SWAY
SWAY is a digital vendor. In the 2025-2026 cycle SWAY was paid $3.53M across 37 client committees, of which $1.64M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,891,466 | 173 rows | 53.5% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,641,546 | 63 rows | 46.5% |
- Activity span ALL TIME
- Jun 3, 2013 → Mar 23, 2026
- spans 12.8 years
- Disbursements ALL TIME
- 173
- Schedule B + IE rows
- Client committees ALL TIME
- 37
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
No buyer activity in this window.
Top buyers last 3 months · top 1
Top buyers last 6 months · top 1
Top buyers last 12 months · top 3
Top buyers last 18 months · top 3
Top buyers last 24 months · top 4
| Filer | Total spend | Disbursements | Last paid |
|---|---|---|---|
| CERVANTES FOR ASSEMBLY 2018; SABRINA 1392561 |
$646,361 | 42 | 8y ago |
| CERVANTES FOR SENATE 2024; SABRINA 1456953 |
$350,250 | 21 | 2y ago |
| 741666 741666 |
$294,886 | 25 | 10y ago |
| ARAMBULA FOR ASSEMBLY 2016 SPECIAL ELECTION; DR. JOAQUIN 1381864 |
$232,493 | 18 | 10y ago |
| C00729558 C00729558 |
$175,989 | 7 | 6y ago |
| C00636670 C00636670 |
$62,831 | 9 | 4y ago |
| PETRIE-NORRIS FOR ASSEMBLY 2018 1400670 |
$35,000 | 2 | 8y ago |
| NESS-GARCIA LYDA A MS 00061857 |
$19,892 | 2 | 12y ago |
| C00764662 C00764662 |
$18,200 | 4 | 4y ago |
| LEONARD, DON RALPH OH · House DEM |
$11,956 | 2 | 2mo ago |
| ERVIN FOR ASSEMBLY 2020 1414944 |
$11,120 | 2 | 6y ago |
| DA VITA INC. AND AGGREGATED CONTRIBUTIONS 1257183 |
$8,300 | 1 | 2y ago |
| ARAMBULA FOR ASSEMBLY 2016; DR. JOAQUIN 1376879 |
$7,005 | 2 | 10y ago |
| C00664565 C00664565 |
$4,975 | 1 | 8y ago |
| C00650838 C00650838 |
$2,500 | 1 | 8y ago |
| LYTTLE DANIELLA DESETA HONORABLE 00085501 |
$2,339 | 1 | 11mo ago |
| DUNCAN FOR ASSEMBLY 2022; CHRIS 1443620 |
$2,000 | 2 | 4y ago |
| RODRIGUEZ JOSE ROBERTO HONORABLE 00066091 |
$938 | 3 | 7y ago |
| COMMITTEE TO ELECT JASON ISAAC 00066237 |
$668 | 5 | 8y ago |
| C00866129 C00866129 |
$500 | 1 | 2y ago |
Table = cycle-to-date totals across all buyers. The fan above filters to the time window you select.
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $22,332 | 0.63% |
| Republican | $0 | 0.00% |
| Non-partisan | $3,510,680 | 99.37% |
Part III Reference tables
Full all-time and cycle-to-date data. Tables and charts crawlers + AI assistants can read directly.
Money flow through this vendor
Money flow through this vendor
top payers (left) → top revenue categories (right)No activity in the last 1 months.
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
Cycle-over-cycle trajectory
quarterly · last 6 cycleseven-year cycle (election) odd-year cycle (off-cycle)
Stations this firm's clients buy from
Stations this firm's clients buy from top 6 · $246,351 · Sacramento, CA dominant market
Broadcast stations that committees who pay SWAY also pay directly on their Schedule B filings. We can't prove SWAY routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $88,230 | 2 | Jan 2024 |
| KXTV | Sacramento, CA | NBC | $58,289 | 2 | Jan 2024 |
| KOVR-TV | Sacramento, CA | CBS | $42,925 | 2 | Jan 2024 |
| KTXL-TV | Sacramento, CA | Fox | $34,510 | 2 | Jan 2024 |
| KQCA-TV | Sacramento, CA | NBC | $11,900 | 2 | Jan 2024 |
| KMAX-TV | Sacramento, CA | Independent | $10,498 | 2 | Jan 2024 |
Revenue by service category
No category revenue in this window.
Show as table (cycle-to-date with disbursement counts)
| Category | Total spend | Disbursements |
|---|---|---|
| Digital | $1,882,223 | 172 |
| Media | $9,244 | 1 |
Recent disbursements showing 20 of 173
| Date | Filer | Purpose | Amount |
|---|---|---|---|
| Mar 23, 2026 | LEONARD, DON RALPH | 4 WEEKS OF DIGITAL ADVERTISING | $2,712 |
| Mar 23, 2026 | LEONARD, DON RALPH | VIDEO PRODUCTION EXPENSES | $9,244 |
| Nov 20, 2025 | 00040542 | Fundraising Dinner | $257 |
| Jun 24, 2025 | 00085501 | Food and venue expenses for event | $2,339 |
| Jun 3, 2024 | C00866129 | ONLINE ADVERTISING | $500 |
| Mar 4, 2024 | 1456953 | Digital Buy | $5,000 |
| Mar 4, 2024 | 1456953 | Digital Buy | $5,000 |
| Feb 27, 2024 | 1456953 | Digital Buy | $20,000 |
| Feb 27, 2024 | 1456953 | Digital Buy | $20,000 |
| Feb 15, 2024 | 1456953 | — | $6,300 |
| Feb 15, 2024 | 1456953 | — | $6,300 |
| Feb 15, 2024 | 1456953 | Paid through ExtremeReach | $500 |
| Feb 15, 2024 | 1456953 | — | $6,300 |
| Feb 15, 2024 | 1456953 | Paid through ExtremeReach | $500 |
| Feb 15, 2024 | 1456953 | Paid through ExtremeReach | $500 |
| Feb 8, 2024 | 1456953 | Digital Buy | $48,750 |
| Feb 8, 2024 | 1456953 | Digital Buy | $48,750 |
| Feb 8, 2024 | 1257183 | Digital Ads Supporting Edith Villapudua | $8,300 |
| Feb 8, 2024 | 1456953 | Digital Buy | $48,750 |
| Jan 18, 2024 | 1456953 | Digital Buy - Advance Payment - Subvendors to be Itemized on Subsequent Report | $29,050 |