SWAY
$2.12M
2025-2026 cycle
SWAY is a digital vendor. In the 2025-2026 cycle SWAY was paid $2.12M across 39 client committees, of which $1.52M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$2.12M
=
$603K
(Schedule B)
+
$1.52M
(Independent Expenditures)
| Schedule B direct committee payments |
$602,703 | 78 rows | 28.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,519,337 | 50 rows | 71.6% |
- Activity span ALL TIME
- Jun 3, 2013 → May 12, 2026
- spans 12.9 years
- Disbursements ALL TIME
- 78
- Schedule B + IE rows
- Client committees ALL TIME
- 39
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$37K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$14,650 | 2 |
| LEONARD, DON RALPH OH · House DEM |
$11,956 | 2 |
| LOPEZ FOR ASSEMBLY 2026; JESSIE 1478693 |
$7,850 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$14,650 | 2 |
| LEONARD, DON RALPH OH · House DEM |
$11,956 | 2 |
| LOPEZ FOR ASSEMBLY 2026; JESSIE 1478693 |
$7,850 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$14,650 | 2 |
| LEONARD, DON RALPH OH · House DEM |
$11,956 | 2 |
| LOPEZ FOR ASSEMBLY 2026; JESSIE 1478693 |
$7,850 | 1 |
| LYTTLE DANIELLA DESETA HONORABLE 00085501 |
$2,339 | 1 |
| MARTINEZ FISCHER TREY HONORABLE 00040542 |
$257 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$14,650 | 2 |
| LEONARD, DON RALPH OH · House DEM |
$11,956 | 2 |
| LOPEZ FOR ASSEMBLY 2026; JESSIE 1478693 |
$7,850 | 1 |
| LYTTLE DANIELLA DESETA HONORABLE 00085501 |
$2,339 | 1 |
| MARTINEZ FISCHER TREY HONORABLE 00040542 |
$257 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$14,650 | 2 |
| LEONARD, DON RALPH OH · House DEM |
$11,956 | 2 |
| LOPEZ FOR ASSEMBLY 2026; JESSIE 1478693 |
$7,850 | 1 |
| LYTTLE DANIELLA DESETA HONORABLE 00085501 |
$2,339 | 1 |
| MARTINEZ FISCHER TREY HONORABLE 00040542 |
$257 | 1 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $42,095 | 1.98% |
| Republican | $0 | 0.00% |
| Non-partisan | $2,079,945 | 98.02% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $158 | 1 | ANCHIA RAFAEL M HONORABLE 100% | Digital 100% | $158 | — |
| 2017 | Q2 | 2016 | $190 | 1 | HUFFINES DONALD B MR DON 100% | Digital 100% | $348 | — |
| 2017 | Q3 | 2018 | $4K | 1 | C00636670 100% | Digital 100% | $4K | — |
| 2017 | Q4 | 2016 | $186 | 1 | COMMITTEE TO ELECT JASON IS… 100% | Digital 100% | $534 | — |
| 2017 | Q4 | 2018 | $3K | 1 | C00650838 100% | Digital 100% | $6K | — |
| 2018 | Q2 | 2018 | $5K | 3 | C00664565 93% | Digital 100% | $12K | — |
| 2018 | Q3 | 2018 | $1K | 2 | CERVANTES FOR ASSEMBLY 2018… 100% | Digital 100% | $13K | — |
| 2018 | Q4 | 2018 | $126K | 6 | CERVANTES FOR ASSEMBLY 2018… 86% | Digital 100% | $138K | — |
| 2019 | Q1 | 2018 | $366 | 2 | RODRIGUEZ JOSE ROBERTO HONO… 61% | Digital 100% | $139K | +131% |
| 2019 | Q2 | 2018 | $198 | 1 | LUCIO JR EDUARDO A HONORABL… 100% | Digital 100% | $139K | +4% |
| 2019 | Q3 | 2018 | $83 | 1 | JUSTICE EVA GUZMAN FOR SUPR… 100% | Digital 100% | $139K | — |
| 2020 | Q1 | 2020 | $39K | 6 | C00636670 88% | Digital 100% | $39K | — |
| 2020 | Q3 | 2020 | $90K | 5 | C00729558 92% | Digital 100% | $128K | +7739% |
| 2020 | Q4 | 2020 | $98K | 4 | C00729558 96% | Digital 100% | $226K | -22% |
| 2021 | Q4 | 2020 | $100 | 1 | TEXAS BLUE ACTION DEMOCRATS 100% | Digital 100% | $226K | — |
| 2022 | Q1 | 2022 | $18K | 4 | C00764662 100% | Digital 100% | $18K | -53% |
| 2022 | Q2 | 2022 | $21K | 5 | C00636670 95% | Digital 100% | $40K | — |
| 2023 | Q3 | 2022 | $76 | 1 | MILLER SID HONORABLE 100% | Digital 100% | $40K | — |
| 2024 | Q1 | 2024 | $82K | 4 | CERVANTES FOR SENATE 2024; … 90% | Digital 100% | $82K | +351% |
| 2024 | Q2 | 2024 | $500 | 1 | C00866129 100% | Digital 100% | $83K | -98% |
| 2025 | Q2 | 2024 | $2K | 1 | LYTTLE DANIELLA DESETA HONO… 100% | Digital 100% | $85K | — |
| 2025 | Q4 | 2024 | $257 | 1 | MARTINEZ FISCHER TREY HONOR… 100% | Digital 100% | $85K | — |
| 2026 | Q1 | 2026 | $12K | 2 | LEONARD, DON RALPH 100% | Media 77% | $12K | -85% |
| 2026 | Q2 | 2026 | $23K | 3 | CALIFORNIA APARTMENT ASSOCI… 65% | Admin & Office 35% | $34K | +4400% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 6 · $240,401 · Sacramento, CA dominant market
Broadcast stations that committees who pay SWAY also pay directly on their Schedule B filings. We can't prove SWAY routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $88,230 | 2 | Jan 2024 |
| KXTV | Sacramento, CA | NBC | $58,289 | 2 | Jan 2024 |
| KOVR-TV | Sacramento, CA | CBS | $42,925 | 2 | Jan 2024 |
| KTXL-TV | Sacramento, CA | Fox | $34,510 | 2 | Jan 2024 |
| KMAX-TV | Sacramento, CA | Independent | $10,498 | 2 | Jan 2024 |
| KQCA-TV | Sacramento, CA | NBC | $5,950 | 1 | Jan 2024 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $570,959 | 74 | $8K | 97.1% | C00729558 31% | 2mo ago |
| Media | $9,244 | 1 | $9K | 1.6% | LEONARD, DON RALPH 100% | 2mo ago |
| Admin & Office | $7,850 | 1 | $8K | 1.3% | LOPEZ FOR ASSEMBLY 2026; JE… 100% | 6w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
2
Anchor clients 3+ cycles
$63,098 · 10% of revenue
4
Repeat clients 2 cycles
$1,534 · 0% of revenue
33
One-time clients 1 cycle
$538,070 · 89% of revenue
Top 2 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| C00636670 | 3 | $62,831 | 9 | 2017-07-13 | 2022-06-21 |
| ROSE JEFFREY L HONORABLE | 3 | $268 | 3 | 2014-03-24 | 2018-12-17 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $299,366 | 49.7% | 11 | |
| Unknown | $265,250 | 44.0% | 7 | |
| TX | $26,131 | 4.3% | 20 | |
| OH | $11,956 | 2.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-10-30 | CERVANTES FOR ASSEMBLY 2018; SABRINA | Digital | — | $50,000 |
| Largest all-time | 2018-10-29 | CERVANTES FOR ASSEMBLY 2018; SABRINA | Digital | — | $50,000 |
| Largest all-time | 2024-02-08 | CERVANTES FOR SENATE 2024; SABRINA | Digital | Digital Buy | $48,750 |
| Largest all-time | 2020-11-02 | C00729558 | Digital | VIDEO PRODUCTION | $46,671 |
| Largest all-time | 2020-11-03 | C00729558 | Digital | VIDEO PRODUCTION | $45,893 |
| Largest this cycle | 2026-03-23 | LEONARD, DON RALPH | Media | VIDEO PRODUCTION EXPENSES | $9,244 |
| Largest this cycle | 2026-05-12 | CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE | — | — | $7,900 |
| Largest this cycle | 2026-04-29 | LOPEZ FOR ASSEMBLY 2026; JESSIE | Admin & Office | Crew Labor / Equipment / Shoot | $7,850 |
| Largest this cycle | 2026-05-12 | CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE | — | — | $6,750 |
| Largest this cycle | 2026-03-23 | LEONARD, DON RALPH | Digital | 4 WEEKS OF DIGITAL ADVERTISING | $2,712 |