SUNNY DAY STRATEGIES
$9.00M
2025-2026 cycle
SUNNY DAY STRATEGIES is a digital vendor. In the 2025-2026 cycle SUNNY DAY STRATEGIES was paid $9.00M across 28 client committees, of which $1.35M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$9.00M
=
$7.65M
(Schedule B)
+
$1.35M
(Independent Expenditures)
| Schedule B direct committee payments |
$7,647,689 | 268 rows | 85.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,348,593 | 34 rows | 15.0% |
- Activity span ALL TIME
- Feb 28, 2019 → Aug 7, 2026
- spans 7.4 years
- Disbursements ALL TIME
- 268
- Schedule B + IE rows
- Client committees ALL TIME
- 28
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$2.64M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$351,206 | 4 |
| WORKING CLASS MAJORITY PAC, INC C00954503 |
$15,840 IE $15,840 |
1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$1,177,500 | 10 |
| MOBILIZING ECONOMIC TRANSFORMATION ACROSS (META) CALIFORNIA 1483390 |
$643,665 | 2 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$182,504 | 3 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$106,000 | 2 |
| HO, THIEN CA · House DEM |
$23,419 | 2 |
| WORKING CLASS MAJORITY PAC, INC C00954503 |
$15,840 IE $15,840 |
1 |
| BORES, ALEXANDER NY · House DEM |
$11,303 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$1,202,000 | 13 |
| MOBILIZING ECONOMIC TRANSFORMATION ACROSS (META) CALIFORNIA 1483390 |
$643,665 | 2 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$182,504 | 3 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$133,500 | 7 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| HO, THIEN CA · House DEM |
$44,627 | 7 |
| BORES, ALEXANDER NY · House DEM |
$31,303 | 6 |
| WORKING CLASS MAJORITY PAC, INC C00954503 |
$15,840 IE $15,840 |
1 |
| JACOBS, SARA CA · House DEM |
$15,000 | 3 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$10,000 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$1,247,000 | 16 |
| MOBILIZING ECONOMIC TRANSFORMATION ACROSS (META) CALIFORNIA 1483390 |
$643,665 | 2 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$262,278 | 14 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$182,504 | 3 |
| JACOBS, SARA CA · House DEM |
$100,000 | 10 |
| BORES, ALEXANDER NY · House DEM |
$79,203 | 11 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| HO, THIEN CA · House DEM |
$64,064 | 11 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$40,000 | 7 |
| WORKING CLASS MAJORITY PAC, INC C00954503 |
$15,840 IE $15,840 |
1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$1,253,000 | 17 |
| MOBILIZING ECONOMIC TRANSFORMATION ACROSS (META) CALIFORNIA 1483390 |
$643,665 | 2 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$269,698 | 16 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$182,504 | 3 |
| JACOBS, SARA CA · House DEM |
$176,070 | 16 |
| BORES, ALEXANDER NY · House DEM |
$79,203 | 11 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$75,000 | 12 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| HO, THIEN CA · House DEM |
$64,064 | 11 |
| ATKINS FOR GOVERNOR 2026; TONI 1466114 |
$25,000 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRYDAY FOR LT. GOVERNOR 2026; JOSH 1479464 |
$1,253,000 | 17 |
| KAINE, TIMOTHY MICHAEL VA · Senate DEM |
$904,013 | 23 |
| MOBILIZING ECONOMIC TRANSFORMATION ACROSS (META) CALIFORNIA 1483390 |
$643,665 | 2 |
| JACOBS, SARA CA · House DEM |
$295,079 | 24 |
| BONTA FOR CA ATTORNEY GENERAL 2026; ROB 1456428 |
$269,698 | 16 |
| ROY FOR STATE SENATE 2026; DR. SION 1454906 |
$182,504 | 3 |
| ATKINS FOR GOVERNOR 2026; TONI 1466114 |
$155,000 | 6 |
| BORES, ALEXANDER NY · House DEM |
$79,203 | 11 |
| COMMON DEFENSE ACTION FUND C00620021 |
$67,983 IE $67,983 |
2 |
| HO, THIEN CA · House DEM |
$64,064 | 11 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $4,861,274 | 54.04% |
| Republican | $0 | 0.00% |
| Non-partisan | $4,135,008 | 45.96% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyCycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q1 | 2020 | $27K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $27K | — |
| 2019 | Q2 | 2020 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $51K | — |
| 2019 | Q3 | 2020 | $63K | 4 | TOM STEYER 2020 62% | Digital 100% | $113K | — |
| 2019 | Q4 | 2020 | $89K | 5 | TOM STEYER 2020 67% | Digital 100% | $202K | — |
| 2020 | Q1 | 2020 | $124K | 9 | TOM STEYER 2020 53% | Digital 100% | $326K | — |
| 2020 | Q2 | 2020 | $60K | 5 | TOM STEYER 2020 57% | Digital 100% | $386K | — |
| 2020 | Q3 | 2020 | $29K | 4 | KAINE, TIMOTHY MICHAEL 83% | Digital 100% | $415K | — |
| 2020 | Q4 | 2020 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $439K | — |
| 2021 | Q1 | 2022 | $24K | 3 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $24K | -9% |
| 2021 | Q2 | 2022 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $48K | +0% |
| 2021 | Q3 | 2022 | $24K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $72K | -62% |
| 2021 | Q4 | 2022 | $29K | 4 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $101K | -67% |
| 2022 | Q1 | 2022 | $15K | 2 | KAINE, TIMOTHY MICHAEL 100% | Digital 100% | $116K | -88% |
| 2022 | Q2 | 2022 | $192K | 11 | OPPORTUNITY FOR TOMORROW 48% | Digital 100% | $308K | +223% |
| 2022 | Q3 | 2022 | $48K | 5 | OPPORTUNITY FOR TOMORROW 56% | Digital 100% | $357K | +67% |
| 2022 | Q4 | 2022 | $326K | 12 | NURSES AND EDUCATORS UNITED… 68% | Digital 100% | $682K | +1257% |
| 2023 | Q1 | 2024 | $25K | 5 | KAINE, TIMOTHY MICHAEL 61% | Digital 100% | $25K | +3% |
| 2023 | Q2 | 2024 | $34K | 7 | KAINE, TIMOTHY MICHAEL 71% | Digital 100% | $58K | +40% |
| 2023 | Q3 | 2024 | $166K | 8 | KAINE, TIMOTHY MICHAEL 87% | Digital 100% | $224K | +592% |
| 2023 | Q4 | 2022 | $100K | 1 | ATKINS BALLOT MEASURE COMMI… 100% | Digital 100% | $782K | — |
| 2023 | Q4 | 2024 | $582K | 15 | KAINE, TIMOTHY MICHAEL 95% | Digital 100% | $806K | +1905% |
| 2024 | Q1 | 2024 | $1.11M | 22 | KAINE, TIMOTHY MICHAEL 52% | Digital 100% | $1.92M | +7330% |
| 2024 | Q2 | 2024 | $299K | 12 | KAINE, TIMOTHY MICHAEL 68% | Digital 100% | $2.22M | +55% |
| 2024 | Q3 | 2024 | $874K | 13 | KAINE, TIMOTHY MICHAEL 91% | Digital 100% | $3.09M | +1711% |
| 2024 | Q4 | 2024 | $543K | 13 | KAINE, TIMOTHY MICHAEL 70% | Digital 100% | $3.64M | +67% |
| 2025 | Q1 | 2026 | $20K | 4 | JACOBS, SARA 75% | Digital 75% | $20K | -19% |
| 2025 | Q2 | 2024 | $15K | 1 | ATKINS FOR GOVERNOR 2026; T… 100% | Digital 100% | $3.65M | — |
| 2025 | Q2 | 2026 | $35K | 5 | KAINE, TIMOTHY MICHAEL 57% | Strategy & Research 43% | $55K | +4% |
| 2025 | Q3 | 2024 | $13K | 3 | BONTA FOR CA ATTORNEY GENER… 55% | Digital 55% | $3.66M | — |
| 2025 | Q3 | 2026 | $86K | 8 | JACOBS, SARA 77% | Digital 59% | $141K | -48% |
| 2025 | Q4 | 2024 | $128K | 6 | BONTA FOR CA ATTORNEY GENER… 92% | Digital 100% | $3.79M | +28% |
| 2025 | Q4 | 2026 | $137K | 12 | JACOBS, SARA 47% | Strategy & Research 47% | $278K | -76% |
| 2026 | Q1 | 2026 | $120K | 16 | FRYDAY FOR LT. GOVERNOR 202… 38% | Digital 42% | $398K | -89% |
| 2026 | Q2 | 2026 | $1.89M | 36 | FRYDAY FOR LT. GOVERNOR 202… 45% | Media 48% | $2.28M | +531% |
| 2026 | Q3 | 2026 | $351K | 4 | FRYDAY FOR LT. GOVERNOR 202… 100% | Media 99% | $2.63M | -60% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 55 additional stations · $4,841,956 · San Diego, CA dominant market
Broadcast stations that committees who pay SUNNY DAY STRATEGIES also pay directly on their Schedule B filings. We can't prove SUNNY DAY STRATEGIES routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KFSN-TV | Fresno, CA | ABC | $385,114 | 6 | Oct 2022 → Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $364,416 | 14 | May 2022 → Jul 2026 |
| KMEX-TV | Los Angeles, CA | Univision | $350,740 | 2 | Oct 2022 → Oct 2022 |
| KFMB | San Diego, CA | CBS | $340,557 | 15 | May 2022 → Jul 2026 |
| KGTV-TV | San Diego, CA | ABC | $290,241 | 14 | May 2022 → Jul 2026 |
| KVEA-TV | Los Angeles, CA | Telemundo | $254,830 | 3 | Oct 2022 → Oct 2024 |
| KSEE | Fresno, CA | NBC | $229,156 | 7 | Sep 2022 → Oct 2022 |
| KGPE | Fresno, CA | ABC | $203,265 | 7 | Sep 2022 → Oct 2022 |
| KMPH | Fresno, CA | NBC | $197,052 | 6 | Sep 2022 → Oct 2022 |
| KLVE-FM | Los Angeles, CA | Independent | $191,250 | 2 | Oct 2022 → Oct 2022 |
| KSWB | San Diego, CA | CW | $145,924 | 13 | Oct 2022 → Jul 2026 |
| KGO-TV | San Francisco, CA | ABC | $116,549 | 3 | May 2026 → Jul 2026 |
| KTSF-TV | San Francisco, CA | Independent | $116,280 | 2 | Oct 2022 → Oct 2022 |
| KCRA-TV | Sacramento, CA | NBC | $103,233 | 5 | Oct 2022 → Sep 2024 |
| KUSI | San Diego, CA | Independent | $92,242 | 11 | Oct 2022 → Jul 2026 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $5,167,621 | 200 | $26K | 78.9% | KAINE, TIMOTHY MICHAEL 59% | 3mo ago |
| Media | $1,256,552 | 10 | $126K | 19.2% | FRYDAY FOR LT. GOVERNOR 202… 92% | 1w ago |
| Strategy & Research | $100,000 | 10 | $10K | 1.5% | JACOBS, SARA 100% | 7mo ago |
| Software & Tech | $15,000 | 1 | $15K | 0.2% | FRYDAY FOR LT. GOVERNOR 202… 100% | 2mo ago |
| Fundraising | $14,437 | 3 | $5K | 0.2% | HO, THIEN 100% | 8mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$3,121,965 · 41% of revenue
3
Repeat clients 2 cycles
$1,944,927 · 25% of revenue
24
One-time clients 1 cycle
$2,580,797 · 34% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| KAINE, TIMOTHY MICHAEL | 4 | $3,121,965 | 102 | 2019-02-28 | 2026-03-26 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $4,093,725 | 53.5% | 18 | |
| VA | $3,121,965 | 40.8% | 1 | |
| AZ | $156,618 | 2.0% | 2 | |
| NY | $94,593 | 1.2% | 2 | |
| MD | $90,050 | 1.2% | 1 | |
| KY | $39,000 | 0.5% | 1 | |
| ME | $27,000 | 0.4% | 1 | |
| TX | $15,000 | 0.2% | 1 | |
| NJ | $9,738 | 0.1% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-01-26 | KAINE, TIMOTHY MICHAEL | Digital | EMAIL ACQUISITION | $500,000 |
| Largest all-time | 2026-05-18 | MOBILIZING ECONOMIC TRANSFORMATION ACROSS (META) CALIFORNIA | — | — | $350,000 |
| Largest all-time | 2026-07-31 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $330,206 |
| Largest all-time | 2026-05-28 | MOBILIZING ECONOMIC TRANSFORMATION ACROSS (META) CALIFORNIA | — | — | $293,665 |
| Largest all-time | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $270,206 |
| Largest this cycle | 2026-05-21 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $268,735 |
| Recent | 2026-06-04 | HO, THIEN | — | DIGITAL CONSULTING | $18,419 |
| Recent | 2026-07-31 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $13,000 |
| Recent | 2026-07-31 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | Media | Advertising | $5,000 |
| Recent | 2026-07-31 | FRYDAY FOR LT. GOVERNOR 2026; JOSH | — | — | $3,000 |