KCRA
$20.85M
2025-2026 cycle
KCRA is a media vendor. In the 2025-2026 cycle KCRA was paid $20.85M across 77 client committees, of which $191K flowed through Independent Expenditures rather than direct committee payments.
Call sign: KCRA · Network: NBC · Market: Sacramento, CA
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$20.85M
=
$20.66M
(Schedule B)
+
$191K
(Independent Expenditures)
| Schedule B direct committee payments |
$20,658,839 | 205 rows | 99.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$191,293 | 3 rows | 0.9% |
- Activity span ALL TIME
- Jan 14, 2000 → May 21, 2026
- spans 26.3 years
- Disbursements ALL TIME
- 205
- Schedule B + IE rows
- Client committees ALL TIME
- 77
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$7.51M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$1,275,000 | 4 |
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$395,718 | 9 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$17,213 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$4,590,085 | 25 |
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$872,484 | 14 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$107,950 | 3 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$5,398,860 | 29 |
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$872,484 | 14 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$393,550 | 4 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$5,398,860 | 29 |
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$872,484 | 14 |
| NEWSOM'S BALLOT MEASURE COMMITTEE; THE ELECTION RIGGING RESPONSE ACT, GOVERNOR 1380675 |
$581,910 | 8 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$393,550 | 4 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$5,398,860 | 29 |
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$872,484 | 14 |
| NEWSOM'S BALLOT MEASURE COMMITTEE; THE ELECTION RIGGING RESPONSE ACT, GOVERNOR 1380675 |
$581,910 | 8 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$393,550 | 4 |
| CAMPAIGN FOR A SAFE AND HEALTHY CALIFORNIA, SPONSORED BY ENVIRONMENTAL AND HEALTH ORGANIZATIONS 1460932 |
$122,230 | 1 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026 1485077 |
$5,398,860 | 29 |
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$872,484 | 14 |
| RENTERS AND HOMEOWNERS FOR RENT CONTROL YES ON 33, SPONSORED BY AIDS HEALTHCARE FOUNDATION 1458912 |
$632,335 | 5 |
| NEWSOM'S BALLOT MEASURE COMMITTEE; THE ELECTION RIGGING RESPONSE ACT, GOVERNOR 1380675 |
$581,910 | 8 |
| VOTE NO ON LANDLORD GREED SPONSORED BY AIDS HEALTHCARE FOUNDATION 1469081 |
$463,750 | 3 |
| A MORE AFFORDABLE CALIFORNIA, SPONSORED BY UBER 1484835 |
$393,550 | 4 |
| CAMPAIGN FOR A SAFE AND HEALTHY CALIFORNIA, SPONSORED BY ENVIRONMENTAL AND HEALTH ORGANIZATIONS 1460932 |
$231,455 | 2 |
| SWALWELL FOR GOVERNOR 2026; CALIFORNIANS FOR A FIGHTER IN SUPPORT OF ERIC 1488732 |
$102,893 | 4 |
| MA FOR LIEUTENANT GOVERNOR 2026; FIONA 1457360 |
$35,956 | 2 |
| 741666 741666 |
$20,953 | 2 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $20,850,132 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q2 | 2018 | $230K | 6 | CHIANG FOR GOVERNOR 2018; J… 54% | Other / Unclassified 54% | $230K | — |
| 2018 | Q4 | 2018 | $411K | 1 | PREVENT CRUELTY CALIFORNIA,… 100% | Other / Unclassified 100% | $640K | — |
| 2020 | Q1 | 2020 | $47K | 1 | 741666 100% | Media 100% | $47K | — |
| 2020 | Q2 | 2020 | $213K | 1 | PROTECT APP-BASED DRIVERS A… 100% | Other / Unclassified 100% | $261K | -7% |
| 2020 | Q4 | 2020 | $68K | 2 | KEEP CALIFORNIA SAFE, A PRO… 100% | Other / Unclassified 100% | $329K | -83% |
| 2021 | Q2 | 2020 | $126K | 1 | COX FOR GOVERNOR 2021, INC.… 100% | Other / Unclassified 100% | $455K | — |
| 2021 | Q3 | 2020 | $62K | 5 | COX FOR GOVERNOR 2021, INC.… 100% | Other / Unclassified 100% | $517K | — |
| 2022 | Q2 | 2022 | $64K | 1 | MC KAY FOR SENATE 2022; JEFF 100% | Other / Unclassified 100% | $64K | -70% |
| 2022 | Q4 | 2022 | $195K | 2 | NURSES AND EDUCATORS CALIFO… 100% | Media 100% | $259K | +187% |
| 2024 | Q1 | 2024 | $852K | 15 | COALITION TO RESTORE CALIFO… 76% | Other / Unclassified 83% | $852K | — |
| 2024 | Q3 | 2024 | $523K | 7 | RENTERS AND HOMEOWNERS FOR … 54% | Other / Unclassified 75% | $1.38M | — |
| 2024 | Q4 | 2024 | $703K | 4 | RENTERS AND HOMEOWNERS FOR … 50% | Other / Unclassified 100% | $2.08M | +260% |
| 2025 | Q2 | 2024 | $122K | 1 | CAMPAIGN FOR A SAFE AND HEA… 100% | Media 100% | $2.2M | — |
| 2025 | Q3 | 2024 | $207K | 4 | NEWSOM'S BALLOT MEASURE COM… 100% | Media 100% | $2.41M | — |
| 2025 | Q4 | 2024 | $375K | 4 | NEWSOM'S BALLOT MEASURE COM… 100% | Other / Unclassified 100% | $2.78M | — |
| 2026 | Q1 | 2026 | $1.54M | 15 | STEYER FOR GOVERNOR 2026 52% | Media 59% | $1.54M | +81% |
| 2026 | Q2 | 2026 | $5.26M | 38 | STEYER FOR GOVERNOR 2026 87% | Media 88% | $6.8M | — |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $12,693,794 | 135 | $94K | 61.4% | PHARMACEUTICAL RESEARCH AND… 10% | 2mo ago |
| Media | $6,970,418 | 54 | $129K | 33.7% | STEYER FOR GOVERNOR 2026 77% | 2w ago |
| Digital | $872,484 | 14 | $62K | 4.2% | STEYER FOR GOVERNOR 2026, A… 100% | 3w ago |
| Contributions & Transfers | $121,764 | 1 | $122K | 0.6% | 741666 100% | 13y ago |
| Fundraising | $380 | 1 | $380 | 0.0% | C00859157 100% | 2y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$525,634 · 3% of revenue
2
Repeat clients 2 cycles
$950,734 · 5% of revenue
74
One-time clients 1 cycle
$19,182,472 · 93% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 741666 | 3 | $525,634 | 5 | 2012-09-14 | 2024-09-27 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $20,658,459 | 100.0% | 76 | |
| Unknown | $380 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2005-09-24 | PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND | Other / Unclassified | — | $606,815 |
| Largest all-time | 2005-10-28 | NO ON 75, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS OPPOSED TO PAYCHECK DECEPTION | Other / Unclassified | — | $509,669 |
| Largest all-time | 2005-10-14 | PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND | Other / Unclassified | — | $467,543 |
| Largest all-time | 2012-10-10 | OUR CHILDREN, OUR FUTURE | Other / Unclassified | — | $440,576 |
| Largest all-time | 2026-05-21 | STEYER FOR GOVERNOR 2026 | Media | TV Ad Buy | $417,265 |
| Largest this cycle | 2026-05-21 | STEYER FOR GOVERNOR 2026 | Media | TV Ad Buy | $407,448 |
| Largest this cycle | 2026-05-21 | STEYER FOR GOVERNOR 2026 | Media | TV Ad Buy | $405,705 |
| Largest this cycle | 2026-04-23 | STEYER FOR GOVERNOR 2026 | Media | Ad Buy | $394,570 |
| Largest this cycle | 2026-04-23 | STEYER FOR GOVERNOR 2026 | Media | Ad Buy | $363,503 |
| Recent | 2026-05-21 | STEYER FOR GOVERNOR 2026 | Media | TV Ad Buy | $44,583 |
| Recent | 2026-05-13 | STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON | Digital | Digital Media | $41,778 |