Bully Pulpit Interactive (BPI)
Bully Pulpit Interactive (BPI) is a digital vendor. In the 2025-2026 cycle Bully Pulpit Interactive (BPI) was paid $438.74M across 40 client committees, of which $194.58M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$244,164,867 | 785 rows | 55.7% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$194,576,519 | 1,585 rows | 44.3% |
- Activity span ALL TIME
- Jun 14, 2010 → Mar 22, 2026
- spans 15.8 years
- Disbursements ALL TIME
- 785
- Schedule B + IE rows
- Client committees ALL TIME
- 40
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| SERVE AMERICA PAC C00571174 |
$1,000 | 1 |
Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| SERVE AMERICA PAC C00571174 |
$1,000 | 1 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| SERVE AMERICA PAC C00571174 |
$1,000 | 1 |
Top buyers last 18 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| SERVE AMERICA PAC C00571174 |
$26,000 | 2 |
| DSCC C00042366 |
$24,167 | 2 |
| BENNET, MICHAEL F. CO · Senate DEM |
$5,000 | 1 |
Top buyers last 24 months · top 6
| Filer | Total spend | Disbursements |
|---|---|---|
| BIDEN, JOSEPH R JR US · President DEM |
$106,453,206 | 73 |
| MCBRIDE, SARAH ELIZABETH DE · House DEM |
$186,780 | 2 |
| DSCC C00042366 |
$114,835 | 7 |
| SERVE AMERICA PAC C00571174 |
$26,000 | 2 |
| PROJECT 218 C00871368 |
$9,527 | 1 |
| BENNET, MICHAEL F. CO · Senate DEM |
$5,000 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $424,736,628 | 96.81% |
| Republican | $0 | 0.00% |
| Non-partisan | $14,004,757 | 3.19% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $493K | 15 | DSCC 47% | Digital 100% | $493K | — |
| 2017 | Q2 | 2018 | $1.91M | 34 | DNC SERVICES CORP / DEMOCRA… 29% | Digital 100% | $2.4M | — |
| 2017 | Q3 | 2016 | $27K | 4 | DE OCAMPO FOR ASSEMBLY 2017 100% | Digital 100% | $27K | — |
| 2017 | Q3 | 2018 | $1.05M | 22 | DSCC 40% | Digital 100% | $3.45M | — |
| 2017 | Q4 | 2018 | $1.73M | 22 | DSCC 32% | Digital 100% | $5.18M | — |
| 2018 | Q1 | 2018 | $1.39M | 26 | DSCC 44% | Digital 100% | $6.57M | — |
| 2018 | Q2 | 2018 | $1.65M | 27 | DSCC 37% | Digital 100% | $8.22M | — |
| 2018 | Q3 | 2018 | $4.9M | 36 | MCCASKILL, CLAIRE 27% | Digital 100% | $13M | — |
| 2018 | Q4 | 2018 | $8.57M | 55 | MCCASKILL, CLAIRE 27% | Digital 100% | $22M | — |
| 2019 | Q1 | 2020 | $2.09M | 23 | WARREN, ELIZABETH 43% | Digital 100% | $2.09M | +324% |
| 2019 | Q2 | 2020 | $859K | 20 | DNC SERVICES CORP / DEMOCRA… 49% | Digital 100% | $2.95M | -55% |
| 2019 | Q3 | 2020 | $343K | 9 | NEXTGEN CLIMATE ACTION COMM… 48% | Digital 100% | $3.29M | -67% |
| 2019 | Q4 | 2020 | $291K | 10 | EMILYS LIST 70% | Digital 100% | $3.58M | -83% |
| 2020 | Q1 | 2020 | $1.07M | 14 | NEXTGEN CLIMATE ACTION COMM… 61% | Digital 100% | $4.65M | -23% |
| 2020 | Q2 | 2020 | $1.88M | 23 | GIDEON, SARA 89% | Digital 100% | $6.53M | +14% |
| 2020 | Q3 | 2020 | $25M | 73 | DNC SERVICES CORP / DEMOCRA… 47% | Digital 100% | $32M | +410% |
| 2020 | Q4 | 2020 | $67M | 69 | BIDEN, JOSEPH R JR 53% | Digital 100% | $99M | +685% |
| 2021 | Q1 | 2022 | $79K | 10 | EMILYS LIST 51% | Digital 100% | $79K | -96% |
| 2022 | Q2 | 2022 | $35K | 3 | DSCC 100% | Digital 100% | $113K | -98% |
| 2022 | Q3 | 2022 | $1.11M | 11 | NEXTGEN CLIMATE ACTION COMM… 70% | Digital 100% | $1.22M | -96% |
| 2022 | Q4 | 2022 | $204K | 3 | NEXTGEN CLIMATE ACTION COMM… 53% | Digital 100% | $1.43M | -100% |
| 2023 | Q1 | 2024 | $2K | 1 | DSCC 100% | Digital 100% | $2K | -97% |
| 2023 | Q4 | 2024 | $52K | 2 | DNC SERVICES CORP / DEMOCRA… 100% | Digital 100% | $54K | — |
| 2024 | Q1 | 2024 | $2.35M | 8 | BIDEN, JOSEPH R JR 94% | Digital 100% | $2.4M | — |
| 2024 | Q2 | 2024 | $8.27M | 19 | BIDEN, JOSEPH R JR 100% | Digital 100% | $11M | +23867% |
| 2024 | Q3 | 2024 | $68M | 43 | BIDEN, JOSEPH R JR 100% | Digital 100% | $79M | +6023% |
| 2024 | Q4 | 2024 | $36M | 34 | BIDEN, JOSEPH R JR 99% | Digital 100% | $115M | +17604% |
| 2025 | Q1 | 2026 | $5K | 1 | BENNET, MICHAEL F. 100% | Travel & Events 100% | $5K | +108% |
| 2025 | Q2 | 2026 | $25K | 1 | SERVE AMERICA PAC 100% | Strategy & Research 100% | $30K | — |
| 2026 | Q1 | 2026 | $1K | 1 | SERVE AMERICA PAC 100% | Digital 100% | $31K | -100% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 1 · $13,560 · Detroit, MI dominant market
Broadcast stations that committees who pay Bully Pulpit Interactive (BPI) also pay directly on their Schedule B filings. We can't prove Bully Pulpit Interactive (BPI) routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| WDMK-FM | Detroit, MI | Independent | $13,560 | 1 | Oct 2024 |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $237,798,903 | 783 | $304K | 100.0% | BIDEN, JOSEPH R JR 65% | 2mo ago |
| Strategy & Research | $25,000 | 1 | $25K | 0.0% | SERVE AMERICA PAC 100% | 12mo ago |
| Travel & Events | $5,000 | 1 | $5K | 0.0% | BENNET, MICHAEL F. 100% | 14mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | 4 | $42,028,503 | 99 | 2017-01-09 | 2024-03-08 |
| NEXTGEN CLIMATE ACTION COMMITTEE | 3 | $6,856,186 | 43 | 2017-05-08 | 2022-10-19 |
| DSCC | 4 | $5,804,210 | 75 | 2017-01-26 | 2024-12-18 |
| EMILYS LIST | 3 | $2,721,489 | 98 | 2017-01-19 | 2021-03-18 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| PA | $155,606,802 | 63.7% | 1 | |
| DC | $73,137,289 | 30.0% | 15 | |
| CA | $7,109,329 | 2.9% | 9 | |
| MA | $4,150,380 | 1.7% | 3 | |
| NY | $3,186,585 | 1.3% | 2 | |
| CO | $352,224 | 0.1% | 2 | |
| TX | $339,025 | 0.1% | 3 | |
| DE | $186,780 | 0.1% | 1 | |
| Unknown | $81,452 | 0.0% | 3 | |
| NJ | $15,000 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-09-06 | BIDEN, JOSEPH R JR | Digital | MEDIA BUY | $15,711,696 |
| Largest all-time | 2024-08-21 | BIDEN, JOSEPH R JR | Digital | MEDIA BUY | $9,203,463 |
| Largest all-time | 2024-09-10 | BIDEN, JOSEPH R JR | Digital | MEDIA BUY | $8,062,518 |
| Largest all-time | 2024-07-10 | BIDEN, JOSEPH R JR | Digital | MEDIA BUY & PRODUCTION | $8,026,836 |
| Largest all-time | 2020-10-26 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | Digital | PAID MEDIA-ONLINE | $7,246,179 |
| Largest this cycle | 2025-06-05 | SERVE AMERICA PAC | Strategy & Research | STRATEGY CONSULTING | $25,000 |
| Largest this cycle | 2025-03-19 | BENNET, MICHAEL F. | Travel & Events | TRAVEL | $5,000 |
| Largest this cycle | 2026-03-22 | SERVE AMERICA PAC | Digital | STRATEGY CONSULTING | $1,000 |
| Recent | 2024-12-18 | DSCC | Digital | INTERNET AND WEBSITE SERVICES | $22,667 |
| Recent | 2024-12-18 | DSCC | Digital | INTERNET AND WEBSITE SERVICES | $1,500 |