GOOGLE ADS
$11.93M
2025-2026 cycle
GOOGLE ADS is a digital vendor. In the 2025-2026 cycle GOOGLE ADS was paid $11.93M across 184 client committees, of which $3.32M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$11.93M
=
$8.61M
(Schedule B)
+
$3.32M
(Independent Expenditures)
| Schedule B direct committee payments |
$8,609,857 | 1,296 rows | 72.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$3,322,253 | 315 rows | 27.8% |
- Activity span ALL TIME
- Aug 20, 2003 → Sep 4, 2026
- spans 23.0 years
- Disbursements ALL TIME
- 1,296
- Schedule B + IE rows
- Client committees ALL TIME
- 184
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$5.58M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WIN IT BACK PAC C00844613 |
$965,929 IE $965,929 |
1 |
| CLUB FOR GROWTH ACTION C00487470 |
$259,715 IE $259,715 |
2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WIN IT BACK PAC C00844613 |
$1,040,979 IE $1,040,979 |
2 |
| CLUB FOR GROWTH ACTION C00487470 |
$287,133 IE $287,133 |
3 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$17,570 | 1 |
| MAVALWALLA, BAJUN WA · House DEM |
$2,216 | 5 |
| PARLEY FOR GOVERNOR 2026; THUNDER 1482429 |
$2,157 | 1 |
| HERNANDEZ FOR CALIFORNIA ASSEMBLY 2026; COLIN 1482866 |
$326 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$5,395,152 | 3 |
| WIN IT BACK PAC C00844613 |
$1,118,937 IE $1,118,937 |
3 |
| ALABAMA FREEDOM FUND C00930438 |
$519,549 IE $446,975 · SB $72,574 |
5 |
| CLUB FOR GROWTH ACTION C00487470 |
$327,443 IE $327,443 |
4 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$61,710 | 29 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$24,906 | 2 |
| MAVALWALLA, BAJUN WA · House DEM |
$5,203 | 15 |
| AMERICANS FOR A HUMAN FUTURE C00947218 |
$5,036 | 12 |
| POMBO, TONY OH · House DEM |
$2,183 | 3 |
| PARLEY FOR GOVERNOR 2026; THUNDER 1482429 |
$2,157 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$5,395,152 | 3 |
| WIN IT BACK PAC C00844613 |
$1,432,877 IE $1,432,877 |
5 |
| ALABAMA FREEDOM FUND C00930438 |
$519,549 IE $446,975 · SB $72,574 |
5 |
| CLUB FOR GROWTH ACTION C00487470 |
$344,643 IE $344,643 |
6 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$61,710 | 29 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$24,906 | 2 |
| MAVALWALLA, BAJUN WA · House DEM |
$5,203 | 15 |
| AMERICANS FOR A HUMAN FUTURE C00947218 |
$5,036 | 12 |
| PALMER NICHOLAS D MR 00086209 |
$3,756 | 12 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$2,610 | 9 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$5,395,152 | 3 |
| WIN IT BACK PAC C00844613 |
$1,432,877 IE $1,432,877 |
5 |
| ALABAMA FREEDOM FUND C00930438 |
$519,549 IE $446,975 · SB $72,574 |
5 |
| CLUB FOR GROWTH ACTION C00487470 |
$344,643 IE $344,643 |
6 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$61,710 | 29 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$24,906 | 2 |
| MAVALWALLA, BAJUN WA · House DEM |
$5,203 | 15 |
| AMERICANS FOR A HUMAN FUTURE C00947218 |
$5,036 | 12 |
| PALMER NICHOLAS D MR 00086209 |
$3,756 | 12 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$2,610 | 9 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$5,395,152 | 3 |
| WIN IT BACK PAC C00844613 |
$1,653,058 IE $1,653,058 |
10 |
| ALABAMA FREEDOM FUND C00930438 |
$519,549 IE $446,975 · SB $72,574 |
5 |
| CLUB FOR GROWTH ACTION C00487470 |
$344,643 IE $344,643 |
6 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$61,710 | 29 |
| DE MAIO FOR STATE ASSEMBLY 2024; CARL 1464955 |
$59,500 | 30 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$24,906 | 2 |
| NEW AMERICAN COMMUNITY C00882324 |
$11,667 | 28 |
| CUELLAR, HENRY R. TX · House DEM |
$7,552 | 16 |
| COLLIN COUNTY REPUBLICAN PARTY CEC 00053162 |
$6,697 | 5 |
By party
Revenue by party
D · 55%
R · 45%
| Party | Amount | % |
|---|---|---|
| Democratic | $348,721 | 2.92% |
| Republican | $289,271 | 2.42% |
| Non-partisan | $11,294,118 | 94.65% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Money flowed in during the last 1 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyCycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $2K | 6 | COOK-KALLIO FOR ASSEMBLY 20… 92% | Digital 100% | $2K | — |
| 2017 | Q1 | 2018 | $6 | 3 | PROGRESSIVE CHANGE CAMPAIGN… 100% | Other / Unclassified 67% | $6 | — |
| 2017 | Q2 | 2016 | $390 | 3 | CAMPOLO ALLISON RENEE MRS 64% | Digital 100% | $2K | — |
| 2017 | Q2 | 2018 | $6 | 3 | PROGRESSIVE CHANGE CAMPAIGN… 100% | Media 67% | $13 | — |
| 2017 | Q3 | 2016 | $11K | 5 | 861767 94% | Other / Unclassified 94% | $12K | — |
| 2017 | Q3 | 2018 | $855 | 10 | NJ11TH FOR CHANGE, INC. 56% | Media 56% | $868 | — |
| 2017 | Q4 | 2016 | $10 | 1 | CAMPOLO ALLISON RENEE MRS 100% | Digital 100% | $12K | — |
| 2017 | Q4 | 2018 | $6K | 17 | RANDY BRYCE FOR CONGRESS 83% | Digital 86% | $7K | — |
| 2018 | Q1 | 2018 | $22K | 54 | RANDY BRYCE FOR CONGRESS 75% | Digital 90% | $28K | — |
| 2018 | Q2 | 2018 | $76K | 75 | ALLEN FOR GOVERNOR 2018; TR… 64% | Other / Unclassified 66% | $105K | — |
| 2018 | Q3 | 2018 | $11K | 29 | ANDREW LEARNED FOR CONGRESS 54% | Digital 81% | $115K | — |
| 2018 | Q4 | 2018 | $189K | 32 | TUCK FOR SUPERINTENDENT OF … 65% | Other / Unclassified 65% | $305K | — |
| 2019 | Q1 | 2018 | $484 | 4 | JOHNSON NATHAN M HONORABLE 100% | Digital 100% | $305K | -68% |
| 2019 | Q1 | 2020 | $2K | 6 | IMPEACH 67% | Digital 100% | $2K | +31371% |
| 2019 | Q2 | 2018 | $186 | 1 | JOHNSON NATHAN M HONORABLE 100% | Digital 100% | $306K | -52% |
| 2019 | Q2 | 2020 | $2K | 10 | C00695320 37% | Digital 95% | $4K | +39000% |
| 2019 | Q3 | 2018 | $50 | 3 | CHAMBERS BRANDY K MRS 100% | Digital 100% | $306K | -100% |
| 2019 | Q3 | 2020 | $2K | 7 | KAHELE FOR CONGRESS 72% | Digital 72% | $6K | +108% |
| 2019 | Q4 | 2018 | $2K | 7 | AUSTIN FIRE FIGHTERS PAC 66% | Digital 67% | $307K | +14522% |
| 2019 | Q4 | 2020 | $4K | 9 | KAHELE FOR CONGRESS 42% | Digital 100% | $10K | -41% |
| 2020 | Q1 | 2020 | $4K | 10 | KAHELE FOR CONGRESS 49% | Digital 49% | $13K | -83% |
| 2020 | Q2 | 2020 | $2K | 9 | KAHELE FOR CONGRESS 38% | Digital 74% | $15K | -98% |
| 2020 | Q3 | 2020 | $57K | 60 | SHIVA 4 SENATE 62% | Digital 100% | $72K | +440% |
| 2020 | Q4 | 2020 | $80K | 63 | FAIR SHOT TEXAS PAC 40% | Digital 100% | $152K | -58% |
| 2021 | Q1 | 2022 | $350 | 1 | PROGRESSIVE CHANGE CAMPAIGN… 100% | Digital 100% | $350 | -82% |
| 2021 | Q2 | 2020 | $72 | 7 | YOUNG HISPANIC CONSERVATIVE… 78% | Digital 100% | $152K | -61% |
| 2021 | Q3 | 2020 | $50 | 2 | GUILLEN RYAN A HONORABLE 60% | Digital 100% | $153K | +1% |
| 2021 | Q3 | 2022 | $651 | 2 | CRAPO, MICHAEL D 54% | Media 54% | $1K | -64% |
| 2021 | Q4 | 2020 | $4 | 1 | GUILLEN RYAN A HONORABLE 100% | Digital 100% | $153K | -100% |
| 2021 | Q4 | 2022 | $14K | 28 | CRAPO, MICHAEL D 70% | Media 70% | $15K | +305% |
| 2022 | Q1 | 2022 | $19K | 31 | CRAPO, MICHAEL D 75% | Media 75% | $35K | +425% |
| 2022 | Q2 | 2022 | $23K | 30 | CORAM FOR COLORADO 67% | Digital 93% | $58K | +1145% |
| 2022 | Q3 | 2022 | $1.91M | 42 | YES ON 26, NO ON 27 - COALI… 100% | Digital 100% | $1.97M | +3257% |
| 2022 | Q4 | 2022 | $13K | 18 | OLSEN, ERIK 69% | Digital 100% | $1.99M | -83% |
| 2023 | Q1 | 2024 | $244 | 1 | CLUB FOR GROWTH ACTION 100% | Digital 100% | $244 | -30% |
| 2023 | Q2 | 2022 | $758 | 7 | TALARICO JAMES HONORABLE 100% | Digital 100% | $1.99M | +948% |
| 2023 | Q2 | 2024 | $5K | 18 | DEMOCRATIC PARTY OF WISCONS… 87% | Digital 100% | $5K | — |
| 2023 | Q3 | 2022 | $20 | 1 | COLLIN COUNTY REPUBLICAN PA… 100% | Digital 100% | $1.99M | -60% |
| 2023 | Q3 | 2024 | $5K | 23 | DEMOCRATIC PARTY OF WISCONS… 80% | Digital 100% | $10K | +639% |
| 2023 | Q4 | 2022 | $2K | 8 | COMMITTEE TO ADVANCE THE RE… 49% | Digital 100% | $1.99M | +57256% |
| 2023 | Q4 | 2024 | $7K | 11 | DEMOCRATIC PARTY OF WISCONS… 97% | Digital 100% | $17K | -51% |
| 2024 | Q1 | 2024 | $164K | 115 | DE MAIO FOR STATE ASSEMBLY … 54% | Digital 100% | $181K | +742% |
| 2024 | Q2 | 2024 | $76K | 37 | QARNI FOR CONGRESS 83% | Digital 100% | $257K | +231% |
| 2024 | Q3 | 2024 | $15K | 74 | NEW AMERICAN COMMUNITY 91% | Digital 100% | $272K | -99% |
| 2024 | Q4 | 2024 | $94K | 111 | DE MAIO FOR STATE ASSEMBLY … 63% | Digital 99% | $366K | +607% |
| 2025 | Q1 | 2024 | $1K | 1 | CALIFORNIA PRIMARY CARE ASS… 100% | Digital 100% | $367K | — |
| 2025 | Q1 | 2026 | $88 | 1 | CUELLAR, HENRY R. 100% | Digital 100% | $88 | -64% |
| 2025 | Q4 | 2024 | $729 | 5 | PALMER NICHOLAS D MR 100% | Digital 100% | $368K | -71% |
| 2026 | Q1 | 2026 | $453K | 24 | CALIFORNIANS FOR THE PEOPLE… 99% | Digital 100% | $453K | +177% |
| 2026 | Q2 | 2026 | $5.11M | 74 | CALIFORNIANS FOR THE PEOPLE… 97% | Digital 97% | $5.56M | +6612% |
| 2026 | Q3 | 2026 | $20K | 7 | FRYDAY FOR LT. GOVERNOR 202… 87% | Media 89% | $5.58M | +38% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 133 additional stations · $49,637,909 · Los Angeles, CA dominant market
Broadcast stations that committees who pay GOOGLE ADS also pay directly on their Schedule B filings. We can't prove GOOGLE ADS routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC-TV | Los Angeles, CA | ABC | $5,074,670 | 19 | May 2022 → May 2026 |
| KTLA-TV | Los Angeles, CA | CW | $4,114,510 | 5 | May 2022 → Dec 2022 |
| KCBS-TV | Los Angeles, CA | CBS | $3,784,381 | 22 | May 2022 → May 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $3,353,429 | 18 | May 2022 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $3,211,004 | 20 | Mar 2022 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $3,025,249 | 22 | May 2022 → Jul 2026 |
| KTVU-TV | San Francisco, CA | Fox | $2,801,284 | 23 | May 2022 → Jul 2026 |
| KPIX-TV | San Francisco, CA | CBS | $2,524,375 | 22 | May 2022 → Jul 2026 |
| KOVR-TV | Sacramento, CA | CBS | $1,784,405 | 20 | Mar 2022 → May 2026 |
| KNTV | San Jose, CA | NBC | $1,750,051 | 18 | May 2022 → Jul 2026 |
| KNSD-TV | San Diego, CA | NBC | $1,522,303 | 34 | May 2022 → Jul 2026 |
| KTTV-TV | Los Angeles, CA | Fox | $1,429,594 | 5 | May 2022 → Dec 2022 |
| KCAL-TV | Los Angeles, CA | CBS | $1,268,438 | 15 | May 2022 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $1,168,827 | 38 | May 2022 → Jul 2026 |
| KXTV | Sacramento, CA | NBC | $976,875 | 6 | Mar 2022 → Dec 2022 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $8,056,475 | 975 | $8K | 94.7% | CALIFORNIANS FOR THE PEOPLE… 67% | 4mo ago |
| Other / Unclassified | $320,569 | 105 | $3K | 3.8% | TUCK FOR SUPERINTENDENT OF … 38% | 6y ago |
| Media | $128,027 | 138 | $928 | 1.5% | DE MAIO FOR STATE ASSEMBLY … 48% | 7w ago |
| Admin & Office | $2,085 | 18 | $116 | 0.0% | LEGLER DECEASED KEN J ESTATE 18% | 17y ago |
| Software & Tech | $806 | 3 | $269 | 0.0% | 991800 90% | 8y ago |
| Contributions & Transfers | $656 | 1 | $656 | 0.0% | STRAMA THOMAS MARK MR 100% | 17y ago |
| Fundraising | $500 | 5 | $100 | 0.0% | FIRST PAC 71% | 7y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
3
Anchor clients 3+ cycles
$33,023 · 0% of revenue
17
Repeat clients 2 cycles
$172,133 · 2% of revenue
163
One-time clients 1 cycle
$8,404,701 · 98% of revenue
Top 3 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CUELLAR, HENRY R. | 3 | $22,311 | 46 | 2021-09-07 | 2025-01-02 |
| COLLIN COUNTY REPUBLICAN PARTY CEC | 4 | $7,579 | 21 | 2018-01-12 | 2024-12-05 |
| RAWLINS MICHAEL C MR MIKE | 4 | $3,133 | 11 | 2013-10-12 | 2020-04-02 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $8,020,252 | 93.8% | 60 | |
| TX | $105,863 | 1.2% | 63 | |
| DC | $102,180 | 1.2% | 4 | |
| VA | $74,760 | 0.9% | 3 | |
| MA | $72,042 | 0.8% | 2 | |
| MD | $60,412 | 0.7% | 2 | |
| WI | $27,846 | 0.3% | 3 | |
| ID | $26,524 | 0.3% | 1 | |
| KS | $21,608 | 0.3% | 1 | |
| CO | $20,181 | 0.2% | 5 | |
| FL | $8,517 | 0.1% | 4 | |
| NC | $7,977 | 0.1% | 6 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-05-19 | CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS | Digital | Digital Media | $3,264,470 |
| Largest all-time | 2022-09-20 | YES ON 26, NO ON 27 - COALITION FOR SAFE, RESPONSIBLE GAMING, SPONSORED BY CALIFORNIA INDIAN TRIBES | Digital | Advertising | $1,911,201 |
| Largest all-time | 2026-04-22 | CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS | Digital | Digital Media | $1,684,285 |
| Largest all-time | 2026-03-31 | CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS | Digital | Digital Media | $446,397 |
| Largest all-time | 2026-06-12 | ALABAMA FREEDOM FUND | — | BILLING ERROR-PENDING REFUND | $72,574 |
| Largest this cycle | 2026-07-31 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $17,570 |
| Recent | 2026-07-13 | MAVALWALLA, BAJUN | — | ADVERTISING PLACEMENT FEES | $500 |
| Recent | 2026-07-14 | MAVALWALLA, BAJUN | — | ADVERTISING PLACEMENT FEES | $500 |
| Recent | 2026-07-15 | MAVALWALLA, BAJUN | — | ADVERTISING PLACEMENT FEES | $500 |
| Recent | 2026-07-31 | HERNANDEZ FOR CALIFORNIA ASSEMBLY 2026; COLIN | Media | YouTube Ads | $326 |