BETTER MOUSETRAP DIGITAL
$17.56M
2025-2026 cycle
BETTER MOUSETRAP DIGITAL is a digital vendor. In the 2025-2026 cycle BETTER MOUSETRAP DIGITAL was paid $17.56M across 149 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Sep 5, 2023 → Jun 7, 2026
- spans 2.8 years
- Disbursements ALL TIME
- 5,822
- Schedule B rows
- Client committees ALL TIME
- 149
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$1.90M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$47,003 | 6 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$17,428 | 1 |
| LIPETRI, MIKE NY · House REP |
$10,565 | 1 |
| AMERICA IS BACK C00900324 |
$6,424 | 5 |
| REPUBLICAN WOMEN'S CAUCUS FUND C00899765 |
$3,333 | 1 |
| LETLOW, JULIA LA · Senate REP |
$2,942 | 1 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$2,425 | 1 |
| STOP COMMUNISM PAC C00934877 |
$2,360 | 2 |
| MISSISSIPPI REPUBLICAN PARTY C00084368 |
$1,233 | 2 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$1,116 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$189,719 | 23 |
| AMERICA IS BACK C00900324 |
$137,930 | 14 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$52,214 | 4 |
| GILL, BRANDON TX · House REP |
$51,353 | 45 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$35,020 | 4 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$30,514 | 61 |
| MITCHELL, JOE IA · House REP |
$14,901 | 8 |
| 1776 PATRIOTS UNITED C00921742 |
$12,858 | 7 |
| LIPETRI, MIKE NY · House REP |
$12,275 | 2 |
| HARRISON, RAVEN GA · House REP |
$10,564 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$365,829 | 56 |
| GILL, BRANDON TX · House REP |
$220,069 | 165 |
| AMERICA IS BACK C00900324 |
$140,482 | 17 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$135,187 | 9 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$101,523 | 120 |
| EARLY VOTE ACTION PAC C00829721 |
$84,107 | 78 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$61,159 | 55 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$53,730 | 5 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$41,601 | 7 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$41,201 | 5 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$996,517 | 102 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$393,934 | 175 |
| EARLY VOTE ACTION PAC C00829721 |
$298,105 | 125 |
| GILL, BRANDON TX · House REP |
$238,641 | 200 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$176,717 | 13 |
| AMERICA IS BACK C00900324 |
$140,482 | 17 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$135,695 | 11 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$120,267 | 128 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$101,523 | 120 |
| ANTI-WOKE FUND C00894717 |
$96,952 | 144 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$2,996,863 | 184 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$2,684,698 | 280 |
| EARLY VOTE ACTION PAC C00829721 |
$733,489 | 174 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$483,613 | 19 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$249,717 | 11 |
| GILL, BRANDON TX · House REP |
$238,641 | 200 |
| KARI LAKE VICTORY FUND C00856120 |
$226,657 | 8 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$220,707 | 174 |
| AMERICA IS BACK C00900324 |
$140,482 | 17 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$135,695 | 11 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $11,078,007 | 63.08% |
| Non-partisan | $6,483,576 | 36.92% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 6 months, but no itemized outflow is on the public record for this window.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2023 | Q3 | 2024 | $56K | 71 | HAGEMAN, HARRIET 43% | Digital 100% | $56K | — |
| 2023 | Q4 | 2024 | $957K | 392 | NRSC 45% | Digital 100% | $1.01M | — |
| 2024 | Q1 | 2024 | $2.37M | 360 | TRUMP SAVE AMERICA JOINT FU… 39% | Digital 100% | $3.38M | — |
| 2024 | Q2 | 2024 | $2.86M | 488 | NRSC 43% | Digital 100% | $6.24M | — |
| 2024 | Q3 | 2024 | $2.92M | 539 | TRUMP NATIONAL COMMITTEE JF… 40% | Digital 100% | $9.16M | — |
| 2024 | Q4 | 2024 | $4.16M | 502 | TRUMP NATIONAL COMMITTEE JF… 33% | Digital 100% | $13M | — |
| 2024 | Q4 | 2026 | $14K | 3 | PATRONIS, JIMMY JR. 100% | Fundraising 100% | $14K | — |
| 2025 | Q1 | 2026 | $1.61M | 622 | NRSC 34% | Fundraising 100% | $1.62M | — |
| 2025 | Q2 | 2024 | $508 | 2 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $13M | — |
| 2025 | Q2 | 2026 | $718K | 667 | TRUMP NATIONAL COMMITTEE JF… 18% | Fundraising 98% | $2.34M | — |
| 2025 | Q3 | 2024 | $23K | 1 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $13M | — |
| 2025 | Q3 | 2026 | $620K | 822 | TRUMP NATIONAL COMMITTEE JF… 15% | Fundraising 99% | $2.96M | +1014% |
| 2025 | Q4 | 2024 | $60K | 5 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $13M | — |
| 2025 | Q4 | 2026 | $457K | 544 | GILL, BRANDON 19% | Fundraising 96% | $3.42M | -52% |
| 2026 | Q1 | 2026 | $572K | 536 | NRSC 24% | Fundraising 49% | $3.99M | -76% |
| 2026 | Q2 | 2026 | $165K | 105 | NRSC 47% | Digital 18% | $4.16M | -94% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 31 additional stations · $3,530,348 · Los Angeles, CA dominant market
Broadcast stations that committees who pay BETTER MOUSETRAP DIGITAL also pay directly on their Schedule B filings. We can't prove BETTER MOUSETRAP DIGITAL routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $308,933 | 1 | Oct 2025 |
| KABC-TV | Los Angeles, CA | ABC | $307,041 | 1 | Oct 2025 |
| KMEX-TV | Los Angeles, CA | Univision | $233,325 | 1 | Oct 2025 |
| KTVU-TV | San Francisco, CA | Fox | $220,928 | 1 | Oct 2025 |
| KTLA-TV | Los Angeles, CA | CW | $216,538 | 1 | Oct 2025 |
| KNBC-TV | Los Angeles, CA | NBC | $153,765 | 1 | Oct 2025 |
| KGO-TV | San Francisco, CA | ABC | $141,143 | 1 | Oct 2025 |
| KTTV-TV | Los Angeles, CA | Fox | $125,885 | 1 | Oct 2025 |
| KVEA-TV | Los Angeles, CA | Telemundo | $125,120 | 1 | Oct 2025 |
| KXTV | Sacramento, CA | NBC | $121,210 | 1 | Oct 2025 |
| KGET-TV | Bakersfield, CA | NBC | $120,683 | 1 | Oct 2025 |
| KSBW-TV | Salinas, CA | NBC | $119,468 | 1 | Oct 2025 |
| KCBS-TV | Los Angeles, CA | CBS | $111,690 | 1 | Oct 2025 |
| KOVR-TV | Sacramento, CA | CBS | $110,203 | 1 | Oct 2025 |
| KUAN-TV | Español, NM | Univision | $88,477 | 1 | Oct 2025 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $13,614,055 | 2,552 | $5K | 78.8% | NRSC 33% | 2mo ago |
| Fundraising | $3,656,777 | 2,923 | $1K | 21.2% | NRSC 27% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
39
Repeat clients 2 cycles
$14,711,371 · 84% of revenue
110
One-time clients 1 cycle
$2,850,212 · 16% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $7,056,518 | 42.7% | 8 | |
| VA | $6,140,644 | 37.1% | 14 | |
| WA | $696,310 | 4.2% | 1 | |
| CA | $670,788 | 4.1% | 7 | |
| FL | $468,418 | 2.8% | 14 | |
| GA | $298,816 | 1.8% | 15 | |
| SC | $245,995 | 1.5% | 4 | |
| AL | $241,700 | 1.5% | 4 | |
| AZ | $238,170 | 1.4% | 3 | |
| MA | $178,081 | 1.1% | 6 | |
| MO | $171,779 | 1.0% | 4 | |
| MN | $137,743 | 0.8% | 3 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-11-26 | NRSC | Digital | TEXT MESSAGING | $743,436 |
| Largest all-time | 2024-11-18 | NRSC | Digital | TEXT MESSAGING | $484,893 |
| Largest all-time | 2024-05-01 | REPUBLICAN NATIONAL COMMITTEE | Digital | LIST ACQUISITION | $482,094 |
| Largest all-time | 2024-05-07 | NRSC | Digital | TEXT MESSAGING | $419,815 |
| Largest all-time | 2025-02-10 | NRSC | Fundraising | DIGITAL FUNDRAISING FEES | $354,855 |
| Largest this cycle | 2025-03-31 | EARLY VOTE ACTION PAC | Fundraising | FUNDRAISING CONSULTING | $118,815 |
| Largest this cycle | 2026-03-16 | AMERICA IS BACK | Digital | CREDIT CARD MERCHANT FEE | $108,623 |
| Largest this cycle | 2025-01-14 | TRUMP NATIONAL COMMITTEE JFC, INC. | Fundraising | FUNDRAISING FEES | $40,812 |
| Largest this cycle | 2025-01-31 | AMERICAN POLITICAL ACTION COMMITTEE | Fundraising | PARTNER FEES FOR JAN | $38,895 |
| Recent | 2026-06-03 | LIPETRI, MIKE | — | FUNDRAISING AGENCY FEES | $10,565 |
| Recent | 2026-06-07 | LETLOW, JULIA | — | DIGITAL FUNDRAISING COMMISSION & LIST RENTAL REVENUE SHARE | $2,942 |
| Recent | 2026-05-31 | MISSISSIPPI REPUBLICAN PARTY | — | FUNDRAISING FEES | $1,021 |
| Recent | 2026-05-27 | HUDSON, JARED | — | DIGITAL FUNDRAISING CONSULTING | $139 |
| Recent | 2026-05-26 | AMERICA IS BACK | — | CREDIT CARD MERCHANT FEE | $1 |