PEOPLE FIRST MARKETING
PEOPLE FIRST MARKETING is a digital vendor. In the 2025-2026 cycle PEOPLE FIRST MARKETING was paid $619K across 2 client committees, of which $130K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$488,670 | 8 rows | 78.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$130,489 | 7 rows | 21.1% |
- Activity span ALL TIME
- Jul 22, 2024 → Dec 27, 2024
- spans 5 months
- Disbursements ALL TIME
- 8
- Schedule B + IE rows
- Client committees ALL TIME
- 2
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
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Top buyers last 18 months · top 1
Top buyers last 24 months · top 2
| Filer | Total spend | Disbursements | Last paid |
|---|---|---|---|
| BIDEN, JOSEPH R JR US · President DEM |
$258,000 | 6 | 1y ago |
| OPERATION SAVING DEMOCRACY C00842575 |
$230,670 | 2 | 2y ago |
Table = cycle-to-date totals across all buyers. The fan above filters to the time window you select.
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $326,893 | 52.80% |
| Republican | $0 | 0.00% |
| Non-partisan | $292,266 | 47.20% |
Part III Reference tables
Full all-time and cycle-to-date data. Tables and charts crawlers + AI assistants can read directly.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
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Cycle-over-cycle trajectory
Cycle-over-cycle trajectory
quarterly · last 1 cycleeven-year cycle (election) odd-year cycle (off-cycle)
Stations this firm's clients buy from
Stations this firm's clients buy from top 2 · $41,967 · Window Rock, AZ dominant market
Broadcast stations that committees who pay PEOPLE FIRST MARKETING also pay directly on their Schedule B filings. We can't prove PEOPLE FIRST MARKETING routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KTNN | Window Rock, AZ | Unknown | $28,407 | 2 | Sep 2024 → Oct 2024 |
| WDMK-FM | Detroit, MI | Independent | $13,560 | 1 | Oct 2024 |
Revenue by service category
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Show as table (cycle-to-date with disbursement counts)
| Category | Total spend | Disbursements |
|---|---|---|
| Digital | $488,670 | 8 |
Recent disbursements 8 of 8
| Date | Filer | Purpose | Amount |
|---|---|---|---|
| Dec 27, 2024 | BIDEN, JOSEPH R JR | CAMPAIGN CONSULTING | $43,000 |
| Oct 8, 2024 | OPERATION SAVING DEMOCRACY | DIGITAL CONSULTING | $200,000 |
| Oct 4, 2024 | BIDEN, JOSEPH R JR | CAMPAIGN CONSULTING | $43,000 |
| Sep 11, 2024 | BIDEN, JOSEPH R JR | CAMPAIGN CONSULTING | $43,000 |
| Aug 9, 2024 | BIDEN, JOSEPH R JR | CAMPAIGN CONSULTING | $43,000 |
| Jul 24, 2024 | BIDEN, JOSEPH R JR | CAMPAIGN CONSULTING | $43,000 |
| Jul 22, 2024 | OPERATION SAVING DEMOCRACY | DIGITAL CONSULTING | $30,670 |
| Jul 22, 2024 | BIDEN, JOSEPH R JR | CAMPAIGN CONSULTING | $43,000 |