TABOOLA

$437K 2025-2026 cycle

TABOOLA is a digital vendor. In the 2025-2026 cycle TABOOLA was paid $437K across 6 client committees, of which $39K flowed through Independent Expenditures rather than direct committee payments.

Digital ○ Slowing (~4mo since last)
Limited recent activity. Most recent disbursement to this vendor was 4 months ago (May 21, 2026). Charts below reflect cycle-to-date totals; the recent windows may be sparse.

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$437K = $399K (Schedule B) + $39K (Independent Expenditures)
Schedule B
direct committee payments		 $398,895 26 rows 91.2%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $38,575 5 rows 8.8%
Activity span ALL TIME
Jun 21, 2016 → May 21, 2026
spans 9.9 years
Disbursements ALL TIME
26
Schedule B + IE rows
Client committees ALL TIME
6
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$19 across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 1

STEYER FOR GOVERNOR 2026 $19 Media · 2 txns T TABOOLA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
STEYER FOR GOVERNOR 2026
1485077
 $19 2
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 1

STEYER FOR GOVERNOR 2026 $19 Media · 2 txns T TABOOLA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
STEYER FOR GOVERNOR 2026
1485077
 $19 2
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 2

THE PROGRESS COALITION $4K — · 1 txn STEYER FOR GOVERNOR 2026 $19 Media · 2 txns T TABOOLA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
THE PROGRESS COALITION
C00887323
 $4,075
IE $4,075
 1
STEYER FOR GOVERNOR 2026
1485077
 $19 2
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 2

THE PROGRESS COALITION $8K Digital · 11 txns STEYER FOR GOVERNOR 2026 $19 Media · 2 txns T TABOOLA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
THE PROGRESS COALITION
C00887323
 $8,002
IE $4,075 · SB $3,927
 11
STEYER FOR GOVERNOR 2026
1485077
 $19 2
View all buyers in research · last 24 mo →

By party

Revenue by party

93% R
D · 7%
R · 93%
PartyAmount%
Democratic $4,307 0.98%
Republican $55,841 12.76%
Non-partisan $377,322 86.25%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Money flow through this vendor

top payers (left) → broadcast stations clients buy from (right)

No activity in the last 1 months.

No activity in the last 3 months.

TABOOLA STEYER FOR GOVERNOR 2026 $19 KCBS (Los Angeles) $10.41M KNBC (Los Angeles) $8.23M KABC (Los Angeles) $8.02M KPIX (San Francisco) $5.46M KCRA (Sacramento) $5.39M KGO (San Francisco) $4.43M KTLA (Los Angeles) $3.95M + 18 NBC affiliates $12.45M + 5 Fox affiliates $7.39M + 66 other stations $15.29M Total in: $19 Total out: $81.01M
TABOOLA STEYER FOR GOVERNOR 2026 $19 KCBS (Los Angeles) $11.78M KABC (Los Angeles) $9.14M KNBC (Los Angeles) $9.07M KCRA (Sacramento) $6.2M KPIX (San Francisco) $6.12M KGO (San Francisco) $4.97M KTLA (Los Angeles) $4.29M + 18 NBC affiliates $13.77M + 5 Fox affiliates $8.91M + 66 other stations $16.55M Total in: $19 Total out: $90.81M
TABOOLA THE PROGRESS COALITION $4K STEYER FOR GOVERNOR 2026 $19 KCBS (Los Angeles) $11.78M KABC (Los Angeles) $9.14M KNBC (Los Angeles) $9.07M KCRA (Sacramento) $6.2M KPIX (San Francisco) $6.12M KGO (San Francisco) $4.97M KTLA (Los Angeles) $4.29M + 18 NBC affiliates $13.77M + 5 Fox affiliates $8.91M + 66 other stations $16.55M Total in: $4K Total out: $90.81M
TABOOLA THE PROGRESS COALITION $8K STEYER FOR GOVERNOR 2026 $19 KCBS (Los Angeles) $11.78M KABC (Los Angeles) $9.14M KNBC (Los Angeles) $9.07M KCRA (Sacramento) $6.2M KPIX (San Francisco) $6.12M KGO (San Francisco) $4.97M KTLA (Los Angeles) $4.29M + 18 NBC affiliates $13.77M + 5 Fox affiliates $8.91M + 66 other stations $16.55M Total in: $8K Total out: $90.81M

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

TABOOLA THE PROGRESS COALITION $4K Jennifer Gay Valimont (supp… $4K Total in: $4K Total out: $4K
TABOOLA THE PROGRESS COALITION $4K Jennifer Gay Valimont (supp… $4K Total in: $4K Total out: $4K
View all transactions in research →
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Cycle-over-cycle trajectory

201820202021202220242026 Q2 2018 (2018 cycle): $2KQ3 2020 (2020 cycle): $27KQ4 2020 (2020 cycle): $23KQ4 2021 (2022 cycle): $37KQ1 2022 (2022 cycle): $14KQ2 2022 (2022 cycle): $20KQ3 2022 (2022 cycle): $258KQ4 2022 (2022 cycle): $15KQ4 2024 (2024 cycle): $4KQ2 2026 (2026 cycle): $19 Q2Q4Q1Q3Q4Q2 $258K

current cycle earlier election cycle off-cycle year quarterly · 6 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2018 Q2 2018 $2K 1 THURMOND FOR SUPERINTENDENT… 100% Digital 100% $2K —
2020 Q3 2020 $27K 2 HARRIS VICTORY FUND 100% Digital 100% $27K —
2020 Q4 2020 $23K 1 HARRIS VICTORY FUND 100% Digital 100% $50K —
2021 Q4 2022 $37K 3 NRSC 100% Digital 100% $37K —
2022 Q1 2022 $14K 1 NRSC 100% Digital 100% $51K —
2022 Q2 2022 $20K 1 TRUMP SAVE AMERICA JOINT FU… 100% Digital 100% $71K —
2022 Q3 2022 $258K 3 TRUMP SAVE AMERICA JOINT FU… 100% Digital 100% $328K +852%
2022 Q4 2022 $15K 2 TRUMP SAVE AMERICA JOINT FU… 100% Digital 100% $343K -36%
2024 Q4 2024 $4K 10 THE PROGRESS COALITION 100% Digital 100% $4K -73%
2026 Q2 2026 $19 2 STEYER FOR GOVERNOR 2026 100% Media 100% $19 —

Stations this firm's clients buy from

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Stations this firm's clients buy from top 15 + 81 additional stations · $90,805,958 · Los Angeles, CA dominant market

Broadcast stations that committees who pay TABOOLA also pay directly on their Schedule B filings. We can't prove TABOOLA routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KCBS Los Angeles, CA CBS $11,780,262 36 Feb 2026 → Jul 2026
KABC Los Angeles, CA ABC $9,141,535 38 Feb 2026 → Jul 2026
KNBC Los Angeles, CA NBC $9,071,689 36 Feb 2026 → Jul 2026
KCRA Sacramento, CA NBC $6,200,028 31 Feb 2026 → Jul 2026
KPIX San Francisco, CA CBS $6,119,732 33 Feb 2026 → Jul 2026
KGO San Francisco, CA ABC $4,973,561 42 Feb 2026 → Jul 2026
KTLA Los Angeles, CA NBC $4,286,678 31 Feb 2026 → Jul 2026
KTVU San Francisco, CA Fox $4,108,748 37 Feb 2026 → Jul 2026
KTTV Los Angeles, CA Fox $4,052,673 34 Feb 2026 → Jul 2026
KNTV San Jose, CA NBC $2,590,313 18 Feb 2026 → Apr 2026
KOVR Sacramento, CA CBS $2,459,271 33 Feb 2026 → Jul 2026
KNSD San Diego, CA NBC $2,367,973 33 Feb 2026 → Jul 2026
KXTV Sacramento, CA NBC $2,198,687 37 Feb 2026 → Jul 2026
KFMB San Diego, CA CBS $1,942,621 36 Feb 2026 → Jul 2026
KNTV San Jose, CA NBC $1,631,747 14 Apr 2026 → Jul 2026
View all transactions in research →
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $19 across 2 disbursements (avg $10/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3mo ago · no prior-cycle baseline Media $19

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $19 across 2 disbursements (avg $10/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3mo ago · no prior-cycle baseline Media $19

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $19 across 2 disbursements (avg $10/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3mo ago · no prior-cycle baseline Media $19

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $399K across 24 disbursements (avg $17K/check) Top buyer: TRUMP SAVE AMERICA JOINT FUNDRAISING COMMITTEE (73% of category) Last paid: 21mo ago · +10057% vs prior cycle Digital $4K Media — cycle-to-date Total: $19 across 2 disbursements (avg $10/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3mo ago · no prior-cycle baseline Media $19
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $398,876 24 $17K 100.0% TRUMP SAVE AMERICA JOINT FU… 73% 21mo ago
Media $19 2 $10 0.0% STEYER FOR GOVERNOR 2026 100% 3mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
0
Repeat clients 2 cycles
$0 · 0% of revenue
6
One-time clients 1 cycle
$398,895 · 100% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
VA
$292,232 73.3% 1
DC
$101,064 25.3% 2
MA
$3,927 1.0% 1
CA
$1,672 0.4% 2
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2022-08-11 TRUMP SAVE AMERICA JOINT FUNDRAISING COMMITTEE Digital ONLINE ADVERTISING $106,776
Largest all-time 2022-09-16 TRUMP SAVE AMERICA JOINT FUNDRAISING COMMITTEE Digital ONLINE ADVERTISING $76,827
Largest all-time 2022-07-14 TRUMP SAVE AMERICA JOINT FUNDRAISING COMMITTEE Digital ONLINE ADVERTISING $74,324
Largest all-time 2020-10-29 HARRIS VICTORY FUND Digital LIST ACQUISITION $23,047
Largest all-time 2021-11-18 NRSC Digital ADVERTISING $22,231
Largest this cycle 2026-05-21 STEYER FOR GOVERNOR 2026 Media Digital Ad Buy $19
Largest this cycle 2026-05-21 STEYER FOR GOVERNOR 2026 Media Digital Ad Buy $0
Recent 2024-11-29 THE PROGRESS COALITION Digital DIGITAL FUNDRAISING ADS $257
Recent 2024-11-25 THE PROGRESS COALITION Digital DIGITAL FUNDRAISING ADS $257
Recent 2024-12-02 THE PROGRESS COALITION Digital DIGITAL FUNDRAISING ADS $72
View all disbursements in research →
2 raw FEC name variants collapsed into this canonical entity
See all 26 disbursements →