STROTHER NUCKELS STRATEGIES
STROTHER NUCKELS STRATEGIES is a media vendor. In the 2025-2026 cycle STROTHER NUCKELS STRATEGIES was paid $16.09M across 23 client committees, of which $10.16M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$5,932,733 | 81 rows | 36.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$10,158,702 | 60 rows | 63.1% |
- Activity span ALL TIME
- May 31, 2017 → Mar 2, 2026
- spans 8.8 years
- Disbursements ALL TIME
- 81
- Schedule B + IE rows
- Client committees ALL TIME
- 23
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| MCCOLLUM, BETTY MN · House DEM |
$40,000 | 1 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| MCCOLLUM, BETTY MN · House DEM |
$40,000 | 1 |
Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| MCCOLLUM, BETTY MN · House DEM |
$40,000 | 1 |
Top buyers last 24 months · top 6
| Filer | Total spend | Disbursements |
|---|---|---|
| MID-ATLANTIC LABORERS POLITICAL EDUCATION FUND C90018300 |
$500,000 IE $500,000 |
1 |
| AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE C00000422 |
$410,000 IE $410,000 · SB net $0 (reversed) |
3 |
| MIJENTE PAC 00089068 |
$201,010 IE $201,010 |
3 |
| NATIONAL APARTMENT ASSOCIATION POLITICAL ACTION COMMITTEE C00113241 |
$93,686 IE $93,686 |
3 |
| SHANKLAND, KATRINA WI · House DEM |
$88,836 | 4 |
| MCCOLLUM, BETTY MN · House DEM |
$40,000 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $6,223,197 | 38.67% |
| Republican | $0 | 0.00% |
| Non-partisan | $9,868,238 | 61.33% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
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No activity in the last 6 months.
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No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $9K | 1 | PAT FOR NEW MEXICO 100% | Media 100% | $9K | — |
| 2017 | Q3 | 2018 | $657 | 1 | PAT FOR NEW MEXICO 100% | Media 100% | $9K | — |
| 2018 | Q1 | 2018 | $3K | 1 | PAT FOR NEW MEXICO 100% | Media 100% | $12K | — |
| 2018 | Q2 | 2018 | $72K | 10 | CLARKE TUCKER FOR CONGRESS 66% | Media 100% | $84K | — |
| 2018 | Q3 | 2018 | $179K | 4 | MCCOLLUM, BETTY 60% | Media 100% | $263K | — |
| 2018 | Q4 | 2018 | $36K | 2 | CLARKE TUCKER FOR CONGRESS 58% | Media 100% | $299K | — |
| 2019 | Q2 | 2020 | $30K | 4 | TOULOUSE OLIVER, MAGGIE 100% | Media 100% | $30K | +259% |
| 2019 | Q3 | 2020 | $3K | 1 | TOULOUSE OLIVER, MAGGIE 100% | Media 100% | $33K | +296% |
| 2019 | Q4 | 2020 | $6K | 2 | CHRIS BELL FOR SENATE 77% | Media 100% | $39K | — |
| 2020 | Q1 | 2020 | $203K | 5 | CUELLAR, HENRY R. 45% | Media 100% | $242K | +6660% |
| 2020 | Q3 | 2020 | $443K | 3 | AMERICAN MEDICAL ASSOCIATIO… 73% | Media 77% | $685K | +147% |
| 2020 | Q4 | 2020 | $1.75M | 7 | YES ON 19: COALITION OF FIR… 86% | Other / Unclassified 100% | $2.43M | +4771% |
| 2022 | Q1 | 2022 | $101K | 4 | MCCOLLUM, BETTY 92% | Media 92% | $101K | -50% |
| 2022 | Q2 | 2022 | $1.89M | 13 | UA UNION PLUMBERS & PIPEFIT… 41% | Media 100% | $1.99M | — |
| 2022 | Q3 | 2022 | $105K | 5 | MCCOLLUM, BETTY 100% | Media 100% | $2.1M | -76% |
| 2022 | Q4 | 2022 | $45K | 2 | ASHBY FOR SENATE 2022; ANGE… 56% | Media 100% | $2.14M | -97% |
| 2024 | Q1 | 2024 | $100K | 2 | GARCIA, JESUS 75% | Media 100% | $100K | -1% |
| 2024 | Q2 | 2024 | $98K | 2 | SHANKLAND, KATRINA 100% | Media 100% | $198K | -95% |
| 2024 | Q3 | 2024 | $410K | 8 | SHANKLAND, KATRINA 72% | Media 100% | $608K | +293% |
| 2024 | Q4 | 2024 | $410K | 1 | AMERICAN MEDICAL ASSOCIATIO… 100% | Media 100% | $1.02M | +802% |
| 2026 | Q1 | 2026 | $40K | 1 | MCCOLLUM, BETTY 100% | — | $40K | -60% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 · $1,371,671 · Sacramento, CA dominant market
Broadcast stations that committees who pay STROTHER NUCKELS STRATEGIES also pay directly on their Schedule B filings. We can't prove STROTHER NUCKELS STRATEGIES routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $469,200 | 7 | Apr 2022 → May 2026 |
| KXTV | Sacramento, CA | NBC | $230,257 | 7 | May 2022 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $212,394 | 6 | Jun 2022 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $116,790 | 3 | May 2022 → May 2026 |
| KTXL-TV | Sacramento, CA | Fox | $96,097 | 6 | Jun 2022 → May 2026 |
| KMAX-TV | Sacramento, CA | Independent | $75,948 | 5 | Jan 2024 → May 2026 |
| KNTV | San Jose, CA | NBC | $36,423 | 2 | May 2022 → May 2022 |
| KRON-TV | San Francisco, CA | NBC | $33,592 | 3 | May 2022 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $30,855 | 1 | May 2026 |
| KNTV | San Jose, CA | NBC | $24,055 | 1 | May 2026 |
| KQCA-TV | Sacramento, CA | NBC | $19,848 | 3 | Jan 2024 → Feb 2024 |
| KPIX-TV | San Francisco, CA | CBS | $15,640 | 1 | May 2026 |
| KPSI-FM | Palm Springs, CA | Independent | $5,304 | 1 | May 2026 |
| KPST-FM | Las Vegas, NV | Independent | $2,652 | 1 | May 2026 |
| KLOB-FM | San Diego, CA | Independent | $2,618 | 1 | May 2026 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $3,301,404 | 71 | $46K | 64.0% | UA UNION PLUMBERS & PIPEFIT… 24% | 21mo ago |
| Other / Unclassified | $1,856,329 | 9 | $206K | 36.0% | YES ON 19: COALITION OF FIR… 81% | 4y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| MCCOLLUM, BETTY | 4 | $401,218 | 15 | 2018-08-29 | 2026-03-02 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $3,129,563 | 52.8% | 11 | |
| MD | $776,590 | 13.1% | 1 | |
| DC | $735,000 | 12.4% | 1 | |
| MN | $401,218 | 6.8% | 1 | |
| WI | $394,717 | 6.7% | 1 | |
| TX | $153,745 | 2.6% | 3 | |
| PA | $113,264 | 1.9% | 1 | |
| AR | $82,174 | 1.4% | 1 | |
| IL | $75,000 | 1.3% | 1 | |
| NM | $71,461 | 1.2% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-06-01 | UA UNION PLUMBERS & PIPEFITTERS VOTE! PAC (UNITED ASSOCIATION OF JOURNEYMEN AND APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY OF THE UNITED STATES AND CANADA) | Media | PRE-PAYMENT FOR TELEVISION ADVERTISMENT | $776,590 |
| Largest all-time | 2020-10-07 | YES ON 19: COALITION OF FIREFIGHTERS, REALTORS, SENIORS, DISABLED HOMEOWNERS, AND WILDFIRE VICTIMS | Other / Unclassified | — | $750,365 |
| Largest all-time | 2020-10-21 | YES ON 19: COALITION OF FIREFIGHTERS, REALTORS, SENIORS, DISABLED HOMEOWNERS, AND WILDFIRE VICTIMS | Other / Unclassified | — | $488,201 |
| Largest all-time | 2024-10-10 | AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE | Media | MEDIA BUY AND PRODUCTION | $410,000 |
| Largest all-time | 2020-09-29 | AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE | Media | MEDIA BUY AND PRODUCTION | $325,000 |
| Largest this cycle | 2026-03-02 | MCCOLLUM, BETTY | — | MEDIA | $40,000 |
| Recent | 2024-08-02 | SHANKLAND, KATRINA | Media | MEDIA BUY | $15,000 |
| Recent | 2024-08-08 | SHANKLAND, KATRINA | Media | MEDIA CONSULTING SERVICES | $10,000 |
| Recent | 2024-08-09 | SHANKLAND, KATRINA | Media | MEDIA CONSULTING SERVICES | $8,000 |