RED ROCK STRATEGIES
$8.99M
2025-2026 cycle
RED ROCK STRATEGIES is a digital vendor. In the 2025-2026 cycle RED ROCK STRATEGIES was paid $8.99M across 83 client committees, of which $10K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$8.99M
=
$8.98M
(Schedule B)
+
$10K
(Independent Expenditures)
| Schedule B direct committee payments |
$8,978,274 | 1,441 rows | 99.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$10,000 | 1 rows | 0.1% |
- Activity span ALL TIME
- Aug 31, 2011 → May 4, 2026
- spans 14.7 years
- Disbursements ALL TIME
- 1,441
- Schedule B + IE rows
- Client committees ALL TIME
- 83
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$310K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BIANCO FOR GOVERNOR 2026 1479095 |
$52,939 | 2 |
| CALIFORNIANS FOR VOTER ID 1479607 |
$45,711 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BIANCO FOR GOVERNOR 2026 1479095 |
$139,962 | 6 |
| CALIFORNIANS FOR VOTER ID 1479607 |
$91,648 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BIANCO FOR GOVERNOR 2026 1479095 |
$179,865 | 10 |
| CALIFORNIANS FOR VOTER ID 1479607 |
$91,889 | 5 |
| OWENS, BURGESS UT · House REP |
$34,918 | 6 |
| DREAM BIG PAC C00769125 |
$1,487 | 1 |
| WISCONSIN WORKING PAC C00890343 |
$165 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BIANCO FOR GOVERNOR 2026 1479095 |
$179,865 | 10 |
| CALIFORNIANS FOR VOTER ID 1479607 |
$91,889 | 5 |
| OWENS, BURGESS UT · House REP |
$73,144 | 12 |
| DREAM BIG PAC C00769125 |
$5,809 | 2 |
| WISCONSIN WORKING PAC C00890343 |
$165 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| OHIOANS FOR A HEALTHY ECONOMY ACTION FUND C00683243 |
$405,000 | 3 |
| BIANCO FOR GOVERNOR 2026 1479095 |
$179,865 | 10 |
| LEE, JOHN NV · House REP |
$147,327 | 36 |
| BAUGH, SCOTT CA · House REP |
$98,949 | 10 |
| CALIFORNIANS FOR VOTER ID 1479607 |
$91,889 | 5 |
| OWENS, BURGESS UT · House REP |
$73,144 | 12 |
| TEIRAB, JOE MN · House REP |
$54,395 | 5 |
| DREAM BIG PAC C00769125 |
$9,284 | 5 |
| ROSENDALE, MATT MR. MT · Senate REP |
$1,053 | 1 |
| WISCONSIN WORKING PAC C00890343 |
$165 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $18,528 | 0.21% |
| Republican | $5,683,188 | 63.23% |
| Non-partisan | $3,286,559 | 36.56% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $16K | 8 | C00580688 65% | Digital 100% | $16K | — |
| 2017 | Q3 | 2018 | $7K | 10 | C00649822 93% | Digital 100% | $23K | — |
| 2017 | Q4 | 2018 | $34K | 27 | C00649822 53% | Digital 100% | $58K | — |
| 2018 | Q1 | 2018 | $53K | 34 | HERRELL, STELLA YVETTE 53% | Digital 100% | $110K | — |
| 2018 | Q2 | 2018 | $50K | 54 | C00666461 58% | Digital 100% | $160K | — |
| 2018 | Q3 | 2018 | $191K | 70 | C00545616 45% | Digital 100% | $351K | — |
| 2018 | Q4 | 2018 | $340K | 55 | C00545616 85% | Digital 100% | $691K | — |
| 2019 | Q2 | 2020 | $36K | 6 | MAST, BRIAN 76% | Digital 100% | $36K | — |
| 2019 | Q3 | 2020 | $67K | 11 | MAST, BRIAN 34% | Digital 100% | $104K | +814% |
| 2019 | Q4 | 2020 | $105K | 20 | GAETZ, MATT 51% | Digital 100% | $208K | +205% |
| 2020 | Q1 | 2020 | $136K | 19 | MAST, BRIAN 32% | Digital 100% | $345K | +159% |
| 2020 | Q2 | 2020 | $191K | 29 | MAST, BRIAN 35% | Digital 100% | $536K | +281% |
| 2020 | Q3 | 2020 | $838K | 43 | OWENS, BURGESS 34% | Digital 100% | $1.37M | +339% |
| 2020 | Q4 | 2020 | $871K | 52 | OWENS, BURGESS 30% | Digital 100% | $2.24M | +156% |
| 2021 | Q1 | 2022 | $327K | 29 | GAETZ, MATT 49% | Digital 100% | $327K | — |
| 2021 | Q2 | 2022 | $407K | 41 | GAETZ, MATT 24% | Digital 100% | $733K | +1026% |
| 2021 | Q3 | 2022 | $442K | 52 | MAST, BRIAN 19% | Digital 100% | $1.18M | +556% |
| 2021 | Q4 | 2022 | $448K | 57 | GAETZ, MATT 25% | Digital 100% | $1.62M | +327% |
| 2022 | Q1 | 2022 | $468K | 75 | GAETZ, MATT 17% | Digital 100% | $2.09M | +243% |
| 2022 | Q2 | 2022 | $462K | 84 | GAETZ, MATT 14% | Digital 100% | $2.55M | +142% |
| 2022 | Q3 | 2022 | $348K | 75 | GAETZ, MATT 14% | Digital 100% | $2.9M | -59% |
| 2022 | Q4 | 2022 | $333K | 66 | OWENS, BURGESS 35% | Digital 100% | $3.23M | -62% |
| 2023 | Q1 | 2024 | $131K | 65 | GAETZ, MATT 24% | Digital 100% | $131K | -60% |
| 2023 | Q2 | 2024 | $187K | 88 | OWENS, BURGESS 23% | Digital 100% | $318K | -54% |
| 2023 | Q3 | 2024 | $98K | 69 | OWENS, BURGESS 23% | Digital 100% | $417K | -78% |
| 2023 | Q4 | 2024 | $206K | 65 | GAETZ, MATT 24% | Digital 100% | $622K | -54% |
| 2024 | Q1 | 2024 | $138K | 42 | BAUGH, SCOTT 38% | Digital 100% | $760K | -71% |
| 2024 | Q2 | 2024 | $159K | 25 | LEE, JOHN 43% | Digital 100% | $919K | -66% |
| 2024 | Q3 | 2024 | $148K | 22 | LEE, JOHN 57% | Digital 100% | $1.07M | -57% |
| 2024 | Q4 | 2024 | $532K | 31 | OHIOANS FOR A HEALTHY ECONO… 76% | Digital 100% | $1.6M | +60% |
| 2025 | Q1 | 2026 | $18K | 2 | OWENS, BURGESS 100% | Strategy & Research 100% | $18K | -86% |
| 2025 | Q2 | 2026 | $24K | 5 | OWENS, BURGESS 82% | Strategy & Research 100% | $43K | -87% |
| 2025 | Q3 | 2024 | $13K | 3 | BIANCO FOR GOVERNOR 2026 98% | Digital 100% | $1.61M | — |
| 2025 | Q3 | 2026 | $13K | 5 | OWENS, BURGESS 88% | Strategy & Research 100% | $55K | -87% |
| 2025 | Q4 | 2024 | $56K | 4 | BIANCO FOR GOVERNOR 2026 73% | Digital 100% | $1.67M | — |
| 2025 | Q4 | 2026 | $24K | 3 | OWENS, BURGESS 99% | Strategy & Research 99% | $79K | -88% |
| 2026 | Q1 | 2026 | $149K | 6 | CALIFORNIANS FOR VOTER ID 51% | Digital 51% | $228K | +8% |
| 2026 | Q2 | 2026 | $53K | 2 | BIANCO FOR GOVERNOR 2026 100% | Digital 31% | $281K | -67% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 5 additional stations · $976,821 · Sacramento, CA dominant market
Broadcast stations that committees who pay RED ROCK STRATEGIES also pay directly on their Schedule B filings. We can't prove RED ROCK STRATEGIES routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $249,220 | 3 | Feb 2024 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $162,053 | 3 | Feb 2024 → May 2026 |
| KXTV | Sacramento, CA | NBC | $139,145 | 3 | Feb 2024 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $76,500 | 2 | May 2022 → May 2026 |
| KMAX-TV | Sacramento, CA | Independent | $65,450 | 3 | Feb 2024 → May 2026 |
| KTXL-TV | Sacramento, CA | Fox | $57,677 | 3 | Feb 2024 → May 2026 |
| KNTV | San Jose, CA | NBC | $36,423 | 2 | May 2022 → May 2022 |
| KRON-TV | San Francisco, CA | NBC | $33,592 | 3 | May 2022 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $30,855 | 1 | May 2026 |
| KFMB | San Diego, CA | CBS | $27,600 | 1 | Oct 2024 |
| KNTV | San Jose, CA | NBC | $24,055 | 1 | May 2026 |
| KUSI | San Diego, CA | Independent | $18,900 | 1 | Oct 2024 |
| KPIX-TV | San Francisco, CA | CBS | $15,640 | 1 | May 2026 |
| KQCA-TV | Sacramento, CA | NBC | $13,898 | 2 | Feb 2024 |
| KFBK-AM | Sacramento, CA | ABC | $10,170 | 1 | Oct 2024 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $8,787,004 | 1,422 | $6K | 99.1% | OWENS, BURGESS 13% | 7w ago |
| Strategy & Research | $78,954 | 14 | $6K | 0.9% | OWENS, BURGESS 93% | 6mo ago |
| Admin & Office | $165 | 1 | $165 | 0.0% | WISCONSIN WORKING PAC 100% | 6mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
8
Anchor clients 3+ cycles
$3,786,582 · 42% of revenue
20
Repeat clients 2 cycles
$2,575,691 · 29% of revenue
55
One-time clients 1 cycle
$2,616,001 · 29% of revenue
Top 8 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| OWENS, BURGESS | 4 | $1,248,231 | 142 | 2019-12-19 | 2025-11-19 |
| GAETZ, MATT | 3 | $1,088,807 | 59 | 2019-04-03 | 2024-02-05 |
| MAST, BRIAN | 3 | $867,210 | 56 | 2019-04-01 | 2023-06-14 |
| MOOLENAAR, JOHN MR. | 3 | $201,621 | 103 | 2020-05-14 | 2024-01-10 |
| NEWHOUSE, DAN | 3 | $185,550 | 110 | 2020-02-15 | 2023-10-07 |
| BABIN, BRIAN | 3 | $89,285 | 49 | 2019-10-11 | 2024-05-01 |
| CAMMACK, KAT | 3 | $76,735 | 19 | 2020-10-28 | 2023-08-21 |
| DREAM BIG PAC | 3 | $29,143 | 9 | 2022-09-19 | 2025-07-10 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| FL | $2,111,902 | 24.7% | 6 | |
| Unknown | $1,426,461 | 16.7% | 21 | |
| GA | $1,299,830 | 15.2% | 3 | |
| TX | $1,123,818 | 13.1% | 16 | |
| CA | $824,977 | 9.6% | 9 | |
| OH | $429,896 | 5.0% | 2 | |
| NV | $310,075 | 3.6% | 3 | |
| AZ | $285,675 | 3.3% | 2 | |
| WA | $271,719 | 3.2% | 2 | |
| MI | $201,621 | 2.4% | 1 | |
| MN | $157,401 | 1.8% | 2 | |
| NM | $118,278 | 1.4% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-16 | OHIOANS FOR A HEALTHY ECONOMY ACTION FUND | Digital | MEDIA PLACEMENT SERVICES | $187,500 |
| Largest all-time | 2024-10-08 | OHIOANS FOR A HEALTHY ECONOMY ACTION FUND | Digital | MEDIA PLACEMENT SERVICES | $187,500 |
| Largest all-time | 2018-10-26 | C00545616 | Digital | E-MARKETING | $140,025 |
| Largest all-time | 2020-10-06 | MAST, BRIAN | Digital | DIGITAL CONSULTING | $109,307 |
| Largest all-time | 2012-07-10 | TEXANS FOR MEDINA DISSOLVED | Digital | Campaign TV media advertisement | $101,233 |
| Largest this cycle | 2026-03-26 | CALIFORNIANS FOR VOTER ID | Digital | CNS and CMP | $45,711 |
| Largest this cycle | 2026-02-19 | BIANCO FOR GOVERNOR 2026 | — | — | $40,975 |
| Largest this cycle | 2026-05-04 | BIANCO FOR GOVERNOR 2026 | — | — | $36,439 |
| Largest this cycle | 2026-03-07 | BIANCO FOR GOVERNOR 2026 | — | — | $17,251 |
| Largest this cycle | 2026-04-17 | BIANCO FOR GOVERNOR 2026 | Digital | — | $16,500 |