KMAX-TV
$29.52M total cycle spend ·
0 client committees ·
1,845 disbursements
Media Independent affiliate Sacramento, CA
Call sign: KMAX · Network: Independent · Market: Sacramento, CA · Owner: Hearst Television
12-month spend trajectory
May 2025
Apr 2026
$238K
across 12 months
#
| Filer |
Total spend |
Disbursements |
Last paid |
| CALIFORNIANS FOR SOLUTIONS TO HOMELESSNESS AND MENTAL HEALTH SUPPORT, A COALITION OF HOUSING AND MENTAL HEALTH EXPERTS, CONCERNED TAXPAYERS AND DIGITAL SPORTS ENTERTAINMENT AND GAMING COMPANIES 1440682 |
$2,321,318 |
60 |
4y ago |
| YES ON 22 - SAVE APP-BASED JOBS AND SERVICES: A COALITION OF ON-DEMAND DRIVERS AND PLATFORMS, SMALL BUSINESSES, PUBLIC SAFETY AND COMMUNITY ORGANIZATIONS 1422181 |
$1,812,642 |
9 |
6y ago |
| SMALL BUSINESS ACTION COMMITTEE PAC 1270683 |
$1,343,850 |
10 |
14y ago |
| CALIFORNIANS FOR RESPONSIBLE HOUSING - GENERAL PURPOSE COMMITTEE; SPONSORED BY HOUSING PROVIDERS 1401516 |
$1,216,095 |
36 |
8y ago |
| CALIFORNIANS FOR RESPONSIBLE HOUSING, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1421884 |
$1,189,398 |
64 |
2y ago |
| WHITMAN FOR GOVERNOR 2010, MEG 1315455 |
$1,002,044 |
75 |
16y ago |
| PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND 1379198 |
$824,906 |
8 |
10y ago |
| YES ON 26, NO ON 27 - COALITION FOR SAFE, RESPONSIBLE GAMING, SPONSORED BY CALIFORNIA INDIAN TRIBES 1424396 |
$752,055 |
9 |
4y ago |
| SCHOOLS AND COMMUNITIES FIRST SPONSORED BY A COALITION OF SOCIAL JUSTICE ORGANIZATIONS REPRESENTING FAMILIES AND STUDENTS 1403098 |
$736,695 |
35 |
5y ago |
| CALIFORNIANS TO PROTECT OUR RIGHT TO VOTE MAJOR FUNDING FROM PACIFIC GAS & ELECTRIC COMPANY A COALITION OF TAXPAYERS, ENVIRONMENTALISTS, RENEWABLE ENERGY, BUSINESS AND LABOR 1318623 |
$734,941 |
13 |
16y ago |
| YES ON PROPOSITION 52 - A COALITION OF CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS AND NON-PROFIT HEALTH CARE ORGANIZATIONS 1362973 |
$729,781 |
7 |
10y ago |
| CALIFORNIANS FOR CLEAN ALTERNATIVE ENERGY, A COALITION OF ENVIRONMENTALISTS, ENTREPENEURS, AND SCIENTISTS 1282352 |
$722,351 |
6 |
20y ago |
| STOP THE DANGEROUS & COSTLY DIALYSIS PROPOSITION, SPONSORED BY DIALYSIS PROVIDERS AND CAREGIVERS 1424580 |
$694,140 |
5 |
6y ago |
| CALIFORNIANS AGAINST ANOTHER COSTLY ENERGY SCHEME - NO ON 7, MAJOR FUNDING FROM PG&E CORP AND SO.CAL. EDISON COMPANY, A COALITION OF ENVIRONMENTALISTS, RENEWABLE ENERGY COMPANIES, TAXPAYERS, AND LABOR 1304245 |
$613,360 |
13 |
18y ago |
| PATIENTS AND CAREGIVERS TO PROTECT DIALYSIS PATIENTS, SPONSORED BY THE CALIFORNIA DIALYSIS COUNCIL 1399974 |
$589,433 |
5 |
8y ago |
| COMMITTEE TO STOP THE $2 BILLION TAX HIKE, A COALITION OF BUSINESS, LAW ENFORCEMENT AND TAXPAYER GROUPS AND PHILIP MORRIS USA 1287395 |
$531,270 |
27 |
19y ago |
| NO ON 56 - STOP THE SPECIAL INTEREST TAX GRAB. MAJOR FUNDING BY PHILIP MORRIS USA INC. AND R.J. REYNOLDS TOBACCO COMPANY, WITH A COALITION OF TAXPAYERS, EDUCATORS, HEALTHCARE PROFESSIONALS, LAW ... 1386637 |
$524,646 |
29 |
9y ago |
| CALIFORNIANS FOR CLEAN CARS AND CLEAN AIR, A COALITION OF RIDESHARE COMPANIES, LABOR, AND ENVIRONMENTAL GROUPS 1443818 |
$499,100 |
4 |
4y ago |
| NO ON PROP 15 - STOP HIGHER PROPERTY TAXES AND SAVE PROP 13 - A COALITION OF CALIFORNIA HOMEOWNERS, TAXPAYERS, AND BUSINESSES 1403027 |
$454,474 |
7 |
6y ago |
| NEWSOM; STOP THE REPUBLICAN RECALL OF GOVERNOR 1436851 |
$446,799 |
16 |
5y ago |
Table = cycle-to-date totals across all buyers. The Sankey above filters to the time window you select.
#
Cycle-over-cycle trajectory
quarterly · last 5 cycles
even-year cycle (election)
odd-year cycle (off-cycle)
#
Revenue by service category
Show as table (cycle-to-date with disbursement counts)
| Category |
Total spend |
Disbursements |
| Other / Unclassified |
$31,364,584 |
1,730 |
| Media |
$2,028,674 |
113 |
| Digital |
$8,373 |
2 |
#
Recent activity last 20 disbursements
| Date |
Filer |
Purpose |
Amount |
| Apr 14, 2026 |
1487425 |
— |
$23,928 |
| Mar 17, 2026 |
1488176 |
— |
$15,831 |
| Mar 10, 2026 |
1488176 |
— |
$18,190 |
| Oct 18, 2025 |
1483178 |
— |
$36,380 |
| Oct 8, 2025 |
1252916 |
Media Buy |
$17,128 |
| Sep 23, 2025 |
1381029 |
MEDIA BUY |
$13,048 |
| Sep 8, 2025 |
1381029 |
MEDIA BUY |
$56,833 |
| Aug 28, 2025 |
1381029 |
MEDIA BUY |
$56,833 |
| Dec 31, 2024 |
1462573 |
— |
$11,305 |
| Dec 31, 2024 |
1462573 |
— |
$11,305 |
| Dec 31, 2024 |
1462573 |
— |
$11,305 |
| Dec 31, 2024 |
1462573 |
— |
$11,305 |
| Oct 31, 2024 |
1471670 |
TEL/Online Ads |
$4,186 |
| Oct 31, 2024 |
1471670 |
TEL/Online Ads |
$4,186 |
| Oct 24, 2024 |
1421884 |
— |
$9,945 |
| Oct 23, 2024 |
1462796 |
— |
$1,785 |
| Oct 19, 2024 |
1462983 |
— |
$7,310 |
| Oct 19, 2024 |
1462983 |
— |
$7,310 |
| Oct 19, 2024 |
1462983 |
— |
$7,310 |
| Oct 17, 2024 |
1421884 |
— |
$11,815 |