SWITCHBOARD
$18.65M
2025-2026 cycle
SWITCHBOARD is a digital vendor. In the 2025-2026 cycle SWITCHBOARD was paid $18.65M across 243 client committees, of which $3.76M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$18.65M
=
$14.89M
(Schedule B)
+
$3.76M
(Independent Expenditures)
| Schedule B direct committee payments |
$14,892,219 | 1,695 rows | 79.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$3,762,324 | 91 rows | 20.2% |
- Activity span ALL TIME
- Oct 24, 2012 → Jul 22, 2026
- spans 13.7 years
- Disbursements ALL TIME
- 1,695
- Schedule B + IE rows
- Client committees ALL TIME
- 243
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$2.73M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| RUIZ FOR SUPERIOR COURT JUDGE 2026; EDDIE 1487584 |
$849 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| OSSOFF, T. JONATHAN GA · Senate DEM |
$263,187 | 2 |
| FORWARD BLUE C00835041 |
$144,959 IE $105,667 · SB $39,292 |
12 |
| FIRE REPUBLICANS C00915629 |
$11,209 | 2 |
| FINNIE, SHAUN TX · House DEM |
$11,034 | 4 |
| FIGHT FOR PROGRESS PAC C00716670 |
$9,904 | 1 |
| GOODWIN VIKKI A HONORABLE 00081436 |
$9,061 | 2 |
| LALLY, JAMES DR. NV · House DEM |
$8,926 | 1 |
| RIVERSIDE COUNTY DEMOCRATIC PARTY 1342861 |
$6,333 | 4 |
| OJEDA, RICHARD N. NC · House DEM |
$6,176 | 2 |
| DAVIS, JAMIE LA · Senate DEM |
$4,817 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FORWARD BLUE C00835041 |
$467,052 IE $105,667 · SB $361,385 |
17 |
| OSSOFF, T. JONATHAN GA · Senate DEM |
$444,784 | 4 |
| BUSSE, RYAN MT · House DEM |
$78,375 | 5 |
| DAVIS, JAMIE LA · Senate DEM |
$76,679 | 8 |
| DUNLAP, MATT ME · House DEM |
$64,232 | 8 |
| FIRE REPUBLICANS C00915629 |
$40,100 | 4 |
| DISRUPT C00895011 |
$34,233 | 4 |
| BUILDING BLUE C00908806 |
$34,019 | 3 |
| OJEDA, RICHARD N. NC · House DEM |
$32,451 | 8 |
| BANKOLE, YASMEEN IL · House DEM |
$24,988 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FORWARD BLUE C00835041 |
$515,300 IE $105,667 · SB $409,633 |
29 |
| OSSOFF, T. JONATHAN GA · Senate DEM |
$444,784 | 4 |
| NO SURRENDER FUND C00895607 |
$173,150 | 4 |
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE C00010603 |
$132,920 | 3 |
| UNITEDEMOCRATS PAC C00740126 |
$130,454 | 9 |
| OJEDA, RICHARD N. NC · House DEM |
$117,391 | 23 |
| DUNLAP, MATT ME · House DEM |
$116,962 | 12 |
| BUSSE, RYAN MT · House DEM |
$78,375 | 5 |
| DAVIS, JAMIE LA · Senate DEM |
$76,679 | 8 |
| NEW. DIGITAL. NOW. C00856153 |
$61,939 | 10 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NO SURRENDER FUND C00895607 |
$980,655 | 10 |
| FORWARD BLUE C00835041 |
$641,776 IE $105,667 · SB $536,109 |
39 |
| OSSOFF, T. JONATHAN GA · Senate DEM |
$444,784 | 4 |
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE C00010603 |
$348,977 | 5 |
| OJEDA, RICHARD N. NC · House DEM |
$243,083 | 35 |
| UNITEDEMOCRATS PAC C00740126 |
$226,056 | 18 |
| NEW. DIGITAL. NOW. C00856153 |
$118,909 | 16 |
| DUNLAP, MATT ME · House DEM |
$116,962 | 12 |
| BUSSE, RYAN MT · House DEM |
$78,375 | 5 |
| DAVIS, JAMIE LA · Senate DEM |
$76,679 | 8 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FORWARD BLUE C00835041 |
$3,438,549 IE $234,001 · SB $3,204,548 |
91 |
| NO SURRENDER FUND C00895607 |
$980,655 | 10 |
| TESTER, R. JON MT · Senate DEM |
$539,803 | 4 |
| OSSOFF, T. JONATHAN GA · Senate DEM |
$493,143 | 5 |
| DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE C00010603 |
$348,977 | 5 |
| UNITEDEMOCRATS PAC C00740126 |
$284,560 | 25 |
| OJEDA, RICHARD N. NC · House DEM |
$243,083 | 35 |
| NEW. DIGITAL. NOW. C00856153 |
$213,038 | 22 |
| BLUEGRASS PAC C00879031 |
$138,523 | 11 |
| DEFEAT REPUBLICANS PAC C00755702 |
$137,127 | 13 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $12,763,636 | 68.42% |
| Republican | $338 | 0.00% |
| Non-partisan | $5,890,569 | 31.58% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Money flowed in during the last 1 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 6 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2016 | $87K | 1 | CHIANG FOR GOVERNOR 2018; J… 100% | Digital 100% | $87K | — |
| 2017 | Q2 | 2018 | $371K | 12 | ROB QUIST FOR MONTANA 74% | Digital 100% | $371K | — |
| 2017 | Q3 | 2016 | $192K | 3 | CHIANG FOR GOVERNOR 2018; J… 100% | Digital 100% | $279K | — |
| 2017 | Q3 | 2018 | $6K | 1 | ALEX T FOR CONGRESS 100% | Digital 100% | $376K | — |
| 2017 | Q4 | 2016 | $185K | 2 | CHIANG FOR GOVERNOR 2018; J… 100% | Digital 100% | $464K | — |
| 2017 | Q4 | 2018 | $8K | 2 | FRIENDS OF RD 63% | Digital 100% | $384K | — |
| 2018 | Q1 | 2018 | $36K | 2 | FRIENDS OF RD 100% | Digital 100% | $421K | — |
| 2018 | Q2 | 2018 | $1.27M | 16 | JONES FOR ATTORNEY GENERAL … 68% | Digital 100% | $1.7M | — |
| 2018 | Q3 | 2018 | $2K | 2 | DELGADO FOR CONGRESS 62% | Digital 100% | $1.7M | — |
| 2018 | Q4 | 2018 | $230K | 11 | SANDILL RAVI K HONORABLE 62% | Digital 100% | $1.93M | — |
| 2019 | Q1 | 2020 | $23K | 4 | CONNECTICUT DEMOCRATIC STAT… 43% | Digital 100% | $23K | — |
| 2019 | Q3 | 2020 | $39K | 12 | FORWARD MAJORITY ACTION 72% | Digital 100% | $63K | +615% |
| 2020 | Q1 | 2020 | $500 | 1 | FORWARD MAJORITY ACTION TEX… 100% | Digital 100% | $63K | -99% |
| 2021 | Q2 | 2022 | $500 | 1 | GOLDEN RULE PAC 100% | Digital 100% | $500 | — |
| 2021 | Q3 | 2020 | $124 | 4 | HUFFINES DONALD B MR DON 100% | Digital 100% | $63K | — |
| 2021 | Q4 | 2020 | $336 | 5 | BURUD GWENN A MS 95% | Digital 100% | $64K | — |
| 2021 | Q4 | 2022 | $784 | 3 | BATTLEFIELD EXPANSION PROJE… 66% | Digital 100% | $1K | — |
| 2022 | Q1 | 2022 | $45K | 14 | DEMINGS, VAL 94% | Digital 100% | $46K | +8807% |
| 2022 | Q2 | 2022 | $322K | 36 | DEMINGS, VAL 64% | Digital 100% | $368K | — |
| 2022 | Q3 | 2022 | $302K | 40 | DEMINGS, VAL 31% | Digital 100% | $670K | — |
| 2022 | Q4 | 2022 | $704K | 47 | DEMINGS, VAL 33% | Digital 100% | $1.37M | — |
| 2023 | Q1 | 2024 | $56K | 27 | KUNCE, LUCAS 34% | Digital 100% | $56K | — |
| 2023 | Q2 | 2024 | $71K | 34 | DEFEAT REPUBLICANS PAC 21% | Digital 100% | $127K | +14061% |
| 2023 | Q3 | 2022 | $376 | 2 | BOWERS RHETTA A HONORABLE 61% | Digital 100% | $1.37M | +203% |
| 2023 | Q3 | 2024 | $75K | 51 | DEFEAT REPUBLICANS PAC 20% | Digital 100% | $202K | — |
| 2023 | Q4 | 2022 | $3K | 10 | CAMPOS ELIZABETH HONORABLE … 40% | Digital 100% | $1.38M | +658% |
| 2023 | Q4 | 2024 | $330K | 74 | JOHNSON, GLORIA 46% | Digital 100% | $531K | +41955% |
| 2024 | Q1 | 2024 | $219K | 77 | TESTER, R. JON 28% | Digital 100% | $751K | +393% |
| 2024 | Q2 | 2024 | $675K | 107 | FORWARD BLUE 42% | Digital 100% | $1.43M | +109% |
| 2024 | Q3 | 2024 | $3.05M | 135 | FORWARD BLUE 61% | Digital 100% | $4.48M | +912% |
| 2024 | Q4 | 2024 | $1.99M | 120 | FORWARD BLUE 49% | Digital 100% | $6.47M | +183% |
| 2025 | Q1 | 2024 | $770 | 2 | RAMOS ANA-MARIA HONORABLE 60% | Digital 100% | $6.47M | — |
| 2025 | Q1 | 2026 | $441K | 40 | FORWARD BLUE 42% | Digital 100% | $441K | +691% |
| 2025 | Q2 | 2024 | $2K | 2 | RIVERSIDE COUNTY DEMOCRATIC… 100% | Digital 100% | $6.48M | — |
| 2025 | Q2 | 2026 | $1.07M | 71 | NO SURRENDER FUND 46% | Digital 98% | $1.51M | +1407% |
| 2025 | Q3 | 2024 | $10K | 12 | GOODWIN VIKKI A HONORABLE 42% | Digital 100% | $6.49M | +2433% |
| 2025 | Q3 | 2026 | $828K | 116 | NO SURRENDER FUND 38% | Digital 97% | $2.34M | +1002% |
| 2025 | Q4 | 2024 | $16K | 23 | GOODWIN VIKKI A HONORABLE 58% | Digital 100% | $6.5M | +544% |
| 2025 | Q4 | 2026 | $403K | 144 | NO SURRENDER FUND 22% | Digital 94% | $2.74M | +22% |
| 2026 | Q1 | 2026 | $797K | 224 | FORWARD BLUE 31% | Digital 66% | $3.54M | +263% |
| 2026 | Q2 | 2026 | $1M | 195 | OSSOFF, T. JONATHAN 38% | Digital 2% | $4.54M | +48% |
| 2026 | Q3 | 2026 | $849 | 1 | RUIZ FOR SUPERIOR COURT JUD… 100% | Strategy & Research 100% | $4.54M | -100% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 5 · $152,258 · Salinas, CA dominant market
Broadcast stations that committees who pay SWITCHBOARD also pay directly on their Schedule B filings. We can't prove SWITCHBOARD routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KSBW-TV | Salinas, CA | NBC | $105,111 | 5 | Feb 2024 → Oct 2024 |
| KION-TV | Salinas, CA | NBC | $22,364 | 5 | Feb 2024 → Oct 2024 |
| KAYAK | Anchorage, AK | — | $21,783 | 1 | Mar 2022 |
| KEDA | San Antonio, TX | Unknown | $2,000 | 2 | Jan 2022 → Jan 2024 |
| WAVE | Louisville, KY | NBC | $1,000 | 1 | Dec 2025 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $13,570,326 | 1,389 | $10K | 99.9% | FORWARD BLUE 28% | 7w ago |
| Fundraising | $10,742 | 10 | $1K | 0.1% | OJEDA, RICHARD N. 68% | 2mo ago |
| Strategy & Research | $849 | 1 | $849 | 0.0% | RUIZ FOR SUPERIOR COURT JUD… 100% | 3w ago |
| Other / Unclassified | $320 | 1 | $320 | 0.0% | MORALES JR HERIBERTO HONORA… 100% | 7mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
10
Anchor clients 3+ cycles
$1,406,123 · 9% of revenue
39
Repeat clients 2 cycles
$5,156,167 · 35% of revenue
194
One-time clients 1 cycle
$8,329,929 · 56% of revenue
Top 10 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| UNITEDEMOCRATS PAC | 3 | $356,454 | 52 | 2022-04-06 | 2026-05-08 |
| DEFEAT REPUBLICANS PAC | 3 | $293,838 | 37 | 2022-06-09 | 2025-10-09 |
| 314 ACTION FUND | 3 | $254,846 | 24 | 2022-05-05 | 2025-12-02 |
| UPSET THE SETUP | 3 | $224,220 | 40 | 2022-03-18 | 2025-12-18 |
| DEMOCRATIC PARTY OF WISCONSIN FEDERAL | 3 | $200,931 | 17 | 2022-07-13 | 2025-01-09 |
| RYAN, PATRICK | 3 | $34,644 | 22 | 2022-08-08 | 2026-05-05 |
| TAKANO, MARK | 3 | $16,671 | 29 | 2022-04-08 | 2026-05-05 |
| CAMPOS ELIZABETH HONORABLE LIZ | 3 | $9,599 | 13 | 2023-10-06 | 2026-01-08 |
| STANTON, GREG | 3 | $9,291 | 28 | 2022-08-03 | 2026-06-12 |
| TITUS, DINA | 3 | $5,628 | 15 | 2022-06-02 | 2026-04-06 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| NJ | $3,959,826 | 28.8% | 6 | |
| DC | $3,443,679 | 25.1% | 29 | |
| CA | $1,842,260 | 13.4% | 23 | |
| MT | $1,290,919 | 9.4% | 4 | |
| TX | $894,341 | 6.5% | 38 | |
| GA | $637,943 | 4.6% | 4 | |
| MI | $545,345 | 4.0% | 16 | |
| VA | $271,536 | 2.0% | 12 | |
| NC | $251,442 | 1.8% | 4 | |
| WI | $219,437 | 1.6% | 6 | |
| TN | $216,388 | 1.6% | 2 | |
| OH | $171,663 | 1.2% | 5 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-08-27 | FORWARD BLUE | Digital | TEXTING | $788,620 |
| Largest all-time | 2024-09-30 | FORWARD BLUE | Digital | TEXTING | $738,788 |
| Largest all-time | 2024-10-29 | FORWARD BLUE | Digital | TEXTING | $589,987 |
| Largest all-time | 2018-05-31 | JONES FOR ATTORNEY GENERAL 2018; DAVE | Digital | — | $423,000 |
| Largest all-time | 2018-05-23 | JONES FOR ATTORNEY GENERAL 2018; DAVE | Digital | — | $390,000 |
| Largest this cycle | 2025-04-08 | NO SURRENDER FUND | Digital | TEXTING SERVICES | $314,156 |
| Largest this cycle | 2025-05-27 | DNC SERVICES CORP / DEMOCRATIC NATIONAL COMMITTEE | Digital | TEXT MESSAGING | $206,135 |
| Largest this cycle | 2025-06-03 | NO SURRENDER FUND | Digital | TEXTING SERVICES | $181,347 |
| Largest this cycle | 2025-07-03 | NO SURRENDER FUND | Digital | TEXTING SERVICES | $171,621 |
| Largest this cycle | 2026-03-09 | FORWARD BLUE | Digital | TEXTING | $145,183 |
| Recent | 2026-06-30 | VINCENT, JOHN GREGORY | — | TEXT BANKING | $1,924 |
| Recent | 2026-06-30 | MCROBERTS, KENNETH COLIN | — | SOFTWARE | $1,330 |
| Recent | 2026-07-22 | RUIZ FOR SUPERIOR COURT JUDGE 2026; EDDIE | Strategy & Research | Messaging | $849 |
| Recent | 2026-06-29 | OJEDA, RICHARD N. | — | CAMPAIGN TEXT FUNDRAISING | $289 |
| Recent | 2026-06-28 | THE BLUE SOUTH PAC | — | SERVICE FEE | $1 |