GOOGLE ADS
$7.33M
2025-2026 cycle
GOOGLE ADS is a digital vendor. In the 2025-2026 cycle GOOGLE ADS was paid $7.33M across 176 client committees, of which $2.00M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$7.19M
=
$5.19M
(Schedule B)
+
$2.00M
(Independent Expenditures)
| Schedule B direct committee payments |
$5,189,604 | 1,235 rows | 72.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,996,641 | 311 rows | 27.8% |
- Activity span ALL TIME
- Aug 20, 2003 → Jun 30, 2026
- spans 22.9 years
- Disbursements ALL TIME
- 1,235
- Schedule B + IE rows
- Client committees ALL TIME
- 176
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$2.16M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PARLEY FOR GOVERNOR 2026; THUNDER 1482429 |
$2,157 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$1,684,285 | 1 |
| ALABAMA FREEDOM FUND C00930438 |
$209,075 IE $209,075 |
3 |
| WIN IT BACK PAC C00844613 |
$77,958 IE $77,958 |
1 |
| CLUB FOR GROWTH ACTION C00487470 |
$40,310 IE $40,310 |
1 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| POMBO, TONY OH · House DEM |
$2,183 | 3 |
| PARLEY FOR GOVERNOR 2026; THUNDER 1482429 |
$2,157 | 1 |
| WARE FOR GOVERNOR 2026; BUTCH 1477894 |
$650 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$2,130,682 | 2 |
| ALABAMA FREEDOM FUND C00930438 |
$446,975 IE $446,975 |
4 |
| WIN IT BACK PAC C00844613 |
$391,898 IE $391,898 |
3 |
| CLUB FOR GROWTH ACTION C00487470 |
$57,510 IE $57,510 |
3 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$2,241 | 8 |
| POMBO, TONY OH · House DEM |
$2,183 | 3 |
| PARLEY FOR GOVERNOR 2026; THUNDER 1482429 |
$2,157 | 1 |
| PALMER NICHOLAS D MR 00086209 |
$2,000 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$2,130,682 | 2 |
| ALABAMA FREEDOM FUND C00930438 |
$446,975 IE $446,975 |
4 |
| WIN IT BACK PAC C00844613 |
$391,898 IE $391,898 |
3 |
| CLUB FOR GROWTH ACTION C00487470 |
$57,510 IE $57,510 |
3 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| PALMER NICHOLAS D MR 00086209 |
$3,756 | 12 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$2,610 | 9 |
| POMBO, TONY OH · House DEM |
$2,183 | 3 |
| PARLEY FOR GOVERNOR 2026; THUNDER 1482429 |
$2,157 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$2,130,682 | 2 |
| ALABAMA FREEDOM FUND C00930438 |
$446,975 IE $446,975 |
4 |
| WIN IT BACK PAC C00844613 |
$391,898 IE $391,898 |
3 |
| CLUB FOR GROWTH ACTION C00487470 |
$57,510 IE $57,510 |
3 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| PALMER NICHOLAS D MR 00086209 |
$3,756 | 12 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$2,610 | 9 |
| POMBO, TONY OH · House DEM |
$2,183 | 3 |
| PARLEY FOR GOVERNOR 2026; THUNDER 1482429 |
$2,157 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$2,130,682 | 2 |
| WIN IT BACK PAC C00844613 |
$874,079 IE $874,079 |
14 |
| ALABAMA FREEDOM FUND C00930438 |
$446,975 IE $446,975 |
4 |
| DE MAIO FOR STATE ASSEMBLY 2024; CARL 1464955 |
$59,500 | 30 |
| CLUB FOR GROWTH ACTION C00487470 |
$57,510 IE $57,510 |
3 |
| NEW AMERICAN COMMUNITY C00882324 |
$21,608 | 81 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| CUELLAR, HENRY R. TX · House DEM |
$7,552 | 16 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| COLLIN COUNTY REPUBLICAN PARTY CEC 00053162 |
$6,697 | 5 |
By party
Revenue by party
D · 76%
R · 24%
| Party | Amount | % |
|---|---|---|
| Democratic | $156,778 | 2.14% |
| Republican | $50,156 | 0.68% |
| Non-partisan | $7,128,037 | 97.18% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $2K | 6 | COOK-KALLIO FOR ASSEMBLY 20… 92% | Digital 100% | $2K | — |
| 2017 | Q1 | 2018 | $6 | 3 | PROGRESSIVE CHANGE CAMPAIGN… 100% | Other / Unclassified 67% | $6 | — |
| 2017 | Q2 | 2016 | $390 | 3 | CAMPOLO ALLISON RENEE MRS 64% | Digital 100% | $2K | — |
| 2017 | Q2 | 2018 | $6 | 3 | PROGRESSIVE CHANGE CAMPAIGN… 100% | Media 67% | $13 | — |
| 2017 | Q3 | 2016 | $11K | 5 | 861767 94% | Other / Unclassified 94% | $12K | — |
| 2017 | Q3 | 2018 | $855 | 10 | C00632810 56% | Media 56% | $868 | — |
| 2017 | Q4 | 2016 | $10 | 1 | CAMPOLO ALLISON RENEE MRS 100% | Digital 100% | $12K | — |
| 2017 | Q4 | 2018 | $6K | 17 | C00647537 83% | Digital 86% | $7K | — |
| 2018 | Q1 | 2018 | $22K | 54 | C00647537 75% | Digital 90% | $28K | — |
| 2018 | Q2 | 2018 | $76K | 75 | ALLEN FOR GOVERNOR 2018; TR… 64% | Other / Unclassified 66% | $105K | — |
| 2018 | Q3 | 2018 | $11K | 29 | C00646455 54% | Digital 81% | $115K | — |
| 2018 | Q4 | 2018 | $189K | 32 | TUCK FOR SUPERINTENDENT OF … 65% | Other / Unclassified 65% | $305K | — |
| 2019 | Q1 | 2018 | $484 | 4 | JOHNSON NATHAN M HONORABLE 100% | Digital 100% | $305K | -68% |
| 2019 | Q1 | 2020 | $2K | 6 | C00692020 67% | Digital 100% | $2K | +31371% |
| 2019 | Q2 | 2018 | $186 | 1 | JOHNSON NATHAN M HONORABLE 100% | Digital 100% | $306K | -52% |
| 2019 | Q2 | 2020 | $2K | 10 | C00695320 37% | Digital 95% | $4K | +39000% |
| 2019 | Q3 | 2018 | $50 | 3 | CHAMBERS BRANDY K MRS 100% | Digital 100% | $306K | -100% |
| 2019 | Q3 | 2020 | $2K | 7 | C00694604 72% | Digital 72% | $6K | +108% |
| 2019 | Q4 | 2018 | $2K | 7 | AUSTIN FIRE FIGHTERS PAC 66% | Digital 67% | $307K | +14522% |
| 2019 | Q4 | 2020 | $4K | 9 | C00694604 42% | Digital 100% | $10K | -41% |
| 2020 | Q1 | 2020 | $4K | 10 | C00694604 49% | Digital 49% | $13K | -83% |
| 2020 | Q2 | 2020 | $2K | 9 | C00694604 38% | Digital 74% | $15K | -98% |
| 2020 | Q3 | 2020 | $57K | 60 | C00638148 62% | Digital 100% | $72K | +440% |
| 2020 | Q4 | 2020 | $80K | 63 | FAIR SHOT TEXAS PAC 40% | Digital 100% | $152K | -58% |
| 2021 | Q1 | 2022 | $350 | 1 | PROGRESSIVE CHANGE CAMPAIGN… 100% | Digital 100% | $350 | -82% |
| 2021 | Q2 | 2020 | $72 | 7 | YOUNG HISPANIC CONSERVATIVE… 78% | Digital 100% | $152K | -61% |
| 2021 | Q3 | 2020 | $50 | 2 | GUILLEN RYAN A HONORABLE 60% | Digital 100% | $153K | +1% |
| 2021 | Q3 | 2022 | $651 | 2 | CRAPO, MICHAEL D 54% | Media 54% | $1K | -64% |
| 2021 | Q4 | 2020 | $4 | 1 | GUILLEN RYAN A HONORABLE 100% | Digital 100% | $153K | -100% |
| 2021 | Q4 | 2022 | $14K | 28 | CRAPO, MICHAEL D 70% | Media 70% | $15K | +305% |
| 2022 | Q1 | 2022 | $19K | 31 | CRAPO, MICHAEL D 75% | Media 75% | $35K | +425% |
| 2022 | Q2 | 2022 | $23K | 30 | C00799478 67% | Digital 93% | $58K | +1145% |
| 2022 | Q3 | 2022 | $1.91M | 42 | CALIFORNIA INDIAN TRIBES TO… 100% | Digital 100% | $1.97M | +3257% |
| 2022 | Q4 | 2022 | $13K | 18 | OLSEN, ERIK 69% | Digital 100% | $1.99M | -83% |
| 2023 | Q1 | 2024 | $244 | 1 | CLUB FOR GROWTH ACTION 100% | Digital 100% | $244 | -30% |
| 2023 | Q2 | 2022 | $758 | 7 | TALARICO JAMES HONORABLE 100% | Digital 100% | $1.99M | +948% |
| 2023 | Q2 | 2024 | $5K | 18 | DEMOCRATIC PARTY OF WISCONS… 87% | Digital 100% | $5K | — |
| 2023 | Q3 | 2022 | $20 | 1 | COLLIN COUNTY REPUBLICAN PA… 100% | Digital 100% | $1.99M | -60% |
| 2023 | Q3 | 2024 | $5K | 23 | DEMOCRATIC PARTY OF WISCONS… 80% | Digital 100% | $10K | +639% |
| 2023 | Q4 | 2022 | $2K | 8 | COMMITTEE TO ADVANCE THE RE… 49% | Digital 100% | $1.99M | +57256% |
| 2023 | Q4 | 2024 | $7K | 11 | DEMOCRATIC PARTY OF WISCONS… 97% | Digital 100% | $17K | -51% |
| 2024 | Q1 | 2024 | $164K | 115 | DE MAIO FOR STATE ASSEMBLY … 54% | Digital 100% | $181K | +742% |
| 2024 | Q2 | 2024 | $76K | 37 | C00853952 83% | Digital 100% | $257K | +231% |
| 2024 | Q3 | 2024 | $15K | 74 | NEW AMERICAN COMMUNITY 91% | Digital 100% | $272K | -99% |
| 2024 | Q4 | 2024 | $94K | 111 | DE MAIO FOR STATE ASSEMBLY … 63% | Digital 99% | $366K | +607% |
| 2025 | Q1 | 2024 | $1K | 1 | CALIFORNIA PRIMARY CARE ASS… 100% | Digital 100% | $367K | — |
| 2025 | Q1 | 2026 | $88 | 1 | CUELLAR, HENRY R. 100% | Digital 100% | $88 | -64% |
| 2025 | Q4 | 2024 | $729 | 5 | PALMER NICHOLAS D MR 100% | Digital 100% | $368K | -71% |
| 2026 | Q1 | 2026 | $453K | 24 | CALIFORNIANS FOR THE PEOPLE… 99% | Digital 100% | $453K | +177% |
| 2026 | Q2 | 2026 | $1.71M | 20 | CALIFORNIANS FOR THE PEOPLE… 99% | Digital 99% | $2.16M | +2143% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 47 additional stations · $20,923,466 · Los Angeles, CA dominant market
Broadcast stations that committees who pay GOOGLE ADS also pay directly on their Schedule B filings. We can't prove GOOGLE ADS routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC-TV | Los Angeles, CA | ABC | $2,170,178 | 16 | Sep 2022 → May 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $1,726,977 | 17 | May 2022 → May 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $1,695,049 | 15 | May 2022 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $1,585,238 | 18 | May 2022 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $1,427,024 | 17 | Mar 2022 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $1,242,042 | 18 | May 2022 → May 2026 |
| KTVU | San Francisco, CA | Fox | $1,124,714 | 17 | May 2022 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $953,848 | 18 | Mar 2022 → May 2026 |
| KNSD-TV | San Diego, CA | NBC | $827,560 | 28 | May 2022 → May 2026 |
| KTLA | Los Angeles, CA | NBC | $793,900 | 12 | Mar 2026 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $696,839 | 32 | May 2022 → May 2026 |
| KTTV | Los Angeles, CA | Fox | $679,108 | 13 | Mar 2026 → May 2026 |
| KNTV | San Jose, CA | NBC | $601,645 | 13 | May 2022 → May 2026 |
| KXTV | Sacramento, CA | NBC | $529,678 | 13 | Mar 2026 → May 2026 |
| KSBW-TV | Salinas, CA | NBC | $497,234 | 1 | Aug 2022 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $4,791,005 | 972 | $5K | 92.6% | CALIFORNIANS FOR THE PEOPLE… 44% | 2mo ago |
| Other / Unclassified | $320,569 | 105 | $3K | 6.2% | TUCK FOR SUPERINTENDENT OF … 38% | 6y ago |
| Media | $58,130 | 118 | $493 | 1.1% | CRAPO, MICHAEL D 46% | 8w ago |
| Admin & Office | $2,085 | 18 | $116 | 0.0% | LEGLER DECEASED KEN J ESTATE 18% | 17y ago |
| Software & Tech | $806 | 3 | $269 | 0.0% | 991800 90% | 7y ago |
| Contributions & Transfers | $656 | 1 | $656 | 0.0% | STRAMA THOMAS MARK MR 100% | 17y ago |
| Fundraising | $500 | 5 | $100 | 0.0% | C00654368 71% | 7y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
3
Anchor clients 3+ cycles
$33,023 · 1% of revenue
17
Repeat clients 2 cycles
$172,133 · 3% of revenue
155
One-time clients 1 cycle
$4,984,448 · 96% of revenue
Top 3 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CUELLAR, HENRY R. | 3 | $22,311 | 46 | 2021-09-07 | 2025-01-02 |
| COLLIN COUNTY REPUBLICAN PARTY CEC | 4 | $7,579 | 21 | 2018-01-12 | 2024-12-05 |
| RAWLINS MICHAEL C MR MIKE | 4 | $3,133 | 11 | 2013-10-12 | 2020-04-02 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $4,674,159 | 90.2% | 53 | |
| Unknown | $254,082 | 4.9% | 40 | |
| TX | $104,846 | 2.0% | 62 | |
| MD | $60,343 | 1.2% | 1 | |
| WI | $27,846 | 0.5% | 3 | |
| ID | $26,524 | 0.5% | 1 | |
| KS | $21,608 | 0.4% | 1 | |
| OH | $3,322 | 0.1% | 1 | |
| MI | $3,110 | 0.1% | 2 | |
| CO | $3,027 | 0.1% | 2 | |
| NC | $2,610 | 0.1% | 1 | |
| FL | $2,205 | 0.0% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-09-20 | CALIFORNIA INDIAN TRIBES TO PROTECT SELF-SUFFICIENCY | Digital | Advertising | $1,911,201 |
| Largest all-time | 2026-04-22 | CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS | Digital | Digital Media | $1,684,285 |
| Largest all-time | 2026-03-31 | CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS | Digital | Digital Media | $446,397 |
| Largest all-time | 2008-11-03 | EQUALITY FOR CALIFORNIA FAMILIES | Other / Unclassified | — | $65,636 |
| Largest all-time | 2024-04-03 | C00853952 | Digital | AD PRE PAYMENT | $42,850 |
| Largest this cycle | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $7,336 |
| Largest this cycle | 2026-06-30 | PARLEY FOR GOVERNOR 2026; THUNDER | — | Online campaign advertisements | $2,157 |
| Largest this cycle | 2026-05-04 | POMBO, TONY | — | GOOGLE ADS | $1,500 |
| Recent | 2026-05-16 | DE MAIO FOR STATE ASSEMBLY 2026; CARL | Media | DIGITAL ADS | $1,500 |
| Recent | 2026-05-15 | DE MAIO FOR STATE ASSEMBLY 2026; CARL | Media | DIGITAL ADS | $1,000 |
| Recent | 2026-05-18 | WARE FOR GOVERNOR 2026; BUTCH | — | — | $350 |