TRUVERSE, INC. DBA AMPLIFY.AI
TRUVERSE, INC. DBA AMPLIFY.AI is a digital vendor. In the 2025-2026 cycle TRUVERSE, INC. DBA AMPLIFY.AI was paid $5.39M across 10 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Sep 23, 2019 → Oct 30, 2025
- spans 6.1 years
- Disbursements ALL TIME
- 168
- Schedule B rows
- Client committees ALL TIME
- 10
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
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Top buyers last 12 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| DUCKWORTH, L. TAMMY IL · Senate DEM |
$41,884 | 3 |
| SCHIFF, ADAM CA · Senate DEM |
$34,447 | 3 |
Top buyers last 18 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| SCHIFF, ADAM CA · Senate DEM |
$128,997 | 9 |
| DUCKWORTH, L. TAMMY IL · Senate DEM |
$113,939 | 9 |
| CAMPAIGN FOR DEMOCRACY COMMITTEE C00836346 |
$7,931 | 1 |
Top buyers last 24 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| SCHIFF, ADAM CA · Senate DEM |
$556,155 | 14 |
| DUCKWORTH, L. TAMMY IL · Senate DEM |
$168,378 | 15 |
| CAMPAIGN FOR DEMOCRACY COMMITTEE C00836346 |
$54,546 | 6 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $5,060,904 | 93.98% |
| Republican | $0 | 0.00% |
| Non-partisan | $324,291 | 6.02% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q3 | 2020 | $8K | 1 | C00694455 100% | Digital 100% | $8K | — |
| 2019 | Q4 | 2020 | $23K | 1 | C00694455 100% | Digital 100% | $30K | — |
| 2020 | Q2 | 2020 | $310K | 2 | BIDEN, JOSEPH R JR 97% | Digital 100% | $340K | — |
| 2021 | Q2 | 2022 | $30K | 6 | C00769901 89% | Digital 100% | $30K | — |
| 2021 | Q3 | 2022 | $378K | 10 | KELLY, MARK 88% | Digital 100% | $408K | +4940% |
| 2021 | Q4 | 2020 | $94K | 3 | NEWSOM; STOP THE REPUBLICAN… 100% | Digital 100% | $434K | — |
| 2021 | Q4 | 2022 | $359K | 9 | KELLY, MARK 89% | Digital 100% | $767K | +1496% |
| 2022 | Q1 | 2022 | $407K | 10 | KELLY, MARK 90% | Digital 100% | $1.17M | — |
| 2022 | Q2 | 2022 | $344K | 14 | KELLY, MARK 76% | Digital 100% | $1.52M | +11% |
| 2022 | Q3 | 2022 | $179K | 13 | SCHIFF, ADAM 57% | Digital 100% | $1.7M | — |
| 2022 | Q4 | 2022 | $602K | 14 | KELLY, MARK 38% | Digital 100% | $2.3M | — |
| 2023 | Q1 | 2022 | $3K | 1 | NEWSOM FOR CALIFORNIA GOVER… 100% | Digital 100% | $2.3M | — |
| 2023 | Q1 | 2024 | $64K | 6 | KELLY, MARK 81% | Digital 100% | $64K | — |
| 2023 | Q2 | 2022 | $3K | 1 | NEWSOM FOR CALIFORNIA GOVER… 100% | Digital 100% | $2.31M | — |
| 2023 | Q2 | 2024 | $342K | 8 | SCHIFF, ADAM 96% | Digital 100% | $406K | +1031% |
| 2023 | Q3 | 2022 | $3K | 1 | NEWSOM FOR CALIFORNIA GOVER… 100% | Digital 100% | $2.31M | — |
| 2023 | Q3 | 2024 | $454K | 8 | SCHIFF, ADAM 97% | Digital 100% | $860K | +20% |
| 2023 | Q4 | 2024 | $394K | 8 | SCHIFF, ADAM 93% | Digital 100% | $1.25M | +10% |
| 2024 | Q1 | 2024 | $439K | 11 | SCHIFF, ADAM 89% | Digital 100% | $1.69M | +8% |
| 2024 | Q2 | 2024 | $237K | 9 | SCHIFF, ADAM 84% | Digital 100% | $1.93M | -31% |
| 2024 | Q3 | 2024 | $241K | 7 | SCHIFF, ADAM 76% | Digital 100% | $2.17M | +34% |
| 2024 | Q4 | 2024 | $251K | 9 | SCHIFF, ADAM 86% | Digital 100% | $2.42M | -58% |
| 2025 | Q1 | 2026 | $61K | 6 | SCHIFF, ADAM 51% | Digital 100% | $61K | -4% |
| 2025 | Q2 | 2026 | $116K | 6 | SCHIFF, ADAM 51% | Digital 100% | $177K | -66% |
| 2025 | Q3 | 2026 | $30K | 3 | SCHIFF, ADAM 57% | Digital 100% | $207K | -93% |
| 2025 | Q4 | 2026 | $13K | 1 | DUCKWORTH, L. TAMMY 100% | Digital 100% | $220K | -97% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 11 additional stations · $2,097,325 · Los Angeles, CA dominant market
Broadcast stations that committees who pay TRUVERSE, INC. DBA AMPLIFY.AI also pay directly on their Schedule B filings. We can't prove TRUVERSE, INC. DBA AMPLIFY.AI routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KNBC-TV | Los Angeles, CA | NBC | $381,884 | 6 | May 2022 → Oct 2022 |
| KABC-TV | Los Angeles, CA | ABC | $375,284 | 3 | May 2022 → Oct 2022 |
| KCBS-TV | Los Angeles, CA | CBS | $315,796 | 5 | May 2022 → Oct 2022 |
| KTLA-TV | Los Angeles, CA | CW | $206,338 | 3 | May 2022 → Oct 2022 |
| KTVU-TV | San Francisco, CA | Fox | $186,596 | 3 | Oct 2022 → Oct 2022 |
| KOVR-TV | Sacramento, CA | CBS | $87,911 | 3 | May 2022 → May 2022 |
| KTTV-TV | Los Angeles, CA | Fox | $73,419 | 4 | May 2022 → Oct 2022 |
| KCAL-TV | Los Angeles, CA | CBS | $70,338 | 4 | May 2022 → Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $62,859 | 3 | May 2022 → May 2022 |
| KPIX-TV | San Francisco, CA | CBS | $51,298 | 1 | Oct 2022 |
| KCRA-TV | Sacramento, CA | NBC | $48,318 | 1 | May 2022 |
| KUSI-TV | San Diego, CA | Independent | $37,761 | 4 | May 2022 → May 2022 |
| KMAX-TV | Sacramento, CA | Independent | $31,076 | 4 | May 2022 → May 2022 |
| KXTV | Sacramento, CA | NBC | $26,711 | 1 | May 2022 |
| KSWB-TV | San Diego, CA | Fox | $26,048 | 2 | May 2022 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $5,385,195 | 168 | $32K | 100.0% | SCHIFF, ADAM 48% | 7mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SCHIFF, ADAM | 3 | $2,566,704 | 34 | 2022-05-19 | 2025-09-10 |
| DUCKWORTH, L. TAMMY | 3 | $410,264 | 53 | 2021-05-10 | 2025-10-30 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $2,789,398 | 51.8% | 2 | |
| AZ | $1,561,242 | 29.0% | 1 | |
| IL | $410,264 | 7.6% | 1 | |
| PA | $300,000 | 5.6% | 1 | |
| CA | $224,856 | 4.2% | 3 | |
| Unknown | $99,435 | 1.8% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-06-03 | BIDEN, JOSEPH R JR | Digital | DIGITAL ADVERTISING | $300,000 |
| Largest all-time | 2023-07-13 | SCHIFF, ADAM | Digital | TEXT MESSAGE SERVICES | $229,990 |
| Largest all-time | 2022-12-09 | SCHIFF, ADAM | Digital | TEXT MESSAGE SERVICES | $212,946 |
| Largest all-time | 2022-11-07 | KELLY, MARK | Digital | TEXTING SERVICES | $156,475 |
| Largest all-time | 2024-01-12 | SCHIFF, ADAM | Digital | TEXT MESSAGE SERVICES | $149,440 |
| Largest this cycle | 2025-04-16 | SCHIFF, ADAM | Digital | TEXT MESSAGING SERVICES | $23,677 |
| Largest this cycle | 2025-05-05 | DUCKWORTH, L. TAMMY | Digital | FUNDRAISING TEXT MESSAGES | $20,441 |
| Largest this cycle | 2025-05-14 | DUCKWORTH, L. TAMMY | Digital | FUNDRAISING TEXT MESSAGES | $20,197 |
| Largest this cycle | 2025-06-03 | SCHIFF, ADAM | Digital | TEXT MESSAGING SERVICES | $18,490 |
| Largest this cycle | 2025-06-13 | SCHIFF, ADAM | Digital | TEXT MESSAGING SERVICES | $17,201 |
| Recent | 2025-06-26 | DUCKWORTH, L. TAMMY | Digital | FUNDRAISING TEXT MESSAGES | $15,921 |
| Recent | 2025-10-30 | DUCKWORTH, L. TAMMY | Digital | FUNDRAISING TEXT MESSAGES | $13,151 |
| Recent | 2025-07-15 | DUCKWORTH, L. TAMMY | Digital | FUNDRAISING TEXT MESSAGES | $12,812 |
| Recent | 2025-09-10 | SCHIFF, ADAM | Digital | TEXT MESSAGING SERVICES | $9,257 |
| Recent | 2025-07-21 | SCHIFF, ADAM | Digital | TEXT MESSAGING SERVICES | $7,990 |