Thematic Campaigns
$91.49M
2025-2026 cycle
Thematic Campaigns is a media vendor. In the 2025-2026 cycle Thematic Campaigns was paid $91.49M across 50 client committees, of which $5.54M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$91.49M
=
$85.95M
(Schedule B)
+
$5.54M
(Independent Expenditures)
| Schedule B direct committee payments |
$85,950,409 | 414 rows | 93.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$5,537,153 | 44 rows | 6.1% |
- Activity span ALL TIME
- Jul 20, 2023 → Jun 26, 2026
- spans 2.9 years
- Disbursements ALL TIME
- 414
- Schedule B + IE rows
- Client committees ALL TIME
- 50
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$46.21M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TALARICO, JAMES TX · Senate DEM |
$3,380,145 | 5 |
| BECCIA, JOHN MA · House DEM |
$606,547 | 2 |
| MCMORROW, MALLORY MI · Senate DEM |
$605,066 | 3 |
| KILLIN, JESSICA WILLOW CO · House DEM |
$155,250 | 3 |
| BABB TOMLINSON, LAUREN CA · House DEM |
$9,500 | 2 |
| DEFEND THE VOTE C00764233 |
$7,500 | 1 |
| SCHIFF, ADAM CA · Senate DEM |
$3,000 | 1 |
| TWEDT-BALL, CLINTON GENE IA · House DEM |
$1,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$18,159,508 | 19 |
| TALARICO, JAMES TX · Senate DEM |
$3,673,648 | 8 |
| MAHAN FOR GOVERNOR 2026; DELIVER FOR CALIFORNIA - MATT 1488176 |
$2,668,489 | 6 |
| DMFI PAC C00710848 |
$2,250,000 IE $2,250,000 |
5 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$1,776,991 | 18 |
| BECCIA, JOHN MA · House DEM |
$606,547 | 2 |
| MCMORROW, MALLORY MI · Senate DEM |
$605,066 | 3 |
| MILLER, DONNA IL · House DEM |
$598,370 | 8 |
| MCGUIRE, MIKE CA · House DEM |
$338,564 | 7 |
| TUBBS FOR LIEUTENANT GOVERNOR 2026; MICHAEL 1471234 |
$315,000 | 9 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$20,627,665 | 25 |
| TALARICO, JAMES TX · Senate DEM |
$16,040,586 | 29 |
| MAHAN FOR GOVERNOR 2026; DELIVER FOR CALIFORNIA - MATT 1488176 |
$2,668,489 | 6 |
| DMFI PAC C00710848 |
$2,250,000 IE $2,250,000 |
5 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$1,776,991 | 18 |
| MILLER, DONNA IL · House DEM |
$1,625,791 | 18 |
| BECCIA, JOHN MA · House DEM |
$606,547 | 2 |
| MCMORROW, MALLORY MI · Senate DEM |
$605,066 | 3 |
| MCGUIRE, MIKE CA · House DEM |
$362,818 | 8 |
| TUBBS FOR LIEUTENANT GOVERNOR 2026; MICHAEL 1471234 |
$315,000 | 9 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$20,627,665 | 25 |
| TALARICO, JAMES TX · Senate DEM |
$16,040,586 | 29 |
| MAHAN FOR GOVERNOR 2026; DELIVER FOR CALIFORNIA - MATT 1488176 |
$2,668,489 | 6 |
| DMFI PAC C00710848 |
$2,250,000 IE $2,250,000 |
5 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$1,776,991 | 18 |
| MILLER, DONNA IL · House DEM |
$1,625,791 | 18 |
| MCMORROW, MALLORY MI · Senate DEM |
$630,933 | 5 |
| BECCIA, JOHN MA · House DEM |
$606,547 | 2 |
| OPERANA-FOXX, DEJA CHERISE AZ · House DEM |
$404,915 | 9 |
| MCGUIRE, MIKE CA · House DEM |
$362,818 | 8 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$20,627,665 | 25 |
| TALARICO, JAMES TX · Senate DEM |
$16,040,586 | 29 |
| SALAS, RUDY CA · House DEM |
$3,368,984 | 17 |
| MAHAN FOR GOVERNOR 2026; DELIVER FOR CALIFORNIA - MATT 1488176 |
$2,668,489 | 6 |
| DMFI PAC C00710848 |
$2,250,000 IE $2,250,000 |
5 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$1,776,991 | 18 |
| MILLER, DONNA IL · House DEM |
$1,625,791 | 18 |
| SCHIFF, ADAM CA · Senate DEM |
$816,881 | 23 |
| WELCOMEPAC C00786830 |
$785,000 IE $785,000 |
4 |
| DCCC C00000935 |
$760,000 | 9 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $62,459,033 | 68.27% |
| Republican | $0 | 0.00% |
| Non-partisan | $29,028,529 | 31.73% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 7 leadership
Leadership 7
Founders, partners, chiefs — for strategic / partnership conversations.
Senior Strategist / Campaign Manager
United States
Production Leader
Partner; Senior Media Strategist
Partner
San Francisco
Partner
Senior Political Media Leader
LinkedIn
not found
—
Partner; Senior Media Strategist
LinkedIn
not found
—
thematiccampaigns.com · LinkedIn company page · updated 4mo ago
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2023 | Q3 | 2024 | $64K | 6 | SCHIFF, ADAM 76% | Media 100% | $64K | — |
| 2023 | Q4 | 2024 | $80K | 3 | SCHIFF, ADAM 92% | Media 100% | $143K | — |
| 2024 | Q1 | 2024 | $29M | 76 | SCHIFF, ADAM 80% | Media 100% | $30M | — |
| 2024 | Q2 | 2024 | $1.92M | 11 | FRIENDS OF COLIN ALLRED 2024 91% | Media 100% | $31M | — |
| 2024 | Q3 | 2024 | $2.36M | 44 | SALAS, RUDY 48% | Media 100% | $34M | — |
| 2024 | Q4 | 2024 | $5.42M | 55 | SALAS, RUDY 43% | Media 100% | $39M | — |
| 2025 | Q1 | 2024 | $43K | 3 | 741906 100% | Media 100% | $39M | — |
| 2025 | Q1 | 2026 | $9K | 2 | SCHIFF, ADAM 100% | Digital 100% | $9K | — |
| 2025 | Q2 | 2024 | $22K | 2 | 741906 100% | Media 100% | $39M | — |
| 2025 | Q2 | 2026 | $348K | 16 | OPERANA-FOXX, DEJA CHERISE 73% | Digital 100% | $357K | — |
| 2025 | Q3 | 2024 | $19K | 1 | 741906 100% | Media 100% | $39M | — |
| 2025 | Q3 | 2026 | $217K | 15 | OPERANA-FOXX, DEJA CHERISE 69% | Digital 100% | $574K | +242% |
| 2025 | Q4 | 2024 | $100K | 1 | MILLER BEAU A HONORABLE 100% | Media 100% | $39M | — |
| 2025 | Q4 | 2026 | $384K | 15 | TALARICO, JAMES 69% | Digital 100% | $958K | +381% |
| 2026 | Q1 | 2026 | $22M | 69 | TALARICO, JAMES 56% | Media 51% | $23M | -26% |
| 2026 | Q2 | 2026 | $24M | 94 | MAHAN FOR GOVERNOR 2026; CA… 66% | Other / Unclassified 67% | $46M | +1145% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 38 additional stations · $15,652,411 · Los Angeles, CA dominant market
Broadcast stations that committees who pay Thematic Campaigns also pay directly on their Schedule B filings. We can't prove Thematic Campaigns routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KNBC | Los Angeles, CA | NBC | $2,310,640 | 9 | Jan 2026 → Apr 2026 |
| KABC-TV | Los Angeles, CA | ABC | $1,988,575 | 8 | Mar 2026 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $1,461,448 | 12 | Jan 2024 → May 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $1,426,045 | 7 | Mar 2026 → Apr 2026 |
| KTLA | Los Angeles, CA | NBC | $1,088,425 | 6 | Mar 2026 → Apr 2026 |
| KNSD-TV | San Diego, CA | NBC | $800,700 | 14 | Sep 2024 → Apr 2026 |
| KFSN-TV | Fresno, CA | ABC | $791,074 | 16 | Aug 2024 → Apr 2026 |
| KOVR-TV | Sacramento, CA | CBS | $648,720 | 12 | Nov 2022 → May 2026 |
| KXTV | Sacramento, CA | NBC | $574,451 | 12 | May 2022 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $538,113 | 12 | Sep 2024 → Apr 2026 |
| KCAL-TV | Los Angeles, CA | CBS | $520,030 | 6 | Mar 2026 → Apr 2026 |
| KGTV | San Diego, CA | ABC | $374,292 | 12 | Sep 2024 → Apr 2026 |
| KTTV | Los Angeles, CA | Fox | $309,103 | 7 | Mar 2026 → Apr 2026 |
| KSBW-TV | Salinas, CA | NBC | $253,853 | 4 | Jan 2026 → Apr 2026 |
| KMAX-TV | Sacramento, CA | Independent | $243,801 | 11 | Jan 2024 → May 2026 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $51,391,460 | 244 | $211K | 64.1% | SCHIFF, ADAM 48% | 3mo ago |
| Other / Unclassified | $19,462,025 | 24 | $811K | 24.3% | MAHAN FOR GOVERNOR 2026; CA… 99% | 3mo ago |
| Digital | $9,332,918 | 88 | $106K | 11.6% | TALARICO, JAMES 63% | 3mo ago |
| Strategy & Research | $9,000 | 3 | $3K | 0.0% | SCHIFF, ADAM 100% | 5mo ago |
| Travel & Events | $1,993 | 4 | $498 | 0.0% | GOLDSMITH FOR STATE SENATE … 100% | 4mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
2
Repeat clients 2 cycles
$24,893,193 · 29% of revenue
48
One-time clients 1 cycle
$61,057,216 · 71% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $32,718,454 | 38.1% | 22 | |
| DC | $25,668,251 | 29.9% | 5 | |
| TX | $22,868,667 | 26.6% | 6 | |
| IL | $1,711,749 | 2.0% | 4 | |
| MI | $1,240,292 | 1.4% | 2 | |
| MA | $606,547 | 0.7% | 1 | |
| AZ | $404,915 | 0.5% | 1 | |
| CO | $208,679 | 0.2% | 1 | |
| NJ | $176,304 | 0.2% | 1 | |
| WA | $166,652 | 0.2% | 1 | |
| IA | $140,429 | 0.2% | 1 | |
| MT | $15,181 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-01-31 | SCHIFF, ADAM | Media | VIDEO PRODUCTION SERVICES | $7,874,473 |
| Largest all-time | 2024-01-18 | SCHIFF, ADAM | Media | VIDEO PRODUCTION SERVICES | $5,983,806 |
| Largest all-time | 2024-02-15 | SCHIFF, ADAM | Media | TV ADVERTISING | $5,244,499 |
| Largest all-time | 2026-04-20 | MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT | Other / Unclassified | SEE SCHEDULE G | $4,500,000 |
| Largest all-time | 2026-04-14 | MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT | Other / Unclassified | SEE SCHEDULE G | $4,500,000 |
| Largest this cycle | 2026-04-27 | MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT | Other / Unclassified | SEE SCHEDULE G | $2,500,000 |
| Largest this cycle | 2026-06-22 | TALARICO, JAMES | — | MEDIA BUY | $1,943,600 |
| Largest this cycle | 2026-02-20 | TALARICO, JAMES | Media | MEDIA BUY | $1,900,000 |
| Recent | 2026-06-26 | BECCIA, JOHN | — | MEDIA PRODUCTION | $522,476 |
| Recent | 2026-06-26 | TALARICO, JAMES | — | MEDIA BUY | $348,843 |
| Recent | 2026-06-23 | MCMORROW, MALLORY | — | MEDIA BUY AND PRODUCTION | $255,066 |
| Recent | 2026-06-22 | MCMORROW, MALLORY | — | MEDIA BUY | $250,000 |
| Recent | 2026-06-24 | MCMORROW, MALLORY | — | MEDIA BUY | $100,000 |