NUCKELS MEDIA PARTNERS, INC.

$6.24M 2025-2026 cycle

NUCKELS MEDIA PARTNERS, INC. is a media vendor. In the 2025-2026 cycle NUCKELS MEDIA PARTNERS, INC. was paid $6.24M across 6 client committees, of which $1.51M flowed through Independent Expenditures rather than direct committee payments.

Media ● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$6.24M = $4.73M (Schedule B) + $1.51M (Independent Expenditures)
Schedule B
direct committee payments		 $4,731,012 45 rows 75.8%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $1,513,262 7 rows 24.2%
Activity span ALL TIME
Aug 5, 2024 → Jul 31, 2026
spans 2.0 years
Disbursements ALL TIME
45
Schedule B + IE rows
Client committees ALL TIME
6
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Aug 2025 Jul 2026
$3.13M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 1 months · top 1

STEYER FOR GOVERNOR 2026 $20K Strategy & Research · 1 txn NM NUCKELS MEDIA PARTNERS, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
STEYER FOR GOVERNOR 2026
1485077
 $20,000 1
View all buyers in research · last 1 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

DEGETTE, DIANA L $443K — · 9 txns STEYER FOR GOVERNOR 2026 $20K Strategy & Research · 1 txn NM NUCKELS MEDIA PARTNERS, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
DEGETTE, DIANA L
CO · House DEM
 $443,306 9
STEYER FOR GOVERNOR 2026
1485077
 $20,000 1
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 4

DEGETTE, DIANA L $678K — · 12 txns AMERICAN MEDICAL ASSOCIATION POLITICA… $450K — · 7 txns VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $362K — · 4 txns STEYER FOR GOVERNOR 2026 $20K Strategy & Research · 1 txn NM NUCKELS MEDIA PARTNERS, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
DEGETTE, DIANA L
CO · House DEM
 $678,112 12
AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE
C00000422
 $450,302
IE $450,302 · SB net $0 (reversed)
 7
VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO
1471635
 $362,480 4
STEYER FOR GOVERNOR 2026
1485077
 $20,000 1
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 4

VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $2.39M Media · 17 txns DEGETTE, DIANA L $678K — · 12 txns AMERICAN MEDICAL ASSOCIATION POLITICA… $450K — · 7 txns STEYER FOR GOVERNOR 2026 $20K Strategy & Research · 1 txn NM NUCKELS MEDIA PARTNERS, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO
1471635
 $2,390,406 17
DEGETTE, DIANA L
CO · House DEM
 $678,112 12
AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE
C00000422
 $450,302
IE $450,302 · SB net $0 (reversed)
 7
STEYER FOR GOVERNOR 2026
1485077
 $20,000 1
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 5

VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $2.44M Media · 19 txns DEGETTE, DIANA L $678K — · 12 txns AMERICAN MEDICAL ASSOCIATION POLITICA… $450K — · 7 txns 963026 $150K Media · 2 txns STEYER FOR GOVERNOR 2026 $20K Strategy & Research · 1 txn NM NUCKELS MEDIA PARTNERS, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO
1471635
 $2,444,050 19
DEGETTE, DIANA L
CO · House DEM
 $678,112 12
AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE
C00000422
 $450,302
IE $450,302 · SB net $0 (reversed)
 7
963026
963026
 $150,000 2
STEYER FOR GOVERNOR 2026
1485077
 $20,000 1
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 5

VILLARAIGOSA FOR GOVERNOR 2026; ANTON… $2.46M Media · 21 txns DEGETTE, DIANA L $678K — · 12 txns AMERICAN MEDICAL ASSOCIATION POLITICA… $450K — · 7 txns 963026 $150K Media · 2 txns STEYER FOR GOVERNOR 2026 $20K Strategy & Research · 1 txn NM NUCKELS MEDIA PARTNERS, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO
1471635
 $2,455,577 21
DEGETTE, DIANA L
CO · House DEM
 $678,112 12
AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE
C00000422
 $450,302
IE $450,302 · SB net $0 (reversed)
 7
963026
963026
 $150,000 2
STEYER FOR GOVERNOR 2026
1485077
 $20,000 1
View all buyers in research · last 24 mo →

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $1,257,262 20.13%
Republican $0 0.00%
Non-partisan $4,987,012 79.87%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Money flow through this vendor

top payers (left) → broadcast stations clients buy from (right)
NUCKELS MEDIA PARTNERS, INC. STEYER FOR GOVERNOR 2026 $20K KCBS (Los Angeles) $1.03M KNBC (Los Angeles) $872K KCRA (Sacramento) $801K KPIX (San Francisco) $675K KABC (Los Angeles) $587K KTLA (Los Angeles) $383K KXTV (Sacramento) $307K + 16 NBC affiliates $862K + 6 ABC affiliates $752K + 62 other stations $2.33M Total in: $20K Total out: $8.59M
NUCKELS MEDIA PARTNERS, INC. DEGETTE, DIANA L $443K STEYER FOR GOVERNOR 2026 $20K KCBS (Los Angeles) $3.93M KNBC (Los Angeles) $2.89M KABC (Los Angeles) $2.78M KPIX (San Francisco) $2.42M KGO-TV (San Francisco) $2.15M KCRA (Sacramento) $2.08M KTLA (Los Angeles) $1.27M + 17 NBC affiliates $3.66M + 5 Fox affiliates $2.41M + 64 other stations $6.91M Total in: $463K Total out: $30.49M
NUCKELS MEDIA PARTNERS, INC. DEGETTE, DIANA L $678K AMERICAN MEDICAL ASSOCIATIO… $450K VILLARAIGOSA FOR GOVERNOR 2… $362K STEYER FOR GOVERNOR 2026 $20K KCBS (Los Angeles) $10.48M KNBC (Los Angeles) $8.41M KABC (Los Angeles) $8.13M KCRA (Sacramento) $5.59M KPIX (San Francisco) $5.46M KGO (San Francisco) $4.43M KTLA (Los Angeles) $3.95M + 18 NBC affiliates $12.52M + 8 Fox affiliates $7.46M + 67 other stations $15.51M Total in: $1.51M Total out: $81.93M
NUCKELS MEDIA PARTNERS, INC. VILLARAIGOSA FOR GOVERNOR 2… $2.39M DEGETTE, DIANA L $678K AMERICAN MEDICAL ASSOCIATIO… $450K STEYER FOR GOVERNOR 2026 $20K KCBS (Los Angeles) $11.86M KABC (Los Angeles) $9.29M KNBC (Los Angeles) $9.27M KCRA (Sacramento) $6.4M KPIX (San Francisco) $6.12M KGO (San Francisco) $4.98M KTLA (Los Angeles) $4.29M + 18 NBC affiliates $13.84M + 8 Fox affiliates $9M + 67 other stations $16.83M Total in: $3.54M Total out: $91.88M
NUCKELS MEDIA PARTNERS, INC. VILLARAIGOSA FOR GOVERNOR 2… $2.44M DEGETTE, DIANA L $678K AMERICAN MEDICAL ASSOCIATIO… $450K 963026 $150K STEYER FOR GOVERNOR 2026 $20K KCBS (Los Angeles) $11.86M KABC (Los Angeles) $9.29M KNBC (Los Angeles) $9.28M KCRA (Sacramento) $6.43M KPIX (San Francisco) $6.12M KGO (San Francisco) $4.98M KTLA (Los Angeles) $4.29M + 18 NBC affiliates $13.89M + 8 Fox affiliates $9M + 68 other stations $16.83M Total in: $3.74M Total out: $91.97M
NUCKELS MEDIA PARTNERS, INC. VILLARAIGOSA FOR GOVERNOR 2… $2.46M DEGETTE, DIANA L $678K AMERICAN MEDICAL ASSOCIATIO… $450K 963026 $150K STEYER FOR GOVERNOR 2026 $20K KCBS (Los Angeles) $11.86M KABC (Los Angeles) $9.29M KNBC (Los Angeles) $9.28M KCRA (Sacramento) $6.43M KPIX (San Francisco) $6.12M KGO (San Francisco) $4.98M KTLA (Los Angeles) $4.29M + 18 NBC affiliates $13.89M + 8 Fox affiliates $9M + 68 other stations $16.83M Total in: $3.75M Total out: $91.97M

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

NUCKELS MEDIA PARTNERS, INC. AMERICAN MEDICAL ASSOCIATIO… $450K Tina Shah (support) $150K Unspecified races (2 filing… $300K Total in: $450K Total out: $450K
NUCKELS MEDIA PARTNERS, INC. AMERICAN MEDICAL ASSOCIATIO… $450K Tina Shah (support) $150K Unspecified races (2 filing… $300K Total in: $450K Total out: $450K
NUCKELS MEDIA PARTNERS, INC. AMERICAN MEDICAL ASSOCIATIO… $450K Tina Shah (support) $150K Unspecified races (2 filing… $300K Total in: $450K Total out: $450K
NUCKELS MEDIA PARTNERS, INC. AMERICAN MEDICAL ASSOCIATIO… $450K Kamala Harris (support) $1.06M Tina Shah (support) $150K Unspecified races (2 filing… $300K Total in: $450K Total out: $1.51M
View all transactions in research →
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Cycle-over-cycle trajectory

202420252026 Q3 2024 (2024 cycle): $1.13MQ4 2024 (2024 cycle): $12KQ1 2025 (2024 cycle): $10KQ2 2025 (2024 cycle): $150KQ3 2025 (2024 cycle): $44KQ4 2025 (2024 cycle): $101KQ1 2026 (2026 cycle): $2.09MQ2 2026 (2026 cycle): $1.18MQ3 2026 (2026 cycle): $20K Q3Q1Q3Q1Q3 $2.09M

current cycle earlier election cycle off-cycle year quarterly · 3 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2024 Q3 2024 $1.13M 4 UA UNION PLUMBERS & PIPEFIT… 94% Media 100% $1.13M —
2024 Q4 2024 $12K 2 VILLARAIGOSA FOR GOVERNOR 2… 100% Media 100% $1.14M —
2025 Q1 2024 $10K 1 VILLARAIGOSA FOR GOVERNOR 2… 100% Media 100% $1.15M —
2025 Q2 2024 $150K 2 963026 100% Media 100% $1.3M —
2025 Q3 2024 $44K 1 VILLARAIGOSA FOR GOVERNOR 2… 100% Media 100% $1.34M —
2025 Q4 2024 $101K 6 VILLARAIGOSA FOR GOVERNOR 2… 100% Media 100% $1.44M —
2026 Q1 2026 $2.09M 10 VILLARAIGOSA FOR GOVERNOR 2… 100% Media 80% $2.09M —
2026 Q2 2026 $1.18M 15 DEGETTE, DIANA L 57% — $3.27M —
2026 Q3 2026 $20K 1 STEYER FOR GOVERNOR 2026 100% Strategy & Research 100% $3.29M -98%

Stations this firm's clients buy from

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Stations this firm's clients buy from top 15 + 86 additional stations · $91,971,801 · Los Angeles, CA dominant market

Broadcast stations that committees who pay NUCKELS MEDIA PARTNERS, INC. also pay directly on their Schedule B filings. We can't prove NUCKELS MEDIA PARTNERS, INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KCBS Los Angeles, CA CBS $11,864,497 39 Aug 2025 → Jul 2026
KABC Los Angeles, CA ABC $9,287,650 40 Sep 2025 → Jul 2026
KNBC Los Angeles, CA NBC $9,275,009 39 Aug 2025 → Jul 2026
KCRA Sacramento, CA NBC $6,432,290 33 Aug 2025 → Jul 2026
KPIX San Francisco, CA CBS $6,119,732 33 Feb 2026 → Jul 2026
KGO San Francisco, CA ABC $4,979,383 44 Nov 2025 → Jul 2026
KTLA Los Angeles, CA NBC $4,286,678 31 Feb 2026 → Jul 2026
KTVU San Francisco, CA Fox $4,108,748 37 Feb 2026 → Jul 2026
KTTV Los Angeles, CA Fox $4,052,673 34 Feb 2026 → Jul 2026
KNTV San Jose, CA NBC $2,590,313 18 Feb 2026 → Apr 2026
KOVR Sacramento, CA CBS $2,481,159 34 Feb 2026 → Jul 2026
KNSD San Diego, CA NBC $2,411,918 35 Aug 2025 → Jul 2026
KXTV Sacramento, CA NBC $2,220,468 38 Feb 2026 → Jul 2026
KFMB San Diego, CA CBS $1,965,826 37 Feb 2026 → Jul 2026
KNTV San Jose, CA NBC $1,652,997 15 Aug 2025 → Jul 2026
View all transactions in research →
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Revenue by service category

Revenue by service category

last 1 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $20K across 1 disbursements (avg $20K/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3w ago · no prior-cycle baseline Strategy & Research $20K

Revenue by service category

last 3 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $20K across 1 disbursements (avg $20K/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3w ago · no prior-cycle baseline Strategy & Research $20K

Revenue by service category

last 6 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $20K across 1 disbursements (avg $20K/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3w ago · no prior-cycle baseline Strategy & Research $20K

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $2.04M across 21 disbursements (avg $97K/check) Top buyer: VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO (93% of category) Last paid: 6mo ago · +438% vs prior cycle Media $1.76M Strategy & Research — cycle-to-date Total: $20K across 1 disbursements (avg $20K/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3w ago · no prior-cycle baseline Strategy & Research $20K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $2.04M across 21 disbursements (avg $97K/check) Top buyer: VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO (93% of category) Last paid: 6mo ago · +438% vs prior cycle Media $1.97M Strategy & Research — cycle-to-date Total: $20K across 1 disbursements (avg $20K/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3w ago · no prior-cycle baseline Strategy & Research $20K

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $2.04M across 21 disbursements (avg $97K/check) Top buyer: VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO (93% of category) Last paid: 6mo ago · +438% vs prior cycle Media $916K Strategy & Research — cycle-to-date Total: $20K across 1 disbursements (avg $20K/check) Top buyer: STEYER FOR GOVERNOR 2026 (100% of category) Last paid: 3w ago · no prior-cycle baseline Strategy & Research $20K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Media $2,043,185 21 $97K 99.0% VILLARAIGOSA FOR GOVERNOR 2… 93% 6mo ago
Strategy & Research $20,000 1 $20K 1.0% STEYER FOR GOVERNOR 2026 100% 3w ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
1
Repeat clients 2 cycles
$2,519,777 · 53% of revenue
5
One-time clients 1 cycle
$2,211,235 · 47% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$2,689,777 56.9% 3
MD
$1,062,960 22.5% 1
CO
$678,112 14.3% 1
DC
$300,163 6.3% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2024-08-15 UA UNION PLUMBERS & PIPEFITTERS VOTE! PAC (UNITED ASSOCIATION OF JOURNEYMEN AND APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY OF THE UNITED STATES AND CANADA) Media PRE-PAYMENT FOR TELEVISION/RADIO ADVERTISEMENT $1,062,960
Largest all-time 2026-02-12 VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO Media — $661,562
Largest all-time 2026-02-06 VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO Media — $500,000
Largest all-time 2026-02-20 VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO Media — $500,000
Largest all-time 2026-04-13 VILLARAIGOSA FOR GOVERNOR 2026; ANTONIO — — $200,062
Largest this cycle 2026-05-08 DEGETTE, DIANA L — MEDIA BUY $171,353
Recent 2026-07-31 STEYER FOR GOVERNOR 2026 Strategy & Research Consulting Services $20,000
Recent 2026-06-29 DEGETTE, DIANA L — MEDIA BUY $20,000
Recent 2026-06-26 DEGETTE, DIANA L — MEDIA BUY $15,000
Recent 2026-06-25 DEGETTE, DIANA L — MEDIA BUY $15,000
Recent 2026-06-24 DEGETTE, DIANA L — MEDIA BUY $6,500
View all disbursements in research →
3 raw FEC name variants collapsed into this canonical entity
See all 45 disbursements →