SAGE MEDIA PLANNING & PLACEMENT, INC.
SAGE MEDIA PLANNING & PLACEMENT, INC. is a media vendor. In the 2025-2026 cycle SAGE MEDIA PLANNING & PLACEMENT, INC. was paid $169.34M across 51 client committees, of which $116.19M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$53,155,015 | 473 rows | 31.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$116,189,168 | 573 rows | 68.6% |
- Activity span ALL TIME
- Feb 21, 2018 → May 19, 2026
- spans 8.2 years
- Disbursements ALL TIME
- 473
- Schedule B + IE rows
- Client committees ALL TIME
- 51
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
Top buyers last 6 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
| JOHNSON, CLIFF MS · House DEM |
$22,382 | 2 |
Top buyers last 12 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
| JOHNSON, CLIFF MS · House DEM |
$22,382 | 2 |
Top buyers last 18 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
| JOHNSON, CLIFF MS · House DEM |
$22,382 | 2 |
Top buyers last 24 months · top 7
| Filer | Total spend | Disbursements |
|---|---|---|
| HORSFORD, STEVEN ALEXZANDER NV · House DEM |
$2,336,839 | 14 |
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
| DCCC C00000935 |
$250,000 | 3 |
| JOHNSON, CLIFF MS · House DEM |
$22,382 | 2 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$750 | 1 |
| C00873976 C00873976 |
$380 | 1 |
| RETIRED AMERICANS PAC C00483883 |
-$65,400 | 2 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $128,185,468 | 75.70% |
| Republican | $0 | 0.00% |
| Non-partisan | $41,158,715 | 24.30% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q1 | 2018 | $213K | 1 | DCCC 100% | Media 100% | $213K | — |
| 2018 | Q2 | 2018 | $1.16M | 25 | HAALAND, DEBRA 30% | Media 100% | $1.37M | — |
| 2018 | Q3 | 2018 | $6.2M | 38 | END CITIZENS UNITED 43% | Media 100% | $7.57M | — |
| 2018 | Q4 | 2018 | $4.18M | 34 | GOLDEN, JARED 43% | Media 100% | $12M | — |
| 2019 | Q1 | 2020 | $288K | 2 | DCCC 100% | Media 100% | $288K | — |
| 2019 | Q2 | 2020 | $68K | 3 | C00698407 100% | Media 100% | $355K | — |
| 2019 | Q3 | 2020 | $4K | 1 | C00697300 100% | Media 100% | $359K | — |
| 2019 | Q4 | 2020 | $37K | 2 | C00693044 80% | Media 100% | $396K | — |
| 2020 | Q1 | 2020 | $859K | 11 | AMMAR CAMPA-NAJJAR FOR CONG… 45% | Media 100% | $1.26M | +304% |
| 2020 | Q2 | 2020 | $787K | 8 | LET AMERICA VOTE PAC 64% | Media 100% | $2.04M | -32% |
| 2020 | Q3 | 2020 | $11M | 93 | TORRES SMALL, XOCHITL 35% | Media 100% | $13M | +69% |
| 2020 | Q4 | 2020 | $11M | 85 | TORRES SMALL, XOCHITL 23% | Media 100% | $24M | +164% |
| 2021 | Q2 | 2022 | $1.17M | 12 | STANSBURY, MELANIE 90% | Media 100% | $1.17M | +1626% |
| 2021 | Q3 | 2022 | $133K | 2 | SHARIEF, BARBARA 100% | Media 100% | $1.3M | +3315% |
| 2021 | Q4 | 2022 | $232K | 4 | SHARIEF, BARBARA 100% | Media 100% | $1.54M | +528% |
| 2022 | Q1 | 2022 | $1M | 2 | UNITE THE COUNTRY 100% | Media 100% | $2.54M | +17% |
| 2022 | Q2 | 2022 | $388K | 12 | C00791343 51% | Media 100% | $2.93M | -51% |
| 2022 | Q3 | 2022 | $5.26M | 42 | UNITE THE COUNTRY 29% | Media 100% | $8.19M | -50% |
| 2022 | Q4 | 2022 | $5.74M | 50 | KILMER, DEREK 24% | Media 100% | $14M | -48% |
| 2023 | Q1 | 2024 | $270K | 3 | MCCLELLAN, JENNIFER 100% | Media 100% | $270K | — |
| 2023 | Q2 | 2024 | $8K | 3 | UNITE THE COUNTRY 100% | Media 100% | $278K | -99% |
| 2024 | Q1 | 2024 | $148K | 2 | UNITE THE COUNTRY 82% | Media 100% | $426K | -85% |
| 2024 | Q2 | 2024 | $156K | 3 | BOLD AMERICA 100% | Media 100% | $583K | -60% |
| 2024 | Q3 | 2024 | $1.68M | 12 | HORSFORD, STEVEN ALEXZANDER 85% | Media 100% | $2.26M | -68% |
| 2024 | Q4 | 2024 | $912K | 7 | HORSFORD, STEVEN ALEXZANDER 100% | Media 100% | $3.17M | -84% |
| 2026 | Q1 | 2026 | $22K | 2 | JOHNSON, CLIFF 100% | Media 100% | $22K | -85% |
| 2026 | Q2 | 2026 | $724K | 6 | MAHAN FOR GOVERNOR 2026 100% | Media 3% | $746K | +363% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 6 · $607,062 · San Francisco, CA dominant market
Broadcast stations that committees who pay SAGE MEDIA PLANNING & PLACEMENT, INC. also pay directly on their Schedule B filings. We can't prove SAGE MEDIA PLANNING & PLACEMENT, INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KGO-TV | San Francisco, CA | ABC | $209,228 | 3 | Apr 2026 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $184,909 | 3 | Apr 2026 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $97,737 | 3 | Apr 2026 → May 2026 |
| KNTV | San Jose, CA | NBC | $60,074 | 3 | Apr 2026 → May 2026 |
| KRON-TV | San Francisco, CA | NBC | $49,508 | 4 | Apr 2026 → May 2026 |
| KICU-TV | San Jose, CA | Independent | $5,606 | 3 | Apr 2026 → May 2026 |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $49,608,655 | 469 | $106K | 100.0% | HORSFORD, STEVEN ALEXZANDER 13% | 6w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| HORSFORD, STEVEN ALEXZANDER | 3 | $6,556,312 | 55 | 2020-06-01 | 2024-11-01 |
| DCCC | 4 | $4,542,106 | 74 | 2018-02-21 | 2024-09-27 |
| C00648915 | 3 | $4,242,893 | 38 | 2018-06-18 | 2022-11-03 |
| END CITIZENS UNITED | 3 | $3,113,772 | 11 | 2018-07-20 | 2022-10-17 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $11,935,867 | 22.6% | 8 | |
| NM | $11,547,275 | 21.9% | 3 | |
| Unknown | $11,064,481 | 20.9% | 20 | |
| NV | $6,556,312 | 12.4% | 1 | |
| ME | $3,882,349 | 7.3% | 1 | |
| CA | $3,620,167 | 6.9% | 3 | |
| WA | $1,799,768 | 3.4% | 1 | |
| FL | $1,124,451 | 2.1% | 2 | |
| MA | $456,385 | 0.9% | 1 | |
| KS | $366,190 | 0.7% | 1 | |
| VA | $269,905 | 0.5% | 1 | |
| OH | $211,722 | 0.4% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-07-25 | END CITIZENS UNITED | Media | MEDIA BUY | $1,700,044 |
| Largest all-time | 2022-07-08 | UNITE THE COUNTRY | Media | AD BUY | $1,000,000 |
| Largest all-time | 2022-02-18 | UNITE THE COUNTRY | Media | AD BUY | $1,000,000 |
| Largest all-time | 2020-10-15 | TORRES SMALL, XOCHITL | Media | MEDIA ADVERTISING | $677,249 |
| Largest all-time | 2020-10-08 | LUJAN, BEN RAY | Media | TV ADVERTISING | $590,426 |
| Largest this cycle | 2026-04-16 | MAHAN FOR GOVERNOR 2026 | — | — | $403,877 |
| Largest this cycle | 2026-04-27 | MAHAN FOR GOVERNOR 2026 | — | — | $164,896 |
| Largest this cycle | 2026-05-04 | MAHAN FOR GOVERNOR 2026 | — | — | $131,100 |
| Largest this cycle | 2026-04-15 | MAHAN FOR GOVERNOR 2026 | Media | — | $14,049 |
| Largest this cycle | 2026-02-10 | JOHNSON, CLIFF | Media | ADVERTISING | $12,691 |
| Recent | 2026-04-21 | MAHAN FOR GOVERNOR 2026 | Media | Media Buy | $4,880 |
| Recent | 2026-05-01 | MAHAN FOR GOVERNOR 2026 | — | — | $4,880 |