KSBW-TV

$8.98M 2025-2026 cycle

KSBW-TV is a media vendor. In the 2025-2026 cycle KSBW-TV was paid $8.98M across 135 client committees.

Media NBC affiliate Salinas, CA ○ Slowing (~2mo since last)
Call sign: KSBW · Network: NBC · Market: Salinas, CA · Owner: Gray Television

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Activity span ALL TIME
Jan 7, 2000 → Apr 14, 2026
spans 26.3 years
Disbursements ALL TIME
341
Schedule B rows
Client committees ALL TIME
135
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

May 2025 Apr 2026
$356K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 1

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $48K Other / Unclassified · 1 txn KT KSBW-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$47,728 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 1

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $102K Other / Unclassified · 2 txns KT KSBW-TV
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$102,298 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 3

YES ON 54 - VOTERS FIRST, NOT SPECIAL… $134K Media · 2 txns NO ON PROP 50 - STOP SACRAMENTO'S POW… $119K Other / Unclassified · 1 txn MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $102K Other / Unclassified · 2 txns KT KSBW-TV
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 3

YES ON 54 - VOTERS FIRST, NOT SPECIAL… $134K Media · 2 txns NO ON PROP 50 - STOP SACRAMENTO'S POW… $119K Other / Unclassified · 1 txn MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $102K Other / Unclassified · 2 txns KT KSBW-TV
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 6

YES ON PROP 4, CALIFORNIANS FOR SAFE … $221K Other / Unclassified · 4 txns YES ON 54 - VOTERS FIRST, NOT SPECIAL… $134K Media · 2 txns NO ON PROP 50 - STOP SACRAMENTO'S POW… $119K Other / Unclassified · 1 txn MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $102K Other / Unclassified · 2 txns YES ON 34, PROTECT PATIENTS NOW: A CO… $65K Other / Unclassified · 2 txns CALIFORNIANS FOR RESPONSIBLE HOUSING,… $58K Other / Unclassified · 2 txns KT KSBW-TV

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $8,984,367 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

2018202020212022202420252026 Q2 2018 (2018 cycle): $195KQ3 2018 (2018 cycle): $53KQ4 2018 (2018 cycle): $351KQ3 2020 (2020 cycle): $424KQ4 2020 (2020 cycle): $379KQ2 2021 (2020 cycle): $28KQ3 2021 (2020 cycle): $47KQ2 2022 (2022 cycle): $126KQ3 2022 (2022 cycle): $925KQ4 2022 (2022 cycle): $295KQ1 2024 (2024 cycle): $21KQ4 2024 (2024 cycle): $344KQ3 2025 (2024 cycle): $134KQ4 2025 (2024 cycle): $119KQ1 2026 (2026 cycle): $55KQ2 2026 (2026 cycle): $48K Q2Q4Q4Q3Q3Q1Q3Q1Q2 $925K

current cycle earlier election cycle off-cycle year quarterly · 7 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2018 Q2 2018 $195K 13 LEROE-MUNOZ FOR ASSEMBLY 20… 29% Other / Unclassified 94% $195K
2018 Q3 2018 $53K 3 YES ON 11 - CALIFORNIANS FO… 46% Other / Unclassified 100% $248K
2018 Q4 2018 $351K 19 YES ON 11 - CALIFORNIANS FO… 20% Other / Unclassified 90% $599K
2020 Q3 2020 $424K 10 PROTECT APP-BASED DRIVERS A… 39% Other / Unclassified 81% $424K +694%
2020 Q4 2020 $379K 8 CALIFORNIANS TO STOP HIGHER… 62% Other / Unclassified 78% $804K +8%
2021 Q2 2020 $28K 1 NEWSOM; STOP THE REPUBLICAN… 100% Other / Unclassified 100% $831K
2021 Q3 2020 $47K 1 NEWSOM; STOP THE REPUBLICAN… 100% Other / Unclassified 100% $879K
2022 Q2 2022 $126K 6 760960 47% Other / Unclassified 100% $126K
2022 Q3 2022 $925K 4 YES ON 26, NO ON 27 - COALI… 54% Other / Unclassified 100% $1.05M +118%
2022 Q4 2022 $295K 4 NO ON 29: STOP YET ANOTHER … 93% Other / Unclassified 100% $1.35M -22%
2024 Q1 2024 $21K 1 RIVAS FOR ASSEMBLY 2024; RO… 100% Other / Unclassified 100% $21K
2024 Q4 2024 $344K 8 YES ON PROP 4, CALIFORNIANS… 64% Other / Unclassified 100% $365K +16%
2025 Q3 2024 $134K 2 YES ON 54 - VOTERS FIRST, N… 100% Media 100% $500K
2025 Q4 2024 $119K 1 NO ON PROP 50 - STOP SACRAM… 100% Other / Unclassified 100% $619K
2026 Q1 2026 $55K 1 MAHAN FOR GOVERNOR 2026; CA… 100% Other / Unclassified 100% $55K +155%
2026 Q2 2026 $48K 1 MAHAN FOR GOVERNOR 2026; CA… 100% Other / Unclassified 100% $102K
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Revenue by service category

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No category revenue in this window.

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Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $431K across 27 disbursements (avg $16K/check) Top buyer: YES ON 54 - VOTERS FIRST, NOT SPECIAL INTERESTS - SPONSORED BY HOLD POLITICIANS ACCOUNTABLE (31% of category) Last paid: 9mo ago · +221% vs prior cycle Media $134K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $431K across 27 disbursements (avg $16K/check) Top buyer: YES ON 54 - VOTERS FIRST, NOT SPECIAL INTERESTS - SPONSORED BY HOLD POLITICIANS ACCOUNTABLE (31% of category) Last paid: 9mo ago · +221% vs prior cycle Media $134K

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $431K across 27 disbursements (avg $16K/check) Top buyer: YES ON 54 - VOTERS FIRST, NOT SPECIAL INTERESTS - SPONSORED BY HOLD POLITICIANS ACCOUNTABLE (31% of category) Last paid: 9mo ago · +221% vs prior cycle Media $134K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Other / Unclassified $8,387,048 306 $27K 93.6% 962636 6% 7w ago
Media $431,106 27 $16K 4.8% YES ON 54 - VOTERS FIRST, N… 31% 9mo ago
Admin & Office $162,257 4 $41K 1.8% CALIFORNIANS FOR RESPONSIBL… 100% 5y ago
Contributions & Transfers -$18,948 4 $-5K -0.2% CALIFORNIANS FOR SOLUTIONS … 0% 3y ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
7
Repeat clients 2 cycles
$871,691 · 10% of revenue
128
One-time clients 1 cycle
$8,112,676 · 90% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$8,984,367 100.0% 135
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2022-08-12 YES ON 26, NO ON 27 - COALITION FOR SAFE, RESPONSIBLE GAMING, SPONSORED BY CALIFORNIA INDIAN TRIBES Other / Unclassified $497,234
Largest all-time 2022-09-14 YES ON 30: CLEAN AIR CALIFORNIA, A COALITION OF CALFIRE FIREFIGHTERS, WORKING FAMILIES, RIDESHARE COMPANIES, AND ENVIRONMENTAL GROUPS Other / Unclassified $260,215
Largest all-time 2022-10-21 NO ON 29: STOP YET ANOTHER DANGEROUS DIALYSIS PROPOSITION, SPONSORED BY PATIENTS, DOCTORS, NURSES AND DIALYSIS PROVIDERS Other / Unclassified $233,359
Largest all-time 2002-10-07 962636 Other / Unclassified $227,451
Largest all-time 2020-09-19 PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS Other / Unclassified $163,426
Largest this cycle 2026-01-30 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT Other / Unclassified $54,570
Largest this cycle 2026-04-14 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT Other / Unclassified $47,728
Recent 2025-10-18 NO ON PROP 50 - STOP SACRAMENTO'S POWER GRAB Other / Unclassified $119,468
Recent 2025-08-28 YES ON 54 - VOTERS FIRST, NOT SPECIAL INTERESTS - SPONSORED BY HOLD POLITICIANS ACCOUNTABLE Media MEDIA BUY $67,133
Recent 2025-09-08 YES ON 54 - VOTERS FIRST, NOT SPECIAL INTERESTS - SPONSORED BY HOLD POLITICIANS ACCOUNTABLE Media MEDIA BUY $67,133
See all 341 disbursements →