ROKU, INC

$15.28M total cycle spend · 3 client committees · 207 disbursements · activity Apr 23, 2016 → Apr 9, 2026

Source split: Schedule B $12.97M (207 rows) · Independent Expenditures $2.31M (57 rows)

Digital ● Recent

12-month spend trajectory

May 2025 Apr 2026
$2K across 12 months

Revenue by party

96% D
D · 96%
R · 4%
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No buyer activity in this window.

Top buyers last 3 months · top 2

SEO FOR ASSEMBLY 2026; PAUL $1K Other / Unclassified · 1 txn ALI, ADDUL RAHMAN ELI $209 Digital · 1 txn R ROKU, INC

Top buyers last 6 months · top 4

SEO FOR ASSEMBLY 2026; PAUL $1K Other / Unclassified · 1 txn ALI, ADDUL RAHMAN ELI $482 Digital · 2 txns CAIN BRISCOE R HONORABLE $45 Other / Unclassified · 2 txns HARRIS COUNTY DEMOCRATIC PARTY CEC $17 Software & Tech · 1 txn R ROKU, INC

Top buyers last 12 months · top 4

SEO FOR ASSEMBLY 2026; PAUL $1K Other / Unclassified · 1 txn ALI, ADDUL RAHMAN ELI $482 Digital · 2 txns CAIN BRISCOE R HONORABLE $172 Other / Unclassified · 8 txns HARRIS COUNTY DEMOCRATIC PARTY CEC $17 Software & Tech · 1 txn R ROKU, INC

Top buyers last 18 months · top 7

NEWMAN FOR SENATE 2024; JOSH $9K Other / Unclassified · 2 txns FELDMAN, STEVEN $3K Digital · 1 txn SEO FOR ASSEMBLY 2026; PAUL $1K Other / Unclassified · 1 txn ALI, ADDUL RAHMAN ELI $482 Digital · 2 txns BUCKNER, DUKE $253 Digital · 1 txn CAIN BRISCOE R HONORABLE $248 Other / Unclassified · 13 txns HARRIS COUNTY DEMOCRATIC PARTY CEC $17 Software & Tech · 1 txn R ROKU, INC

Top buyers last 24 months · top 9

MUELLER FOR SENATE 2024 $172K Digital · 41 txns 741666 $142K Media · 5 txns FELDMAN, STEVEN $11K Digital · 6 txns NEWMAN FOR SENATE 2024; JOSH $9K Other / Unclassified · 2 txns BUCKNER, DUKE $1K Media · 3 txns SEO FOR ASSEMBLY 2026; PAUL $1K Other / Unclassified · 1 txn ALI, ADDUL RAHMAN ELI $482 Digital · 2 txns CAIN BRISCOE R HONORABLE $248 Other / Unclassified · 13 txns HARRIS COUNTY DEMOCRATIC PARTY CEC $17 Software & Tech · 1 txn R ROKU, INC
Filer Total spend Disbursements Last paid
CALIFORNIANS FOR SOLUTIONS TO HOMELESSNESS AND MENTAL HEALTH SUPPORT, A COALITION OF HOUSING AND MENTAL HEALTH EXPERTS, CONCERNED TAXPAYERS AND DIGITAL SPORTS ENTERTAINMENT AND GAMING COMPANIES
1440682
 $4,727,000 10 4y ago
YES ON 26, NO ON 27 - COALITION FOR SAFE, RESPONSIBLE GAMING, SPONSORED BY CALIFORNIA INDIAN TRIBES
1424396
 $3,007,677 14 3y ago
YES ON 22 - SAVE APP-BASED JOBS AND SERVICES: A COALITION OF ON-DEMAND DRIVERS AND PLATFORMS, SMALL BUSINESSES, PUBLIC SAFETY AND COMMUNITY ORGANIZATIONS
1422181
 $2,274,163 11 6y ago
STOP THE DANGEROUS & COSTLY DIALYSIS PROPOSITION, SPONSORED BY DIALYSIS PROVIDERS AND CAREGIVERS
1424580
 $464,451 4 6y ago
NO ON 29: STOP YET ANOTHER DANGEROUS DIALYSIS PROPOSITION, SPONSORED BY PATIENTS, DOCTORS, NURSES AND DIALYSIS PROVIDERS
1442293
 $400,000 1 4y ago
CALIFORNIANS FOR RESPONSIBLE HOUSING, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION
1421884
 $326,667 14 6y ago
BONTA FOR CA ATTORNEY GENERAL 2022; ROB
1437201
 $255,000 12 4y ago
WARREN, ELIZABETH
US · President DEM
 $250,246 8 6y ago
WIN THE ERA PAC
C00697441
 $240,615 6 6y ago
PATIENTS AND CAREGIVERS TO PROTECT DIALYSIS PATIENTS, SPONSORED BY THE CALIFORNIA DIALYSIS COUNCIL
1399974
 $175,000 2 8y ago
MUELLER FOR SENATE 2024
1436686
 $172,166 41 2y ago
NO ON 30
1450340
 $163,417 1 4y ago
741666
741666
 $146,609 8 2y ago
NEWSOM; STOP THE REPUBLICAN RECALL OF GOVERNOR
1436851
 $74,874 2 5y ago
ATKINS BALLOT MEASURE COMMITTEE; CALIFORNIA WORKS: YES ON PROP. 41 FOR VETERANS' HOUSING, SUPPORTED BY SPEAKER - ELECT TONI
1357909
 $57,590 4 4y ago
HOLSTEGE FOR ASSEMBLY 2022; CHRISTY
1439961
 $35,331 8 4y ago
CHEN FOR CONTROLLER 2022; CALIFORNIANS SUPPORTING LANHEE
1441875
 $33,416 1 4y ago
THURMOND FOR SUPERINTENDENT OF PUBLIC INSTRUCTION 2022, SPONSORED BY TEACHER, SCHOOL EMPLOYEE AND LABOR ORGANIZATIONS; CALIFORNIANS SUPPORTING TONY
1448022
 $31,684 5 4y ago
RANSOM FOR ASSEMBLY 2024, SPONSORED BY LABOR ORGANIZATIONS; NURSES AND EDUCATORS CALIFORNIA SUPPORTING
1454975
 $29,339 1 4y ago
STEEL, MICHELLE
CA · House REP
 $20,654 2 4y ago

Table = cycle-to-date totals across all buyers. The Sankey above filters to the time window you select.

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Of $15.28M that flowed in to ROKU, INC, ~$506.94M is traceable to identified broadcast outflows. The implied gross margin — fees, commissions, and untracked downstream spend — is in the range of ~0–-3218% depending on how complete the outflow data is.

All-cycle figures. Outflow signal is the broadcast-station spend by committees who pay this firm (co-spend correlation, not a literal pass-through claim).

RIGHT-SIDE VIEW

Money flow through this vendor

top payers (left) → top revenue categories (right)

No activity in the last 1 months.

ROKU, INC SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $209 Other / Unclassified $1K Digital $209 Total in: $1K Total out: $1K
ROKU, INC SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $482 CAIN BRISCOE R HONORABLE $45 HARRIS COUNTY DEMOCRATIC PA… $17 Other / Unclassified $1K Digital $482 Software & Tech $17 Total in: $2K Total out: $2K
ROKU, INC SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $482 CAIN BRISCOE R HONORABLE $172 HARRIS COUNTY DEMOCRATIC PA… $17 Other / Unclassified $1K Digital $482 Software & Tech $17 Total in: $2K Total out: $2K
ROKU, INC NEWMAN FOR SENATE 2024; JOSH $9K FELDMAN, STEVEN $3K SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $482 BUCKNER, DUKE $253 CAIN BRISCOE R HONORABLE $248 HARRIS COUNTY DEMOCRATIC PA… $17 Other / Unclassified $11K Digital $4K Software & Tech $17 Total in: $14K Total out: $14K
ROKU, INC MUELLER FOR SENATE 2024 $172K 741666 $142K FELDMAN, STEVEN $11K NEWMAN FOR SENATE 2024; JOSH $9K BUCKNER, DUKE $1K SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $482 CAIN BRISCOE R HONORABLE $248 HARRIS COUNTY DEMOCRATIC PA… $17 Digital $184K Media $144K Other / Unclassified $11K Software & Tech $17 Total in: $338K Total out: $338K

Money flow through this vendor

top payers (left) → broadcast stations clients buy from (right)

No activity in the last 1 months.

ROKU, INC SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $209 Total in: $1K Total out: $0
ROKU, INC SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $482 CAIN BRISCOE R HONORABLE $45 HARRIS COUNTY DEMOCRATIC PA… $17 Total in: $2K Total out: $0
ROKU, INC SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $482 CAIN BRISCOE R HONORABLE $172 HARRIS COUNTY DEMOCRATIC PA… $17 Total in: $2K Total out: $0
ROKU, INC NEWMAN FOR SENATE 2024; JOSH $9K FELDMAN, STEVEN $3K SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $482 BUCKNER, DUKE $253 CAIN BRISCOE R HONORABLE $248 HARRIS COUNTY DEMOCRATIC PA… $17 Total in: $14K Total out: $0
ROKU, INC MUELLER FOR SENATE 2024 $172K 741666 $142K FELDMAN, STEVEN $11K NEWMAN FOR SENATE 2024; JOSH $9K BUCKNER, DUKE $1K SEO FOR ASSEMBLY 2026; PAUL $1K ALI, ADDUL RAHMAN ELI $482 CAIN BRISCOE R HONORABLE $248 HARRIS COUNTY DEMOCRATIC PA… $17 KNSD-TV (San Diego) $477K KFMB (San Diego) $476K KGTV-TV (San Diego) $449K KSWB (San Diego) $182K KCRA (Sacramento) $150K KUSI (San Diego) $147K KXTV (Sacramento) $80K + 4 Independent affiliates $104K + 3 CBS affiliates $87K + 6 other stations $123K Total in: $338K Total out: $2.27M
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Cycle-over-cycle trajectory

quarterly · last 5 cycles
20182020202220242026 Q3 cycle 2018: $175KQ4 cycle 2018: $631Q1 cycle 2020: $117KQ1 cycle 2020: $8Q2 cycle 2020: $55Q3 cycle 2020: $34KQ3 cycle 2020: $791KQ3 cycle 2020: $85KQ4 cycle 2020: $340KQ4 cycle 2020: $2.28MQ4 cycle 2020: $4KQ1 cycle 2022: $169Q2 cycle 2022: $774KQ3 cycle 2022: $5.74MQ4 cycle 2022: $2.28MQ1 cycle 2024: $11KQ1 cycle 2024: $9KQ2 cycle 2024: $69Q3 cycle 2024: $155KQ3 cycle 2024: $78Q4 cycle 2024: $172KQ4 cycle 2024: $85Q1 cycle 2026: $482Q2 cycle 2026: $1K Q3Q1Q2Q3Q4Q4Q2Q4Q1Q3Q4Q1Q2 $5.74M

even-year cycle (election) odd-year cycle (off-cycle)

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Stations this firm's clients buy from top 15 + 228 additional stations · $506,937,860 · Los Angeles, CA dominant market

Broadcast stations that committees who pay ROKU, INC also pay directly on their Schedule B filings. We can't prove ROKU, INC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KABC-TV Los Angeles, CA ABC $46,677,325 113 May 2022 → Dec 2022
KCBS-TV Los Angeles, CA CBS $36,135,578 214 May 2022 → Dec 2022
KTLA-TV Los Angeles, CA CW $34,561,332 95 May 2022 → Dec 2022
KNBC-TV Los Angeles, CA NBC $31,180,401 106 May 2022 → Dec 2022
KCRA-TV Sacramento, CA NBC $25,617,700 109 Mar 2022 → Sep 2024
KGO-TV San Francisco, CA ABC $25,195,098 90 May 2022 → Dec 2022
KTVU-TV San Francisco, CA Fox $22,983,006 94 May 2022 → Dec 2022
KTTV-TV Los Angeles, CA Fox $22,272,835 95 May 2022 → Dec 2022
KPIX-TV San Francisco, CA CBS $17,544,489 94 May 2022 → Dec 2022
KNTV San Jose, CA NBC $14,401,789 90 May 2022 → Dec 2022
KXTV Sacramento, CA NBC $14,134,472 98 Mar 2022 → Dec 2022
KOVR-TV Sacramento, CA CBS $13,057,734 109 Mar 2022 → Sep 2024
KNSD-TV San Diego, CA NBC $12,202,133 125 May 2022 → Oct 2024
KCAL-TV Los Angeles, CA CBS $11,822,510 95 May 2022 → Dec 2022
KFSN-TV Fresno, CA ABC $10,813,882 90 May 2022 → Oct 2022
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months
Digital $209

Revenue by service category

last 6 months
Digital $482 Software & Tech $17

Revenue by service category

last 12 months
Digital $482 Software & Tech $17

Revenue by service category

last 18 months
Digital $4K Software & Tech $17

Revenue by service category

last 24 months
Digital $184K Media $144K Software & Tech $17
Show as table (cycle-to-date with disbursement counts)
Category Total spend Disbursements
Digital $8,476,554 131
Media $3,165,533 26
Other / Unclassified $1,295,517 35
Strategy & Research $29,339 1
Travel & Events $444 2
Admin & Office $213 4
Software & Tech $45 8
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Recent activity last 20 disbursements

Date Filer Purpose Amount
Apr 9, 2026 1477831 — $1,214
Feb 28, 2026 ALI, ADDUL RAHMAN ELI DIGITAL ADVERTISING $209
Jan 31, 2026 ALI, ADDUL RAHMAN ELI DIGITAL ADVERTISING $274
Dec 23, 2025 00015507 Software - Federal Reimbursement $17
Dec 22, 2025 00069218 streaming service for capitol office $23
Nov 22, 2025 00069218 streaming service for capitol office $23
Oct 22, 2025 00069218 streaming service for capitol office $23
Sep 22, 2025 00069218 streaming service for capitol office $26
Aug 22, 2025 00069218 streaming service for capitol office $26
Jul 22, 2025 00069218 streaming service for capitol office $26
Jun 23, 2025 00069218 tv service for capitol office $4
Jun 4, 2025 00069218 tv service for capitol office $22
May 5, 2025 00069218 tv service for capitol office $22
Apr 4, 2025 00069218 tv service for capitol office $22
Mar 4, 2025 00069218 tv service for capitol office $22
Feb 4, 2025 00069218 tv service for capitol office $5
Jan 21, 2025 1435010 — $3,529
Jan 21, 2025 1435010 — $5,813
Jan 6, 2025 00069218 tv service for capitol office $5
Dec 2, 2024 FELDMAN, STEVEN ONLINE ADVERTISING $2,920
4 raw FEC name variants collapsed into this canonical entity
See all 207 disbursements → Download CSV