Strategic Media Services, Inc.

$474.74M 2025-2026 cycle

Strategic Media Services, Inc. is a media vendor. In the 2025-2026 cycle Strategic Media Services, Inc. was paid $474.74M across 109 client committees, of which $70.12M flowed through Independent Expenditures rather than direct committee payments.

Media ● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$474.74M = $404.63M (Schedule B) + $70.12M (Independent Expenditures)
Schedule B
direct committee payments		 $404,625,597 1,010 rows 85.2%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $70,115,628 338 rows 14.8%
Activity span ALL TIME
Oct 23, 2006 → May 15, 2026
spans 19.6 years
Disbursements ALL TIME
1,010
Schedule B + IE rows
Client committees ALL TIME
109
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$14.75M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 1 months · top 1

TEXANS FOR CHIP ROY $2.52M Media · 5 txns SM Strategic Media Services, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXANS FOR CHIP ROY
00089953
 $2,518,064 5
View all buyers in research · last 1 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 1

TEXANS FOR CHIP ROY $5.1M Media · 8 txns SM Strategic Media Services, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXANS FOR CHIP ROY
00089953
 $5,102,225 8
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 4

TEXANS FOR CHIP ROY $8.87M Media · 16 txns WHATLEY, MICHAEL $2.49M Media · 4 txns TEXANS FOR LAWSUIT REFORM PAC $1.63M Media · 9 txns TEIXEIRA, MARK CHARLES $1.1M Media · 3 txns SM Strategic Media Services, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXANS FOR CHIP ROY
00089953
 $8,869,155 16
WHATLEY, MICHAEL
NC · Senate REP
 $2,487,062 4
TEXANS FOR LAWSUIT REFORM PAC
00028135
 $1,629,375 9
TEIXEIRA, MARK CHARLES
TX · House REP
 $1,103,775 3
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 4

TEXANS FOR CHIP ROY $9.46M Media · 21 txns WHATLEY, MICHAEL $2.49M Media · 4 txns TEXANS FOR LAWSUIT REFORM PAC $1.63M Media · 9 txns TEIXEIRA, MARK CHARLES $1.17M Media · 4 txns SM Strategic Media Services, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXANS FOR CHIP ROY
00089953
 $9,461,986 21
WHATLEY, MICHAEL
NC · Senate REP
 $2,487,062 4
TEXANS FOR LAWSUIT REFORM PAC
00028135
 $1,629,375 9
TEIXEIRA, MARK CHARLES
TX · House REP
 $1,173,176 4
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 4

TEXANS FOR CHIP ROY $9.46M Media · 21 txns WHATLEY, MICHAEL $2.49M Media · 4 txns TEXANS FOR LAWSUIT REFORM PAC $1.63M Media · 9 txns TEIXEIRA, MARK CHARLES $1.37M Media · 5 txns SM Strategic Media Services, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXANS FOR CHIP ROY
00089953
 $9,461,986 21
WHATLEY, MICHAEL
NC · Senate REP
 $2,487,062 4
TEXANS FOR LAWSUIT REFORM PAC
00028135
 $1,629,375 9
TEIXEIRA, MARK CHARLES
TX · House REP
 $1,370,506 5
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

TRUMP, DONALD J. $255.78M Media · 22 txns TEXANS FOR CHIP ROY $9.46M Media · 21 txns C00888883 $8.53M Media · 15 txns WHATLEY, MICHAEL $2.49M Media · 4 txns NRSC $1.94M Media · 9 txns TEXANS FOR LAWSUIT REFORM PAC $1.63M Media · 9 txns TEIXEIRA, MARK CHARLES $1.37M Media · 5 txns FINSTAD, BRAD $562K Media · 2 txns HUIZENGA, WILLIAM P $529K Media · 4 txns REPUBLICAN NATIONAL COMMITTEE $363K Media · 1 txn SM Strategic Media Services, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TRUMP, DONALD J.
US · President REP
 $255,783,845 22
TEXANS FOR CHIP ROY
00089953
 $9,461,986 21
C00888883
C00888883
 $8,532,605 15
WHATLEY, MICHAEL
NC · Senate REP
 $2,487,062 4
NRSC
C00027466
 $1,938,346 9
TEXANS FOR LAWSUIT REFORM PAC
00028135
 $1,629,375 9
TEIXEIRA, MARK CHARLES
TX · House REP
 $1,370,506 5
FINSTAD, BRAD
MN · House REP
 $561,872 2
HUIZENGA, WILLIAM P
MI · House REP
 $529,375 4
REPUBLICAN NATIONAL COMMITTEE
C00003418
 $363,392 1
View all buyers in research · last 24 mo →

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $0 0.00%
Republican $393,329,422 82.85%
Non-partisan $81,411,803 17.15%

Part III Reference tables

Full all-time and cycle-to-date data.

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People at this agency 0 buyers · 3 leadership

Jessica Justus Director of Digital Strategy Adam Ziegler Controller Diane Bancroft Partner SM Strategic Media Servi… INC.

Leadership 3

Founders, partners, chiefs — for strategic / partnership conversations.

Jessica Justus research

Director of Digital Strategy

Email [email protected] +3 guess
LinkedIn linkedin.com/in/jessica-justus-4b274614/ verified
Adam Ziegler research

Controller

Email [email protected] +3 guess
LinkedIn not found —
Diane Bancroft research

Partner

Email [email protected] +3 guess
LinkedIn not found —

strategicmediaservices.com · LinkedIn company page · updated 22d ago

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Money flow through this vendor

Money flow through this vendor

top payers (left) → broadcast stations clients buy from (right)
Strategic Media Services, Inc. TEXANS FOR CHIP ROY $2.52M Total in: $2.52M Total out: $0
Strategic Media Services, Inc. TEXANS FOR CHIP ROY $5.1M Total in: $5.1M Total out: $0
Strategic Media Services, Inc. TEXANS FOR CHIP ROY $8.87M WHATLEY, MICHAEL $2.49M TEXANS FOR LAWSUIT REFORM P… $1.63M TEIXEIRA, MARK CHARLES $1.1M Total in: $14.09M Total out: $0
Strategic Media Services, Inc. TEXANS FOR CHIP ROY $9.46M WHATLEY, MICHAEL $2.49M TEXANS FOR LAWSUIT REFORM P… $1.63M TEIXEIRA, MARK CHARLES $1.17M Total in: $14.75M Total out: $0
Strategic Media Services, Inc. TEXANS FOR CHIP ROY $9.46M WHATLEY, MICHAEL $2.49M TEXANS FOR LAWSUIT REFORM P… $1.63M TEIXEIRA, MARK CHARLES $1.37M Total in: $14.95M Total out: $0
Strategic Media Services, Inc. TRUMP, DONALD J. $255.78M TEXANS FOR CHIP ROY $9.46M C00888883 $8.53M WHATLEY, MICHAEL $2.49M NRSC $1.94M TEXANS FOR LAWSUIT REFORM P… $1.63M TEIXEIRA, MARK CHARLES $1.37M FINSTAD, BRAD $562K HUIZENGA, WILLIAM P $529K REPUBLICAN NATIONAL COMMITT… $363K Total in: $282.66M Total out: $0
View all transactions in research →
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Cycle-over-cycle trajectory

2017201820192020202120222023202420252026 Q3 2017 (2018 cycle): $11KQ4 2017 (2016 cycle): $20KQ4 2017 (2018 cycle): $227KQ1 2018 (2018 cycle): $1.71MQ2 2018 (2018 cycle): $2.64MQ3 2018 (2018 cycle): $11MQ4 2018 (2018 cycle): $16MQ1 2019 (2018 cycle): $67KQ2 2019 (2020 cycle): $86KQ4 2019 (2018 cycle): $70KQ4 2019 (2020 cycle): $23KQ1 2020 (2020 cycle): $2.37MQ2 2020 (2020 cycle): $1.73MQ3 2020 (2020 cycle): $7.93MQ4 2020 (2020 cycle): $16MQ4 2021 (2020 cycle): $1.18MQ4 2021 (2022 cycle): $32KQ1 2022 (2022 cycle): $4.3MQ2 2022 (2022 cycle): $6.97MQ3 2022 (2022 cycle): $4.76MQ4 2022 (2022 cycle): $5.18MQ2 2023 (2022 cycle): $141KQ2 2023 (2024 cycle): $110KQ3 2023 (2024 cycle): $960KQ4 2023 (2024 cycle): $7.86MQ1 2024 (2024 cycle): $8.36MQ2 2024 (2024 cycle): $2.46MQ3 2024 (2024 cycle): $118MQ4 2024 (2024 cycle): $151MQ1 2025 (2026 cycle): $197KQ4 2025 (2024 cycle): $593KQ4 2025 (2026 cycle): $69KQ1 2026 (2026 cycle): $8.99MQ2 2026 (2026 cycle): $5.1M Q3Q4Q2Q4Q2Q4Q2Q4Q4Q2Q4Q2Q4Q2Q4Q4Q1Q2 $151M

current cycle earlier election cycle off-cycle year quarterly · 10 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q3 2018 $11K 1 NRSC 100% Media 100% $11K —
2017 Q4 2016 $20K 1 BUSH GEORGE P HONORABLE 100% Media 100% $20K —
2017 Q4 2018 $227K 5 C00494229 83% Media 100% $238K —
2018 Q1 2018 $1.71M 28 BUSH GEORGE P HONORABLE 50% Media 100% $1.95M —
2018 Q2 2018 $2.64M 45 JENKINS, EVAN H 36% Media 100% $4.59M —
2018 Q3 2018 $11M 83 C00494229 34% Media 100% $15M —
2018 Q4 2018 $16M 96 C00494229 18% Media 100% $32M —
2019 Q1 2018 $67K 1 DZIUBA FOR SENATE 2019; THE… 100% Media 100% $32M —
2019 Q2 2020 $86K 2 C00699777 100% Media 100% $86K —
2019 Q4 2018 $70K 2 KRENEK TRICIA K MRS 100% Media 100% $32M +250%
2019 Q4 2020 $23K 1 MARSHALL, ROGER W 100% Media 100% $109K -90%
2020 Q1 2020 $2.37M 25 ISSA, DARRELL 88% Media 100% $2.48M +39%
2020 Q2 2020 $1.73M 42 MARSHALL, ROGER W 46% Media 100% $4.21M -34%
2020 Q3 2020 $7.93M 74 MARSHALL, ROGER W 18% Media 100% $12M -25%
2020 Q4 2020 $16M 93 ISSA, DARRELL 21% Media 100% $28M -2%
2021 Q4 2020 $1.18M 6 TEXANS FOR EVA GUZMAN DISSO… 100% Media 100% $29M +1586%
2021 Q4 2022 $32K 1 C00473132 100% Media 100% $32K +38%
2022 Q1 2022 $4.3M 37 TEXANS FOR EVA GUZMAN DISSO… 42% Media 100% $4.33M +81%
2022 Q2 2022 $6.97M 96 MULLIN, MARKWAYNE 23% Media 100% $11M +303%
2022 Q3 2022 $4.76M 60 MCMORRIS RODGERS, CATHY 22% Media 100% $16M -40%
2022 Q4 2022 $5.18M 34 C00769414 16% Media 100% $21M -68%
2023 Q2 2022 $141K 1 TEXAS FREEDOM FUND FOR THE … 100% Media 100% $21M —
2023 Q2 2024 $110K 1 TRUMP, DONALD J. 100% Media 100% $110K —
2023 Q3 2024 $960K 7 TRUMP, DONALD J. 98% Media 100% $1.07M —
2023 Q4 2024 $7.86M 13 TRUMP, DONALD J. 96% Media 100% $8.93M +24757%
2024 Q1 2024 $8.36M 39 TRUMP, DONALD J. 63% Media 100% $17M +94%
2024 Q2 2024 $2.46M 36 C00872044 26% Media 100% $20M -65%
2024 Q3 2024 $118M 34 TRUMP, DONALD J. 97% Media 100% $138M +2384%
2024 Q4 2024 $151M 37 TRUMP, DONALD J. 93% Media 100% $289M +2810%
2025 Q1 2026 $197K 1 TEIXEIRA, MARK CHARLES 100% Media 100% $197K —
2025 Q4 2024 $593K 5 TEXANS FOR CHIP ROY 100% Media 100% $289M —
2025 Q4 2026 $69K 1 TEIXEIRA, MARK CHARLES 100% Media 100% $267K -99%
2026 Q1 2026 $8.99M 24 TEXANS FOR CHIP ROY 42% Media 100% $9.25M +8%
2026 Q2 2026 $5.1M 8 TEXANS FOR CHIP ROY 100% Media 100% $14M +107%

Stations this firm's clients buy from

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Stations this firm's clients buy from top 4 · $49,300 · San Diego, CA dominant market

Broadcast stations that committees who pay Strategic Media Services, Inc. also pay directly on their Schedule B filings. We can't prove Strategic Media Services, Inc. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KNSD-TV San Diego, CA NBC $15,750 1 Nov 2022
KFMB-TV San Diego, CA CBS $15,070 1 Nov 2022
KGTV-TV San Diego, CA ABC $11,170 1 Nov 2022
KSWB-TV San Diego, CA Fox $7,310 1 Nov 2022
View all transactions in research →
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Revenue by service category

Revenue by service category

last 1 months · hover bars for cycle context
Media — cycle-to-date Total: $403.77M across 1010 disbursements (avg $400K/check) Top buyer: TRUMP, DONALD J. (67% of category) Last paid: 3w ago · +40% vs prior cycle Media $2.52M

Revenue by service category

last 3 months · hover bars for cycle context
Media — cycle-to-date Total: $403.77M across 1010 disbursements (avg $400K/check) Top buyer: TRUMP, DONALD J. (67% of category) Last paid: 3w ago · +40% vs prior cycle Media $5.1M

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $403.77M across 1010 disbursements (avg $400K/check) Top buyer: TRUMP, DONALD J. (67% of category) Last paid: 3w ago · +40% vs prior cycle Media $14.09M

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $403.77M across 1010 disbursements (avg $400K/check) Top buyer: TRUMP, DONALD J. (67% of category) Last paid: 3w ago · +40% vs prior cycle Media $14.75M

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $403.77M across 1010 disbursements (avg $400K/check) Top buyer: TRUMP, DONALD J. (67% of category) Last paid: 3w ago · +40% vs prior cycle Media $14.95M

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $403.77M across 1010 disbursements (avg $400K/check) Top buyer: TRUMP, DONALD J. (67% of category) Last paid: 3w ago · +40% vs prior cycle Media $284.24M
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Media $403,769,023 1,010 $400K 100.0% TRUMP, DONALD J. 67% 3w ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

8
Anchor clients 3+ cycles
$21,583,146 · 5% of revenue
16
Repeat clients 2 cycles
$32,342,617 · 8% of revenue
85
One-time clients 1 cycle
$350,699,834 · 87% of revenue
Top 8 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
MCMORRIS RODGERS, CATHY 3 $5,317,411 45 2018-05-07 2022-10-24
TEXANS FOR LAWSUIT REFORM PAC 5 $4,898,425 36 2018-02-09 2026-02-24
NRCC 3 $4,169,979 27 2018-10-11 2022-10-21
MILLER, CAROL DEVINE 4 $1,757,399 35 2018-03-26 2024-05-10
C00473132 3 $1,756,422 18 2018-10-11 2022-05-03
FISCHBACH, MICHELLE 3 $1,689,959 17 2020-07-01 2024-08-05
GALLAGHER, MICHAEL JOHN 3 $1,619,597 13 2018-08-31 2023-09-25
BUCSHON, LARRY D. 3 $373,954 13 2018-04-10 2022-11-01
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
VA
$276,770,267 70.4% 3
TX
$31,814,090 8.1% 30
Unknown
$31,317,828 8.0% 30
CA
$20,382,223 5.2% 7
DC
$7,389,010 1.9% 4
GA
$4,731,741 1.2% 4
WA
$4,722,658 1.2% 1
KS
$4,234,738 1.1% 1
MN
$3,529,841 0.9% 3
OK
$3,474,224 0.9% 2
NC
$2,487,062 0.6% 1
IL
$2,373,260 0.6% 2
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2024-10-16 TRUMP, DONALD J. Media PLACED MEDIA $31,099,655
Largest all-time 2024-10-04 TRUMP, DONALD J. Media PLACED MEDIA $24,754,090
Largest all-time 2024-08-23 TRUMP, DONALD J. Media PLACED MEDIA $23,917,616
Largest all-time 2024-08-12 TRUMP, DONALD J. Media PLACED MEDIA $23,122,210
Largest all-time 2024-09-20 TRUMP, DONALD J. Media PLACED MEDIA $22,683,922
Largest this cycle 2026-05-04 TEXANS FOR CHIP ROY Media MEDIA PLACEMENT $1,586,185
Largest this cycle 2026-05-15 TEXANS FOR CHIP ROY Media MEDIA PLACEMENT $1,215,045
Largest this cycle 2026-01-07 TEXANS FOR CHIP ROY Media MEDIA PLACEMENT $1,213,280
Largest this cycle 2026-04-30 TEXANS FOR CHIP ROY Media MEDIA PLACEMENT $893,976
Largest this cycle 2026-02-13 WHATLEY, MICHAEL Media PLACED MEDIA $701,941
Recent 2026-05-12 TEXANS FOR CHIP ROY Media MEDIA PLACEMENT $400,000
Recent 2026-05-12 TEXANS FOR CHIP ROY Media MEDIA PLACEMENT $391,674
Recent 2026-05-14 TEXANS FOR CHIP ROY Media MEDIA PLACEMENT $289,623
Recent 2026-05-08 TEXANS FOR CHIP ROY Media MEDIA PLACEMENT $221,722
View all disbursements in research →
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