ROKU, INC
$5.12M
2025-2026 cycle
ROKU, INC is a digital vendor. In the 2025-2026 cycle ROKU, INC was paid $5.12M across 41 client committees, of which $2.10M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$5.12M
=
$3.03M
(Schedule B)
+
$2.10M
(Independent Expenditures)
| Schedule B direct committee payments |
$3,025,666 | 99 rows | 59.1% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$2,095,761 | 52 rows | 40.9% |
- Activity span ALL TIME
- Apr 23, 2016 → May 14, 2026
- spans 10.1 years
- Disbursements ALL TIME
- 99
- Schedule B + IE rows
- Client committees ALL TIME
- 41
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$64K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$8,925 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$12,000 | 1 |
| ERICKSON FOR STATE SENATE 2026; JOHN 1479089 |
$11,400 | 2 |
| 743579 743579 |
$10,976 | 1 |
| CALIFORNIA ALLIANCE OF FAMILY OWNED BUSINESSES PAC 1465611 |
$7,530 | 1 |
| SEO FOR ASSEMBLY 2026; PAUL 1477831 |
$6,071 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$12,000 | 1 |
| ERICKSON FOR STATE SENATE 2026; JOHN 1479089 |
$11,400 | 2 |
| 743579 743579 |
$10,976 | 1 |
| CALIFORNIA ALLIANCE OF FAMILY OWNED BUSINESSES PAC 1465611 |
$7,530 | 1 |
| SEO FOR ASSEMBLY 2026; PAUL 1477831 |
$6,071 | 2 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$482 | 2 |
| CAIN BRISCOE R HONORABLE 00069218 |
$23 | 1 |
| HARRIS COUNTY DEMOCRATIC PARTY CEC 00015507 |
$17 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$12,000 | 1 |
| ERICKSON FOR STATE SENATE 2026; JOHN 1479089 |
$11,400 | 2 |
| 743579 743579 |
$10,976 | 1 |
| CALIFORNIA ALLIANCE OF FAMILY OWNED BUSINESSES PAC 1465611 |
$7,530 | 1 |
| SEO FOR ASSEMBLY 2026; PAUL 1477831 |
$6,071 | 2 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$482 | 2 |
| CAIN BRISCOE R HONORABLE 00069218 |
$150 | 7 |
| HARRIS COUNTY DEMOCRATIC PARTY CEC 00015507 |
$17 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$12,000 | 1 |
| ERICKSON FOR STATE SENATE 2026; JOHN 1479089 |
$11,400 | 2 |
| 743579 743579 |
$10,976 | 1 |
| NEWMAN FOR SENATE 2024; JOSH 1435010 |
$9,342 | 2 |
| CALIFORNIA ALLIANCE OF FAMILY OWNED BUSINESSES PAC 1465611 |
$7,530 | 1 |
| SEO FOR ASSEMBLY 2026; PAUL 1477831 |
$6,071 | 2 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$482 | 2 |
| CAIN BRISCOE R HONORABLE 00069218 |
$248 | 13 |
| HARRIS COUNTY DEMOCRATIC PARTY CEC 00015507 |
$17 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 741666 741666 |
$96,354 | 3 |
| MUELLER FOR SENATE 2024 1436686 |
$17,700 | 5 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$12,000 | 1 |
| ERICKSON FOR STATE SENATE 2026; JOHN 1479089 |
$11,400 | 2 |
| FELDMAN, STEVEN NC · House LIB |
$11,000 | 6 |
| 743579 743579 |
$10,976 | 1 |
| NEWMAN FOR SENATE 2024; JOSH 1435010 |
$9,342 | 2 |
| CALIFORNIA ALLIANCE OF FAMILY OWNED BUSINESSES PAC 1465611 |
$7,530 | 1 |
| SEO FOR ASSEMBLY 2026; PAUL 1477831 |
$6,071 | 2 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $830,861 | 16.22% |
| Republican | $3,642 | 0.07% |
| Non-partisan | $4,286,924 | 83.71% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q3 | 2018 | $88K | 1 | PATIENTS AND CAREGIVERS TO … 100% | Other / Unclassified 100% | $88K | — |
| 2019 | Q3 | 2020 | $34K | 2 | WARREN, ELIZABETH 51% | Digital 100% | $34K | — |
| 2019 | Q4 | 2020 | $340K | 8 | WARREN, ELIZABETH 54% | Digital 100% | $374K | — |
| 2020 | Q1 | 2020 | $117K | 4 | WIN THE ERA PAC 57% | Digital 100% | $491K | — |
| 2020 | Q3 | 2020 | $119K | 2 | STOP THE DANGEROUS & COSTLY… 96% | Other / Unclassified 100% | $610K | +36% |
| 2020 | Q4 | 2020 | $270K | 3 | PROTECT APP-BASED DRIVERS A… 54% | Digital 54% | $879K | — |
| 2021 | Q1 | 2020 | $8 | 2 | 841621 100% | Software & Tech 100% | $879K | — |
| 2021 | Q2 | 2020 | $55 | 4 | FRIENDS OF JIM MURPHY 79% | Admin & Office 79% | $879K | — |
| 2021 | Q3 | 2020 | $47K | 3 | NEWSOM; STOP THE REPUBLICAN… 79% | Other / Unclassified 79% | $927K | — |
| 2021 | Q4 | 2020 | $4K | 1 | NEWSOM, SPONSORED BY THE LO… 100% | Digital 100% | $931K | — |
| 2022 | Q1 | 2022 | $29K | 6 | COMMITTEE TO PROTECT CALIFO… 99% | Digital 66% | $29K | -75% |
| 2022 | Q2 | 2022 | $46K | 4 | BONTA FOR CA ATTORNEY GENER… 46% | Digital 78% | $75K | — |
| 2022 | Q3 | 2022 | $1.46M | 5 | YES ON 27 - CALIFORNIANS FO… 65% | Digital 65% | $1.54M | +1135% |
| 2022 | Q4 | 2022 | $264K | 7 | NO ON 30 62% | Digital 78% | $1.8M | -2% |
| 2024 | Q1 | 2024 | $3K | 2 | WILSON FOR ASSEMBLY 2024; L… 59% | Media 100% | $3K | -88% |
| 2024 | Q3 | 2024 | $36K | 4 | 741666 63% | Media 63% | $39K | -98% |
| 2024 | Q4 | 2024 | $91K | 13 | 741666 81% | Media 83% | $130K | -66% |
| 2025 | Q1 | 2024 | $9K | 5 | NEWMAN FOR SENATE 2024; JOSH 100% | Other / Unclassified 100% | $139K | — |
| 2025 | Q2 | 2024 | $69 | 4 | CAIN BRISCOE R HONORABLE 100% | Admin & Office 100% | $139K | — |
| 2025 | Q3 | 2024 | $78 | 3 | CAIN BRISCOE R HONORABLE 100% | Admin & Office 100% | $139K | — |
| 2025 | Q4 | 2024 | $85 | 4 | CAIN BRISCOE R HONORABLE 80% | Admin & Office 80% | $140K | — |
| 2026 | Q1 | 2026 | $482 | 2 | ALI, ADDUL RAHMAN ELI 100% | Digital 100% | $482 | -86% |
| 2026 | Q2 | 2026 | $64K | 9 | ADVANCE CALIFORNIA, SPONSOR… 25% | Digital 47% | $64K | — |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 172 additional stations · $67,281,532 · Los Angeles, CA dominant market
Broadcast stations that committees who pay ROKU, INC also pay directly on their Schedule B filings. We can't prove ROKU, INC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KNBC-TV | Los Angeles, CA | NBC | $5,445,525 | 11 | May 2022 → Oct 2022 |
| KTLA-TV | Los Angeles, CA | CW | $5,429,379 | 14 | May 2022 → Dec 2022 |
| KABC-TV | Los Angeles, CA | ABC | $5,356,339 | 10 | Jun 2022 → Dec 2022 |
| KCBS-TV | Los Angeles, CA | CBS | $4,440,919 | 12 | May 2022 → Oct 2022 |
| KGO-TV | San Francisco, CA | ABC | $4,237,420 | 10 | May 2022 → Oct 2022 |
| KTVU-TV | San Francisco, CA | Fox | $3,419,911 | 12 | May 2022 → Oct 2022 |
| KTTV-TV | Los Angeles, CA | Fox | $3,336,879 | 10 | May 2022 → Oct 2022 |
| KPIX-TV | San Francisco, CA | CBS | $3,218,993 | 12 | May 2022 → Oct 2022 |
| KCRA-TV | Sacramento, CA | NBC | $2,576,010 | 17 | Mar 2022 → Sep 2024 |
| KNTV | San Jose, CA | NBC | $2,315,936 | 10 | May 2022 → Oct 2022 |
| KMEX-TV | Los Angeles, CA | Univision | $2,292,765 | 11 | Sep 2022 → Oct 2022 |
| KOVR-TV | Sacramento, CA | CBS | $2,166,684 | 18 | Mar 2022 → Sep 2024 |
| KCAL-TV | Los Angeles, CA | CBS | $1,714,344 | 11 | May 2022 → Dec 2022 |
| KFMB-TV | San Diego, CA | CBS | $1,649,395 | 15 | May 2022 → Oct 2024 |
| KNSD-TV | San Diego, CA | NBC | $1,610,916 | 17 | May 2022 → Oct 2024 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,923,367 | 45 | $43K | 63.7% | YES ON 27 - CALIFORNIANS FO… 49% | 5w ago |
| Other / Unclassified | $791,423 | 11 | $72K | 26.2% | NO ON 29: STOP YET ANOTHER … 51% | 2mo ago |
| Media | $266,495 | 15 | $18K | 8.8% | CALIFORNIA INDIAN TRIBES TO… 48% | 3w ago |
| Strategy & Research | $29,339 | 1 | $29K | 1.0% | RANSOM FOR ASSEMBLY 2024, S… 100% | 3y ago |
| Print & Mail | $9,680 | 1 | $10K | 0.3% | COMMITTEE TO PROTECT CALIFO… 100% | 4y ago |
| Admin & Office | $461 | 17 | $27 | 0.0% | CAIN BRISCOE R HONORABLE 54% | 5mo ago |
| Software & Tech | $45 | 8 | $6 | 0.0% | 841621 62% | 5mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
0
Repeat clients 2 cycles
$0 · 0% of revenue
41
One-time clients 1 cycle
$3,025,666 · 100% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $2,511,345 | 83.0% | 31 | |
| MA | $250,246 | 8.3% | 1 | |
| DC | $240,615 | 8.0% | 1 | |
| NC | $11,482 | 0.4% | 2 | |
| Unknown | $10,001 | 0.3% | 1 | |
| SC | $1,500 | 0.0% | 1 | |
| TX | $308 | 0.0% | 3 | |
| FL | $169 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.