ZETA GLOBAL CORP.
ZETA GLOBAL CORP. is a digital vendor. In the 2025-2026 cycle ZETA GLOBAL CORP. was paid $8.28M across 7 client committees, of which $204K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$8,077,318 | 34 rows | 97.5% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$203,667 | 18 rows | 2.5% |
- Activity span ALL TIME
- Mar 11, 2020 → Nov 4, 2024
- spans 4.7 years
- Disbursements ALL TIME
- 34
- Schedule B + IE rows
- Client committees ALL TIME
- 7
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| TRUMP, DONALD J. US · President REP |
$4,328,011 | 6 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$2,575,000 | 2 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $7,128,329 | 86.08% |
| Non-partisan | $1,152,656 | 13.92% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
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No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 3 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2020 | Q1 | 2020 | $32K | 3 | C00738336 100% | Digital 100% | $32K | — |
| 2020 | Q2 | 2020 | $484K | 17 | C00738336 100% | Digital 100% | $516K | — |
| 2020 | Q3 | 2020 | $50K | 1 | REPUBLICAN NATIONAL COMMITT… 100% | Digital 100% | $566K | — |
| 2020 | Q4 | 2020 | $40K | 1 | C00738369 100% | Digital 100% | $606K | — |
| 2022 | Q3 | 2022 | $268K | 2 | SAVE AMERICA 93% | Digital 100% | $268K | +435% |
| 2022 | Q4 | 2022 | $301K | 2 | YES ON PROPOSITION 31, COMM… 100% | Digital 100% | $568K | +643% |
| 2024 | Q3 | 2024 | $2.58M | 2 | REPUBLICAN NATIONAL COMMITT… 100% | Digital 100% | $2.58M | +863% |
| 2024 | Q4 | 2024 | $4.33M | 6 | TRUMP, DONALD J. 100% | Digital 100% | $6.9M | +1340% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 21 additional stations · $16,641,419 · Los Angeles, CA dominant market
Broadcast stations that committees who pay ZETA GLOBAL CORP. also pay directly on their Schedule B filings. We can't prove ZETA GLOBAL CORP. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KTLA-TV | Los Angeles, CA | CW | $1,760,618 | 2 | Oct 2022 → Oct 2022 |
| KNBC-TV | Los Angeles, CA | NBC | $1,688,440 | 2 | Oct 2022 → Oct 2022 |
| KABC-TV | Los Angeles, CA | ABC | $1,391,110 | 1 | Oct 2022 |
| KGO-TV | San Francisco, CA | ABC | $1,222,980 | 2 | Oct 2022 → Oct 2022 |
| KCBS-TV | Los Angeles, CA | CBS | $970,360 | 1 | Oct 2022 |
| KNTV | San Jose, CA | NBC | $957,950 | 2 | Oct 2022 → Oct 2022 |
| KTVU-TV | San Francisco, CA | Fox | $931,685 | 2 | Oct 2022 → Oct 2022 |
| KTTV-TV | Los Angeles, CA | Fox | $705,330 | 1 | Oct 2022 |
| KPIX-TV | San Francisco, CA | CBS | $703,184 | 2 | Oct 2022 → Oct 2022 |
| KOVR-TV | Sacramento, CA | CBS | $587,813 | 2 | Oct 2022 → Oct 2022 |
| KMEX-TV | Los Angeles, CA | Univision | $580,975 | 1 | Oct 2022 |
| KCAL-TV | Los Angeles, CA | CBS | $530,145 | 2 | Oct 2022 → Oct 2022 |
| KFMB-TV | San Diego, CA | CBS | $523,073 | 2 | Oct 2022 → Oct 2022 |
| KCRA-TV | Sacramento, CA | NBC | $472,388 | 1 | Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $432,395 | 2 | Oct 2022 → Oct 2022 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $8,077,318 | 34 | $238K | 100.0% | TRUMP, DONALD J. 54% | 19mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| VA | $4,578,011 | 56.7% | 2 | |
| DC | $2,625,000 | 32.5% | 1 | |
| Unknown | $573,681 | 7.1% | 3 | |
| CA | $300,626 | 3.7% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-07-12 | REPUBLICAN NATIONAL COMMITTEE | Digital | MEDIA BUY | $2,000,000 |
| Largest all-time | 2024-10-30 | TRUMP, DONALD J. | Digital | PLACED MEDIA | $1,126,711 |
| Largest all-time | 2024-10-11 | TRUMP, DONALD J. | Digital | PLACED MEDIA | $895,829 |
| Largest all-time | 2024-10-21 | TRUMP, DONALD J. | Digital | PLACED MEDIA | $849,950 |
| Largest all-time | 2024-07-15 | REPUBLICAN NATIONAL COMMITTEE | Digital | MEDIA BUY | $575,000 |
| Recent | 2024-10-29 | TRUMP, DONALD J. | Digital | PLACED MEDIA | $518,776 |
| Recent | 2024-10-15 | TRUMP, DONALD J. | Digital | PLACED MEDIA | $509,745 |
| Recent | 2024-11-04 | TRUMP, DONALD J. | Digital | PLACED MEDIA | $427,000 |