SUNNY DAY STRATEGIES
$7.64M
2025-2026 cycle
SUNNY DAY STRATEGIES is a digital vendor. In the 2025-2026 cycle SUNNY DAY STRATEGIES was paid $7.64M across 26 client committees, of which $1.33M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$7.64M
=
$6.31M
(Schedule B)
+
$1.33M
(Independent Expenditures)
| Schedule B direct committee payments |
$6,308,198 | 234 rows | 82.6% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,332,753 | 33 rows | 17.4% |
- Activity span ALL TIME
- Feb 28, 2019 → Jun 1, 2026
- spans 7.3 years
- Disbursements ALL TIME
- 234
- Schedule B + IE rows
- Client committees ALL TIME
- 26
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$1.38M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$826,294 | 6 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$850,794 | 9 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$15,500 | 4 |
| SWALWELL FOR GOVERNOR 2026 SPONSORED BY SEIU CALIFORNIA STATE COUNCIL; NURSES AND EDUCATORS SUPPORTING 1489873 |
$3,026 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$895,794 | 12 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$139,278 | 9 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| JACOBS, SARA CA · House DEM |
$50,000 | 1 |
| HO, THIEN CA · House DEM |
$6,937 | 1 |
| BORES, ALEXANDER NY · House DEM |
$5,000 | 1 |
| SWALWELL FOR GOVERNOR 2026 SPONSORED BY SEIU CALIFORNIA STATE COUNCIL; NURSES AND EDUCATORS SUPPORTING 1489873 |
$3,026 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$901,794 | 13 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$163,698 | 14 |
| JACOBS, SARA CA · House DEM |
$136,070 | 8 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| BORES, ALEXANDER NY · House DEM |
$47,900 | 5 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$35,000 | 6 |
| HO, THIEN CA · House DEM |
$14,437 | 3 |
| ATKINS FOR GOVERNOR 2026; TONI 1466114 |
$10,000 | 1 |
| SWALWELL FOR GOVERNOR 2026 SPONSORED BY SEIU CALIFORNIA STATE COUNCIL; NURSES AND EDUCATORS SUPPORTING 1489873 |
$3,026 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$901,794 | 13 |
| JACOBS, SARA CA · House DEM |
$166,070 | 14 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$163,698 | 14 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$95,968 | 11 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| BORES, ALEXANDER NY · House DEM |
$47,900 | 5 |
| ATKINS FOR GOVERNOR 2026; TONI 1466114 |
$25,000 | 2 |
| HO, THIEN CA · House DEM |
$14,437 | 3 |
| SWALWELL FOR GOVERNOR 2026 SPONSORED BY SEIU CALIFORNIA STATE COUNCIL; NURSES AND EDUCATORS SUPPORTING 1489873 |
$3,026 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$1,277,588 | 26 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$901,794 | 13 |
| JACOBS, SARA CA · House DEM |
$270,079 | 19 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$163,698 | 14 |
| ATKINS FOR GOVERNOR 2026; TONI 1466114 |
$155,000 | 6 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| BORES, ALEXANDER NY · House DEM |
$47,900 | 5 |
| HO, THIEN CA · House DEM |
$14,437 | 3 |
| SWALWELL FOR GOVERNOR 2026 SPONSORED BY SEIU CALIFORNIA STATE COUNCIL; NURSES AND EDUCATORS SUPPORTING 1489873 |
$3,026 | 1 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $4,554,553 | 59.61% |
| Republican | $0 | 0.00% |
| Non-partisan | $3,086,398 | 40.39% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q1 | 2020 | $27K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $27K | — |
| 2019 | Q2 | 2020 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $51K | — |
| 2019 | Q3 | 2020 | $63K | 4 | C00711614 62% | Digital 100% | $113K | — |
| 2019 | Q4 | 2020 | $89K | 5 | C00711614 67% | Digital 100% | $202K | — |
| 2020 | Q1 | 2020 | $124K | 9 | C00711614 53% | Digital 100% | $326K | — |
| 2020 | Q2 | 2020 | $60K | 5 | C00711614 57% | Digital 100% | $386K | — |
| 2020 | Q3 | 2020 | $29K | 4 | KAINE, TIMOTHY MICHAEL 83% | Digital 100% | $415K | — |
| 2020 | Q4 | 2020 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $439K | — |
| 2021 | Q1 | 2022 | $24K | 3 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $24K | -9% |
| 2021 | Q2 | 2022 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $48K | +0% |
| 2021 | Q3 | 2022 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $72K | -62% |
| 2021 | Q4 | 2022 | $29K | 4 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $101K | -67% |
| 2022 | Q1 | 2022 | $15K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $116K | -88% |
| 2022 | Q2 | 2022 | $192K | 11 | C00811653 48% | Digital 100% | $308K | +223% |
| 2022 | Q3 | 2022 | $48K | 5 | C00811653 56% | Digital 100% | $357K | +67% |
| 2022 | Q4 | 2022 | $326K | 12 | CABALDON FOR SENATE 2024, S… 68% | Digital 100% | $682K | +1257% |
| 2023 | Q1 | 2024 | $25K | 5 | KAINE, TIMOTHY MICHAEL 61% | Digital 100% | $25K | +3% |
| 2023 | Q2 | 2024 | $34K | 7 | KAINE, TIMOTHY MICHAEL 71% | Digital 100% | $58K | +40% |
| 2023 | Q3 | 2024 | $166K | 8 | KAINE, TIMOTHY MICHAEL 87% | Digital 100% | $224K | +592% |
| 2023 | Q4 | 2022 | $100K | 1 | ATKINS BALLOT MEASURE COMMI… 100% | Digital 100% | $782K | — |
| 2023 | Q4 | 2024 | $582K | 15 | KAINE, TIMOTHY MICHAEL 95% | Digital 100% | $806K | +1905% |
| 2024 | Q1 | 2024 | $1.11M | 22 | KAINE, TIMOTHY MICHAEL 52% | Digital 100% | $1.92M | +7330% |
| 2024 | Q2 | 2024 | $299K | 12 | KAINE, TIMOTHY MICHAEL 68% | Digital 100% | $2.22M | +55% |
| 2024 | Q3 | 2024 | $874K | 13 | KAINE, TIMOTHY MICHAEL 91% | Digital 100% | $3.09M | +1711% |
| 2024 | Q4 | 2024 | $543K | 13 | KAINE, TIMOTHY MICHAEL 70% | Digital 100% | $3.64M | +67% |
| 2025 | Q1 | 2026 | $20K | 4 | JACOBS, SARA 75% | Digital 75% | $20K | -19% |
| 2025 | Q2 | 2024 | $15K | 1 | ATKINS FOR GOVERNOR 2026; T… 100% | Digital 100% | $3.65M | — |
| 2025 | Q2 | 2026 | $35K | 5 | KAINE, TIMOTHY MICHAEL 57% | Digital 57% | $55K | +4% |
| 2025 | Q3 | 2024 | $13K | 3 | BONTA FOR CA ATTORNEY GENER… 55% | Digital 55% | $3.66M | — |
| 2025 | Q3 | 2026 | $86K | 8 | JACOBS, SARA 77% | Digital 83% | $141K | -48% |
| 2025 | Q4 | 2024 | $128K | 6 | BONTA FOR CA ATTORNEY GENER… 92% | Digital 100% | $3.79M | +28% |
| 2025 | Q4 | 2026 | $137K | 12 | JACOBS, SARA 47% | Strategy & Research 47% | $278K | -76% |
| 2026 | Q1 | 2026 | $73K | 7 | FRYDAY FOR LT. GOVERNOR 202… 62% | Digital 68% | $351K | -93% |
| 2026 | Q2 | 2026 | $944K | 15 | FRYDAY FOR LT. GOVERNOR 202… 90% | Media 94% | $1.3M | +216% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 46 additional stations · $3,332,982 · San Diego, CA dominant market
Broadcast stations that committees who pay SUNNY DAY STRATEGIES also pay directly on their Schedule B filings. We can't prove SUNNY DAY STRATEGIES routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KMEX-TV | Los Angeles, CA | Univision | $350,740 | 2 | Oct 2022 → Oct 2022 |
| KFSN-TV | Fresno, CA | ABC | $274,231 | 4 | Oct 2022 → Oct 2022 |
| KSEE | Fresno, CA | NBC | $229,156 | 7 | Sep 2022 → Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $223,210 | 8 | May 2022 → Oct 2024 |
| KVEA-TV | Los Angeles, CA | Telemundo | $213,988 | 2 | Oct 2022 → Oct 2024 |
| KMPH | Fresno, CA | NBC | $197,052 | 6 | Sep 2022 → Oct 2022 |
| KGTV-TV | San Diego, CA | ABC | $172,057 | 8 | May 2022 → Oct 2024 |
| KFMB | San Diego, CA | CBS | $166,859 | 7 | May 2022 → Oct 2024 |
| KLVE-FM | Los Angeles, CA | Independent | $145,350 | 1 | Oct 2022 |
| KGPE | Fresno, CA | ABC | $119,132 | 5 | Sep 2022 → Oct 2022 |
| KSWB | San Diego, CA | CW | $75,671 | 4 | Oct 2022 → Oct 2024 |
| KGO-TV | San Francisco, CA | ABC | $74,618 | 2 | May 2026 |
| KESQ-TV | Palm Springs, CA | ABC | $73,644 | 2 | Oct 2022 → Oct 2024 |
| KCRA-TV | Sacramento, CA | NBC | $73,015 | 3 | Oct 2022 → Sep 2024 |
| KUSI | San Diego, CA | Independent | $60,376 | 6 | Oct 2022 → Oct 2024 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $5,207,621 | 206 | $25K | 83.9% | KAINE, TIMOTHY MICHAEL 59% | 6w ago |
| Media | $883,346 | 6 | $147K | 14.2% | FRYDAY FOR LT. GOVERNOR 202… 91% | 2w ago |
| Strategy & Research | $100,000 | 10 | $10K | 1.6% | JACOBS, SARA 100% | 5mo ago |
| Fundraising | $14,437 | 3 | $5K | 0.2% | HO, THIEN 100% | 6mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$3,106,965 · 49% of revenue
3
Repeat clients 2 cycles
$1,462,721 · 23% of revenue
22
One-time clients 1 cycle
$1,738,512 · 28% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| KAINE, TIMOTHY MICHAEL | 4 | $3,106,965 | 99 | 2019-02-28 | 2025-11-28 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| VA | $3,106,965 | 49.3% | 1 | |
| CA | $2,608,657 | 41.4% | 16 | |
| Unknown | $364,043 | 5.8% | 4 | |
| MD | $90,050 | 1.4% | 1 | |
| NY | $47,900 | 0.8% | 1 | |
| KY | $39,000 | 0.6% | 1 | |
| AZ | $36,584 | 0.6% | 1 | |
| TX | $15,000 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-01-26 | KAINE, TIMOTHY MICHAEL | Digital | EMAIL ACQUISITION | $500,000 |
| Largest all-time | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $270,206 |
| Largest all-time | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $268,735 |
| Largest all-time | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $262,853 |
| Largest all-time | 2023-11-30 | KAINE, TIMOTHY MICHAEL | Digital | DIGITAL MEDIA PROGRAM | $200,000 |
| Largest this cycle | 2026-05-11 | ROY FOR STATE SENATE 2026; DR. SION | Media | Digital Ads. See Schedule G | $74,552 |
| Largest this cycle | 2025-07-02 | JACOBS, SARA | Digital | DIGITAL CONSULTING | $51,070 |
| Recent | 2026-06-01 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | — | Data | $15,000 |
| Recent | 2026-06-01 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | — | — | $5,000 |
| Recent | 2026-06-01 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | — | — | $4,500 |