O2M DIGITAL
$5.64M
2025-2026 cycle
O2M DIGITAL is a digital vendor. In the 2025-2026 cycle O2M DIGITAL was paid $5.64M across 166 client committees, of which $259K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$5.64M
=
$5.38M
(Schedule B)
+
$259K
(Independent Expenditures)
| Schedule B direct committee payments |
$5,375,836 | 5,376 rows | 95.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$259,314 | 109 rows | 4.6% |
- Activity span ALL TIME
- Apr 18, 2021 → Jul 1, 2026
- spans 5.2 years
- Disbursements ALL TIME
- 5,376
- Schedule B + IE rows
- Client committees ALL TIME
- 166
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$866K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WALTER, JEFFREY D IL · House REP |
$8,433 | 15 |
| VANCIL, DILLAN IL · House REP |
$8,417 | 5 |
| LIPETRI, MIKE NY · House REP |
$7,521 | 2 |
| HAGEMAN VICTORY FUND C00799817 |
$4,948 | 10 |
| NRSC C00027466 |
$4,498 | 6 |
| CITIZENS ALLIANCE POLITICAL ACTION COMMITTEE INC. C00789933 |
$4,479 | 1 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$3,639 | 2 |
| GILL, BRANDON TX · House REP |
$3,126 | 12 |
| COAL FAITH FREEDOM COALITION C00926238 |
$2,776 | 11 |
| POWER, EVAN MR FL · House REP |
$2,408 | 7 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| GILL, BRANDON TX · House REP |
$13,523 | 54 |
| LIPETRI, MIKE NY · House REP |
$12,729 | 3 |
| NEXT GENERATION PAC C00841361 |
$11,854 | 37 |
| HILTON FOR GOVERNOR 2026; STEVE 1480425 |
$11,672 | 5 |
| NRCC C00075820 |
$11,670 | 4 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$10,867 | 52 |
| WALTER, JEFFREY D IL · House REP |
$9,047 | 17 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$9,000 | 58 |
| VANCIL, DILLAN IL · House REP |
$8,417 | 5 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$7,572 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$125,599 | 134 |
| GILL, BRANDON TX · House REP |
$75,625 | 156 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$60,247 | 7 |
| 1776 PATRIOTS UNITED C00921742 |
$59,933 | 23 |
| NRSC C00027466 |
$55,863 | 50 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$53,501 | 130 |
| NRCC C00075820 |
$33,667 | 10 |
| NEXT GENERATION PAC C00841361 |
$26,865 | 70 |
| THE 2026 VICTORY COMMITTEE C00873828 |
$14,911 | 30 |
| AMERICAN POLITICAL ACTION COMMITTEE C99002396 |
$14,378 | 6 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$125,599 | 134 |
| GILL, BRANDON TX · House REP |
$104,590 | 203 |
| PROTECT AND SERVE PAC C00716704 |
$87,949 | 102 |
| NRSC C00027466 |
$65,568 | 80 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$60,247 | 7 |
| 1776 PATRIOTS UNITED C00921742 |
$59,933 | 23 |
| NRCC C00075820 |
$56,097 | 16 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$53,501 | 130 |
| NEXT GENERATION PAC C00841361 |
$42,436 | 102 |
| ANTI-WOKE FUND C00894717 |
$34,980 | 116 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRSC C00027466 |
$501,513 | 149 |
| TRUMP NATIONAL COMMITTEE JFC, INC. C00873893 |
$189,787 | 172 |
| NRCC C00075820 |
$145,109 | 21 |
| SENATE CONSERVATIVES FUND C00448696 |
$141,200 IE $141,200 |
40 |
| GILL, BRANDON TX · House REP |
$104,590 | 203 |
| PROTECT AND SERVE PAC C00716704 |
$87,949 | 102 |
| REPUBLICAN MAINSTREET PARTNERSHIP PAC C00165159 |
$60,247 | 7 |
| 1776 PATRIOTS UNITED C00921742 |
$59,933 | 23 |
| MURPHY, MORGAN W. W. AL · Senate REP |
$53,501 | 130 |
| NEXT GENERATION PAC C00841361 |
$51,501 | 135 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $4,311,783 | 76.52% |
| Non-partisan | $1,323,367 | 23.48% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2021 | Q2 | 2022 | $57K | 34 | PAUL, RAND 72% | Digital 87% | $57K | — |
| 2021 | Q3 | 2022 | $185K | 82 | PAUL, RAND 46% | Digital 100% | $241K | — |
| 2021 | Q4 | 2022 | $196K | 115 | PAUL, RAND 46% | Digital 100% | $437K | — |
| 2022 | Q1 | 2022 | $278K | 120 | NRSC 60% | Digital 100% | $715K | — |
| 2022 | Q2 | 2022 | $236K | 164 | NRSC 59% | Digital 100% | $951K | — |
| 2022 | Q3 | 2022 | $152K | 134 | NRSC 27% | Digital 100% | $1.1M | — |
| 2022 | Q4 | 2022 | $79K | 109 | NRSC 34% | Digital 100% | $1.18M | — |
| 2023 | Q1 | 2024 | $74K | 55 | NRSC 90% | Digital 100% | $74K | — |
| 2023 | Q2 | 2024 | $58K | 88 | HAGEMAN, HARRIET 45% | Digital 100% | $131K | +2% |
| 2023 | Q3 | 2024 | $225K | 135 | NRSC 26% | Digital 100% | $356K | +22% |
| 2023 | Q4 | 2024 | $526K | 261 | NRCC 24% | Digital 100% | $883K | +169% |
| 2024 | Q1 | 2024 | $458K | 266 | NRSC 29% | Digital 100% | $1.34M | +65% |
| 2024 | Q2 | 2024 | $434K | 296 | TRUMP NATIONAL COMMITTEE JF… 41% | Digital 100% | $1.77M | +84% |
| 2024 | Q3 | 2024 | $379K | 313 | TRUMP NATIONAL COMMITTEE JF… 34% | Digital 100% | $2.15M | +150% |
| 2024 | Q4 | 2024 | $656K | 308 | NRSC 59% | Digital 99% | $2.81M | +730% |
| 2025 | Q1 | 2026 | $303K | 432 | PROTECT AND SERVE PAC 12% | Digital 100% | $303K | +310% |
| 2025 | Q2 | 2026 | $173K | 418 | PROTECT AND SERVE PAC 22% | Digital 99% | $476K | +200% |
| 2025 | Q3 | 2024 | $248 | 1 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $2.81M | — |
| 2025 | Q3 | 2026 | $185K | 424 | GILL, BRANDON 27% | Digital 99% | $660K | -18% |
| 2025 | Q4 | 2024 | $1K | 2 | HILTON FOR GOVERNOR 2026; S… 100% | Digital 100% | $2.81M | — |
| 2025 | Q4 | 2026 | $307K | 439 | TRUMP NATIONAL COMMITTEE JF… 25% | Digital 93% | $967K | -42% |
| 2026 | Q1 | 2026 | $245K | 484 | TRUMP NATIONAL COMMITTEE JF… 18% | Digital 73% | $1.21M | -47% |
| 2026 | Q2 | 2026 | $170K | 536 | NEXT GENERATION PAC 6% | Digital 6% | $1.38M | -61% |
| 2026 | Q3 | 2026 | $861 | 1 | GOD FAMILY FREEDOM PAC 100% | — | $1.38M | -100% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 4 additional stations · $231,497 · Los Angeles, CA dominant market
Broadcast stations that committees who pay O2M DIGITAL also pay directly on their Schedule B filings. We can't prove O2M DIGITAL routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KNBC | Los Angeles, CA | NBC | $35,615 | 2 | May 2026 → May 2026 |
| KCRA | Sacramento, CA | NBC | $28,900 | 2 | May 2026 |
| KFSN-TV | Fresno, CA | ABC | $23,056 | 1 | May 2026 |
| KFMB | San Diego, CA | CBS | $21,484 | 1 | May 2026 |
| KTLA | Los Angeles, CA | NBC | $19,975 | 1 | May 2026 |
| KABC | Los Angeles, CA | ABC | $15,045 | 1 | May 2026 |
| KNSD | San Diego, CA | NBC | $13,940 | 2 | May 2026 → May 2026 |
| KSEE | Fresno, CA | NBC | $13,859 | 2 | May 2026 → May 2026 |
| KMPH | Fresno, CA | NBC | $10,506 | 1 | May 2026 |
| KGPE | Fresno, CA | ABC | $9,461 | 1 | May 2026 |
| KTTV | Los Angeles, CA | Fox | $7,671 | 1 | May 2026 |
| KSWB | San Diego, CA | CW | $6,753 | 1 | May 2026 |
| KTXL | Sacramento, CA | Fox | $5,517 | 1 | May 2026 |
| KGTV | San Diego, CA | ABC | $5,355 | 1 | May 2026 |
| KCBS | Los Angeles, CA | CBS | $5,185 | 1 | May 2026 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $5,089,898 | 4,593 | $1K | 99.3% | NRSC 29% | 2mo ago |
| Fundraising | $37,084 | 106 | $350 | 0.7% | MURPHY, MORGAN W. W. 50% | 5mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
8
Anchor clients 3+ cycles
$2,677,252 · 50% of revenue
27
Repeat clients 2 cycles
$1,211,693 · 23% of revenue
130
One-time clients 1 cycle
$1,486,892 · 28% of revenue
Top 8 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| NRSC | 3 | $1,488,413 | 163 | 2022-02-08 | 2026-06-29 |
| NRCC | 3 | $430,873 | 33 | 2022-12-12 | 2026-06-25 |
| PAUL, RAND | 3 | $279,786 | 203 | 2021-05-18 | 2026-06-29 |
| PAULINA LUNA, ANNA | 3 | $150,981 | 39 | 2021-10-30 | 2026-05-31 |
| HAGEMAN, HARRIET | 3 | $138,005 | 321 | 2022-02-18 | 2025-12-04 |
| SCOTT, RICK SEN | 3 | $97,117 | 201 | 2021-12-31 | 2026-06-29 |
| JOSH HAWLEY VICTORY COMMITTEE | 3 | $76,037 | 154 | 2022-09-13 | 2026-06-29 |
| SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC | 3 | $16,040 | 12 | 2021-09-07 | 2026-06-22 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $2,153,059 | 44.6% | 10 | |
| VA | $882,586 | 18.3% | 17 | |
| FL | $325,194 | 6.7% | 16 | |
| KY | $290,635 | 6.0% | 4 | |
| MO | $248,315 | 5.1% | 2 | |
| GA | $178,338 | 3.7% | 18 | |
| MA | $147,463 | 3.1% | 5 | |
| WY | $144,389 | 3.0% | 3 | |
| MN | $135,394 | 2.8% | 5 | |
| WI | $130,270 | 2.7% | 4 | |
| CA | $104,546 | 2.2% | 8 | |
| NY | $88,674 | 1.8% | 3 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-11-04 | NRSC | Digital | DATA MANAGEMENT SVC | $241,485 |
| Largest all-time | 2022-02-08 | NRSC | Digital | ADVERTISING | $166,054 |
| Largest all-time | 2024-10-16 | NRSC | Digital | DATA MANAGEMENT SVC | $101,181 |
| Largest all-time | 2022-04-14 | NRSC | Digital | ADVERTISING | $101,145 |
| Largest all-time | 2023-03-22 | NRSC | Digital | TEXT MESSAGING | $66,211 |
| Largest this cycle | 2025-12-15 | REPUBLICAN MAINSTREET PARTNERSHIP PAC | — | DIGITAL FUNDRAISING | $22,313 |
| Largest this cycle | 2025-10-29 | TRUMP NATIONAL COMMITTEE JFC, INC. | Digital | FUNDRAISING FEES | $17,359 |
| Largest this cycle | 2025-12-31 | 1776 PATRIOTS UNITED | Digital | JFC DIGITAL MARKETING | $16,302 |
| Largest this cycle | 2025-02-20 | NRCC | Digital | LIST RENTAL | $15,427 |
| Largest this cycle | 2026-02-19 | REPUBLICAN MAINSTREET PARTNERSHIP PAC | — | ONLINE FUNDRAISING FEE | $15,181 |
| Recent | 2026-07-01 | GOD FAMILY FREEDOM PAC | — | DONOR AQUISITION FEE | $861 |
| Recent | 2026-06-30 | WALTER, JEFFREY D | — | DIGITAL MARKETING | $373 |
| Recent | 2026-06-30 | WALTER, JEFFREY D | — | DIGITAL MARKETING | $126 |
| Recent | 2026-06-30 | CAMMACK, KAT | — | DIGITAL MARKETING | $15 |
| Recent | 2026-06-30 | VANCIL, DILLAN | — | DIGITAL MARKETING | $14 |