SUNNY DAY STRATEGIES
$7.75M
2025-2026 cycle
SUNNY DAY STRATEGIES is a digital vendor. In the 2025-2026 cycle SUNNY DAY STRATEGIES was paid $7.75M across 27 client committees, of which $1.33M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$7.75M
=
$6.42M
(Schedule B)
+
$1.33M
(Independent Expenditures)
| Schedule B direct committee payments |
$6,415,447 | 256 rows | 82.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,332,753 | 33 rows | 17.2% |
- Activity span ALL TIME
- Feb 28, 2019 → Jun 3, 2026
- spans 7.3 years
- Disbursements ALL TIME
- 256
- Schedule B + IE rows
- Client committees ALL TIME
- 27
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$1.49M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$850,794 | 9 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| BORES, ALEXANDER NY · House DEM |
$21,303 | 4 |
| HO, THIEN CA · House DEM |
$16,208 | 4 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$15,500 | 4 |
| JACOBS, SARA CA · House DEM |
$5,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$895,794 | 12 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$32,500 | 6 |
| BORES, ALEXANDER NY · House DEM |
$31,303 | 6 |
| HO, THIEN CA · House DEM |
$26,208 | 6 |
| JACOBS, SARA CA · House DEM |
$20,000 | 4 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$15,000 | 3 |
| MENENDEZ, ROBERT NJ · House DEM |
$9,738 | 2 |
| SWALWELL FOR GOVERNOR 2026 SPONSORED BY SEIU CALIFORNIA STATE COUNCIL; NURSES AND EDUCATORS SUPPORTING 1489873 |
$3,026 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$901,794 | 13 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$163,698 | 14 |
| JACOBS, SARA CA · House DEM |
$100,000 | 10 |
| BORES, ALEXANDER NY · House DEM |
$79,203 | 11 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| HO, THIEN CA · House DEM |
$40,646 | 9 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$40,000 | 7 |
| ATKINS FOR GOVERNOR 2026; TONI 1466114 |
$10,000 | 1 |
| MENENDEZ, ROBERT NJ · House DEM |
$9,738 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$901,794 | 13 |
| JACOBS, SARA CA · House DEM |
$186,070 | 18 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$163,698 | 14 |
| BORES, ALEXANDER NY · House DEM |
$79,203 | 11 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$75,000 | 12 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| HO, THIEN CA · House DEM |
$40,646 | 9 |
| ATKINS FOR GOVERNOR 2026; TONI 1466114 |
$25,000 | 2 |
| MENENDEZ, ROBERT NJ · House DEM |
$9,738 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$1,109,013 | 25 |
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$901,794 | 13 |
| JACOBS, SARA CA · House DEM |
$295,079 | 24 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$163,698 | 14 |
| ATKINS FOR GOVERNOR 2026; TONI 1466114 |
$155,000 | 6 |
| BORES, ALEXANDER NY · House DEM |
$79,203 | 11 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$74,552 | 1 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| HO, THIEN CA · House DEM |
$40,646 | 9 |
| MENENDEZ, ROBERT NJ · House DEM |
$9,738 | 2 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $4,671,137 | 60.29% |
| Republican | $0 | 0.00% |
| Non-partisan | $3,077,064 | 39.71% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q1 | 2020 | $27K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $27K | — |
| 2019 | Q2 | 2020 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $51K | — |
| 2019 | Q3 | 2020 | $63K | 4 | C00711614 62% | Digital 100% | $113K | — |
| 2019 | Q4 | 2020 | $89K | 5 | C00711614 67% | Digital 100% | $202K | — |
| 2020 | Q1 | 2020 | $124K | 9 | C00711614 53% | Digital 100% | $326K | — |
| 2020 | Q2 | 2020 | $60K | 5 | C00711614 57% | Digital 100% | $386K | — |
| 2020 | Q3 | 2020 | $29K | 4 | KAINE, TIMOTHY MICHAEL 83% | Digital 100% | $415K | — |
| 2020 | Q4 | 2020 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $439K | — |
| 2021 | Q1 | 2022 | $24K | 3 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $24K | -9% |
| 2021 | Q2 | 2022 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $48K | +0% |
| 2021 | Q3 | 2022 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $72K | -62% |
| 2021 | Q4 | 2022 | $29K | 4 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $101K | -67% |
| 2022 | Q1 | 2022 | $15K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $116K | -88% |
| 2022 | Q2 | 2022 | $192K | 11 | C00811653 48% | Digital 100% | $308K | +223% |
| 2022 | Q3 | 2022 | $48K | 5 | C00811653 56% | Digital 100% | $357K | +67% |
| 2022 | Q4 | 2022 | $326K | 12 | MC KINNOR FOR ASSEMBLY 2022… 68% | Digital 100% | $682K | +1257% |
| 2023 | Q1 | 2024 | $25K | 5 | KAINE, TIMOTHY MICHAEL 61% | Digital 100% | $25K | +3% |
| 2023 | Q2 | 2024 | $34K | 7 | KAINE, TIMOTHY MICHAEL 71% | Digital 100% | $58K | +40% |
| 2023 | Q3 | 2024 | $166K | 8 | KAINE, TIMOTHY MICHAEL 87% | Digital 100% | $224K | +592% |
| 2023 | Q4 | 2022 | $100K | 1 | ATKINS BALLOT MEASURE COMMI… 100% | Digital 100% | $782K | — |
| 2023 | Q4 | 2024 | $582K | 15 | KAINE, TIMOTHY MICHAEL 95% | Digital 100% | $806K | +1905% |
| 2024 | Q1 | 2024 | $1.11M | 22 | KAINE, TIMOTHY MICHAEL 52% | Digital 100% | $1.92M | +7330% |
| 2024 | Q2 | 2024 | $299K | 12 | KAINE, TIMOTHY MICHAEL 68% | Digital 100% | $2.22M | +55% |
| 2024 | Q3 | 2024 | $874K | 13 | KAINE, TIMOTHY MICHAEL 91% | Digital 100% | $3.09M | +1711% |
| 2024 | Q4 | 2024 | $543K | 13 | KAINE, TIMOTHY MICHAEL 70% | Digital 100% | $3.64M | +67% |
| 2025 | Q1 | 2026 | $20K | 4 | JACOBS, SARA 75% | Digital 75% | $20K | -19% |
| 2025 | Q2 | 2024 | $15K | 1 | ATKINS FOR GOVERNOR 2026; T… 100% | Digital 100% | $3.65M | — |
| 2025 | Q2 | 2026 | $35K | 5 | KAINE, TIMOTHY MICHAEL 57% | Strategy & Research 43% | $55K | +4% |
| 2025 | Q3 | 2024 | $13K | 3 | BONTA FOR CA ATTORNEY GENER… 55% | Digital 55% | $3.66M | — |
| 2025 | Q3 | 2026 | $86K | 8 | JACOBS, SARA 77% | Digital 59% | $141K | -48% |
| 2025 | Q4 | 2024 | $128K | 6 | BONTA FOR CA ATTORNEY GENER… 92% | Digital 100% | $3.79M | +28% |
| 2025 | Q4 | 2026 | $137K | 12 | JACOBS, SARA 47% | Strategy & Research 47% | $278K | -76% |
| 2026 | Q1 | 2026 | $120K | 16 | FRYDAY FOR LT. GOVERNOR 202… 38% | Digital 42% | $398K | -89% |
| 2026 | Q2 | 2026 | $1M | 28 | FRYDAY FOR LT. GOVERNOR 202… 85% | Media 88% | $1.4M | +236% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 46 additional stations · $3,332,982 · San Diego, CA dominant market
Broadcast stations that committees who pay SUNNY DAY STRATEGIES also pay directly on their Schedule B filings. We can't prove SUNNY DAY STRATEGIES routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KMEX-TV | Los Angeles, CA | Univision | $350,740 | 2 | Oct 2022 → Oct 2022 |
| KFSN-TV | Fresno, CA | ABC | $274,231 | 4 | Oct 2022 → Oct 2022 |
| KSEE | Fresno, CA | NBC | $229,156 | 7 | Sep 2022 → Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $223,210 | 8 | May 2022 → Oct 2024 |
| KVEA-TV | Los Angeles, CA | Telemundo | $213,988 | 2 | Oct 2022 → Oct 2024 |
| KMPH | Fresno, CA | NBC | $197,052 | 6 | Sep 2022 → Oct 2022 |
| KGTV-TV | San Diego, CA | ABC | $172,057 | 8 | May 2022 → Oct 2024 |
| KFMB | San Diego, CA | CBS | $166,859 | 7 | May 2022 → Oct 2024 |
| KLVE-FM | Los Angeles, CA | Independent | $145,350 | 1 | Oct 2022 |
| KGPE | Fresno, CA | ABC | $119,132 | 5 | Sep 2022 → Oct 2022 |
| KSWB | San Diego, CA | CW | $75,671 | 4 | Oct 2022 → Oct 2024 |
| KGO-TV | San Francisco, CA | ABC | $74,618 | 2 | May 2026 |
| KESQ-TV | Palm Springs, CA | ABC | $73,644 | 2 | Oct 2022 → Oct 2024 |
| KCRA-TV | Sacramento, CA | NBC | $73,015 | 3 | Oct 2022 → Sep 2024 |
| KUSI | San Diego, CA | Independent | $60,376 | 6 | Oct 2022 → Oct 2024 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $5,167,621 | 200 | $26K | 83.6% | KAINE, TIMOTHY MICHAEL 59% | 2mo ago |
| Media | $883,346 | 6 | $147K | 14.3% | FRYDAY FOR LT. GOVERNOR 202… 91% | 2mo ago |
| Strategy & Research | $100,000 | 10 | $10K | 1.6% | JACOBS, SARA 100% | 7mo ago |
| Software & Tech | $15,000 | 1 | $15K | 0.2% | FRYDAY FOR LT. GOVERNOR 202… 100% | 7w ago |
| Fundraising | $14,437 | 3 | $5K | 0.2% | HO, THIEN 100% | 7mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$3,121,965 · 49% of revenue
3
Repeat clients 2 cycles
$1,487,721 · 23% of revenue
23
One-time clients 1 cycle
$1,805,762 · 28% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| KAINE, TIMOTHY MICHAEL | 4 | $3,121,965 | 102 | 2019-02-28 | 2026-03-26 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| VA | $3,121,965 | 48.7% | 1 | |
| CA | $2,659,865 | 41.5% | 16 | |
| Unknown | $364,043 | 5.7% | 4 | |
| MD | $90,050 | 1.4% | 1 | |
| NY | $79,203 | 1.2% | 1 | |
| KY | $39,000 | 0.6% | 1 | |
| AZ | $36,584 | 0.6% | 1 | |
| TX | $15,000 | 0.2% | 1 | |
| NJ | $9,738 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-01-26 | KAINE, TIMOTHY MICHAEL | Digital | EMAIL ACQUISITION | $500,000 |
| Largest all-time | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $270,206 |
| Largest all-time | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $268,735 |
| Largest all-time | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $262,853 |
| Largest all-time | 2023-11-30 | KAINE, TIMOTHY MICHAEL | Digital | DIGITAL MEDIA PROGRAM | $200,000 |
| Largest this cycle | 2026-05-11 | ROY FOR STATE SENATE 2026; DR. SION | Media | Digital Ads. See Schedule G | $74,552 |
| Largest this cycle | 2025-07-02 | JACOBS, SARA | Digital | DIGITAL CONSULTING | $51,070 |
| Recent | 2026-06-01 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Software & Tech | Data | $15,000 |
| Recent | 2026-06-01 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | — | — | $5,000 |
| Recent | 2026-06-03 | BORES, ALEXANDER | — | DIGITAL CONSULTING | $5,000 |
| Recent | 2026-05-26 | BORES, ALEXANDER | — | DIGITAL CONSULTING | $5,000 |
| Recent | 2026-06-01 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | — | — | $4,500 |