SCALE TO WIN
SCALE TO WIN is a digital vendor. In the 2025-2026 cycle SCALE TO WIN was paid $73.77M across 810 client committees, of which $5.11M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$68,658,056 | 4,558 rows | 93.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$5,113,248 | 1,260 rows | 6.9% |
- Activity span ALL TIME
- Jul 13, 2020 → Sep 30, 2026
- spans 6.2 years
- Disbursements ALL TIME
- 4,558
- Schedule B + IE rows
- Client committees ALL TIME
- 810
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
Top buyers last 1 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| CHESAPEAKE CLIMATE ACTION NETWORK ACTION FUND C90020116 |
$3,500 IE $3,500 |
4 |
Top buyers last 3 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$53,282 | 2 |
| MCTAVISH, HUGH MN · House DEM |
$21,730 | 1 |
| MOULTON, SETH MA · Senate DEM |
$21,484 | 1 |
| MARKEY, EDWARD SEN. MA · Senate DEM |
$18,927 | 1 |
| EMGAGE FEDERAL POLITICAL ACTION COMMITTEE C00453704 |
$18,472 IE $18,472 |
6 |
| BRICENO FOR STATE ASSEMBLY 2026, SPONSORED BY UNITE HERE LOCAL 11; WORKING FAMILIES FOR ADA 1489208 |
$14,065 | 3 |
| POWERED BY PEOPLE C00731042 |
$8,522 | 1 |
| MA FOR LIEUTENANT GOVERNOR 2026; OLIVER 1482953 |
$7,718 | 1 |
| UPPAL FOR ASSEMBLY 2026 1486955 |
$4,217 | 1 |
| ACTIVATE AMERICA C00640300 |
$3,926 | 1 |
Top buyers last 6 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| DCCC C00000935 |
$1,272,000 | 2 |
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE C00010603 |
$142,076 | 1 |
| TEXAS MAJORITY PAC 00087189 |
$134,318 | 5 |
| JAWORSKI JOE S MR 00084866 |
$91,833 | 3 |
| BECERRA FOR GOVERNOR 2026 1480025 |
$72,966 | 7 |
| MOULTON, SETH MA · Senate DEM |
$64,021 | 4 |
| BORES, ALEXANDER NY · House DEM |
$56,240 | 3 |
| SOLIS, HILDA CA · House DEM |
$46,546 | 2 |
| SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE NY · House DEM |
$45,939 | 3 |
| WIENER, SCOTT CA · House DEM |
$38,418 | 3 |
Top buyers last 12 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| NEWSOM'S BALLOT MEASURE COMMITTEE; GOVERNOR 1380675 |
$2,256,349 | 1 |
| DCCC C00000935 |
$1,272,000 | 2 |
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE C00010603 |
$826,485 | 10 |
| TEXAS MAJORITY PAC 00087189 |
$393,860 | 20 |
| TALARICO, JAMES TX · Senate DEM |
$230,492 | 11 |
| 741666 741666 |
$165,868 | 46 |
| JAWORSKI JOE S MR 00084866 |
$122,805 | 9 |
| MOULTON, SETH MA · Senate DEM |
$102,482 | 7 |
| ORGANIZING EMPOWERMENT PAC C00763409 |
$89,527 | 3 |
| BECERRA FOR GOVERNOR 2026 1480025 |
$72,966 | 7 |
Top buyers last 18 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| NEWSOM'S BALLOT MEASURE COMMITTEE; GOVERNOR 1380675 |
$2,914,079 | 2 |
| DCCC C00000935 |
$1,272,000 | 2 |
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE C00010603 |
$1,257,220 | 18 |
| TEXAS MAJORITY PAC 00087189 |
$518,444 | 34 |
| TALARICO, JAMES TX · Senate DEM |
$230,492 | 11 |
| POWERED BY PEOPLE C00731042 |
$173,992 | 15 |
| 741666 741666 |
$166,967 | 65 |
| POWERED BY PEOPLE 00084642 |
$165,470 | 14 |
| JAWORSKI JOE S MR 00084866 |
$131,453 | 14 |
| SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) C00004036 |
$112,796 IE $2,001 · SB $110,795 |
5 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE C00010603 |
$12,176,098 | 34 |
| NEWSOM'S BALLOT MEASURE COMMITTEE; GOVERNOR 1380675 |
$2,914,079 | 2 |
| BIDEN, JOSEPH R JR US · President DEM |
$2,106,614 | 3 |
| DCCC C00000935 |
$1,646,138 | 3 |
| ORGANIZING EMPOWERMENT PAC C00763409 |
$1,448,328 IE $975,118 · SB $473,210 |
22 |
| HARRIS VICTORY FUND C00744946 |
$822,820 | 1 |
| TEXAS MAJORITY PAC 00087189 |
$595,725 | 53 |
| POWERED BY PEOPLE C00731042 |
$496,168 | 22 |
| POWERED BY PEOPLE 00084642 |
$487,646 | 21 |
| SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) C00004036 |
$399,631 IE $199,256 · SB $200,375 |
15 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $57,558,906 | 78.02% |
| Republican | $0 | 0.00% |
| Non-partisan | $16,212,398 | 21.98% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 10 leadership
Leadership 10
Founders, partners, chiefs — for strategic / partnership conversations.
Senior Product or Operations Lead
Senior Leader, Organizing & Product
www.scaletowin.com · LinkedIn company page · updated 5mo ago
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Money flowed in during the last 1 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyOutflow is on record for the last 6 months, but no itemized payers are.
Outflow is on record for the last 12 months, but no itemized payers are.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2020 | Q3 | 2020 | $35K | 17 | IHSSANE FOR CONGRESS 2020 40% | Digital 100% | $35K | — |
| 2020 | Q4 | 2020 | $421K | 64 | SWEARENGIN, PAULA JEAN 33% | Digital 98% | $455K | — |
| 2021 | Q1 | 2020 | $39K | 24 | NGUYEN FOR ASSEMBLY 2020; D… 22% | Digital 100% | $494K | — |
| 2021 | Q1 | 2022 | $266K | 11 | OSSOFF, T. JONATHAN 80% | Digital 100% | $266K | — |
| 2021 | Q2 | 2020 | $24K | 12 | 742006 46% | Digital 100% | $519K | — |
| 2021 | Q2 | 2022 | $53K | 32 | VPP 28% | Digital 100% | $319K | — |
| 2021 | Q3 | 2020 | $21K | 8 | KAMLAGER FOR SENATE 2021 64% | Digital 100% | $539K | — |
| 2021 | Q3 | 2022 | $456K | 56 | VPP 28% | Digital 100% | $776K | — |
| 2021 | Q4 | 2020 | $19K | 11 | TRAVIS COUNTY DEMOCRATIC PA… 36% | Digital 100% | $558K | — |
| 2021 | Q4 | 2022 | $716K | 75 | DNC SERVICES CORP / DEMOCRA… 51% | Digital 100% | $1.49M | — |
| 2022 | Q1 | 2022 | $1.4M | 128 | DNC SERVICES CORP / DEMOCRA… 63% | Digital 100% | $2.89M | — |
| 2022 | Q2 | 2022 | $1.94M | 205 | DNC SERVICES CORP / DEMOCRA… 35% | Digital 100% | $4.83M | — |
| 2022 | Q3 | 2022 | $2.26M | 174 | BETO FOR TEXAS DISSOLVED 31% | Digital 100% | $7.09M | +6392% |
| 2022 | Q4 | 2022 | $5.12M | 303 | BETO FOR TEXAS DISSOLVED 38% | Digital 100% | $12M | +1116% |
| 2023 | Q1 | 2022 | $112K | 55 | HARRIS COUNTY DEMOCRATIC PA… 44% | Digital 100% | $12M | +186% |
| 2023 | Q1 | 2024 | $440K | 27 | DNC SERVICES CORP / DEMOCRA… 65% | Digital 100% | $440K | +65% |
| 2023 | Q2 | 2022 | $106K | 22 | HARRIS COUNTY DEMOCRATIC PA… 46% | Digital 100% | $12M | +339% |
| 2023 | Q2 | 2024 | $387K | 38 | DEMOCRATIC PARTY OF WISCONS… 35% | Digital 100% | $826K | +627% |
| 2023 | Q3 | 2022 | $62K | 14 | HARRIS COUNTY DEMOCRATIC PA… 67% | Digital 100% | $12M | +199% |
| 2023 | Q3 | 2024 | $1.14M | 55 | DNC SERVICES CORP / DEMOCRA… 77% | Digital 100% | $1.96M | +149% |
| 2023 | Q4 | 2022 | $275K | 30 | POWERED BY PEOPLE 91% | Digital 100% | $13M | +1370% |
| 2023 | Q4 | 2024 | $1.22M | 52 | BIDEN, JOSEPH R JR 60% | Digital 100% | $3.19M | +70% |
| 2024 | Q1 | 2024 | $3.34M | 258 | BIDEN, JOSEPH R JR 27% | Digital 100% | $6.52M | +138% |
| 2024 | Q2 | 2024 | $5.24M | 250 | BIDEN, JOSEPH R JR 30% | Digital 100% | $12M | +170% |
| 2024 | Q3 | 2024 | $15M | 342 | BIDEN, JOSEPH R JR 24% | Digital 100% | $26M | +547% |
| 2024 | Q4 | 2024 | $18M | 723 | DNC SERVICES CORP / DEMOCRA… 59% | Digital 100% | $45M | +260% |
| 2025 | Q1 | 2024 | $76K | 35 | POWERED BY PEOPLE 43% | Digital 100% | $45M | -32% |
| 2025 | Q1 | 2026 | $362K | 58 | SEIU COPE (SERVICE EMPLOYEE… 25% | Digital 100% | $362K | -18% |
| 2025 | Q2 | 2024 | $154K | 40 | POWERED BY PEOPLE 47% | Digital 100% | $45M | +45% |
| 2025 | Q2 | 2026 | $684K | 77 | DNC SERVICES CORP / DEMOCRA… 41% | Digital 100% | $1.05M | +77% |
| 2025 | Q3 | 2024 | $860K | 63 | NEWSOM'S BALLOT MEASURE COM… 76% | Digital 98% | $46M | +1282% |
| 2025 | Q3 | 2026 | $432K | 104 | DNC SERVICES CORP / DEMOCRA… 34% | Digital 99% | $1.48M | -62% |
| 2025 | Q4 | 2024 | $2.57M | 131 | NEWSOM'S BALLOT MEASURE COM… 88% | Digital 100% | $48M | +833% |
| 2025 | Q4 | 2026 | $1.11M | 164 | DNC SERVICES CORP / DEMOCRA… 53% | Digital 100% | $2.59M | -9% |
| 2026 | Q1 | 2026 | $1.01M | 289 | TALARICO, JAMES 14% | Digital 65% | $3.59M | -70% |
| 2026 | Q2 | 2026 | $3.06M | 474 | DCCC 42% | Digital 9% | $6.65M | -42% |
| 2026 | Q3 | 2026 | $234K | 46 | BECERRA FOR GOVERNOR 2026 23% | Digital 11% | $6.89M | -98% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 138 additional stations · $146,788,548 · Los Angeles, CA dominant market
Broadcast stations that committees who pay SCALE TO WIN also pay directly on their Schedule B filings. We can't prove SCALE TO WIN routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCBS-TV | Los Angeles, CA | CBS | $17,313,563 | 71 | Sep 2022 → Jul 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $14,320,971 | 74 | Sep 2022 → Jul 2026 |
| KABC-TV | Los Angeles, CA | ABC | $14,223,012 | 74 | Sep 2022 → Jul 2026 |
| KCRA-TV | Sacramento, CA | NBC | $9,462,525 | 74 | Sep 2022 → Jul 2026 |
| KPIX | San Francisco, CA | CBS | $8,694,544 | 69 | Sep 2022 → Jul 2026 |
| KGO-TV | San Francisco, CA | ABC | $7,924,975 | 86 | Mar 2022 → Jul 2026 |
| KTVU-TV | San Francisco, CA | Fox | $6,348,704 | 79 | May 2022 → Jul 2026 |
| KTTV | Los Angeles, CA | Fox | $6,259,865 | 44 | Oct 2024 → Jul 2026 |
| KTLA | Los Angeles, CA | NBC | $5,089,263 | 41 | Sep 2024 → Jul 2026 |
| KNSD-TV | San Diego, CA | NBC | $4,848,161 | 91 | Apr 2022 → Jul 2026 |
| KOVR-TV | Sacramento, CA | CBS | $4,366,219 | 72 | Sep 2022 → Jul 2026 |
| KFMB | San Diego, CA | CBS | $4,309,520 | 96 | Apr 2022 → Jul 2026 |
| KNTV | San Jose, CA | NBC | $3,878,433 | 25 | Sep 2024 → Apr 2026 |
| KXTV | Sacramento, CA | NBC | $3,237,128 | 55 | Sep 2024 → Jul 2026 |
| KNTV | San Jose, CA | NBC | $3,008,505 | 45 | Sep 2022 → Jul 2026 |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $64,979,370 | 3,993 | $16K | 99.7% | DNC SERVICES CORP / DEMOCRA… 32% | 6w ago |
| Field & Voter Contact | $119,751 | 15 | $8K | 0.2% | JAWORSKI JOE S MR 87% | 4mo ago |
| Fundraising | $28,522 | 5 | $6K | 0.0% | MALINOWSKI, TOM 90% | 5mo ago |
| Print & Mail | $24,260 | 1 | $24K | 0.0% | 742006 100% | 4mo ago |
| Other / Unclassified | $16,512 | 12 | $1K | 0.0% | MUELLER FOR SENATE 2020 42% | 11mo ago |
| Software & Tech | $13,859 | 6 | $2K | 0.0% | MOULTON, SETH 69% | 7mo ago |
| Media | $4,194 | 1 | $4K | 0.0% | ERICKSON FOR STATE SENATE 2… 100% | 5mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | 3 | $20,994,567 | 68 | 2021-09-30 | 2026-05-27 |
| POWERED BY PEOPLE | 3 | $798,497 | 23 | 2023-11-29 | 2026-06-08 |
| ORGANIZING EMPOWERMENT PAC | 3 | $687,949 | 12 | 2022-11-02 | 2025-12-16 |
| TEXAS MAJORITY PAC | 3 | $666,421 | 61 | 2023-04-04 | 2026-06-05 |
| DEMOCRATIC PARTY OF WISCONSIN FEDERAL | 3 | $211,306 | 26 | 2022-02-07 | 2025-03-07 |
| 741666 | 3 | $198,492 | 72 | 2022-10-11 | 2026-05-13 |
| PELTOLA, MARY | 3 | $197,241 | 27 | 2022-10-04 | 2025-02-21 |
| JAWORSKI JOE S MR | 3 | $177,123 | 17 | 2022-05-04 | 2026-05-28 |
| ACTIVATE AMERICA | 4 | $157,024 | 51 | 2020-10-01 | 2026-07-06 |
| 742006 | 4 | $122,241 | 30 | 2020-10-27 | 2026-06-02 |
| FEDERAL: COLORADO DEMOCRATIC PARTY | 3 | $101,178 | 41 | 2022-10-04 | 2025-07-03 |
| KUMAR, RISHI | 3 | $99,290 | 10 | 2020-10-28 | 2024-03-08 |
| MOVEON.ORG POLITICAL ACTION | 3 | $96,429 | 24 | 2022-10-18 | 2026-06-15 |
| 741906 | 3 | $94,486 | 41 | 2022-05-21 | 2026-06-02 |
| TRAVIS COUNTY DEMOCRATIC PARTY | 3 | $77,519 | 27 | 2021-11-04 | 2025-06-04 |
| 981585 | 4 | $75,437 | 54 | 2021-01-06 | 2026-01-24 |
| EL PASO COUNTY DEMOCRATIC PARTY CEC | 4 | $65,860 | 42 | 2020-10-28 | 2026-06-02 |
| 746162 | 4 | $65,715 | 19 | 2020-11-10 | 2026-06-02 |
| RIDESHARE 2 VOTE | 3 | $59,449 | 31 | 2021-11-02 | 2025-02-04 |
| DALLAS COUNTY DEMOCRATIC PAC - STATE & LOCAL CEC | 3 | $41,359 | 26 | 2023-11-02 | 2026-06-02 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $38,474,741 | 58.4% | 61 | |
| PA | $9,483,764 | 14.4% | 16 | |
| CA | $7,666,301 | 11.6% | 259 | |
| TX | $6,440,151 | 9.8% | 142 | |
| WI | $960,213 | 1.5% | 8 | |
| NY | $554,042 | 0.8% | 29 | |
| FL | $443,587 | 0.7% | 22 | |
| MO | $417,227 | 0.6% | 3 | |
| WA | $397,545 | 0.6% | 11 | |
| IL | $389,636 | 0.6% | 22 | |
| MI | $328,369 | 0.5% | 19 | |
| GA | $324,566 | 0.5% | 7 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-11-01 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | Digital | TEXT MESSAGING | $3,715,884 |
| Largest all-time | 2024-11-25 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | Digital | TEXT MESSAGING | $3,715,884 |
| Largest all-time | 2024-12-11 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | Digital | TEXT MESSAGING | $2,600,931 |
| Largest all-time | 2025-10-23 | NEWSOM'S BALLOT MEASURE COMMITTEE; GOVERNOR | Digital | Digital Fundraising | $2,256,349 |
| Largest all-time | 2024-09-27 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | Digital | TEXT MESSAGING | $1,766,593 |
| Largest this cycle | 2026-05-15 | DCCC | — | GENERIC CMTE. TELEMARKETING | $636,000 |
| Largest this cycle | 2026-05-08 | DCCC | — | GENERIC CMTE. TELEMARKETING | $636,000 |
| Largest this cycle | 2025-10-29 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | Digital | TEXT MESSAGING | $251,089 |
| Largest this cycle | 2025-11-05 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | Digital | TEXT MESSAGING | $163,787 |
| Largest this cycle | 2026-05-27 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | — | TEXT MESSAGING | $142,076 |
| Recent | 2026-08-18 | UPPAL FOR ASSEMBLY 2026 | Digital | Text Campaign | $4,217 |
| Recent | 2026-08-05 | COMMITTEE TO ELECT PAZ | — | DIGITAL OUTREACH/TEXTING SERVICES | $1,947 |
| Recent | 2026-08-05 | JANE FONDA CLIMATE PAC | — | TEXTING SERVICES | $1,912 |
| Recent | 2026-08-05 | SULLIVAN, MAURA CORBY | — | SOFTWARE | $1,004 |
| Recent | 2026-08-05 | FAGAN, KEVIN | — | TEXT MESSAGES TO VOTERS | $850 |