OPT-IN STRATEGIES
OPT-IN STRATEGIES is a digital vendor. In the 2025-2026 cycle OPT-IN STRATEGIES was paid $3.44M across 24 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Jul 8, 2020 → Nov 30, 2022
- spans 2.4 years
- Disbursements ALL TIME
- 87
- Schedule B rows
- Client committees ALL TIME
- 24
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $2,516,341 | 73.08% |
| Republican | $0 | 0.00% |
| Non-partisan | $927,095 | 26.92% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
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No activity in the last 6 months.
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No activity in the last 18 months.
No activity in the last 24 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 3 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2020 | Q3 | 2020 | $781K | 11 | VPP 92% | Digital 100% | $781K | — |
| 2020 | Q4 | 2020 | $1.33M | 21 | VPP 54% | Digital 100% | $2.11M | — |
| 2021 | Q1 | 2020 | $8K | 2 | BOOT TEXAS REPUBLICANS DISS… 100% | Digital 100% | $2.12M | — |
| 2021 | Q1 | 2022 | $359K | 9 | VPP 39% | Digital 100% | $359K | — |
| 2021 | Q2 | 2022 | $201K | 12 | DEFEAT REPUBLICANS PAC 27% | Digital 100% | $560K | — |
| 2021 | Q3 | 2022 | $100K | 12 | SERVE AMERICA PAC 20% | Digital 100% | $660K | — |
| 2021 | Q4 | 2022 | $281K | 11 | DEFEAT REPUBLICANS PAC 46% | Digital 100% | $941K | — |
| 2022 | Q1 | 2022 | $75K | 5 | DEFEAT REPUBLICANS PAC 74% | Digital 100% | $1.02M | — |
| 2022 | Q2 | 2022 | $6K | 1 | UNITEDEMOCRATS PAC 100% | Digital 100% | $1.02M | — |
| 2022 | Q3 | 2022 | $22K | 1 | NEWSOM FOR CALIFORNIA GOVER… 100% | Digital 100% | $1.04M | -97% |
| 2022 | Q4 | 2022 | $278K | 2 | NEWSOM FOR CALIFORNIA GOVER… 100% | Digital 100% | $1.32M | -79% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 12 additional stations · $2,168,175 · Los Angeles, CA dominant market
Broadcast stations that committees who pay OPT-IN STRATEGIES also pay directly on their Schedule B filings. We can't prove OPT-IN STRATEGIES routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KNBC-TV | Los Angeles, CA | NBC | $381,884 | 6 | May 2022 → Oct 2022 |
| KABC-TV | Los Angeles, CA | ABC | $375,284 | 3 | May 2022 → Oct 2022 |
| KCBS-TV | Los Angeles, CA | CBS | $315,796 | 5 | May 2022 → Oct 2022 |
| KTLA-TV | Los Angeles, CA | CW | $206,338 | 3 | May 2022 → Oct 2022 |
| KTVU-TV | San Francisco, CA | Fox | $186,596 | 3 | Oct 2022 → Oct 2022 |
| KOVR-TV | Sacramento, CA | CBS | $87,911 | 3 | May 2022 → May 2022 |
| KTTV-TV | Los Angeles, CA | Fox | $73,419 | 4 | May 2022 → Oct 2022 |
| KHSL-TV | Chico, CA | NBC | $70,850 | 5 | Sep 2022 → Nov 2022 |
| KCAL-TV | Los Angeles, CA | CBS | $70,338 | 4 | May 2022 → Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $62,859 | 3 | May 2022 → May 2022 |
| KPIX-TV | San Francisco, CA | CBS | $51,298 | 1 | Oct 2022 |
| KCRA-TV | Sacramento, CA | NBC | $48,318 | 1 | May 2022 |
| KUSI-TV | San Diego, CA | Independent | $37,761 | 4 | May 2022 → May 2022 |
| KMAX-TV | Sacramento, CA | Independent | $31,076 | 4 | May 2022 → May 2022 |
| KXTV | Sacramento, CA | NBC | $26,711 | 1 | May 2022 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $3,443,435 | 87 | $40K | 100.0% | VPP 46% | 3y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| WA | $1,567,762 | 45.5% | 1 | |
| GA | $691,250 | 20.1% | 2 | |
| MI | $418,966 | 12.2% | 2 | |
| CA | $312,594 | 9.1% | 2 | |
| DC | $277,783 | 8.1% | 6 | |
| MA | $79,000 | 2.3% | 2 | |
| Unknown | $66,535 | 1.9% | 6 | |
| TX | $15,000 | 0.4% | 2 | |
| NH | $14,546 | 0.4% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-09-23 | VPP | Digital | DIGITAL ACQUISITION | $301,149 |
| Largest all-time | 2020-09-01 | VPP | Digital | DIGITAL ACQUISITION | $200,000 |
| Largest all-time | 2020-10-06 | VPP | Digital | DIGITAL ACQUISITION | $200,000 |
| Largest all-time | 2020-11-13 | WARNOCK, RAPHAEL | Digital | LIST RENTAL | $192,500 |
| Largest all-time | 2022-11-30 | NEWSOM FOR CALIFORNIA GOVERNOR 2022 | Digital | Digital Ads | $157,561 |
| Largest this cycle | 2021-01-05 | VPP | Digital | DIGITAL ACQUISITION | $138,596 |
| Largest this cycle | 2022-10-22 | NEWSOM FOR CALIFORNIA GOVERNOR 2022 | Digital | Digital Ads | $120,282 |
| Largest this cycle | 2021-01-05 | WARNOCK, RAPHAEL | Digital | LIST RENTAL | $100,000 |
| Largest this cycle | 2021-10-05 | DEFEAT REPUBLICANS PAC | Digital | EMAIL SERVICES | $69,417 |
| Recent | 2022-09-24 | NEWSOM FOR CALIFORNIA GOVERNOR 2022 | Digital | Online Ads | $22,250 |
| Recent | 2022-04-07 | UNITEDEMOCRATS PAC | Digital | EMAIL SERVICES | $6,058 |
| Recent | 2022-03-03 | UNITEDEMOCRATS PAC | Digital | EMAIL SERVICES | $2,501 |