OVERLAND STRATEGIES, LLC
$15.41M
2025-2026 cycle
OVERLAND STRATEGIES, LLC is a digital vendor. In the 2025-2026 cycle OVERLAND STRATEGIES, LLC was paid $15.41M across 130 client committees, of which $268K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$15.41M
=
$15.14M
(Schedule B)
+
$268K
(Independent Expenditures)
| Schedule B direct committee payments |
$15,144,643 | 1,438 rows | 98.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$268,344 | 5 rows | 1.7% |
- Activity span ALL TIME
- May 14, 2015 → Jun 1, 2026
- spans 11.0 years
- Disbursements ALL TIME
- 1,438
- Schedule B + IE rows
- Client committees ALL TIME
- 130
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$3.46M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION 1488685 |
$405,329 | 9 |
| 742006 742006 |
$293,906 | 8 |
| DEEN FOR ASSEMBLY 2026; SOUTH BAY TEACHERS AND HEALTH CARE PROVIDERS SUPPORTING SARA 1489854 |
$271,930 | 12 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$269,279 | 4 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$145,504 | 7 |
| GONZALES FOR STATE ASSEMBLY 2026; ANDRAE 1482477 |
$126,491 | 11 |
| GRAY, ADAM C. CA · House DEM |
$103,459 | 2 |
| VALENCIA FOR SENATE 2026; AVELINO 1477383 |
$95,722 | 4 |
| ADDIS FOR ASSEMBLY 2026; DAWN 1476973 |
$94,714 | 7 |
| COMMITTEE TO SUPPORT THE ALLIANCE OF CALIFORNIA'S FARMERS AND RANCHERS 1411956 |
$70,315 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION 1488685 |
$641,555 | 16 |
| 742006 742006 |
$376,555 | 10 |
| DEEN FOR ASSEMBLY 2026; SOUTH BAY TEACHERS AND HEALTH CARE PROVIDERS SUPPORTING SARA 1489854 |
$321,370 | 15 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$269,279 | 4 |
| ADDIS FOR ASSEMBLY 2026; DAWN 1476973 |
$266,488 | 17 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$265,519 | 16 |
| GONZALES FOR STATE ASSEMBLY 2026; ANDRAE 1482477 |
$237,035 | 25 |
| GRAY, ADAM C. CA · House DEM |
$121,672 | 5 |
| VALENCIA FOR SENATE 2026; AVELINO 1477383 |
$114,338 | 8 |
| KEEP CALIFORNIA GOLDEN 1376693 |
$92,533 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION 1488685 |
$641,555 | 16 |
| 742006 742006 |
$376,555 | 10 |
| DEEN FOR ASSEMBLY 2026; SOUTH BAY TEACHERS AND HEALTH CARE PROVIDERS SUPPORTING SARA 1489854 |
$321,370 | 15 |
| ADDIS FOR ASSEMBLY 2026; DAWN 1476973 |
$280,110 | 24 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$271,237 | 18 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$269,279 | 4 |
| GONZALES FOR STATE ASSEMBLY 2026; ANDRAE 1482477 |
$254,025 | 32 |
| GRAY, ADAM C. CA · House DEM |
$123,754 | 7 |
| VALENCIA FOR SENATE 2026; AVELINO 1477383 |
$122,153 | 15 |
| PATEL FOR ASSEMBLY 2026 1476942 |
$97,507 | 19 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION 1488685 |
$641,555 | 16 |
| 742006 742006 |
$376,555 | 10 |
| DEEN FOR ASSEMBLY 2026; SOUTH BAY TEACHERS AND HEALTH CARE PROVIDERS SUPPORTING SARA 1489854 |
$321,370 | 15 |
| ADDIS FOR ASSEMBLY 2026; DAWN 1476973 |
$285,610 | 25 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$285,135 | 24 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$269,279 | 4 |
| GONZALES FOR STATE ASSEMBLY 2026; ANDRAE 1482477 |
$254,025 | 32 |
| VALENCIA FOR SENATE 2026; AVELINO 1477383 |
$148,090 | 22 |
| GRAY, ADAM C. CA · House DEM |
$128,704 | 8 |
| PATEL FOR ASSEMBLY 2026 1476942 |
$113,880 | 24 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KEEP CALIFORNIA GOLDEN 1376693 |
$1,009,984 | 34 |
| ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION 1488685 |
$641,555 | 16 |
| 742006 742006 |
$463,652 | 22 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS 1446977 |
$368,486 | 7 |
| DEEN FOR ASSEMBLY 2026; SOUTH BAY TEACHERS AND HEALTH CARE PROVIDERS SUPPORTING SARA 1489854 |
$321,370 | 15 |
| ADDIS FOR ASSEMBLY 2026; DAWN 1476973 |
$290,290 | 28 |
| PENALOZA FOR ASSEMBLY 2026; DAVID 1477969 |
$285,135 | 24 |
| GONZALES FOR STATE ASSEMBLY 2026; ANDRAE 1482477 |
$254,025 | 32 |
| CALOZA FOR ASSEMBLY 2024 1461642 |
$227,109 | 9 |
| HARABEDIAN FOR ASSEMBLY 2024; JOHN 1462230 |
$162,874 | 7 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $616,050 | 4.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $14,796,936 | 96.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $32K | 2 | NEWMAN FOR STATE SENATE 2016 86% | Digital 86% | $32K | — |
| 2017 | Q1 | 2018 | $102K | 6 | C00630061 100% | Digital 100% | $102K | — |
| 2017 | Q2 | 2016 | $4K | 3 | NEWMAN OPPOSED TO THE RECAL… 93% | Digital 100% | $36K | — |
| 2017 | Q2 | 2018 | $9K | 1 | C00630061 100% | Digital 100% | $111K | — |
| 2017 | Q3 | 2016 | $186K | 17 | FONG FOR ASSEMBLY 2017-SPEC… 98% | Digital 100% | $222K | — |
| 2017 | Q4 | 2016 | $25K | 9 | NEWMAN OPPOSED TO THE RECAL… 42% | Digital 100% | $248K | — |
| 2017 | Q4 | 2018 | $1K | 3 | OATMAN, LAURA 65% | Other / Unclassified 65% | $112K | — |
| 2018 | Q1 | 2018 | $14K | 9 | NEWMAN OPPOSED TO THE RECAL… 36% | Digital 94% | $126K | — |
| 2018 | Q2 | 2018 | $122K | 21 | BOERNER HORVATH FOR ASSEMBL… 57% | Digital 93% | $248K | — |
| 2018 | Q3 | 2018 | $72K | 11 | CERVANTES FOR ASSEMBLY 2018… 98% | Digital 100% | $320K | — |
| 2018 | Q4 | 2018 | $138K | 19 | 742006 37% | Digital 53% | $458K | — |
| 2019 | Q1 | 2018 | $64K | 3 | GOLDBERG FOR LAUSD SCHOOL B… 63% | Digital 100% | $522K | +100% |
| 2019 | Q2 | 2018 | $88K | 8 | GONZALEZ FOR SENATE 2019; L… 100% | Digital 100% | $610K | +1987% |
| 2019 | Q3 | 2018 | $31K | 11 | PETRIE-NORRIS FOR ASSEMBLY … 29% | Digital 100% | $641K | -83% |
| 2019 | Q4 | 2018 | $22K | 6 | BOERNER HORVATH FOR ASSEMBL… 67% | Digital 100% | $664K | -12% |
| 2020 | Q1 | 2020 | $414K | 37 | KEEP CALIFORNIA GOLDEN 29% | Digital 82% | $414K | +2810% |
| 2020 | Q2 | 2020 | $19K | 8 | ROMERO FOR THE 28TH SENATE … 51% | Digital 100% | $432K | -85% |
| 2020 | Q3 | 2020 | $117K | 24 | BOERNER HORVATH FOR ASSEMBL… 37% | Digital 97% | $549K | +61% |
| 2020 | Q4 | 2020 | $753K | 83 | GONZALEZ FOR SENATE 2020; L… 34% | Digital 98% | $1.3M | +447% |
| 2021 | Q1 | 2020 | $141K | 25 | WEBER FOR CA ASSEMBLY 2021 82% | Digital 100% | $1.44M | +119% |
| 2021 | Q2 | 2020 | $1K | 3 | WEBER FOR CA ASSEMBLY 2021 100% | Digital 100% | $1.44M | -99% |
| 2021 | Q2 | 2022 | $1K | 2 | CHEN, JAY 100% | Other / Unclassified 100% | $1K | — |
| 2021 | Q3 | 2020 | $5K | 5 | BLOOM FOR SUPERVISOR 2022 87% | Digital 93% | $1.45M | -86% |
| 2021 | Q4 | 2020 | $24K | 13 | PETRIE-NORRIS FOR ASSEMBLY … 34% | Digital 100% | $1.47M | +7% |
| 2022 | Q1 | 2022 | $337K | 42 | FONG FOR ASSEMBLY 2022-SPEC… 84% | Digital 96% | $338K | -19% |
| 2022 | Q2 | 2022 | $1.14M | 60 | ADDIS FOR ASSEMBLY 2022; DA… 21% | Digital 76% | $1.48M | +6048% |
| 2022 | Q3 | 2022 | $231K | 18 | JONES FOR STATE SENATE 2022… 29% | Digital 72% | $1.71M | +99% |
| 2022 | Q4 | 2022 | $1.15M | 91 | PETRIE-NORRIS FOR ASSEMBLY … 24% | Digital 81% | $2.86M | +53% |
| 2023 | Q1 | 2022 | $68K | 9 | PETRIE-NORRIS BALLOT MEASUR… 50% | Digital 70% | $2.93M | -52% |
| 2023 | Q2 | 2022 | $965 | 2 | BOERNER FOR ASSEMBLY 2024; … 100% | Digital 100% | $2.93M | -6% |
| 2023 | Q3 | 2022 | $54K | 24 | HARABEDIAN FOR SENATE 2024;… 20% | Digital 78% | $2.98M | +1094% |
| 2023 | Q4 | 2022 | $45K | 24 | HARABEDIAN FOR ASSEMBLY 202… 24% | Digital 58% | $3.03M | +88% |
| 2023 | Q4 | 2024 | $3K | 3 | GRAY, ADAM C. 52% | Print & Mail 52% | $3K | — |
| 2024 | Q1 | 2024 | $2.88M | 199 | HARABEDIAN FOR ASSEMBLY 202… 21% | Digital 74% | $2.88M | +755% |
| 2024 | Q2 | 2024 | $1K | 7 | BOERNER FOR ASSEMBLY 2024; … 33% | Digital 87% | $2.88M | -100% |
| 2024 | Q3 | 2024 | $741K | 101 | KEEP CALIFORNIA GOLDEN 20% | Digital 77% | $3.62M | +220% |
| 2024 | Q4 | 2024 | $2.28M | 170 | KEEP CALIFORNIA GOLDEN 34% | Digital 85% | $5.9M | +98% |
| 2025 | Q1 | 2024 | $131K | 14 | CALOZA FOR ASSEMBLY 2024 71% | Digital 100% | $6.03M | +93% |
| 2025 | Q2 | 2024 | $13K | 7 | SOLACHE FOR ASSEMBLY 2026; … 83% | Other / Unclassified 83% | $6.05M | +1204% |
| 2025 | Q2 | 2026 | $7K | 3 | GRAY, ADAM C. 69% | Print & Mail 69% | $7K | — |
| 2025 | Q3 | 2024 | $122K | 30 | PATEL FOR ASSEMBLY 2026 29% | Digital 59% | $6.17M | +128% |
| 2025 | Q3 | 2026 | $1K | 1 | GRAY, ADAM C. 100% | Print & Mail 100% | $9K | — |
| 2025 | Q4 | 2024 | $201K | 63 | PATEL FOR ASSEMBLY 2026 21% | Digital 91% | $6.37M | +351% |
| 2025 | Q4 | 2026 | $1K | 1 | VALLEY-WESTSIDE UNITED PAC 100% | Media 100% | $10K | -51% |
| 2026 | Q1 | 2026 | $253K | 47 | GONZALES FOR STATE ASSEMBLY… 22% | Digital 53% | $262K | -91% |
| 2026 | Q2 | 2026 | $2.88M | 137 | ROY FOR SENATE 2026 SPONSOR… 22% | Print & Mail 58% | $3.14M | +270211% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 61 additional stations · $4,099,871 · Sacramento, CA dominant market
Broadcast stations that committees who pay OVERLAND STRATEGIES, LLC also pay directly on their Schedule B filings. We can't prove OVERLAND STRATEGIES, LLC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $397,703 | 8 | Jan 2024 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $253,248 | 8 | Nov 2022 → May 2026 |
| KESQ-TV | Palm Springs, CA | ABC | $218,798 | 19 | May 2022 → Oct 2024 |
| KXTV | Sacramento, CA | NBC | $217,559 | 6 | Jan 2024 → May 2026 |
| KSEE | Fresno, CA | NBC | $201,068 | 7 | Sep 2022 → Apr 2026 |
| KMPH | Fresno, CA | NBC | $197,052 | 6 | Sep 2022 → Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $170,765 | 6 | Oct 2022 → Oct 2024 |
| KFSN-TV | Fresno, CA | ABC | $167,769 | 4 | Oct 2022 → Apr 2026 |
| KGTV-TV | San Diego, CA | ABC | $138,610 | 6 | Sep 2024 → Oct 2024 |
| KGPE | Fresno, CA | ABC | $134,797 | 6 | Sep 2022 → Apr 2026 |
| KFMB | San Diego, CA | CBS | $125,124 | 5 | Oct 2022 → Oct 2024 |
| KTXL-TV | Sacramento, CA | Fox | $104,418 | 9 | Jan 2024 → May 2026 |
| KPSP-TV | Palm Springs, CA | CBS | $96,921 | 14 | May 2022 → Dec 2024 |
| KMIR-TV | Palm Springs, CA | NBC | $88,331 | 13 | May 2022 → Oct 2024 |
| KMAX-TV | Sacramento, CA | Independent | $81,548 | 6 | Jan 2024 → May 2026 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $10,370,267 | 1,082 | $10K | 71.6% | KEEP CALIFORNIA GOLDEN 14% | 7w ago |
| Print & Mail | $2,137,803 | 93 | $23K | 14.8% | 742006 27% | 7w ago |
| Other / Unclassified | $1,793,863 | 170 | $11K | 12.4% | HARABEDIAN FOR ASSEMBLY 202… 43% | 3mo ago |
| Media | $85,732 | 17 | $5K | 0.6% | 741666 47% | 2mo ago |
| Strategy & Research | $77,315 | 2 | $39K | 0.5% | COMMITTEE TO SUPPORT THE AL… 91% | 2mo ago |
| Fundraising | $8,050 | 4 | $2K | 0.1% | HARABEDIAN FOR ASSEMBLY 202… 87% | 7mo ago |
| Travel & Events | $4,820 | 3 | $2K | 0.0% | PEREZ FOR ASSEMBLY 2024; AD… 71% | 3mo ago |
| Field & Voter Contact | $2,749 | 3 | $916 | 0.0% | OBESO-MARTINEZ FOR ASSEMBLY… 64% | 2mo ago |
| Software & Tech | $864 | 1 | $864 | 0.0% | KEEPING CALIFORNIANS WORKIN… 100% | 4y ago |
| Contributions & Transfers | $87 | 1 | $87 | 0.0% | OATMAN, LAURA 100% | 8y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$2,798,765 · 18% of revenue
45
Repeat clients 2 cycles
$6,417,940 · 42% of revenue
81
One-time clients 1 cycle
$5,927,938 · 39% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| KEEP CALIFORNIA GOLDEN | 3 | $1,490,237 | 48 | 2020-02-06 | 2026-05-14 |
| 742006 | 6 | $778,361 | 57 | 2016-06-02 | 2026-06-01 |
| HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS | 3 | $379,242 | 8 | 2022-05-26 | 2026-05-14 |
| 741666 | 6 | $150,925 | 68 | 2016-09-26 | 2026-05-15 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $15,015,265 | 99.1% | 126 | |
| Unknown | $112,378 | 0.7% | 3 | |
| MD | $17,000 | 0.1% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-01-22 | HARABEDIAN FOR ASSEMBLY 2024; JOHN | Other / Unclassified | — | $141,159 |
| Largest all-time | 2024-02-01 | DA VITA INC. INCLUDING AGGREGATED CONTRIBUTIONS | Digital | Mailer | $110,188 |
| Largest all-time | 2026-04-20 | 742006 | Print & Mail | MBR-MBR 2 Postcards to support Katrina Foley for Supervisor | $97,466 |
| Largest all-time | 2026-05-04 | ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION | Print & Mail | Mailer / Support Dr. Sion Roy | $96,408 |
| Largest all-time | 2024-09-26 | HARABEDIAN FOR ASSEMBLY 2024; JOHN | Other / Unclassified | — | $96,357 |
| Largest this cycle | 2026-04-01 | ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION | Print & Mail | Mailer and Data / Support Dr. Sion Roy | $94,077 |
| Largest this cycle | 2026-04-30 | ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION | Print & Mail | Mailer and Texts/ Support Dr. Sion Roy | $82,010 |
| Largest this cycle | 2026-04-14 | ROY FOR SENATE 2026 SPONSORED BY CALIFORNIA MEDICAL ASSOCIATION; L.A. COUNTY HEALTHCARE COALITION IN SUPPORT OF DR. SION | Digital | Mailer and Data / Support Dr. Sion Roy | $78,210 |
| Recent | 2026-05-20 | 742006 | — | MBR-MBR Mailer to support Katrina Foley | $28,170 |
| Recent | 2026-05-26 | 742006 | Print & Mail | MBR-MBR Postcards to Support Katrina Foley for Supervisor | $26,506 |
| Recent | 2026-05-26 | 742006 | Print & Mail | MBR-MBR Postcards to Support David Penaloza for Assembly | $18,340 |
| Recent | 2026-06-01 | 742006 | Digital | MBR-MBR to Support Katrina Foley Social Media Ad Program | $10,000 |
| Recent | 2026-05-26 | 742006 | Digital | MBR-MBR Digital Ad Program to support Connor Traut for Supervisor | $7,000 |