ROKU, INC
$5.27M
2025-2026 cycle
ROKU, INC is a digital vendor. In the 2025-2026 cycle ROKU, INC was paid $5.27M across 44 client committees, of which $2.10M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$5.27M
=
$3.18M
(Schedule B)
+
$2.10M
(Independent Expenditures)
| Schedule B direct committee payments |
$3,178,381 | 112 rows | 60.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$2,095,761 | 52 rows | 39.7% |
- Activity span ALL TIME
- Apr 23, 2016 → Jun 30, 2026
- spans 10.2 years
- Disbursements ALL TIME
- 112
- Schedule B + IE rows
- Client committees ALL TIME
- 44
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$217K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA LEADS 1478581 |
$98,714 | 1 |
| WILVER, PATRICK GA · House DEM |
$2,497 | 1 |
| CAIN BRISCOE R HONORABLE 00069218 |
$23 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA LEADS 1478581 |
$98,714 | 1 |
| 911819 911819 |
$45,000 | 1 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$17,268 | 2 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
| ERICKSON FOR STATE SENATE 2026; JOHN 1479089 |
$11,400 | 2 |
| 743579 743579 |
$10,976 | 1 |
| CALIFORNIA ALLIANCE OF FAMILY OWNED BUSINESSES PAC 1465611 |
$7,530 | 1 |
| SEO FOR ASSEMBLY 2026; PAUL 1477831 |
$6,071 | 2 |
| WILVER, PATRICK GA · House DEM |
$3,554 | 3 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$209 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA LEADS 1478581 |
$98,714 | 1 |
| 911819 911819 |
$45,000 | 1 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$17,268 | 2 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
| ERICKSON FOR STATE SENATE 2026; JOHN 1479089 |
$11,400 | 2 |
| 743579 743579 |
$10,976 | 1 |
| CALIFORNIA ALLIANCE OF FAMILY OWNED BUSINESSES PAC 1465611 |
$7,530 | 1 |
| SEO FOR ASSEMBLY 2026; PAUL 1477831 |
$6,071 | 2 |
| WILVER, PATRICK GA · House DEM |
$3,554 | 3 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$482 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA LEADS 1478581 |
$98,714 | 1 |
| 911819 911819 |
$45,000 | 1 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$17,268 | 2 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
| ERICKSON FOR STATE SENATE 2026; JOHN 1479089 |
$11,400 | 2 |
| 743579 743579 |
$10,976 | 1 |
| CALIFORNIA ALLIANCE OF FAMILY OWNED BUSINESSES PAC 1465611 |
$7,530 | 1 |
| SEO FOR ASSEMBLY 2026; PAUL 1477831 |
$6,071 | 2 |
| WILVER, PATRICK GA · House DEM |
$3,554 | 3 |
| ALI, ADDUL RAHMAN ELI NC · House REP |
$482 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ANTI-PSYCHOPATH PAC INC. C00882399 |
$143,158 IE $143,158 |
1 |
| CALIFORNIA LEADS 1478581 |
$98,714 | 1 |
| 741666 741666 |
$96,354 | 3 |
| PRIORITIES USA ACTION C00495861 |
$96,255 IE $96,255 |
5 |
| NRSC C00027466 |
$50,000 IE $50,000 |
2 |
| 911819 911819 |
$45,000 | 1 |
| ALL IN ACTION FUND C90022799 |
$25,000 IE $25,000 |
1 |
| MUELLER FOR SENATE 2024 1436686 |
$17,700 | 5 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$17,268 | 2 |
| ADVANCE CALIFORNIA, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1490343 |
$15,851 | 2 |
By party
Revenue by party
D · 98%
R · 2%
| Party | Amount | % |
|---|---|---|
| Democratic | $820,421 | 15.56% |
| Republican | $20,165 | 0.38% |
| Non-partisan | $4,433,555 | 84.06% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q3 | 2018 | $88K | 1 | PATIENTS AND CAREGIVERS TO … 100% | Other / Unclassified 100% | $88K | — |
| 2019 | Q3 | 2020 | $34K | 2 | WARREN, ELIZABETH 51% | Digital 100% | $34K | — |
| 2019 | Q4 | 2020 | $340K | 8 | WARREN, ELIZABETH 54% | Digital 100% | $374K | — |
| 2020 | Q1 | 2020 | $117K | 4 | WIN THE ERA PAC 57% | Digital 100% | $491K | — |
| 2020 | Q3 | 2020 | $119K | 2 | STOP THE DANGEROUS & COSTLY… 96% | Other / Unclassified 100% | $610K | +36% |
| 2020 | Q4 | 2020 | $270K | 3 | PROTECT APP-BASED DRIVERS A… 54% | Digital 54% | $879K | — |
| 2021 | Q1 | 2020 | $8 | 2 | 841621 100% | Software & Tech 100% | $879K | — |
| 2021 | Q2 | 2020 | $55 | 4 | FRIENDS OF JIM MURPHY 79% | Admin & Office 79% | $879K | — |
| 2021 | Q3 | 2020 | $47K | 3 | NEWSOM; STOP THE REPUBLICAN… 79% | Other / Unclassified 79% | $927K | — |
| 2021 | Q4 | 2020 | $4K | 1 | NEWSOM, SPONSORED BY THE LO… 100% | Digital 100% | $931K | — |
| 2022 | Q1 | 2022 | $29K | 6 | YES ON PROPOSITION 31, COMM… 99% | Digital 66% | $29K | -75% |
| 2022 | Q2 | 2022 | $46K | 4 | BONTA FOR CA ATTORNEY GENER… 46% | Digital 78% | $75K | — |
| 2022 | Q3 | 2022 | $1.46M | 5 | YES ON 27 - CALIFORNIANS FO… 65% | Digital 65% | $1.54M | +1135% |
| 2022 | Q4 | 2022 | $264K | 7 | NO ON 30 62% | Digital 78% | $1.8M | -2% |
| 2024 | Q1 | 2024 | $3K | 2 | WILSON FOR ASSEMBLY 2024; L… 59% | Media 100% | $3K | -88% |
| 2024 | Q3 | 2024 | $36K | 4 | 741666 63% | Media 63% | $39K | -98% |
| 2024 | Q4 | 2024 | $91K | 13 | 741666 81% | Media 83% | $130K | -66% |
| 2025 | Q1 | 2024 | $9K | 5 | NEWMAN FOR SENATE 2024; JOSH 100% | Other / Unclassified 100% | $139K | — |
| 2025 | Q2 | 2024 | $69 | 4 | CAIN BRISCOE R HONORABLE 100% | Admin & Office 100% | $139K | — |
| 2025 | Q3 | 2024 | $78 | 3 | CAIN BRISCOE R HONORABLE 100% | Admin & Office 100% | $139K | — |
| 2025 | Q4 | 2024 | $85 | 4 | CAIN BRISCOE R HONORABLE 80% | Admin & Office 80% | $140K | — |
| 2026 | Q1 | 2026 | $550 | 5 | ALI, ADDUL RAHMAN ELI 88% | Digital 88% | $550 | -84% |
| 2026 | Q2 | 2026 | $216K | 19 | CALIFORNIA LEADS 46% | Admin & Office 46% | $217K | — |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 232 additional stations · $155,456,877 · Los Angeles, CA dominant market
Broadcast stations that committees who pay ROKU, INC also pay directly on their Schedule B filings. We can't prove ROKU, INC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC-TV | Los Angeles, CA | ABC | $15,057,325 | 31 | May 2022 → Dec 2022 |
| KTLA-TV | Los Angeles, CA | CW | $11,470,096 | 27 | May 2022 → Dec 2022 |
| KCBS-TV | Los Angeles, CA | CBS | $11,406,537 | 40 | May 2022 → Dec 2022 |
| KNBC-TV | Los Angeles, CA | NBC | $10,325,197 | 30 | May 2022 → Dec 2022 |
| KGO-TV | San Francisco, CA | ABC | $8,295,435 | 30 | May 2022 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $8,140,199 | 40 | Mar 2022 → May 2026 |
| KTTV-TV | Los Angeles, CA | Fox | $7,885,337 | 27 | May 2022 → Dec 2022 |
| KTVU-TV | San Francisco, CA | Fox | $7,567,735 | 30 | May 2022 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $5,836,478 | 29 | May 2022 → May 2026 |
| KNTV | San Jose, CA | NBC | $5,087,556 | 28 | May 2022 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $4,562,413 | 40 | Mar 2022 → May 2026 |
| KXTV | Sacramento, CA | NBC | $3,911,947 | 32 | Mar 2022 → May 2026 |
| KNSD-TV | San Diego, CA | NBC | $3,643,036 | 39 | May 2022 → Oct 2024 |
| KCAL-TV | Los Angeles, CA | CBS | $3,373,591 | 24 | May 2022 → Dec 2022 |
| KFMB-TV | San Diego, CA | CBS | $3,324,808 | 38 | May 2022 → May 2026 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,917,658 | 45 | $43K | 61.4% | YES ON 27 - CALIFORNIANS FO… 49% | 3mo ago |
| Other / Unclassified | $791,423 | 11 | $72K | 25.3% | STOP YET ANOTHER DANGEROUS … 51% | 4mo ago |
| Media | $277,471 | 16 | $17K | 8.9% | COALITION FOR SAFE, RESPONS… 46% | 3mo ago |
| Admin & Office | $99,354 | 25 | $4K | 3.2% | CALIFORNIA LEADS 99% | 7w ago |
| Strategy & Research | $29,339 | 1 | $29K | 0.9% | NURSES AND EDUCATORS CALIFO… 100% | 3y ago |
| Print & Mail | $9,680 | 1 | $10K | 0.3% | YES ON PROPOSITION 31, COMM… 100% | 4y ago |
| Software & Tech | $45 | 8 | $6 | 0.0% | 841621 62% | 8mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
1
Repeat clients 2 cycles
$427 · 0% of revenue
43
One-time clients 1 cycle
$3,177,954 · 100% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $2,660,326 | 83.7% | 33 | |
| MA | $250,246 | 7.9% | 1 | |
| DC | $240,615 | 7.6% | 1 | |
| NC | $11,482 | 0.4% | 2 | |
| MS | $10,001 | 0.3% | 1 | |
| GA | $3,554 | 0.1% | 1 | |
| SC | $1,500 | 0.0% | 1 | |
| TX | $488 | 0.0% | 3 | |
| FL | $169 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.