CROSSROADS MEDIA LLC
$407.41M
2025-2026 cycle
CROSSROADS MEDIA LLC is a media vendor. In the 2025-2026 cycle CROSSROADS MEDIA LLC was paid $407.41M across 44 client committees, of which $216.25M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$407.42M
=
$191.17M
(Schedule B)
+
$216.25M
(Independent Expenditures)
| Schedule B direct committee payments |
$191,167,571 | 334 rows | 46.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$216,248,243 | 287 rows | 53.1% |
- Activity span ALL TIME
- Jun 14, 2001 → Jun 30, 2026
- spans 25.0 years
- Disbursements ALL TIME
- 334
- Schedule B + IE rows
- Client committees ALL TIME
- 44
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$24.17M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR GREG ABBOTT 00051153 |
$2,593,955 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR GREG ABBOTT 00051153 |
$20,604,826 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR GREG ABBOTT 00051153 |
$24,163,417 | 6 |
| SULLIVAN, DAN AK · Senate REP |
$4,273 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR GREG ABBOTT 00051153 |
$24,163,417 | 6 |
| SULLIVAN, DAN AK · Senate REP |
$4,273 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR GREG ABBOTT 00051153 |
$24,163,417 | 6 |
| SULLIVAN, DAN AK · Senate REP |
$4,273 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TEXANS FOR GREG ABBOTT 00051153 |
$24,163,417 | 6 |
| SULLIVAN, DAN AK · Senate REP |
$4,273 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $17,957,246 | 4.41% |
| Non-partisan | $389,454,296 | 95.59% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q1 | 2018 | $923K | 4 | TEXANS FOR GREG ABBOTT 100% | Media 100% | $923K | — |
| 2018 | Q2 | 2018 | $16M | 1 | TEXANS FOR GREG ABBOTT 100% | Media 100% | $17M | — |
| 2020 | Q1 | 2020 | $18K | 3 | C00719369 86% | Media 100% | $18K | -98% |
| 2020 | Q3 | 2020 | $2.4M | 17 | SULLIVAN, DAN 98% | Media 100% | $2.42M | — |
| 2020 | Q4 | 2020 | $3.65M | 10 | SULLIVAN, DAN 51% | Media 100% | $6.07M | — |
| 2021 | Q3 | 2020 | $7K | 1 | TEXANS FOR GREG ABBOTT 100% | Media 100% | $6.07M | — |
| 2021 | Q3 | 2022 | $108K | 7 | C00778746 100% | Media 100% | $108K | — |
| 2021 | Q4 | 2020 | $2K | 1 | TEXANS FOR GREG ABBOTT 100% | Media 100% | $6.08M | — |
| 2022 | Q1 | 2022 | $8.87M | 12 | TEXANS FOR GREG ABBOTT 100% | Media 100% | $8.98M | +49782% |
| 2022 | Q2 | 2022 | $10M | 9 | TEXANS FOR GREG ABBOTT 97% | Media 100% | $19M | — |
| 2022 | Q3 | 2022 | $31M | 26 | TEXANS FOR GREG ABBOTT 90% | Media 100% | $51M | +1211% |
| 2022 | Q4 | 2022 | $4.42M | 12 | TEXANS FOR GREG ABBOTT 56% | Media 100% | $55M | +21% |
| 2024 | Q1 | 2024 | $3.45M | 5 | ABBOTT GREG HONORABLE 96% | Media 100% | $3.45M | -61% |
| 2024 | Q2 | 2024 | $1.25M | 3 | ABBOTT GREG HONORABLE 100% | Media 100% | $4.7M | -88% |
| 2026 | Q1 | 2026 | $3.56M | 4 | TEXANS FOR GREG ABBOTT 100% | Media 57% | $3.56M | +3% |
| 2026 | Q2 | 2026 | $21M | 3 | TEXANS FOR GREG ABBOTT 100% | — | $24M | +1553% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $168,356,393 | 308 | $547K | 99.6% | TEXANS FOR GREG ABBOTT 59% | 5mo ago |
| Other / Unclassified | $653,939 | 11 | $59K | 0.4% | TEXANS FOR LAWSUIT REFORM P… 72% | 15y ago |
| Field & Voter Contact | $20,548 | 7 | $3K | 0.0% | TEXANS FOR RICK PERRY 100% | 16y ago |
| Travel & Events | $10,000 | 1 | $10K | 0.0% | TEXANS FOR RICK PERRY 100% | 18y ago |
| Print & Mail | $6,100 | 1 | $6K | 0.0% | TEXANS FOR RICK PERRY 100% | 23y ago |
| Software & Tech | $1,068 | 1 | $1K | 0.0% | TEXANS FOR RICK PERRY 100% | 21y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$163,883,381 · 86% of revenue
3
Repeat clients 2 cycles
$10,778,281 · 6% of revenue
37
One-time clients 1 cycle
$16,505,909 · 9% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| TEXANS FOR GREG ABBOTT | 8 | $121,830,985 | 74 | 2006-10-10 | 2026-06-30 |
| TEXANS FOR RICK PERRY | 5 | $40,674,218 | 65 | 2002-05-16 | 2010-10-27 |
| REPUBLICAN PARTY OF TEXAS | 3 | $718,755 | 6 | 2001-06-14 | 2008-10-23 |
| TEXANS FOR LAWSUIT REFORM PAC | 3 | $659,423 | 10 | 2006-10-27 | 2010-10-29 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $174,390,193 | 91.2% | 31 | |
| AK | $7,597,326 | 4.0% | 2 | |
| CA | $7,166,240 | 3.7% | 3 | |
| Unknown | $1,185,155 | 0.6% | 6 | |
| FL | $530,100 | 0.3% | 1 | |
| AZ | $298,558 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-09-28 | TEXANS FOR GREG ABBOTT | Media | Political advertising | $21,069,022 |
| Largest all-time | 2026-05-20 | TEXANS FOR GREG ABBOTT | — | Political advertising | $18,000,000 |
| Largest all-time | 2018-06-27 | TEXANS FOR GREG ABBOTT | Media | Political advertising | $16,151,362 |
| Largest all-time | 2022-06-27 | TEXANS FOR GREG ABBOTT | Media | Political advertising | $8,800,000 |
| Largest all-time | 2010-10-08 | TEXANS FOR RICK PERRY | Media | Campaign Media Buy | $3,524,025 |
| Largest this cycle | 2026-06-30 | TEXANS FOR GREG ABBOTT | — | Political advertising | $2,593,955 |
| Largest this cycle | 2026-02-23 | TEXANS FOR GREG ABBOTT | — | Political advertising | $1,510,424 |
| Largest this cycle | 2026-02-09 | TEXANS FOR GREG ABBOTT | Media | Political advertising | $1,460,332 |
| Largest this cycle | 2026-02-10 | TEXANS FOR GREG ABBOTT | Media | Political advertising | $587,836 |
| Recent | 2026-05-26 | TEXANS FOR GREG ABBOTT | — | Political advertising | $10,871 |
| Recent | 2026-03-27 | SULLIVAN, DAN | — | MEDIA BUY | $4,273 |