WEARERALLY INC.

$15.75M total cycle spend · 1 client committees · 120 disbursements · activity Jun 30, 2020 → Nov 7, 2024

Media ○ Dormant (19mo since last)
Limited recent activity. Most recent disbursement to this vendor was 2+ years ago (Nov 7, 2024). Charts below reflect cycle-to-date totals; the recent windows may be sparse.

12-month spend trajectory

Dec 2023 Nov 2024
$15.32M across 12 months

Revenue by party

100% D
D · 100%
R · 0%
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Top buyers last 24 months · top 2

YES ON PROP 4, CAMPAIGN FOR SAFE DRIN… $14.96M Digital · 76 txns YEE FOR GOVERNOR 2026; BETTY $18K Other / Unclassified · 2 txns W WEARERALLY INC.
Filer Total spend Disbursements Last paid
YES ON PROP 4, CAMPAIGN FOR SAFE DRINKING WATER AND WILDFIRE
1472087
 $14,957,906 76 2y ago
DCCC
C00000935
 $299,792 9 6y ago
RIVAS FOR ASSEMBLY 2024; ROBERT
1456511
 $261,329 24 2y ago
YEE FOR GOVERNOR 2026; BETTY
1465732
 $179,486 9 2y ago
COMMITTEE TO PROTECT PUBLIC SAFETY, SPONSORED BY ACTION FOR SAFETY AND JUSTICE, NO ON PROP. 36
1468083
 $50,000 2 2y ago

Table = cycle-to-date totals across all buyers. The Sankey above filters to the time window you select.

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Of $15.75M that flowed in to WEARERALLY INC., ~$6.49M is traceable to identified broadcast outflows. The implied gross margin — fees, commissions, and untracked downstream spend — is in the range of ~38–59% depending on how complete the outflow data is.

All-cycle figures. Outflow signal is the broadcast-station spend by committees who pay this firm (co-spend correlation, not a literal pass-through claim).

Money flow through this vendor

top payers (left) → broadcast stations clients buy from (right)

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

No activity in the last 18 months.

WEARERALLY INC. YES ON PROP 4, CAMPAIGN FOR… $14.96M YEE FOR GOVERNOR 2026; BETTY $18K KPIX-TV (San Francisco) $497K KGO-TV (San Francisco) $441K KNTV (San Jose) $430K KSBW-TV (Salinas) $382K KICU-TV (San Jose) $349K KRON-TV (San Francisco) $127K KION-TV (Salinas) $31K + 1 ABC affiliate $25K Total in: $14.98M Total out: $2.28M
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Cycle-over-cycle trajectory

quarterly · last 3 cycles
202020222024 Q2 cycle 2020: $2KQ3 cycle 2020: $450Q4 cycle 2020: $297KQ2 cycle 2022: $125KQ1 cycle 2024: $214KQ2 cycle 2024: $135KQ3 cycle 2024: $5.94MQ4 cycle 2024: $9.04M Q2Q4Q1Q3Q4 $9.04M

even-year cycle (election) odd-year cycle (off-cycle)

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Stations this firm's clients buy from top 15 + 1 additional stations · $6,487,944 · San Francisco, CA dominant market

Broadcast stations that committees who pay WEARERALLY INC. also pay directly on their Schedule B filings. We can't prove WEARERALLY INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KFMB-TV San Diego, CA CBS $1,172,456 13 Oct 2024 → Oct 2024
KNSD-TV San Diego, CA NBC $966,875 13 Oct 2024 → Oct 2024
KGTV San Diego, CA ABC $800,853 13 Oct 2024 → Oct 2024
KGO-TV San Francisco, CA ABC $683,120 5 Oct 2024 → Oct 2024
KSBW-TV Salinas, CA NBC $629,734 17 Feb 2024 → Oct 2024
KPIX-TV San Francisco, CA CBS $606,505 5 Oct 2024 → Oct 2024
KNTV San Jose, CA NBC $430,001 5 Oct 2024 → Oct 2024
KICU-TV San Jose, CA Independent $349,489 5 Oct 2024 → Oct 2024
KCRA-TV Sacramento, CA NBC $233,538 1 Oct 2024
KTVU-TV San Francisco, CA Fox $159,842 1 Oct 2024
KRON-TV San Francisco, CA NBC $140,946 8 Oct 2024 → Oct 2024
KNTV San Jose, CA NBC $104,763 1 Oct 2024
KOVR-TV Sacramento, CA CBS $103,488 1 Oct 2024
KION-TV Salinas, CA NBC $77,791 16 Feb 2024 → Oct 2024
KCBA-TV Salinas, CA ABC $24,538 4 Oct 2024 → Oct 2024
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Revenue by service category

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Revenue by service category

last 24 months
Digital $8.14M Travel & Events $4K
Show as table (cycle-to-date with disbursement counts)
Category Total spend Disbursements
Digital $8,189,148 34
Other / Unclassified $7,255,838 75
Media $299,792 9
Travel & Events $3,735 2
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Recent activity last 20 disbursements

Date Filer Purpose Amount
Nov 7, 2024 1472087 Travel Expenses $1,867
Nov 7, 2024 1472087 — $500
Nov 7, 2024 1472087 — $500
Nov 7, 2024 1472087 Travel Expenses $1,867
Nov 5, 2024 1472087 — $9,960
Nov 5, 2024 1472087 — $9,960
Oct 31, 2024 1472087 Digital Ads $100,534
Oct 31, 2024 1472087 Digital Ads $100,534
Oct 25, 2024 1472087 Digital Ads $150,000
Oct 25, 2024 1472087 Digital Ads $150,000
Oct 22, 2024 1472087 Digital Ads $31,939
Oct 22, 2024 1472087 — $30,000
Oct 22, 2024 1472087 Digital Ads $276,667
Oct 22, 2024 1472087 — $30,000
Oct 22, 2024 1472087 Digital Ads $276,667
Oct 22, 2024 1472087 Digital Ads $31,939
Oct 17, 2024 1472087 — $30,000
Oct 17, 2024 1472087 — $30,000
Oct 17, 2024 1472087 — $42,201
Oct 17, 2024 1472087 — $42,201
3 raw FEC name variants collapsed into this canonical entity
See all 120 disbursements → Download CSV