TMA DIRECT
$31.37M
2025-2026 cycle
TMA DIRECT is a digital vendor. In the 2025-2026 cycle TMA DIRECT was paid $31.37M across 209 client committees, of which $1.92M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$31.37M
=
$29.46M
(Schedule B)
+
$1.92M
(Independent Expenditures)
| Schedule B direct committee payments |
$29,458,966 | 8,079 rows | 93.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,915,224 | 535 rows | 6.1% |
- Activity span ALL TIME
- Oct 8, 2010 → Nov 21, 2026
- spans 16.1 years
- Disbursements ALL TIME
- 8,079
- Schedule B + IE rows
- Client committees ALL TIME
- 209
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$6.29M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$541,181 | 8 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$261,602 | 30 |
| GILL, BRANDON TX · House REP |
$88,506 | 30 |
| AMERICA IS BACK C00900324 |
$71,275 | 7 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$47,704 | 2 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$37,187 | 26 |
| ANTI-WOKE FUND C00894717 |
$19,579 | 20 |
| LIPETRI, MIKE NY · House REP |
$16,731 | 1 |
| CITIZENS ALLIANCE POLITICAL ACTION COMMITTEE INC. C00789933 |
$16,621 | 1 |
| NEXT GENERATION PAC C00841361 |
$14,683 | 16 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$1,431,547 | 24 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$555,649 | 92 |
| GILL, BRANDON TX · House REP |
$152,314 | 94 |
| AMERICA IS BACK C00900324 |
$137,664 | 20 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$110,733 | 5 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$77,497 | 80 |
| NEXT GENERATION PAC C00841361 |
$67,760 | 62 |
| GOD BLESS AMERICA PAC C00937961 |
$44,443 | 4 |
| SENATE CONSERVATIVES FUND C00448696 |
$37,987 IE $32,987 · SB $5,000 |
36 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$34,572 | 34 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$2,736,039 | 58 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$927,929 | 213 |
| SCOTT DIGITAL VICTORY FUND C00899757 |
$490,395 | 7 |
| GILL, BRANDON TX · House REP |
$237,751 | 203 |
| AMERICA IS BACK C00900324 |
$179,563 | 30 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$172,501 | 10 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$111,407 | 162 |
| NEXT GENERATION PAC C00841361 |
$84,946 | 138 |
| THE 2026 VICTORY COMMITTEE C00873828 |
$76,995 | 78 |
| EARLY VOTE ACTION PAC C00829721 |
$61,672 | 88 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$3,480,668 | 98 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$1,208,073 | 334 |
| SCOTT DIGITAL VICTORY FUND C00899757 |
$546,643 | 10 |
| GILL, BRANDON TX · House REP |
$249,163 | 256 |
| EARLY VOTE ACTION PAC C00829721 |
$234,201 | 125 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$228,285 | 14 |
| AMERICA IS BACK C00900324 |
$179,563 | 30 |
| NEXT GENERATION PAC C00841361 |
$172,815 | 212 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$132,287 | 232 |
| THE 2026 VICTORY COMMITTEE C00873828 |
$102,168 | 101 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$5,772,085 | 187 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$2,346,768 | 436 |
| TRUMP, DONALD J. US · President REP |
$936,411 | 43 |
| EARLY VOTE ACTION PAC C00829721 |
$548,652 | 170 |
| SCOTT DIGITAL VICTORY FUND C00899757 |
$546,643 | 10 |
| REPUBLICAN NATIONAL COMMITTEE C00003418 |
$405,709 | 18 |
| SENATE CONSERVATIVES FUND C00448696 |
$332,517 IE $327,517 · SB $5,000 |
128 |
| GOD, FAMILY, & COUNTRY PAC C00847897 |
$272,564 | 283 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$265,043 | 17 |
| GILL, BRANDON TX · House REP |
$249,801 | 258 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $21,515,710 | 68.58% |
| Non-partisan | $9,858,480 | 31.42% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 9 leadership
Leadership 9
Founders, partners, chiefs — for strategic / partnership conversations.
tmadirect.com · LinkedIn company page · updated 3mo ago
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 6 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Outflow is on record for the last 12 months, but no itemized payers are.
Outflow is on record for the last 18 months, but no itemized payers are.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $2K | 1 | AMERICAN LEGACY POLITICAL A… 100% | Digital 100% | $2K | — |
| 2017 | Q2 | 2018 | $9K | 2 | NRCC 73% | Digital 100% | $11K | — |
| 2017 | Q3 | 2018 | $24K | 2 | NRSC 98% | Digital 100% | $35K | — |
| 2017 | Q4 | 2018 | $53K | 5 | JUDGE ROY MOORE FOR US SENA… 78% | Digital 100% | $88K | — |
| 2018 | Q1 | 2018 | $62K | 4 | NRSC 90% | Digital 100% | $150K | — |
| 2018 | Q2 | 2018 | $80K | 4 | NRSC 94% | Digital 100% | $230K | — |
| 2018 | Q3 | 2018 | $256K | 4 | NRSC 100% | Digital 100% | $486K | — |
| 2018 | Q4 | 2018 | $443K | 3 | NRSC 100% | Digital 100% | $929K | — |
| 2019 | Q1 | 2020 | $11K | 1 | NRSC 100% | Digital 100% | $11K | +528% |
| 2019 | Q2 | 2020 | $46K | 7 | NRSC 66% | Digital 100% | $57K | +399% |
| 2019 | Q3 | 2020 | $29K | 5 | NRCC 85% | Digital 100% | $85K | +18% |
| 2019 | Q4 | 2020 | $251K | 8 | NRCC 92% | Digital 100% | $337K | +374% |
| 2020 | Q1 | 2020 | $373K | 9 | NRSC 61% | Digital 100% | $709K | +505% |
| 2020 | Q2 | 2020 | $286K | 31 | NRSC 44% | Digital 100% | $995K | +255% |
| 2020 | Q3 | 2020 | $77K | 15 | NRCC 91% | Digital 100% | $1.07M | -70% |
| 2020 | Q4 | 2020 | $176K | 18 | NRSC 33% | Digital 100% | $1.25M | -60% |
| 2021 | Q1 | 2022 | $113K | 55 | REPUBLICAN PARTY OF FLORIDA 38% | Digital 100% | $113K | +943% |
| 2021 | Q2 | 2022 | $308K | 135 | THE PAT MCCRORY COMMITTEE 16% | Digital 100% | $421K | +572% |
| 2021 | Q3 | 2022 | $130K | 144 | GREITENS, ERIC 31% | Digital 100% | $552K | +355% |
| 2021 | Q4 | 2022 | $120K | 127 | PAUL, RAND 30% | Digital 100% | $672K | -52% |
| 2022 | Q1 | 2022 | $177K | 159 | PAUL, RAND 28% | Digital 100% | $849K | -52% |
| 2022 | Q2 | 2022 | $478K | 155 | REPUBLICAN NATIONAL COMMITT… 86% | Digital 100% | $1.33M | +67% |
| 2022 | Q3 | 2022 | $253K | 66 | REPUBLICAN NATIONAL COMMITT… 96% | Digital 100% | $1.58M | +228% |
| 2022 | Q4 | 2022 | $447K | 52 | REPUBLICAN NATIONAL COMMITT… 94% | Digital 100% | $2.03M | +154% |
| 2023 | Q1 | 2024 | $77K | 64 | REPUBLICAN NATIONAL COMMITT… 69% | Digital 100% | $77K | -32% |
| 2023 | Q2 | 2024 | $557K | 187 | REPUBLICAN NATIONAL COMMITT… 37% | Digital 100% | $634K | +81% |
| 2023 | Q3 | 2024 | $612K | 332 | NRSC 47% | Digital 100% | $1.25M | +370% |
| 2023 | Q4 | 2024 | $1.35M | 390 | NRSC 37% | Digital 89% | $2.6M | +1023% |
| 2024 | Q1 | 2024 | $2.07M | 319 | TRUMP SAVE AMERICA JOINT FU… 80% | Digital 100% | $4.67M | +1069% |
| 2024 | Q2 | 2024 | $4.17M | 475 | NRSC 44% | Digital 100% | $8.84M | +771% |
| 2024 | Q3 | 2024 | $3.73M | 443 | TRUMP NATIONAL COMMITTEE JF… 38% | Digital 100% | $13M | +1374% |
| 2024 | Q4 | 2024 | $3.35M | 427 | NRSC 28% | Digital 100% | $16M | +650% |
| 2024 | Q4 | 2026 | $399 | 3 | FINE, RANDY 100% | Digital 100% | $399 | — |
| 2025 | Q1 | 2026 | $2.1M | 631 | NRSC 65% | Digital 100% | $2.1M | +2615% |
| 2025 | Q2 | 2024 | $17K | 21 | HILTON FOR GOVERNOR 2026; S… 96% | Digital 100% | $16M | — |
| 2025 | Q2 | 2026 | $917K | 585 | NRSC 44% | Digital 99% | $3.02M | +65% |
| 2025 | Q3 | 2024 | $8K | 1 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $16M | — |
| 2025 | Q3 | 2026 | $989K | 714 | NRSC 47% | Digital 100% | $4.01M | +61% |
| 2025 | Q4 | 2024 | $12K | 2 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $16M | — |
| 2025 | Q4 | 2026 | $1.75M | 799 | NRSC 46% | Digital 100% | $5.75M | +29% |
| 2026 | Q1 | 2026 | $1.34M | 838 | NRSC 49% | Digital 91% | $7.09M | -35% |
| 2026 | Q2 | 2026 | $2.21M | 644 | NRSC 45% | — | $9.3M | -47% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 2 additional stations · $228,697 · Los Angeles, CA dominant market
Broadcast stations that committees who pay TMA DIRECT also pay directly on their Schedule B filings. We can't prove TMA DIRECT routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KNBC | Los Angeles, CA | NBC | $35,615 | 2 | May 2026 → May 2026 |
| KCRA | Sacramento, CA | NBC | $28,900 | 2 | May 2026 |
| KFSN-TV | Fresno, CA | ABC | $23,056 | 1 | May 2026 |
| KFMB | San Diego, CA | CBS | $21,484 | 1 | May 2026 |
| KTLA | Los Angeles, CA | NBC | $19,975 | 1 | May 2026 |
| KABC | Los Angeles, CA | ABC | $15,045 | 1 | May 2026 |
| KNSD | San Diego, CA | NBC | $13,940 | 2 | May 2026 → May 2026 |
| KSEE | Fresno, CA | NBC | $13,859 | 2 | May 2026 → May 2026 |
| KMPH | Fresno, CA | NBC | $10,506 | 1 | May 2026 |
| KGPE | Fresno, CA | ABC | $9,461 | 1 | May 2026 |
| KTTV | Los Angeles, CA | Fox | $7,671 | 1 | May 2026 |
| KSWB | San Diego, CA | CW | $6,753 | 1 | May 2026 |
| KTXL | Sacramento, CA | Fox | $5,517 | 1 | May 2026 |
| KGTV | San Diego, CA | ABC | $5,355 | 1 | May 2026 |
| KCBS | Los Angeles, CA | CBS | $5,185 | 1 | May 2026 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $26,873,146 | 7,057 | $4K | 99.3% | NRSC 37% | 4mo ago |
| Travel & Events | $155,231 | 1 | $155K | 0.6% | COMMITTEE TO ELECT TIM SCOT… 100% | 2y ago |
| Fundraising | $29,862 | 118 | $253 | 0.1% | FAITH, HONOR, & COURAGE 37% | 4mo ago |
| Field & Voter Contact | $6,544 | 2 | $3K | 0.0% | STEFANIK, ELISE M. 100% | 21mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
8
Anchor clients 3+ cycles
$14,866,658 · 50% of revenue
42
Repeat clients 2 cycles
$11,029,910 · 37% of revenue
159
One-time clients 1 cycle
$3,562,397 · 12% of revenue
Top 8 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| NRSC | 4 | $10,872,422 | 254 | 2017-08-23 | 2026-06-29 |
| REPUBLICAN NATIONAL COMMITTEE | 5 | $2,491,215 | 51 | 2017-04-19 | 2026-06-17 |
| NRCC | 5 | $1,010,883 | 39 | 2017-06-14 | 2025-08-22 |
| PAUL, RAND | 3 | $244,963 | 258 | 2021-05-04 | 2026-06-29 |
| MCCARTHY, KEVIN | 3 | $130,487 | 67 | 2020-04-06 | 2023-02-07 |
| CARSON, BENJAMIN S SR MD | 3 | $96,202 | 5 | 2022-03-01 | 2026-03-12 |
| SCOTT, RICK SEN | 3 | $12,677 | 88 | 2021-10-25 | 2026-03-30 |
| NORTH CAROLINA REPUBLICAN PARTY | 3 | $7,810 | 80 | 2022-11-17 | 2025-04-19 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $15,390,012 | 54.8% | 13 | |
| VA | $9,557,696 | 34.0% | 23 | |
| FL | $597,032 | 2.1% | 15 | |
| CA | $496,063 | 1.8% | 8 | |
| GA | $348,354 | 1.2% | 17 | |
| MN | $295,376 | 1.1% | 5 | |
| MA | $286,303 | 1.0% | 7 | |
| WA | $265,362 | 0.9% | 2 | |
| KY | $254,298 | 0.9% | 5 | |
| NJ | $224,521 | 0.8% | 4 | |
| TX | $184,478 | 0.7% | 10 | |
| MO | $177,300 | 0.6% | 6 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2025-01-31 | NRSC | Digital | DIGITAL FUNDRAISING FEES | $1,019,944 |
| Largest all-time | 2024-11-08 | NRSC | Digital | LIST RENTAL | $843,191 |
| Largest all-time | 2024-04-08 | NRSC | Digital | LIST RENTAL | $454,153 |
| Largest all-time | 2024-05-01 | NRSC | Digital | LIST RENTAL | $279,770 |
| Largest all-time | 2024-07-02 | NRSC | Digital | DIGITAL FUNDRAISING FEES | $275,331 |
| Largest this cycle | 2025-12-23 | SCOTT DIGITAL VICTORY FUND | Digital | DIGITAL CONSULTING/EMAIL SERVICES | $177,693 |
| Largest this cycle | 2025-11-21 | SCOTT DIGITAL VICTORY FUND | Digital | DIGITAL CONSULTING/EMAIL SERVICES | $122,972 |
| Largest this cycle | 2026-06-01 | NRSC | — | DIGITAL FUNDRAISING FEES | $117,199 |
| Largest this cycle | 2025-11-17 | NRSC | Digital | DIGITAL FUNDRAISING FEES | $111,948 |
| Recent | 2026-06-30 | CITIZENS ALLIANCE POLITICAL ACTION COMMITTEE INC. | — | ONLINE FUNDRAISING FEES | $16,621 |
| Recent | 2026-06-30 | GILL, BRANDON | — | FUNDRAISING FEES | $3,603 |
| Recent | 2026-06-30 | ANTI-WOKE FUND | — | FUNDRAISING FEES | $603 |
| Recent | 2026-06-30 | BAIRD, JAMES R DR. | — | FUNDRAISING FEES | $577 |
| Recent | 2026-06-30 | REPUBLICAN WOMEN'S CAUCUS FUND | — | PAC DIGITAL MARKETING | $431 |