KCRA
$20.85M
2025-2026 cycle
KCRA is a media vendor. In the 2025-2026 cycle KCRA was paid $20.85M across 77 client committees, of which $191K flowed through Independent Expenditures rather than direct committee payments.
Call sign: KCRA · Network: NBC · Market: Sacramento, CA
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$20.85M
=
$20.66M
(Schedule B)
+
$191K
(Independent Expenditures)
| Schedule B direct committee payments |
$20,658,839 | 205 rows | 99.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$191,293 | 3 rows | 0.9% |
- Activity span ALL TIME
- Jan 14, 2000 → May 21, 2026
- spans 26.3 years
- Disbursements ALL TIME
- 205
- Schedule B + IE rows
- Client committees ALL TIME
- 77
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$7.51M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$1,275,000 | 4 |
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$395,718 | 9 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$5,398,860 | 29 |
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$872,484 | 14 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$393,550 | 4 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$5,398,860 | 29 |
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$872,484 | 14 |
| NEWSOM'S BALLOT MEASURE COMMITTEE; GOVERNOR 1380675 |
$581,910 | 8 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$393,550 | 4 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$5,398,860 | 29 |
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$872,484 | 14 |
| NEWSOM'S BALLOT MEASURE COMMITTEE; GOVERNOR 1380675 |
$581,910 | 8 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$393,550 | 4 |
| CLEAN AND HEALTHY CALIFORNIA, SPONSORED BY ENVIRONMENTAL ORGANIZATIONS 1460932 |
$122,230 | 1 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$5,398,860 | 29 |
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$872,484 | 14 |
| JUSTICE FOR RENTERS SPONSORED BY AIDS HEALTHCARE FOUNDATION 1458912 |
$632,335 | 5 |
| NEWSOM'S BALLOT MEASURE COMMITTEE; GOVERNOR 1380675 |
$581,910 | 8 |
| STOP THE REVENGE INITIATIVE - NO ON 34, SPONSORED BY AIDS HEALTHCARE FOUNDATION 1469081 |
$463,750 | 3 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$393,550 | 4 |
| CLEAN AND HEALTHY CALIFORNIA, SPONSORED BY ENVIRONMENTAL ORGANIZATIONS 1460932 |
$231,455 | 2 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
| 741666 741666 |
$20,953 | 2 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $20,850,132 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q2 | 2018 | $230K | 6 | CHIANG FOR GOVERNOR 2018; J… 54% | Other / Unclassified 54% | $230K | — |
| 2018 | Q4 | 2018 | $411K | 1 | PREVENT CRUELTY CALIFORNIA,… 100% | Other / Unclassified 100% | $640K | — |
| 2020 | Q1 | 2020 | $47K | 1 | 741666 100% | Media 100% | $47K | — |
| 2020 | Q2 | 2020 | $213K | 1 | YES ON 22 - SAVE APP-BASED … 100% | Other / Unclassified 100% | $261K | -7% |
| 2020 | Q4 | 2020 | $68K | 2 | YES ON 20 - KEEP CALIFORNIA… 100% | Other / Unclassified 100% | $329K | -83% |
| 2021 | Q2 | 2020 | $126K | 1 | COX FOR GOVERNOR 2021, INC.… 100% | Other / Unclassified 100% | $455K | — |
| 2021 | Q3 | 2020 | $62K | 5 | COX FOR GOVERNOR 2021, INC.… 100% | Other / Unclassified 100% | $517K | — |
| 2022 | Q2 | 2022 | $64K | 1 | MC KAY FOR SENATE 2022; JEFF 100% | Other / Unclassified 100% | $64K | -70% |
| 2022 | Q4 | 2022 | $195K | 2 | NURSES AND EDUCATORS CALIFO… 100% | Media 100% | $259K | +187% |
| 2024 | Q1 | 2024 | $852K | 15 | COALITION TO RESTORE CALIFO… 76% | Other / Unclassified 83% | $852K | — |
| 2024 | Q3 | 2024 | $523K | 7 | JUSTICE FOR RENTERS SPONSOR… 54% | Other / Unclassified 75% | $1.38M | — |
| 2024 | Q4 | 2024 | $703K | 4 | JUSTICE FOR RENTERS SPONSOR… 50% | Other / Unclassified 100% | $2.08M | +260% |
| 2025 | Q2 | 2024 | $122K | 1 | CLEAN AND HEALTHY CALIFORNI… 100% | Media 100% | $2.2M | — |
| 2025 | Q3 | 2024 | $207K | 4 | NEWSOM'S BALLOT MEASURE COM… 100% | Media 100% | $2.41M | — |
| 2025 | Q4 | 2024 | $375K | 4 | NEWSOM'S BALLOT MEASURE COM… 100% | — | $2.78M | — |
| 2026 | Q1 | 2026 | $1.54M | 15 | STEYER FOR GOVERNOR 2026 52% | Media 59% | $1.54M | +81% |
| 2026 | Q2 | 2026 | $5.26M | 38 | STEYER FOR GOVERNOR 2026 87% | Media 88% | $6.8M | — |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $12,318,391 | 131 | $94K | 60.7% | PHARMACEUTICAL RESEARCH AND… 11% | 4mo ago |
| Media | $6,970,418 | 54 | $129K | 34.4% | STEYER FOR GOVERNOR 2026 77% | 2mo ago |
| Digital | $872,484 | 14 | $62K | 4.3% | CALIFORNIANS FOR THE PEOPLE… 100% | 2mo ago |
| Contributions & Transfers | $121,764 | 1 | $122K | 0.6% | 741666 100% | 13y ago |
| Fundraising | $380 | 1 | $380 | 0.0% | NIKET FOR US CONGRESS 100% | 2y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$525,634 · 3% of revenue
2
Repeat clients 2 cycles
$950,734 · 5% of revenue
74
One-time clients 1 cycle
$19,182,472 · 93% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 741666 | 3 | $525,634 | 5 | 2012-09-14 | 2024-09-27 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $20,658,839 | 100.0% | 77 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2005-09-24 | PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND - YES ON PROPOSITION 78 AND NO ON PROPOSITION 79 | Other / Unclassified | — | $606,815 |
| Largest all-time | 2005-10-28 | NO ON 75, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS OPPOSED TO PAYCHECK DECEPTION | Other / Unclassified | — | $509,669 |
| Largest all-time | 2005-10-14 | PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND - YES ON PROPOSITION 78 AND NO ON PROPOSITION 79 | Other / Unclassified | — | $467,543 |
| Largest all-time | 2012-10-10 | OUR CHILDREN, OUR FUTURE | Other / Unclassified | — | $440,576 |
| Largest all-time | 2026-05-21 | STEYER FOR GOVERNOR 2026 | Media | TV Ad Buy | $417,265 |
| Largest this cycle | 2026-05-21 | STEYER FOR GOVERNOR 2026 | Media | TV Ad Buy | $407,448 |
| Largest this cycle | 2026-05-21 | STEYER FOR GOVERNOR 2026 | Media | TV Ad Buy | $405,705 |
| Largest this cycle | 2026-04-23 | STEYER FOR GOVERNOR 2026 | Media | Ad Buy | $394,570 |
| Largest this cycle | 2026-04-23 | STEYER FOR GOVERNOR 2026 | Media | Ad Buy | $363,503 |
| Recent | 2026-05-13 | CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS | Digital | Digital Media | $49,853 |
| Recent | 2026-05-21 | STEYER FOR GOVERNOR 2026 | Media | TV Ad Buy | $44,583 |