PEOPLE FIRST MARKETING
PEOPLE FIRST MARKETING is a digital vendor. In the 2025-2026 cycle PEOPLE FIRST MARKETING was paid $625K across 4 client committees, of which $126K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$518,670 | 10 rows | 80.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$126,469 | 6 rows | 19.6% |
- Activity span ALL TIME
- Jul 22, 2024 → Apr 17, 2026
- spans 1.7 years
- Disbursements ALL TIME
- 10
- Schedule B + IE rows
- Client committees ALL TIME
- 4
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| MARKEY, EDWARD SEN. MA · Senate DEM |
$20,000 | 1 |
Top buyers last 6 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| MARKEY, EDWARD SEN. MA · Senate DEM |
$20,000 | 1 |
| VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO 1471635 |
$10,000 | 1 |
Top buyers last 12 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| MARKEY, EDWARD SEN. MA · Senate DEM |
$20,000 | 1 |
| VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO 1471635 |
$10,000 | 1 |
Top buyers last 18 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| MARKEY, EDWARD SEN. MA · Senate DEM |
$20,000 | 1 |
| VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO 1471635 |
$10,000 | 1 |
Top buyers last 24 months · top 6
| Filer | Total spend | Disbursements |
|---|---|---|
| OPERATION SAVING DEMOCRACY C00842575 |
$275,000 IE $75,000 · SB $200,000 |
2 |
| BIDEN, JOSEPH R JR US · President DEM |
$86,000 | 2 |
| WINSENATE C00865444 |
$30,600 IE $30,600 |
1 |
| LAST BEST PLACE PAC C00849729 |
$20,869 IE $20,869 |
4 |
| MARKEY, EDWARD SEN. MA · Senate DEM |
$20,000 | 1 |
| VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO 1471635 |
$10,000 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $613,086 | 98.07% |
| Republican | $0 | 0.00% |
| Non-partisan | $12,053 | 1.93% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2024 | Q3 | 2024 | $203K | 5 | BIDEN, JOSEPH R JR 85% | Digital 100% | $203K | — |
| 2024 | Q4 | 2024 | $286K | 3 | OPERATION SAVING DEMOCRACY 70% | Digital 100% | $489K | — |
| 2026 | Q2 | 2026 | $10K | 1 | VILLARAIGOSA FOR GOVERNOR 2… 100% | Other / Unclassified 100% | $10K | — |
| 2026 | Q3 | 2026 | $20K | 1 | MARKEY, EDWARD SEN. 100% | — | $30K | -90% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 18 additional stations · $1,207,810 · Los Angeles, CA dominant market
Broadcast stations that committees who pay PEOPLE FIRST MARKETING also pay directly on their Schedule B filings. We can't prove PEOPLE FIRST MARKETING routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $232,263 | 2 | Aug 2025 → Apr 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $203,320 | 3 | Aug 2025 → Apr 2026 |
| KTLA-TV | Los Angeles, CA | CW | $164,815 | 3 | Aug 2025 → Apr 2026 |
| KABC-TV | Los Angeles, CA | ABC | $146,115 | 2 | Sep 2025 → Apr 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $84,235 | 3 | Aug 2025 → Apr 2026 |
| KTTV-TV | Los Angeles, CA | Fox | $54,145 | 3 | Aug 2025 → Apr 2026 |
| KNSD-TV | San Diego, CA | NBC | $43,945 | 2 | Aug 2025 → Apr 2026 |
| KTNN | Window Rock, AZ | Unknown | $28,407 | 2 | Sep 2024 → Oct 2024 |
| KFMB-TV | San Diego, CA | CBS | $23,205 | 1 | Apr 2026 |
| KOVR | Sacramento, CA | CBS | $21,888 | 1 | Apr 2026 |
| KXTV | Sacramento, CA | NBC | $21,781 | 1 | Apr 2026 |
| KNTV | San Jose, CA | NBC | $21,250 | 1 | Aug 2025 |
| KCAL-TV | Los Angeles, CA | CBS | $17,085 | 3 | Aug 2025 → Apr 2026 |
| KFSN-TV | Fresno, CA | ABC | $16,894 | 1 | Apr 2026 |
| KSEE-TV | Fresno, CA | NBC | $16,873 | 2 | Aug 2025 → Apr 2026 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $488,670 | 8 | $61K | 98.0% | BIDEN, JOSEPH R JR 53% | 21mo ago |
| Other / Unclassified | $10,000 | 1 | $10K | 2.0% | VILLARAIGOSA FOR GOVERNOR 2… 100% | 5mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| PA | $258,000 | 49.7% | 1 | |
| KY | $230,670 | 44.5% | 1 | |
| MA | $20,000 | 3.9% | 1 | |
| CA | $10,000 | 1.9% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-08 | OPERATION SAVING DEMOCRACY | Digital | DIGITAL CONSULTING | $200,000 |
| Largest all-time | 2024-09-11 | BIDEN, JOSEPH R JR | Digital | CAMPAIGN CONSULTING | $43,000 |
| Largest all-time | 2024-12-27 | BIDEN, JOSEPH R JR | Digital | CAMPAIGN CONSULTING | $43,000 |
| Largest all-time | 2024-10-04 | BIDEN, JOSEPH R JR | Digital | CAMPAIGN CONSULTING | $43,000 |
| Largest all-time | 2024-07-24 | BIDEN, JOSEPH R JR | Digital | CAMPAIGN CONSULTING | $43,000 |
| Largest this cycle | 2026-07-02 | MARKEY, EDWARD SEN. | — | ADVERTISING | $20,000 |
| Largest this cycle | 2026-04-17 | VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO | Other / Unclassified | — | $10,000 |