VERACITY MEDIA
VERACITY MEDIA is a digital vendor. In the 2025-2026 cycle VERACITY MEDIA was paid $8.10M across 109 client committees, of which $413K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$7,686,543 | 1,488 rows | 94.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$413,037 | 14 rows | 5.1% |
- Activity span ALL TIME
- Mar 4, 2014 → Jun 30, 2023
- spans 9.3 years
- Disbursements ALL TIME
- 1,488
- Schedule B + IE rows
- Client committees ALL TIME
- 109
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $5,309,544 | 65.55% |
| Republican | $0 | 0.00% |
| Non-partisan | $2,790,036 | 34.45% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
No activity in the last 24 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $24K | 7 | C00373464 79% | Digital 100% | $24K | — |
| 2017 | Q2 | 2018 | $17K | 6 | C00641209 52% | Digital 100% | $41K | — |
| 2017 | Q3 | 2018 | $91K | 26 | C00647925 42% | Digital 100% | $132K | — |
| 2017 | Q4 | 2016 | $2K | 1 | FRIMPONG 2018; RE-ELECT JUD… 100% | Digital 100% | $2K | — |
| 2017 | Q4 | 2018 | $218K | 50 | KIM, ANDY 17% | Digital 100% | $350K | — |
| 2018 | Q1 | 2018 | $236K | 58 | C00656090 18% | Digital 100% | $586K | — |
| 2018 | Q2 | 2018 | $314K | 82 | C00654780 16% | Digital 100% | $900K | — |
| 2018 | Q3 | 2018 | $289K | 57 | PRESSLEY, AYANNA 29% | Digital 100% | $1.19M | — |
| 2018 | Q4 | 2018 | $321K | 56 | MCBATH, LUCIA KAY MS. 36% | Digital 100% | $1.51M | — |
| 2019 | Q1 | 2020 | $271K | 30 | ESTY, ELIZABETH 35% | Digital 100% | $271K | +1023% |
| 2019 | Q2 | 2020 | $247K | 54 | CARTWRIGHT, MATTHEW A. 24% | Digital 100% | $518K | +1352% |
| 2019 | Q3 | 2018 | $100K | 1 | MOVING TO THE FUTURE PAC 100% | Digital 100% | $1.61M | — |
| 2019 | Q3 | 2020 | $458K | 68 | THOMAS, ALLEN 25% | Digital 100% | $977K | +402% |
| 2019 | Q4 | 2018 | $116K | 5 | MOVING TO THE FUTURE PAC 87% | Digital 100% | $1.73M | +5675% |
| 2019 | Q4 | 2020 | $313K | 64 | C00662874 24% | Digital 100% | $1.29M | +43% |
| 2020 | Q1 | 2020 | $396K | 75 | CICILLINE, DAVID 16% | Digital 100% | $1.69M | +68% |
| 2020 | Q2 | 2020 | $309K | 81 | HARDER, JOSH 17% | Digital 100% | $1.99M | -2% |
| 2020 | Q3 | 2020 | $588K | 86 | CARTWRIGHT, MATTHEW A. 31% | Digital 100% | $2.58M | +103% |
| 2020 | Q4 | 2020 | $608K | 86 | CARTWRIGHT, MATTHEW A. 34% | Digital 100% | $3.19M | +90% |
| 2021 | Q1 | 2020 | $6K | 4 | ROSENTHAL JON E HONORABLE 100% | Digital 100% | $3.19M | — |
| 2021 | Q1 | 2022 | $323K | 50 | NEW DEMOCRAT COALITION ACTI… 35% | Digital 100% | $323K | +19% |
| 2021 | Q2 | 2020 | $2K | 2 | ROSENTHAL JON E HONORABLE 100% | Digital 100% | $3.2M | — |
| 2021 | Q2 | 2022 | $336K | 60 | HARDER, JOSH 30% | Digital 100% | $659K | +36% |
| 2021 | Q3 | 2020 | $6K | 4 | ROSENTHAL JON E HONORABLE 100% | Digital 100% | $3.2M | -94% |
| 2021 | Q3 | 2022 | $287K | 60 | CARTWRIGHT, MATTHEW A. 15% | Digital 100% | $945K | -37% |
| 2021 | Q4 | 2020 | $4K | 2 | ROSENTHAL JON E HONORABLE 100% | Digital 100% | $3.21M | -97% |
| 2021 | Q4 | 2022 | $215K | 54 | HARDER, JOSH 17% | Digital 100% | $1.16M | -31% |
| 2022 | Q1 | 2022 | $317K | 65 | HARDER, JOSH 20% | Digital 100% | $1.48M | -20% |
| 2022 | Q2 | 2022 | $344K | 87 | BALINT, REBECCA 'BECCA' 20% | Digital 100% | $1.82M | +12% |
| 2022 | Q3 | 2022 | $471K | 98 | BALINT, REBECCA 'BECCA' 29% | Digital 100% | $2.29M | -20% |
| 2022 | Q4 | 2022 | $337K | 66 | CICILLINE, DAVID 18% | Digital 100% | $2.63M | -45% |
| 2023 | Q1 | 2022 | $67 | 1 | ROSENTHAL JON E HONORABLE 100% | Digital 100% | $2.63M | -99% |
| 2023 | Q1 | 2024 | $86K | 28 | SWALWELL, ERIC MICHAEL 23% | Digital 100% | $86K | -73% |
| 2023 | Q2 | 2022 | $500 | 1 | ROSENTHAL JON E HONORABLE 100% | Digital 100% | $2.63M | -75% |
| 2023 | Q2 | 2024 | $7K | 1 | BALINT, REBECCA 'BECCA' 100% | Digital 100% | $93K | -98% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 48 additional stations · $21,669,230 · Los Angeles, CA dominant market
Broadcast stations that committees who pay VERACITY MEDIA also pay directly on their Schedule B filings. We can't prove VERACITY MEDIA routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KTLA-TV | Los Angeles, CA | CW | $2,025,584 | 3 | Jul 2022 → Oct 2022 |
| KNBC-TV | Los Angeles, CA | NBC | $1,807,376 | 3 | Jul 2022 → Oct 2022 |
| KABC-TV | Los Angeles, CA | ABC | $1,734,128 | 2 | Oct 2022 → Oct 2022 |
| KTTV-TV | Los Angeles, CA | Fox | $1,584,825 | 3 | Jul 2022 → Oct 2022 |
| KCBS-TV | Los Angeles, CA | CBS | $1,519,290 | 2 | Oct 2022 → Oct 2022 |
| KTVU-TV | San Francisco, CA | Fox | $1,488,478 | 3 | Jul 2022 → Oct 2022 |
| KPIX-TV | San Francisco, CA | CBS | $1,153,918 | 3 | Jul 2022 → Oct 2022 |
| KGO-TV | San Francisco, CA | ABC | $901,425 | 2 | Oct 2022 → Oct 2022 |
| KCRA-TV | Sacramento, CA | NBC | $690,073 | 2 | Oct 2022 → Oct 2022 |
| KCAL-TV | Los Angeles, CA | CBS | $586,500 | 3 | Jul 2022 → Oct 2022 |
| KNTV | San Jose, CA | NBC | $548,718 | 2 | Oct 2022 → Oct 2022 |
| KOVR-TV | Sacramento, CA | CBS | $523,239 | 2 | Oct 2022 → Oct 2022 |
| KFMB-TV | San Diego, CA | CBS | $475,609 | 3 | Jul 2022 → Oct 2022 |
| KVEA-TV | Los Angeles, CA | Telemundo | $426,955 | 3 | Jul 2022 → Oct 2022 |
| KSBW-TV | Salinas, CA | NBC | $387,938 | 3 | Jul 2022 → Oct 2022 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $7,647,342 | 1,484 | $5K | 99.8% | CARTWRIGHT, MATTHEW A. 9% | 2y ago |
| Fundraising | $17,300 | 4 | $4K | 0.2% | FLUKE FOR STATE SENATE 2014… 100% | 11y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CARTWRIGHT, MATTHEW A. | 3 | $714,751 | 88 | 2019-02-11 | 2023-03-06 |
| HARDER, JOSH | 3 | $654,393 | 91 | 2019-04-03 | 2023-03-07 |
| MCBATH, LUCIA KAY MS. | 3 | $383,289 | 41 | 2018-04-20 | 2022-11-15 |
| SWALWELL, ERIC MICHAEL | 3 | $321,494 | 65 | 2020-03-09 | 2023-02-03 |
| CICILLINE, DAVID | 3 | $268,894 | 48 | 2019-09-09 | 2023-03-10 |
| NEW DEMOCRAT COALITION ACTION FUND | 4 | $251,400 | 31 | 2018-10-03 | 2023-01-31 |
| JOHNSON, HENRY C. 'HANK' | 3 | $175,891 | 46 | 2019-12-02 | 2023-02-01 |
| ESTY, ELIZABETH | 3 | $160,942 | 20 | 2018-07-07 | 2021-05-06 |
| C00555813 | 3 | $138,362 | 44 | 2018-06-01 | 2021-06-16 |
| FUTURE FORUM PAC | 3 | $133,000 | 29 | 2020-09-21 | 2023-02-01 |
| SUSTAINABLE ENERGY AND ENVIRONMENT COALITION PAC (SEEC PAC) | 3 | $122,500 | 43 | 2019-02-06 | 2023-01-20 |
| MRVAN, FRANK J. | 3 | $114,315 | 44 | 2020-03-09 | 2023-02-01 |
| TRAHAN, LORI | 3 | $92,843 | 43 | 2019-06-04 | 2023-03-15 |
| REMEDY PAC | 3 | $73,500 | 19 | 2020-06-08 | 2023-01-04 |
| WEXTON, JENNIFER | 3 | $39,926 | 18 | 2017-06-02 | 2022-09-16 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| Unknown | $1,580,991 | 22.6% | 47 | |
| CA | $1,242,896 | 17.8% | 11 | |
| PA | $718,251 | 10.3% | 2 | |
| GA | $667,417 | 9.5% | 4 | |
| TX | $641,373 | 9.2% | 12 | |
| RI | $469,211 | 6.7% | 4 | |
| CT | $353,442 | 5.1% | 2 | |
| DC | $350,358 | 5.0% | 6 | |
| MA | $331,006 | 4.7% | 3 | |
| VT | $301,758 | 4.3% | 1 | |
| NC | $187,008 | 2.7% | 3 | |
| VI | $153,400 | 2.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2019-09-27 | MOVING TO THE FUTURE PAC | Digital | Digital advertising | $100,000 |
| Largest all-time | 2019-10-21 | MOVING TO THE FUTURE PAC | Digital | Digital advertising | $100,000 |
| Largest all-time | 2021-01-21 | NEW DEMOCRAT COALITION ACTION FUND | Digital | DIGITAL ADVERTISING | $100,000 |
| Largest all-time | 2019-01-15 | C00647925 | Digital | CONSULTANT - MEDIA | $86,666 |
| Largest all-time | 2018-08-09 | PRESSLEY, AYANNA | Digital | ONLINE ADS | $72,545 |
| Largest this cycle | 2023-04-12 | BALINT, REBECCA 'BECCA' | Digital | DIGITAL ADVERTISING | $6,825 |
| Largest this cycle | 2023-02-07 | BALINT, REBECCA 'BECCA' | Digital | CONSULTING SERVICES | $6,500 |
| Largest this cycle | 2023-01-11 | BALINT, REBECCA 'BECCA' | Digital | CONSULTING SERVICES | $6,500 |
| Largest this cycle | 2023-01-04 | SWALWELL, ERIC MICHAEL | Digital | DIGITAL COMMUNICATIONS | $6,000 |
| Largest this cycle | 2023-02-02 | SWALWELL, ERIC MICHAEL | Digital | DIGITAL COMMUNICATIONS | $6,000 |
| Recent | 2023-03-10 | CICILLINE, DAVID | Digital | DIGITAL CONSULTING | $3,500 |
| Recent | 2023-03-15 | TRAHAN, LORI | Digital | DIGITAL CONSULTING | $2,100 |
| Recent | 2023-04-26 | ROSENTHAL JON E HONORABLE | Digital | social media? Erik Vidor | $500 |
| Recent | 2023-03-22 | LANDSMAN, GREG | Digital | WEBSITE SERVICES | $263 |