SAGE MEDIA PLANNING & PLACEMENT, INC.
$169.74M
2025-2026 cycle
SAGE MEDIA PLANNING & PLACEMENT, INC. is a media vendor. In the 2025-2026 cycle SAGE MEDIA PLANNING & PLACEMENT, INC. was paid $169.74M across 54 client committees, of which $116.39M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$169.74M
=
$53.35M
(Schedule B)
+
$116.39M
(Independent Expenditures)
| Schedule B direct committee payments |
$53,352,353 | 482 rows | 31.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$116,389,168 | 574 rows | 68.6% |
- Activity span ALL TIME
- Feb 21, 2018 → Jun 10, 2026
- spans 8.3 years
- Disbursements ALL TIME
- 482
- Schedule B + IE rows
- Client committees ALL TIME
- 54
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$943K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PROGRESSIVE VET PAC C00948521 |
$502,569 IE $502,569 |
1 |
| BOLD AMERICA C00854299 |
$299,921 IE $299,921 |
2 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$280,000 IE $280,000 |
1 |
| MEDICARE FOR ALL C00685552 |
$95,000 IE $95,000 |
1 |
| PROGRESSIVE PROMISE C00897926 |
$29,460 IE $29,460 |
2 |
| BAKER, RUSHERN L III MD · House DEM |
$19,198 | 1 |
| STEVENSON, CHERLYNN KY · House DEM |
$16,500 | 2 |
| BECERRA FOR GOVERNOR 2026; CALIFORNIA PEOPLE SUPPORTING 1490681 |
$6,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$1,125,000 IE $1,125,000 |
5 |
| PROGRESSIVE PROMISE C00897926 |
$794,461 IE $794,461 |
7 |
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
| BOLD AMERICA C00854299 |
$699,921 IE $699,921 |
3 |
| FIGHT FOR NEBRASKA PAC C00941690 |
$557,659 IE $557,659 |
3 |
| PROGRESSIVE VET PAC C00948521 |
$502,569 IE $502,569 |
1 |
| MEDICARE FOR ALL C00685552 |
$188,000 IE $188,000 |
2 |
| LUJAN, BEN RAY NM · Senate DEM |
$103,389 | 1 |
| STEVENSON, CHERLYNN KY · House DEM |
$57,060 | 4 |
| JOHNSON, CLIFF MS · House DEM |
$34,073 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$1,125,000 IE $1,125,000 |
5 |
| BOLD AMERICA C00854299 |
$949,921 IE $949,921 |
4 |
| PROGRESSIVE PROMISE C00897926 |
$794,461 IE $794,461 |
7 |
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
| FIGHT FOR NEBRASKA PAC C00941690 |
$557,659 IE $557,659 |
3 |
| PROGRESSIVE VET PAC C00948521 |
$502,569 IE $502,569 |
1 |
| MEDICARE FOR ALL C00685552 |
$188,000 IE $188,000 |
2 |
| LUJAN, BEN RAY NM · Senate DEM |
$103,389 | 1 |
| STEVENSON, CHERLYNN KY · House DEM |
$57,060 | 4 |
| JOHNSON, CLIFF MS · House DEM |
$34,073 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$1,198,750 IE $1,198,750 |
6 |
| BOLD AMERICA C00854299 |
$949,921 IE $949,921 |
4 |
| PROGRESSIVE PROMISE C00897926 |
$844,461 IE $844,461 |
8 |
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
| FIGHT FOR NEBRASKA PAC C00941690 |
$557,659 IE $557,659 |
3 |
| PROGRESSIVE VET PAC C00948521 |
$502,569 IE $502,569 |
1 |
| MEDICARE FOR ALL C00685552 |
$201,750 IE $201,750 |
3 |
| LUJAN, BEN RAY NM · Senate DEM |
$103,389 | 1 |
| STEVENSON, CHERLYNN KY · House DEM |
$57,060 | 4 |
| JOHNSON, CLIFF MS · House DEM |
$34,073 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| RETIRE CAREER POLITICIANS C00876482 |
$10,399,512 IE $10,399,512 |
79 |
| HORSFORD, STEVEN ALEXZANDER NV · House DEM |
$2,336,839 | 14 |
| UNITE THE COUNTRY C00701888 |
$1,880,000 IE $1,880,000 |
2 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$1,198,750 IE $1,198,750 |
6 |
| BOLD AMERICA C00854299 |
$949,921 IE $949,921 |
4 |
| PROGRESSIVE PROMISE C00897926 |
$844,461 IE $844,461 |
8 |
| MAHAN FOR GOVERNOR 2026 1486858 |
$723,682 | 6 |
| FIGHT FOR NEBRASKA PAC C00941690 |
$557,659 IE $557,659 |
3 |
| PROGRESSIVE VET PAC C00948521 |
$502,569 IE $502,569 |
1 |
| DMFI PAC C00710848 |
$250,000 IE $250,000 |
1 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $165,124,301 | 97.28% |
| Republican | $0 | 0.00% |
| Non-partisan | $4,617,221 | 2.72% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q1 | 2018 | $213K | 1 | DCCC 100% | Media 100% | $213K | — |
| 2018 | Q2 | 2018 | $1.16M | 25 | HAALAND, DEBRA 30% | Media 100% | $1.37M | — |
| 2018 | Q3 | 2018 | $6.2M | 38 | END CITIZENS UNITED 43% | Media 100% | $7.57M | — |
| 2018 | Q4 | 2018 | $4.18M | 34 | GOLDEN, JARED 43% | Media 100% | $12M | — |
| 2019 | Q1 | 2020 | $288K | 2 | DCCC 100% | Media 100% | $288K | — |
| 2019 | Q2 | 2020 | $68K | 3 | RICHARD BEW FOR CONGRESS 100% | Media 100% | $355K | — |
| 2019 | Q3 | 2020 | $4K | 1 | ACT NOW ON CLIMATE 100% | Media 100% | $359K | — |
| 2019 | Q4 | 2020 | $37K | 2 | PEOPLE FIRST FUTURE 80% | Media 100% | $396K | — |
| 2020 | Q1 | 2020 | $859K | 11 | AMMAR CAMPA-NAJJAR FOR CONG… 45% | Media 100% | $1.26M | +304% |
| 2020 | Q2 | 2020 | $787K | 8 | LET AMERICA VOTE PAC 64% | Media 100% | $2.04M | -32% |
| 2020 | Q3 | 2020 | $11M | 93 | TORRES SMALL, XOCHITL 35% | Media 100% | $13M | +69% |
| 2020 | Q4 | 2020 | $11M | 85 | TORRES SMALL, XOCHITL 23% | Media 100% | $24M | +164% |
| 2021 | Q2 | 2022 | $1.17M | 12 | STANSBURY, MELANIE 90% | Media 100% | $1.17M | +1626% |
| 2021 | Q3 | 2022 | $133K | 2 | SHARIEF, BARBARA 100% | Media 100% | $1.3M | +3315% |
| 2021 | Q4 | 2022 | $232K | 4 | SHARIEF, BARBARA 100% | Media 100% | $1.54M | +528% |
| 2022 | Q1 | 2022 | $1M | 2 | UNITE THE COUNTRY 100% | Media 100% | $2.54M | +17% |
| 2022 | Q2 | 2022 | $388K | 12 | MATT WEST FOR CONGRESS 51% | Media 100% | $2.93M | -51% |
| 2022 | Q3 | 2022 | $5.26M | 42 | UNITE THE COUNTRY 29% | Media 100% | $8.19M | -50% |
| 2022 | Q4 | 2022 | $5.74M | 50 | KILMER, DEREK 24% | Media 100% | $14M | -48% |
| 2023 | Q1 | 2024 | $270K | 3 | MCCLELLAN, JENNIFER 100% | Media 100% | $270K | — |
| 2023 | Q2 | 2024 | $8K | 3 | UNITE THE COUNTRY 100% | Media 100% | $278K | -99% |
| 2024 | Q1 | 2024 | $148K | 2 | UNITE THE COUNTRY 82% | Media 100% | $426K | -85% |
| 2024 | Q2 | 2024 | $156K | 3 | BOLD AMERICA 100% | Media 100% | $583K | -60% |
| 2024 | Q3 | 2024 | $1.68M | 12 | HORSFORD, STEVEN ALEXZANDER 85% | Media 100% | $2.26M | -68% |
| 2024 | Q4 | 2024 | $912K | 7 | HORSFORD, STEVEN ALEXZANDER 100% | Media 100% | $3.17M | -84% |
| 2026 | Q1 | 2026 | $34K | 4 | JOHNSON, CLIFF 100% | Media 66% | $34K | -77% |
| 2026 | Q2 | 2026 | $909K | 13 | MAHAN FOR GOVERNOR 2026 80% | Media 2% | $943K | +481% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 6 · $607,062 · San Francisco, CA dominant market
Broadcast stations that committees who pay SAGE MEDIA PLANNING & PLACEMENT, INC. also pay directly on their Schedule B filings. We can't prove SAGE MEDIA PLANNING & PLACEMENT, INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KGO-TV | San Francisco, CA | ABC | $209,228 | 3 | Apr 2026 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $184,909 | 3 | Apr 2026 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $97,737 | 3 | Apr 2026 → May 2026 |
| KNTV | San Jose, CA | NBC | $60,074 | 3 | Apr 2026 → May 2026 |
| KRON-TV | San Francisco, CA | NBC | $49,508 | 4 | Apr 2026 → May 2026 |
| KICU-TV | San Jose, CA | Independent | $5,606 | 3 | Apr 2026 → May 2026 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $49,608,655 | 469 | $106K | 100.0% | HORSFORD, STEVEN ALEXZANDER 13% | 3mo ago |
| Strategy & Research | $6,000 | 1 | $6K | 0.0% | BECERRA FOR GOVERNOR 2026; … 100% | 2mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$18,455,083 · 35% of revenue
3
Repeat clients 2 cycles
$6,892,912 · 13% of revenue
47
One-time clients 1 cycle
$28,004,358 · 52% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| HORSFORD, STEVEN ALEXZANDER | 3 | $6,556,312 | 55 | 2020-06-01 | 2024-11-01 |
| DCCC | 4 | $4,542,106 | 74 | 2018-02-21 | 2024-09-27 |
| KENDRA HORN FOR SENATE | 3 | $4,242,893 | 38 | 2018-06-18 | 2022-11-03 |
| END CITIZENS UNITED | 3 | $3,113,772 | 11 | 2018-07-20 | 2022-10-17 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $12,139,757 | 23.4% | 10 | |
| NM | $11,650,665 | 22.5% | 3 | |
| NV | $6,556,312 | 12.6% | 1 | |
| OK | $4,242,893 | 8.2% | 1 | |
| ME | $3,882,349 | 7.5% | 1 | |
| CA | $3,626,167 | 7.0% | 4 | |
| OH | $2,540,231 | 4.9% | 2 | |
| NY | $2,460,220 | 4.7% | 6 | |
| FL | $2,033,331 | 3.9% | 6 | |
| WA | $1,874,673 | 3.6% | 2 | |
| MA | $456,385 | 0.9% | 1 | |
| MI | $424,186 | 0.8% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-07-25 | END CITIZENS UNITED | Media | MEDIA BUY | $1,700,044 |
| Largest all-time | 2022-07-08 | UNITE THE COUNTRY | Media | AD BUY | $1,000,000 |
| Largest all-time | 2022-02-18 | UNITE THE COUNTRY | Media | AD BUY | $1,000,000 |
| Largest all-time | 2020-10-15 | TORRES SMALL, XOCHITL | Media | MEDIA ADVERTISING | $677,249 |
| Largest all-time | 2020-10-08 | LUJAN, BEN RAY | Media | TV ADVERTISING | $590,426 |
| Largest this cycle | 2026-04-16 | MAHAN FOR GOVERNOR 2026 | — | — | $403,877 |
| Largest this cycle | 2026-04-27 | MAHAN FOR GOVERNOR 2026 | — | — | $164,896 |
| Largest this cycle | 2026-05-04 | MAHAN FOR GOVERNOR 2026 | — | — | $131,100 |
| Largest this cycle | 2026-05-07 | LUJAN, BEN RAY | — | TV ADVERTISING | $103,389 |
| Largest this cycle | 2026-04-30 | STEVENSON, CHERLYNN | — | DIGITAL CONSULTING | $20,540 |
| Recent | 2026-05-07 | STEVENSON, CHERLYNN | — | DIGITAL CONSULTING | $20,020 |
| Recent | 2026-06-03 | BAKER, RUSHERN L III | — | ADVERTISING | $19,198 |
| Recent | 2026-05-13 | STEVENSON, CHERLYNN | — | MEDIA BUY | $8,500 |
| Recent | 2026-05-12 | STEVENSON, CHERLYNN | — | MEDIA BUY | $8,000 |
| Recent | 2026-05-29 | BECERRA FOR GOVERNOR 2026; CALIFORNIA PEOPLE SUPPORTING | Strategy & Research | Research/Support/Xavier Becerra/Governor/Statewide | $6,000 |