → May 2026 |
| KNBC | Los Angeles, CA | NBC | $369,133 | 18 | Apr 2026 → May 2026 |
| KNSD-TV | San Diego, CA | NBC | $336,366 | 7 | Oct 2024 → May 2026 |
| KCAL-TV | Los Angeles, CA | CBS | $309,931 | 17 | Apr 2026 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $307,620 | 11 | Oct 2024 → May 2026 |
| KTTV | Los Angeles, CA | Fox | $289,299 | 16 | Apr 2026 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $275,528 | 6 | Oct 2024 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $195,071 | 6 | Oct 2024 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $181,931 | 9 | Oct 2024 → May 2026 |
| KTLA-TV | Los Angeles, CA | CW | $154,616 | 6 | May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $149,593 | 7 | Oct 2024 → May 2026 |
| KNTV | San Jose, CA | NBC | $104,763 | 1 | Oct 2024 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $32,144,205 | 273 | $118K | 48.8% | WHITMAN FOR GOVERNOR 2010 E… 22% | 8w ago |
| Other / Unclassified | $25,767,472 | 172 | $150K | 39.1% | PHARMACEUTICAL RESEARCH AND… 13% | 4y ago |
| Media | $7,883,480 | 65 | $121K | 12.0% | SMALL BUSINESS ACTION COMMI… 26% | 4w ago |
| Admin & Office | $61,642 | 5 | $12K | 0.1% | CALIFORNIA PROGRESSIVE PAC 72% | 7y ago |
| Strategy & Research | $37,450 | 2 | $19K | 0.1% | 810163 98% | 8y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
2
Anchor clients 3+ cycles
$3,428,860 · 5% of revenue
7
Repeat clients 2 cycles
$3,198,208 · 5% of revenue
144
One-time clients 1 cycle
$59,797,324 · 90% of revenue
Top 2 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SPIRIT OF DEMOCRACY CALIFORNIA | 3 | $3,040,389 | 27 | 2012-05-14 | 2016-05-12 |
| CALIFORNIA DENTAL ASSOCIATION INDEPENDENT EXPENDITURE PAC | 4 | $388,471 | 12 | 2008-05-27 | 2016-10-04 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $65,365,625 | 98.4% | 141 | |
| MA | $673,162 | 1.0% | 1 | |
| Unknown | $203,814 | 0.3% | 5 | |
| DE | $141,109 | 0.2% | 1 | |
| TX | $37,282 | 0.1% | 3 | |
| DC | $2,500 | 0.0% | 1 | |
| TN | $900 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-09-23 | PATIENTS AND CAREGIVERS TO PROTECT DIALYSIS PATIENTS, SPONSORED BY THE CALIFORNIA DIALYSIS COUNCIL | Digital | — | $4,766,328 |
| Largest all-time | 2016-10-22 | PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND | Digital | — | $3,740,703 |
| Largest all-time | 2005-09-24 | PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND - YES ON PROPOSITION 78 AND NO ON PROPOSITION 79 | Other / Unclassified | — | $2,125,001 |
| Largest all-time | 2018-10-29 | PATIENTS AND CAREGIVERS TO PROTECT DIALYSIS PATIENTS, SPONSORED BY THE CALIFORNIA DIALYSIS COUNCIL | Digital | — | $1,798,698 |
| Largest all-time | 2014-07-31 | PEREZ FOR CONTROLLER 2014, JOHN A. | Other / Unclassified | — | $1,480,380 |
| Largest this cycle | 2026-04-23 | BECERRA FOR GOVERNOR 2026 | Digital | TV Advertising | $244,275 |
| Largest this cycle | 2026-04-23 | BECERRA FOR GOVERNOR 2026 | Digital | TV Advertising | $234,529 |
| Largest this cycle | 2026-05-21 | BECERRA FOR GOVERNOR 2026 | Media | TV Advertising | $126,648 |
| Largest this cycle | 2026-05-21 | BECERRA FOR GOVERNOR 2026 | Media | TV Advertising | $122,170 |
| Largest this cycle | 2026-05-21 | BECERRA FOR GOVERNOR 2026 | Media | TV Advertising | $91,638 |
| Recent | 2026-05-21 | BECERRA FOR GOVERNOR 2026 | Media | TV Advertising | $91,620 |
| Recent | 2026-05-21 | BECERRA FOR GOVERNOR 2026 | Media | TV Advertising | $61,072 |
| Recent | 2026-05-21 | BECERRA FOR GOVERNOR 2026 | Media | TV Advertising | $15,699 |