STROTHER NUCKELS STRATEGIES
STROTHER NUCKELS STRATEGIES is a media vendor. In the 2025-2026 cycle STROTHER NUCKELS STRATEGIES was paid $14.32M across 22 client committees, of which $10.16M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$4,158,186 | 66 rows | 29.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$10,158,702 | 60 rows | 71.0% |
- Activity span ALL TIME
- May 31, 2017 → Oct 24, 2024
- spans 7.4 years
- Disbursements ALL TIME
- 66
- Schedule B + IE rows
- Client committees ALL TIME
- 22
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| SHANKLAND, KATRINA WI · House DEM |
$374,050 | 8 |
| STELSON, JANELLE PA · House DEM |
$113,264 | 1 |
| AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE C00000422 |
$0 | 2 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $6,731,802 | 47.02% |
| Republican | $0 | 0.00% |
| Non-partisan | $7,585,086 | 52.98% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
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Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $9K | 1 | C00636761 100% | Media 100% | $9K | — |
| 2017 | Q3 | 2018 | $657 | 1 | C00636761 100% | Media 100% | $9K | — |
| 2018 | Q1 | 2018 | $3K | 1 | C00636761 100% | Media 100% | $12K | — |
| 2018 | Q2 | 2018 | $72K | 10 | C00671156 66% | Media 100% | $84K | — |
| 2018 | Q3 | 2018 | $72K | 2 | GUTIERREZ ROLANDO HONORABLE… 81% | Media 100% | $156K | — |
| 2018 | Q4 | 2018 | $21K | 1 | C00671156 100% | Media 100% | $177K | — |
| 2019 | Q2 | 2020 | $30K | 4 | TOULOUSE OLIVER, MAGGIE 100% | Media 100% | $30K | +259% |
| 2019 | Q3 | 2020 | $3K | 1 | TOULOUSE OLIVER, MAGGIE 100% | Media 100% | $33K | +296% |
| 2019 | Q4 | 2020 | $6K | 2 | C00710871 77% | Media 100% | $39K | — |
| 2020 | Q1 | 2020 | $181K | 3 | CUELLAR, HENRY R. 50% | Media 100% | $220K | +5929% |
| 2020 | Q3 | 2020 | $443K | 3 | AMERICAN MEDICAL ASSOCIATIO… 73% | Media 77% | $663K | +514% |
| 2020 | Q4 | 2020 | $250K | 1 | HOMEOWNERSHIP FOR FAMILIES,… 100% | Other / Unclassified 100% | $913K | +1104% |
| 2022 | Q1 | 2022 | $9K | 1 | HOMEOWNERSHIP FOR FAMILIES,… 100% | Other / Unclassified 100% | $9K | -95% |
| 2022 | Q2 | 2022 | $1.89M | 13 | UA UNION PLUMBERS & PIPEFIT… 41% | Media 100% | $1.9M | — |
| 2022 | Q3 | 2022 | $105K | 5 | MCCOLLUM, BETTY 100% | Media 100% | $2M | -76% |
| 2022 | Q4 | 2022 | $45K | 2 | ASHBY FOR SENATE 2022; ANGE… 56% | Media 100% | $2.05M | -82% |
| 2024 | Q1 | 2024 | $100K | 2 | GARCIA, JESUS 75% | Media 100% | $100K | +1076% |
| 2024 | Q2 | 2024 | $98K | 2 | SHANKLAND, KATRINA 100% | Media 100% | $198K | -95% |
| 2024 | Q3 | 2024 | $410K | 8 | SHANKLAND, KATRINA 72% | Media 100% | $608K | +293% |
| 2024 | Q4 | 2024 | $410K | 1 | AMERICAN MEDICAL ASSOCIATIO… 100% | Media 100% | $1.02M | +802% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 14 · $1,202,635 · Sacramento, CA dominant market
Broadcast stations that committees who pay STROTHER NUCKELS STRATEGIES also pay directly on their Schedule B filings. We can't prove STROTHER NUCKELS STRATEGIES routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $368,709 | 6 | Jun 2022 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $212,394 | 6 | Jun 2022 → May 2026 |
| KXTV | Sacramento, CA | NBC | $207,307 | 6 | Jun 2022 → May 2026 |
| KTXL-TV | Sacramento, CA | Fox | $96,097 | 6 | Jun 2022 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $76,500 | 2 | May 2022 → May 2026 |
| KMAX-TV | Sacramento, CA | Independent | $75,948 | 5 | Jan 2024 → May 2026 |
| KNTV | San Jose, CA | NBC | $36,423 | 2 | May 2022 → May 2022 |
| KRON-TV | San Francisco, CA | NBC | $33,592 | 3 | May 2022 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $30,855 | 1 | May 2026 |
| KNTV | San Jose, CA | NBC | $24,055 | 1 | May 2026 |
| KQCA-TV | Sacramento, CA | NBC | $19,848 | 3 | Jan 2024 → Feb 2024 |
| KPIX-TV | San Francisco, CA | CBS | $15,640 | 1 | May 2026 |
| KPST-FM | Las Vegas, NV | Independent | $2,652 | 1 | May 2026 |
| KLOB-FM | San Diego, CA | Independent | $2,618 | 1 | May 2026 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $3,064,686 | 63 | $49K | 89.5% | UA UNION PLUMBERS & PIPEFIT… 25% | 20mo ago |
| Other / Unclassified | $358,500 | 3 | $120K | 10.5% | HOMEOWNERSHIP FOR FAMILIES,… 100% | 4y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $1,631,734 | 39.2% | 10 | |
| MD | $776,590 | 18.7% | 1 | |
| DC | $735,000 | 17.7% | 1 | |
| WI | $394,717 | 9.5% | 1 | |
| TX | $149,000 | 3.6% | 2 | |
| MN | $124,500 | 3.0% | 1 | |
| Unknown | $123,869 | 3.0% | 3 | |
| PA | $113,264 | 2.7% | 1 | |
| IL | $75,000 | 1.8% | 1 | |
| NM | $34,511 | 0.8% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-06-01 | UA UNION PLUMBERS & PIPEFITTERS VOTE! PAC (UNITED ASSOCIATION OF JOURNEYMEN AND APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY OF THE UNITED STATES AND CANADA) | Media | PRE-PAYMENT FOR TELEVISION ADVERTISMENT | $776,590 |
| Largest all-time | 2024-10-10 | AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE | Media | MEDIA BUY AND PRODUCTION | $410,000 |
| Largest all-time | 2020-09-29 | AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE | Media | MEDIA BUY AND PRODUCTION | $325,000 |
| Largest all-time | 2022-05-20 | DA VITA INC. AND AGGREGATED CONTRIBUTIONS | Media | Media Buy Supporting Juan Carrillo | $300,000 |
| Largest all-time | 2022-04-15 | POWERING CALIFORNIA'S FUTURE, SPONSORED BY EDISON INTERNATIONAL | Media | ONLINE ADS SUPPORTING LISA CALDERON, WENDY CARRILLO, RICK CHAVEZ ZBUR AND SUSAN RUBIO | $258,500 |
| Largest this cycle | 2024-07-15 | STELSON, JANELLE | Media | POLLING | $113,264 |
| Largest this cycle | 2024-07-02 | SHANKLAND, KATRINA | Media | MEDIA BUY | $112,085 |
| Largest this cycle | 2024-06-14 | SHANKLAND, KATRINA | Media | MEDIA BUY | $77,140 |
| Largest this cycle | 2024-02-26 | GARCIA, JESUS | Media | DIGITAL MEDIA | $75,000 |
| Recent | 2024-08-01 | SHANKLAND, KATRINA | Media | MEDIA BUY | $55,836 |
| Recent | 2024-08-02 | SHANKLAND, KATRINA | Media | MEDIA BUY | $15,000 |
| Recent | 2024-08-08 | SHANKLAND, KATRINA | Media | MEDIA CONSULTING SERVICES | $10,000 |
| Recent | 2024-08-09 | SHANKLAND, KATRINA | Media | MEDIA CONSULTING SERVICES | $8,000 |