GOOGLE ADS
$6.59M
2025-2026 cycle
GOOGLE ADS is a digital vendor. In the 2025-2026 cycle GOOGLE ADS was paid $6.59M across 96 client committees, of which $2.00M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$6.59M
=
$4.59M
(Schedule B)
+
$2.00M
(Independent Expenditures)
| Schedule B direct committee payments |
$4,590,026 | 763 rows | 69.7% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,996,641 | 311 rows | 30.3% |
- Activity span ALL TIME
- Jan 2, 2008 → May 21, 2026
- spans 18.4 years
- Disbursements ALL TIME
- 763
- Schedule B + IE rows
- Client committees ALL TIME
- 96
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$2.15M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$8,500 | 9 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| WARE FOR GOVERNOR 2026; BUTCH 1477894 |
$350 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$2,130,682 | 2 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| WARE FOR GOVERNOR 2026; BUTCH 1477894 |
$650 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$2,130,682 | 2 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$2,610 | 9 |
| PALMER NICHOLAS D MR 00086209 |
$2,577 | 7 |
| WARE FOR GOVERNOR 2026; BUTCH 1477894 |
$650 | 3 |
| SU, DONGBO IL · House REP |
$210 | 2 |
| FLORES BENJAMIN MR 00089819 |
$70 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$2,130,682 | 2 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| PALMER NICHOLAS D MR 00086209 |
$2,756 | 10 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$2,610 | 9 |
| WARE FOR GOVERNOR 2026; BUTCH 1477894 |
$650 | 3 |
| SU, DONGBO IL · House REP |
$210 | 2 |
| FLORES BENJAMIN MR 00089819 |
$70 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$2,130,682 | 2 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| PALMER NICHOLAS D MR 00086209 |
$2,756 | 10 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$2,610 | 9 |
| CALIFORNIA PRIMARY CARE ASSOCIATION ADVOCATES ISSUES COMMITTEE 1465399 |
$1,312 | 1 |
| WARE FOR GOVERNOR 2026; BUTCH 1477894 |
$650 | 3 |
| CUELLAR, HENRY R. TX · House DEM |
$588 | 2 |
| SU, DONGBO IL · House REP |
$210 | 2 |
| FLORES BENJAMIN MR 00089819 |
$70 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON 1489677 |
$2,130,682 | 2 |
| DE MAIO FOR STATE ASSEMBLY 2024; CARL 1464955 |
$59,500 | 30 |
| NEW AMERICAN COMMUNITY C00882324 |
$21,608 | 81 |
| DE MAIO FOR STATE ASSEMBLY 2026; CARL 1476859 |
$9,710 | 11 |
| CUELLAR, HENRY R. TX · House DEM |
$7,552 | 16 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$7,336 | 1 |
| COLLIN COUNTY REPUBLICAN PARTY CEC 00053162 |
$6,747 | 6 |
| ANDERSON, PHILLIP NORMAN WI · Senate IND |
$3,457 | 9 |
| ST MOSLEY, CLINTON MI · House DEM |
$3,103 | 7 |
| COLORADO TURNOUT PROJECT C00765917 |
$3,026 | 8 |
By party
Revenue by party
D · 92%
R · 8%
| Party | Amount | % |
|---|---|---|
| Democratic | $131,470 | 2.00% |
| Republican | $11,551 | 0.18% |
| Non-partisan | $6,443,545 | 97.83% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $2K | 5 | COOK-KALLIO FOR ASSEMBLY 20… 93% | Digital 100% | $2K | — |
| 2017 | Q2 | 2016 | $250 | 2 | CAMPOLO ALLISON RENEE MRS 100% | Digital 100% | $2K | — |
| 2017 | Q3 | 2016 | $598 | 2 | CAMPOLO ALLISON RENEE MRS 100% | Digital 100% | $2K | — |
| 2017 | Q3 | 2018 | $375 | 6 | C00637306 100% | Digital 100% | $375 | — |
| 2017 | Q4 | 2016 | $10 | 1 | CAMPOLO ALLISON RENEE MRS 100% | Digital 100% | $2K | — |
| 2017 | Q4 | 2018 | $156 | 4 | C00637306 86% | Digital 100% | $531 | — |
| 2018 | Q1 | 2018 | $2K | 8 | C00660803 22% | Digital 100% | $2K | — |
| 2018 | Q2 | 2018 | $11K | 36 | C00647586 86% | Digital 100% | $13K | — |
| 2018 | Q3 | 2018 | $7K | 19 | C00646455 84% | Digital 100% | $20K | — |
| 2018 | Q4 | 2018 | $3K | 10 | C00667667 86% | Digital 100% | $23K | — |
| 2019 | Q1 | 2018 | $1 | 1 | CHAMBERS BRANDY K MRS 100% | Digital 100% | $23K | -100% |
| 2019 | Q1 | 2020 | $2K | 4 | C00692020 73% | Digital 100% | $2K | — |
| 2019 | Q2 | 2020 | $2K | 7 | C00695320 40% | Digital 100% | $4K | — |
| 2019 | Q3 | 2018 | $50 | 3 | CHAMBERS BRANDY K MRS 100% | Digital 100% | $23K | -92% |
| 2019 | Q3 | 2020 | $1K | 3 | C00694604 100% | Digital 100% | $5K | +244% |
| 2019 | Q4 | 2018 | $1K | 6 | AUSTIN FIRE FIGHTERS PAC 98% | Digital 100% | $24K | +9756% |
| 2019 | Q4 | 2020 | $4K | 9 | C00694604 42% | Digital 100% | $9K | +2180% |
| 2020 | Q1 | 2020 | $2K | 6 | C00694604 98% | Digital 100% | $11K | +8% |
| 2020 | Q2 | 2020 | $1K | 7 | C00694604 69% | Digital 100% | $12K | -91% |
| 2020 | Q3 | 2020 | $18K | 35 | FAIR SHOT TEXAS PAC 48% | Digital 100% | $29K | +158% |
| 2020 | Q4 | 2020 | $36K | 44 | FAIR SHOT TEXAS PAC 89% | Digital 100% | $66K | +1171% |
| 2021 | Q2 | 2020 | $72 | 7 | YOUNG HISPANIC CONSERVATIVE… 78% | Digital 100% | $66K | — |
| 2021 | Q3 | 2020 | $50 | 2 | GUILLEN RYAN A HONORABLE 60% | Digital 100% | $66K | +1% |
| 2021 | Q3 | 2022 | $301 | 1 | CUELLAR, HENRY R. 100% | Digital 100% | $301 | -77% |
| 2021 | Q4 | 2020 | $4 | 1 | GUILLEN RYAN A HONORABLE 100% | Digital 100% | $66K | -100% |
| 2021 | Q4 | 2022 | $4K | 9 | CUELLAR, HENRY R. 100% | Digital 100% | $5K | +23% |
| 2022 | Q1 | 2022 | $5K | 9 | CUELLAR, HENRY R. 93% | Digital 100% | $10K | +170% |
| 2022 | Q2 | 2022 | $21K | 26 | C00799478 72% | Digital 100% | $31K | +2007% |
| 2022 | Q3 | 2022 | $1.91M | 42 | YES ON 26, NO ON 27 - COALI… 100% | Digital 100% | $1.95M | +10803% |
| 2022 | Q4 | 2022 | $13K | 18 | OLSEN, ERIK 69% | Digital 100% | $1.96M | -63% |
| 2023 | Q1 | 2024 | $244 | 1 | CLUB FOR GROWTH ACTION 100% | Digital 100% | $244 | — |
| 2023 | Q2 | 2022 | $758 | 7 | TALARICO JAMES HONORABLE 100% | Digital 100% | $1.96M | +948% |
| 2023 | Q2 | 2024 | $690 | 2 | CLUB FOR GROWTH ACTION 71% | Digital 100% | $934 | — |
| 2023 | Q3 | 2022 | $20 | 1 | COLLIN COUNTY REPUBLICAN PA… 100% | Digital 100% | $1.96M | -60% |
| 2023 | Q3 | 2024 | $957 | 4 | CLUB FOR GROWTH ACTION 51% | Digital 100% | $2K | +218% |
| 2023 | Q4 | 2022 | $2K | 8 | COMMITTEE TO ADVANCE THE RE… 49% | Digital 100% | $1.96M | +57256% |
| 2023 | Q4 | 2024 | $188 | 3 | C00800938 100% | Digital 100% | $2K | -96% |
| 2024 | Q1 | 2024 | $164K | 115 | DE MAIO FOR STATE ASSEMBLY … 54% | Digital 100% | $166K | +3205% |
| 2024 | Q2 | 2024 | $76K | 37 | C00853952 83% | Digital 100% | $242K | +257% |
| 2024 | Q3 | 2024 | $15K | 74 | NEW AMERICAN COMMUNITY 91% | Digital 100% | $256K | -99% |
| 2024 | Q4 | 2024 | $94K | 108 | DE MAIO FOR STATE ASSEMBLY … 63% | Digital 100% | $350K | +603% |
| 2025 | Q1 | 2024 | $1K | 1 | CALIFORNIA PRIMARY CARE ASS… 100% | Digital 100% | $352K | — |
| 2025 | Q1 | 2026 | $88 | 1 | CUELLAR, HENRY R. 100% | Digital 100% | $88 | -64% |
| 2025 | Q4 | 2024 | $729 | 5 | PALMER NICHOLAS D MR 100% | Digital 100% | $352K | -71% |
| 2026 | Q1 | 2026 | $451K | 18 | STEYER FOR GOVERNOR 2026, A… 99% | Digital 100% | $451K | +176% |
| 2026 | Q2 | 2026 | $1.7M | 16 | STEYER FOR GOVERNOR 2026, A… 99% | Digital 99% | $2.15M | +2137% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 42 additional stations · $17,751,007 · Los Angeles, CA dominant market
Broadcast stations that committees who pay GOOGLE ADS also pay directly on their Schedule B filings. We can't prove GOOGLE ADS routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC-TV | Los Angeles, CA | ABC | $2,170,178 | 16 | Sep 2022 → May 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $1,726,977 | 17 | May 2022 → May 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $1,695,049 | 15 | May 2022 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $1,585,238 | 18 | May 2022 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $1,427,024 | 17 | Mar 2022 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $1,242,042 | 18 | May 2022 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $953,848 | 18 | Mar 2022 → May 2026 |
| KNSD-TV | San Diego, CA | NBC | $827,560 | 28 | May 2022 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $696,839 | 32 | May 2022 → May 2026 |
| KXTV | Sacramento, CA | NBC | $529,678 | 13 | Mar 2026 → May 2026 |
| KSBW-TV | Salinas, CA | NBC | $497,234 | 1 | Aug 2022 |
| KTVU-TV | San Francisco, CA | Fox | $412,946 | 7 | May 2022 → May 2026 |
| KUSI-TV | San Diego, CA | Independent | $387,281 | 20 | May 2022 → May 2026 |
| KCAL-TV | Los Angeles, CA | CBS | $370,069 | 12 | May 2022 → May 2026 |
| KRON-TV | San Francisco, CA | NBC | $336,013 | 15 | May 2022 → May 2026 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $4,565,620 | 746 | $6K | 99.6% | STEYER FOR GOVERNOR 2026, A… 47% | 6w ago |
| Media | $17,256 | 14 | $1K | 0.4% | DE MAIO FOR STATE ASSEMBLY … 56% | 2w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
2
Anchor clients 3+ cycles
$29,890 · 1% of revenue
7
Repeat clients 2 cycles
$58,452 · 1% of revenue
86
One-time clients 1 cycle
$4,501,684 · 98% of revenue
Top 2 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CUELLAR, HENRY R. | 3 | $22,311 | 46 | 2021-09-07 | 2025-01-02 |
| COLLIN COUNTY REPUBLICAN PARTY CEC | 4 | $7,579 | 21 | 2018-01-12 | 2024-12-05 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $4,242,795 | 92.5% | 21 | |
| Unknown | $146,184 | 3.2% | 30 | |
| TX | $91,157 | 2.0% | 29 | |
| MD | $60,343 | 1.3% | 1 | |
| KS | $21,608 | 0.5% | 1 | |
| WI | $12,670 | 0.3% | 2 | |
| MI | $3,110 | 0.1% | 2 | |
| CO | $3,027 | 0.1% | 2 | |
| NC | $2,610 | 0.1% | 1 | |
| PR | $2,163 | 0.0% | 1 | |
| FL | $1,342 | 0.0% | 1 | |
| DC | $1,221 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-09-20 | YES ON 26, NO ON 27 - COALITION FOR SAFE, RESPONSIBLE GAMING, SPONSORED BY CALIFORNIA INDIAN TRIBES | Digital | Advertising | $1,911,201 |
| Largest all-time | 2026-04-22 | STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON | Digital | Digital Media | $1,684,285 |
| Largest all-time | 2026-03-31 | STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON | Digital | Digital Media | $446,397 |
| Largest all-time | 2024-04-03 | C00853952 | Digital | AD PRE PAYMENT | $42,850 |
| Largest all-time | 2024-06-03 | C00853952 | Digital | ADS | $20,430 |
| Largest this cycle | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $7,336 |
| Largest this cycle | 2026-05-09 | DE MAIO FOR STATE ASSEMBLY 2026; CARL | Media | DIGITAL ADS | $1,500 |
| Largest this cycle | 2026-05-14 | DE MAIO FOR STATE ASSEMBLY 2026; CARL | Media | DIGITAL ADS | $1,500 |
| Recent | 2026-05-16 | DE MAIO FOR STATE ASSEMBLY 2026; CARL | Media | DIGITAL ADS | $1,500 |
| Recent | 2026-05-15 | DE MAIO FOR STATE ASSEMBLY 2026; CARL | Media | DIGITAL ADS | $1,000 |
| Recent | 2026-05-18 | WARE FOR GOVERNOR 2026; BUTCH | — | — | $350 |