LEFT HOOK
LEFT HOOK is a media vendor. In the 2025-2026 cycle LEFT HOOK was paid $205.23M across 81 client committees, of which $19.83M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$185,397,540 | 952 rows | 90.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$19,833,403 | 198 rows | 9.7% |
- Activity span ALL TIME
- Apr 25, 2017 → Dec 10, 2024
- spans 7.6 years
- Disbursements ALL TIME
- 952
- Schedule B + IE rows
- Client committees ALL TIME
- 81
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| HEINRICH, MARTIN NM · Senate DEM |
$6,422,617 | 25 |
| VARGAS, ANTHONY 'TONY' NE · House DEM |
$5,457,784 | 20 |
| HERTEL, CURTIS JR. MI · House DEM |
$5,055,039 | 17 |
| MIN, DAVE CA · House DEM |
$3,647,044 | 19 |
| SYKES, EMILIA OH · House DEM |
$3,481,083 | 21 |
| TRAN, DEREK CA · House DEM |
$3,046,076 | 17 |
| MRVAN, FRANK J. IN · House DEM |
$1,797,163 | 9 |
| HOLSTEGE FOR ASSEMBLY 2024; CHRISTY 1459171 |
$899,438 | 7 |
| SUBRAMANYAM, SUHAS VA · House DEM |
$861,312 | 10 |
| SORIA FOR ASSEMBLY 2024 1456632 |
$500,348 | 3 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $169,714,941 | 82.69% |
| Republican | $0 | 0.00% |
| Non-partisan | $35,516,002 | 17.31% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $15K | 1 | CHC BOLD PAC 100% | Media 100% | $15K | — |
| 2017 | Q3 | 2018 | $5K | 1 | CHC BOLD PAC 100% | Media 100% | $20K | — |
| 2017 | Q4 | 2016 | $45K | 2 | CARRILLO ASSEMBLY 2017 SUPP… 100% | Media 100% | $45K | — |
| 2017 | Q4 | 2018 | $4K | 1 | KIRKPATRICK, ANN 100% | Media 100% | $24K | — |
| 2018 | Q1 | 2018 | $106K | 4 | HEINRICH, MARTIN 91% | Media 100% | $130K | — |
| 2018 | Q2 | 2018 | $6.95M | 18 | CHIANG FOR GOVERNOR 2018; J… 96% | Media 100% | $7.08M | — |
| 2018 | Q3 | 2018 | $2.77M | 53 | HEINRICH, MARTIN 64% | Media 100% | $9.85M | — |
| 2018 | Q4 | 2018 | $2.73M | 32 | KIRKPATRICK, ANN 50% | Media 100% | $13M | — |
| 2019 | Q1 | 2020 | $16K | 2 | KELLY, MARK 100% | Media 100% | $16K | — |
| 2019 | Q2 | 2020 | $27K | 3 | TORRES, RITCHIE JOHN 74% | Media 100% | $43K | +80% |
| 2019 | Q3 | 2020 | $1.78M | 10 | C00694018 100% | Media 100% | $1.82M | +35475% |
| 2019 | Q4 | 2020 | $79K | 3 | KELLY, MARK 76% | Media 100% | $1.9M | +1984% |
| 2020 | Q1 | 2020 | $2.86M | 65 | KELLY, MARK 57% | Media 100% | $4.76M | +2597% |
| 2020 | Q2 | 2020 | $5.06M | 50 | KELLY, MARK 84% | Media 100% | $9.81M | -27% |
| 2020 | Q3 | 2020 | $43M | 101 | KELLY, MARK 81% | Media 100% | $52M | +1442% |
| 2020 | Q4 | 2020 | $41M | 107 | KELLY, MARK 71% | Media 100% | $94M | +1405% |
| 2021 | Q1 | 2020 | $10K | 1 | MIN FOR STATE SENATE 2020; … 100% | Media 100% | $94M | — |
| 2021 | Q2 | 2020 | $50K | 2 | BONTA FOR ASSEMBLY 2021; EA… 100% | Media 100% | $94M | — |
| 2021 | Q3 | 2020 | $242K | 4 | SERVICE EMPLOYEES INTERNATI… 62% | Media 100% | $94M | — |
| 2021 | Q3 | 2022 | $355K | 4 | C00779108 100% | Media 100% | $355K | -80% |
| 2021 | Q4 | 2022 | $152K | 3 | C00779108 100% | Media 100% | $508K | +94% |
| 2022 | Q1 | 2022 | $75K | 6 | VARGAS, ANTHONY 'TONY' 65% | Media 100% | $582K | -97% |
| 2022 | Q2 | 2022 | $1.88M | 34 | BARNES, MANDELA 55% | Media 100% | $2.47M | -63% |
| 2022 | Q3 | 2022 | $21M | 99 | BARNES, MANDELA 70% | Media 100% | $23M | -51% |
| 2022 | Q4 | 2022 | $20M | 85 | BARNES, MANDELA 73% | Media 100% | $43M | -52% |
| 2023 | Q1 | 2022 | $8K | 2 | GALPERIN FOR STATE CONTROLL… 95% | Media 100% | $43M | -23% |
| 2023 | Q1 | 2024 | $4K | 2 | MIN, DAVE 100% | Media 100% | $4K | — |
| 2023 | Q2 | 2022 | $22K | 4 | RIVAS FOR ASSEMBLY 2024; RO… 100% | Media 100% | $43M | -55% |
| 2023 | Q2 | 2024 | $86K | 5 | LEE, BARBARA 86% | Media 100% | $90K | — |
| 2023 | Q3 | 2022 | $1K | 4 | RIVAS FOR ASSEMBLY 2024; RO… 100% | Media 100% | $43M | -99% |
| 2023 | Q4 | 2024 | $20K | 2 | SMP 52% | Media 100% | $110K | -87% |
| 2024 | Q1 | 2024 | $806K | 36 | MIN, DAVE 57% | Media 100% | $917K | +979% |
| 2024 | Q2 | 2024 | $2.23M | 28 | SUBRAMANYAM, SUHAS 38% | Media 100% | $3.15M | +18% |
| 2024 | Q3 | 2024 | $17M | 84 | HEINRICH, MARTIN 20% | Media 100% | $20M | -17% |
| 2024 | Q4 | 2024 | $16M | 94 | HERTEL, CURTIS JR. 18% | Media 100% | $36M | -22% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 13 additional stations · $1,625,889 · Sacramento, CA dominant market
Broadcast stations that committees who pay LEFT HOOK also pay directly on their Schedule B filings. We can't prove LEFT HOOK routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA | Sacramento, CA | NBC | $342,933 | 5 | Oct 2022 → Feb 2024 |
| KFSN-TV | Fresno, CA | ABC | $232,411 | 6 | Aug 2024 → Oct 2024 |
| KOVR | Sacramento, CA | CBS | $187,935 | 6 | Oct 2022 → Feb 2024 |
| KGTV | San Diego, CA | ABC | $121,044 | 4 | Sep 2024 → Nov 2024 |
| KESQ-TV | Palm Springs, CA | ABC | $89,645 | 10 | Sep 2024 → Oct 2024 |
| KXTV | Sacramento, CA | NBC | $83,938 | 4 | Oct 2022 → Feb 2024 |
| KGPE | Fresno, CA | ABC | $66,066 | 4 | Aug 2024 → Oct 2024 |
| KSWB | San Diego, CA | CW | $59,309 | 4 | Oct 2024 → Nov 2024 |
| KFMB | San Diego, CA | CBS | $52,233 | 2 | Oct 2024 → Nov 2024 |
| KMPH | Fresno, CA | NBC | $46,627 | 4 | Aug 2024 → Oct 2024 |
| KTXL | Sacramento, CA | Fox | $41,735 | 4 | Oct 2022 → Feb 2024 |
| KMIR-TV | Palm Springs, CA | NBC | $40,481 | 7 | Sep 2024 → Oct 2024 |
| KPSP-TV | Palm Springs, CA | CBS | $35,054 | 6 | Sep 2024 → Dec 2024 |
| KSEE | Fresno, CA | NBC | $33,873 | 3 | Aug 2024 → Oct 2024 |
| KQCA | Sacramento, CA | Independent | $28,305 | 4 | Oct 2022 → Feb 2024 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $185,397,540 | 952 | $195K | 100.0% | KELLY, MARK 38% | 18mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| MRVAN, FRANK J. | 3 | $3,374,835 | 22 | 2020-04-15 | 2024-10-30 |
| DSCC | 3 | $154,500 | 6 | 2020-11-03 | 2024-12-10 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| AZ | $69,616,664 | 37.8% | 1 | |
| DC | $33,199,102 | 18.0% | 6 | |
| CA | $22,413,924 | 12.2% | 39 | |
| Unknown | $20,648,902 | 11.2% | 19 | |
| NM | $9,760,601 | 5.3% | 1 | |
| NE | $7,408,230 | 4.0% | 1 | |
| MI | $5,463,997 | 3.0% | 3 | |
| OH | $5,228,403 | 2.8% | 2 | |
| MT | $4,833,450 | 2.6% | 1 | |
| IN | $3,374,835 | 1.8% | 1 | |
| VA | $1,606,313 | 0.9% | 1 | |
| OR | $520,987 | 0.3% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-09-28 | KELLY, MARK | Media | MEDIA | $4,778,460 |
| Largest all-time | 2020-10-02 | KELLY, MARK | Media | MEDIA | $4,693,587 |
| Largest all-time | 2020-10-28 | KELLY, MARK | Media | MEDIA | $3,975,031 |
| Largest all-time | 2020-09-18 | KELLY, MARK | Media | MEDIA | $3,751,545 |
| Largest all-time | 2020-10-14 | KELLY, MARK | Media | MEDIA | $3,605,751 |
| Largest this cycle | 2024-09-06 | HEINRICH, MARTIN | Media | MEDIA BUY | $789,910 |
| Largest this cycle | 2024-10-04 | HERTEL, CURTIS JR. | Media | ADVERTISING | $782,365 |
| Largest this cycle | 2024-09-26 | HERTEL, CURTIS JR. | Media | ADVERTISING | $730,629 |
| Largest this cycle | 2024-09-20 | HERTEL, CURTIS JR. | Media | ADVERTISING | $644,519 |
| Largest this cycle | 2024-10-09 | HEINRICH, MARTIN | Media | MEDIA BUY | $643,563 |
| Recent | 2024-11-27 | MIN, DAVE | Media | MEDIA PRODUCTION | $89,833 |
| Recent | 2024-12-10 | MIN, DAVE | Media | MEDIA PRODUCTION | $47,999 |
| Recent | 2024-11-14 | HERTEL, CURTIS JR. | Media | ADVERTISING | $39,179 |
| Recent | 2024-12-10 | DSCC | Media | MEDIA BUY GENERIC | $16,500 |
| Recent | 2024-12-03 | ACUNA FOR ASSEMBLY 2024; JOEY | Media | TEL/Digital Ads | $15,000 |