BETTER MOUSETRAP DIGITAL
$17.31M
2025-2026 cycle
BETTER MOUSETRAP DIGITAL is a digital vendor. In the 2025-2026 cycle BETTER MOUSETRAP DIGITAL was paid $17.31M across 138 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Sep 5, 2023 → May 7, 2026
- spans 2.7 years
- Disbursements ALL TIME
- 5,507
- Schedule B rows
- Client committees ALL TIME
- 138
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$1.90M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$29,137 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$131,267 | 16 |
| AMERICA IS BACK C00900324 |
$128,101 | 6 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$52,214 | 4 |
| GILL, BRANDON TX · House REP |
$40,994 | 23 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$32,666 | 53 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$21,290 | 2 |
| MIGUEZ, BLAKE LA · Senate REP |
$14,745 | 46 |
| 1776 PATRIOTS UNITED C00921742 |
$13,302 | 8 |
| MITCHELL, JOE IA · House REP |
$11,330 | 6 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$10,041 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$303,880 | 50 |
| GILL, BRANDON TX · House REP |
$205,233 | 147 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$135,187 | 9 |
| AMERICA IS BACK C00900324 |
$130,653 | 9 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$98,113 | 68 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$89,330 | 99 |
| EARLY VOTE ACTION PAC C00829721 |
$86,356 | 85 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$41,601 | 7 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$41,201 | 5 |
| PROTECT AND SERVE PAC C00716704 |
$37,444 | 52 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$961,441 | 100 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$519,920 | 186 |
| EARLY VOTE ACTION PAC C00829721 |
$301,838 | 136 |
| GILL, BRANDON TX · House REP |
$208,860 | 167 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$176,717 | 13 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$146,633 | 140 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$135,695 | 11 |
| AMERICA IS BACK C00900324 |
$130,653 | 9 |
| NEXT GENERATION PAC C00841361 |
$104,552 | 153 |
| PATRONIS, JIMMY JR. FL · House REP |
$103,049 | 65 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$3,196,489 | 178 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$3,020,377 | 294 |
| EARLY VOTE ACTION PAC C00829721 |
$733,489 | 174 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$483,613 | 19 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$306,143 | 12 |
| KARI LAKE VICTORY FUND C00856120 |
$226,657 | 8 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$220,707 | 174 |
| GILL, BRANDON TX · House REP |
$208,860 | 167 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$135,695 | 11 |
| AMERICA IS BACK C00900324 |
$130,653 | 9 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $10,805,902 | 62.42% |
| Non-partisan | $6,505,750 | 37.58% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2023 | Q3 | 2024 | $56K | 71 | HAGEMAN, HARRIET 43% | Digital 100% | $56K | — |
| 2023 | Q4 | 2024 | $957K | 392 | NRSC 45% | Digital 100% | $1.01M | — |
| 2024 | Q1 | 2024 | $2.37M | 360 | TRUMP SAVE AMERICA JOINT FU… 39% | Digital 100% | $3.38M | — |
| 2024 | Q2 | 2024 | $2.86M | 488 | NRSC 43% | Digital 100% | $6.24M | — |
| 2024 | Q3 | 2024 | $2.92M | 539 | TRUMP NATIONAL COMMITTEE JF… 40% | Digital 100% | $9.16M | — |
| 2024 | Q4 | 2024 | $4.16M | 502 | TRUMP NATIONAL COMMITTEE JF… 33% | Digital 100% | $13M | — |
| 2024 | Q4 | 2026 | $14K | 3 | PATRONIS, JIMMY JR. 100% | Fundraising 100% | $14K | — |
| 2025 | Q1 | 2026 | $1.61M | 622 | NRSC 34% | Fundraising 100% | $1.62M | — |
| 2025 | Q2 | 2024 | $508 | 2 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $13M | — |
| 2025 | Q2 | 2026 | $718K | 667 | TRUMP NATIONAL COMMITTEE JF… 18% | Fundraising 100% | $2.34M | — |
| 2025 | Q3 | 2024 | $23K | 1 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $13M | — |
| 2025 | Q3 | 2026 | $619K | 821 | TRUMP NATIONAL COMMITTEE JF… 15% | Fundraising 100% | $2.96M | +1012% |
| 2025 | Q4 | 2024 | $60K | 5 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $13M | — |
| 2025 | Q4 | 2026 | $438K | 541 | GILL, BRANDON 20% | Fundraising 100% | $3.4M | -54% |
| 2026 | Q1 | 2026 | $478K | 338 | NRSC 29% | Fundraising 59% | $3.88M | -80% |
| 2026 | Q2 | 2026 | $29K | 2 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $3.91M | -99% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 31 additional stations · $3,530,348 · Los Angeles, CA dominant market
Broadcast stations that committees who pay BETTER MOUSETRAP DIGITAL also pay directly on their Schedule B filings. We can't prove BETTER MOUSETRAP DIGITAL routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $308,933 | 1 | Oct 2025 |
| KABC-TV | Los Angeles, CA | ABC | $307,041 | 1 | Oct 2025 |
| KMEX-TV | Los Angeles, CA | Univision | $233,325 | 1 | Oct 2025 |
| KTVU-TV | San Francisco, CA | Fox | $220,928 | 1 | Oct 2025 |
| KTLA-TV | Los Angeles, CA | CW | $216,538 | 1 | Oct 2025 |
| KNBC-TV | Los Angeles, CA | NBC | $153,765 | 1 | Oct 2025 |
| KGO-TV | San Francisco, CA | ABC | $141,143 | 1 | Oct 2025 |
| KTTV-TV | Los Angeles, CA | Fox | $125,885 | 1 | Oct 2025 |
| KVEA-TV | Los Angeles, CA | Telemundo | $125,120 | 1 | Oct 2025 |
| KXTV | Sacramento, CA | NBC | $121,210 | 1 | Oct 2025 |
| KGET-TV | Bakersfield, CA | NBC | $120,683 | 1 | Oct 2025 |
| KSBW-TV | Salinas, CA | NBC | $119,468 | 1 | Oct 2025 |
| KCBS-TV | Los Angeles, CA | CBS | $111,690 | 1 | Oct 2025 |
| KOVR-TV | Sacramento, CA | CBS | $110,203 | 1 | Oct 2025 |
| KUAN-TV | Español, NM | Univision | $88,477 | 1 | Oct 2025 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $13,614,055 | 2,552 | $5K | 78.7% | NRSC 33% | 8w ago |
| Fundraising | $3,677,358 | 2,941 | $1K | 21.3% | NRSC 26% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
39
Repeat clients 2 cycles
$14,625,056 · 84% of revenue
99
One-time clients 1 cycle
$2,686,596 · 16% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $6,936,449 | 42.5% | 8 | |
| VA | $6,107,791 | 37.4% | 14 | |
| WA | $696,310 | 4.3% | 1 | |
| CA | $670,788 | 4.1% | 7 | |
| FL | $452,937 | 2.8% | 13 | |
| GA | $287,273 | 1.8% | 14 | |
| SC | $240,624 | 1.5% | 3 | |
| AZ | $238,170 | 1.5% | 3 | |
| AL | $217,009 | 1.3% | 3 | |
| MA | $177,305 | 1.1% | 5 | |
| MO | $171,779 | 1.1% | 4 | |
| MN | $134,815 | 0.8% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-11-26 | NRSC | Digital | TEXT MESSAGING | $743,436 |
| Largest all-time | 2024-11-18 | NRSC | Digital | TEXT MESSAGING | $484,893 |
| Largest all-time | 2024-05-01 | REPUBLICAN NATIONAL COMMITTEE | Digital | LIST ACQUISITION | $482,094 |
| Largest all-time | 2024-05-07 | NRSC | Digital | TEXT MESSAGING | $419,815 |
| Largest all-time | 2025-02-10 | NRSC | Fundraising | DIGITAL FUNDRAISING FEES | $354,855 |
| Largest this cycle | 2025-03-31 | EARLY VOTE ACTION PAC | Fundraising | FUNDRAISING CONSULTING | $118,815 |
| Largest this cycle | 2026-03-16 | AMERICA IS BACK | Digital | CREDIT CARD MERCHANT FEE | $108,623 |
| Largest this cycle | 2025-01-14 | TRUMP NATIONAL COMMITTEE JFC, INC. | Fundraising | FUNDRAISING FEES | $40,812 |
| Largest this cycle | 2025-01-31 | AMERICAN POLITICAL ACTION COMMITTEE | Fundraising | PARTNER FEES FOR JAN | $38,895 |
| Recent | 2026-05-07 | HILTON FOR GOVERNOR 2026; STEVE | Digital | Digital Advertising | $17,428 |
| Recent | 2026-04-10 | HILTON FOR GOVERNOR 2026; STEVE | Digital | Digital Advertising | $11,709 |
| Recent | 2026-03-31 | MISSISSIPPI REPUBLICAN PARTY | Fundraising | FUNDRAISING FEES | $130 |
| Recent | 2026-03-31 | 1776 PATRIOTS UNITED | Digital | JFC DIGITAL MARKETING | $23 |
| Recent | 2026-03-31 | MIGUEZ, BLAKE | Digital | DIGITAL FUNDRAISING CONSULTING | $14 |