NEW BLUE INTERACTIVE, LLC
$33.75M
2025-2026 cycle
NEW BLUE INTERACTIVE, LLC is a digital vendor. In the 2025-2026 cycle NEW BLUE INTERACTIVE, LLC was paid $33.75M across 270 client committees, of which $1.10M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$33.75M
=
$32.65M
(Schedule B)
+
$1.10M
(Independent Expenditures)
| Schedule B direct committee payments |
$32,654,719 | 6,659 rows | 96.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,096,741 | 137 rows | 3.2% |
- Activity span ALL TIME
- Dec 14, 2015 → Jun 3, 2026
- spans 10.5 years
- Disbursements ALL TIME
- 6,659
- Schedule B + IE rows
- Client committees ALL TIME
- 270
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$2.43M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PANETTA, JIMMY CA · House DEM |
$42,703 | 2 |
| EDF ACTION VOTES C00707844 |
$30,905 | 2 |
| LASHER, MICAH CHARLES NY · House DEM |
$12,000 | 2 |
| STREET, SHARIF PA · House DEM |
$10,505 | 2 |
| MORELLE, JOSEPH D NY · House DEM |
$8,327 | 5 |
| GIVEGREEN UNITED ACTION C00802389 |
$6,352 | 1 |
| STANSBURY, MELANIE NM · House DEM |
$5,003 | 1 |
| REYNOLDS-JACKSON, VERLINA NJ · House DEM |
$5,000 | 1 |
| SQUARE ONE POLITICS C00641555 |
$4,537 | 3 |
| DEMOCRATIC STATE CENTRAL COMMITTEE OF LA C00071365 |
$3,503 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STANSBURY, MELANIE NM · House DEM |
$184,408 | 6 |
| NEZ, JONATHAN MICHAEL AZ · House DEM |
$66,243 | 12 |
| LASHER, MICAH CHARLES NY · House DEM |
$52,000 | 6 |
| EDF ACTION VOTES C00707844 |
$50,413 | 5 |
| PANETTA, JIMMY CA · House DEM |
$49,703 | 4 |
| MCIVER, LAMONICA NJ · House DEM |
$40,477 | 4 |
| COHEN, STEVE I MR. TN · House DEM |
$38,630 | 3 |
| MISSOURI DEMOCRATIC STATE COMMITTEE (FEDERAL) C00135558 |
$34,045 | 8 |
| GIVEGREEN UNITED ACTION C00802389 |
$33,092 | 5 |
| SQUARE ONE POLITICS C00641555 |
$28,395 | 10 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NEZ, JONATHAN MICHAEL AZ · House DEM |
$259,527 | 24 |
| STANSBURY, MELANIE NM · House DEM |
$233,425 | 13 |
| EDF ACTION VOTES C00707844 |
$145,153 | 13 |
| MCIVER, LAMONICA NJ · House DEM |
$133,354 | 9 |
| GIVEGREEN UNITED ACTION C00802389 |
$88,877 | 10 |
| LASHER, MICAH CHARLES NY · House DEM |
$86,971 | 12 |
| MISSOURI DEMOCRATIC STATE COMMITTEE (FEDERAL) C00135558 |
$77,863 | 15 |
| MALINOWSKI, TOM NJ · House DEM |
$75,324 | 9 |
| PANETTA, JIMMY CA · House DEM |
$70,703 | 10 |
| CLEAVER, EMANUEL II MO · House DEM |
$64,498 | 13 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MCMORROW, MALLORY MI · Senate DEM |
$470,608 | 2 |
| STANSBURY, MELANIE NM · House DEM |
$309,534 | 24 |
| MCIVER, LAMONICA NJ · House DEM |
$308,060 | 17 |
| NEZ, JONATHAN MICHAEL AZ · House DEM |
$278,509 | 27 |
| EDF ACTION VOTES C00707844 |
$219,170 | 20 |
| BRINK,, BRIDGET MI · House DEM |
$175,322 | 5 |
| GIVEGREEN UNITED ACTION C00802389 |
$146,017 | 18 |
| CLEAVER, EMANUEL II MO · House DEM |
$93,218 | 20 |
| PANETTA, JIMMY CA · House DEM |
$91,705 | 16 |
| LASHER, MICAH CHARLES NY · House DEM |
$86,971 | 12 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MCMORROW, MALLORY MI · Senate DEM |
$470,608 | 2 |
| STANSBURY, MELANIE NM · House DEM |
$390,052 | 35 |
| NEZ, JONATHAN MICHAEL AZ · House DEM |
$372,357 | 44 |
| MCIVER, LAMONICA NJ · House DEM |
$308,060 | 17 |
| EDF ACTION VOTES C00707844 |
$272,990 IE $12,000 · SB $260,990 |
29 |
| GIVEGREEN UNITED ACTION C00802389 |
$184,650 IE $3,200 · SB $181,450 |
23 |
| BRINK,, BRIDGET MI · House DEM |
$175,322 | 5 |
| CLEAVER, EMANUEL II MO · House DEM |
$130,062 | 33 |
| SEWELL, TERRI A. AL · House DEM |
$121,679 | 33 |
| PANETTA, JIMMY CA · House DEM |
$112,708 | 22 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $30,275,570 | 89.70% |
| Republican | $0 | 0.00% |
| Non-partisan | $3,475,890 | 10.30% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 6 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 12 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 18 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $686K | 122 | HMP 35% | Digital 99% | $686K | — |
| 2017 | Q2 | 2018 | $1M | 166 | HMP 27% | Digital 100% | $1.69M | — |
| 2017 | Q3 | 2018 | $982K | 191 | HMP 17% | Digital 100% | $2.67M | — |
| 2017 | Q4 | 2016 | $10K | 1 | VILLARAIGOSA FOR GOVERNOR 2… 100% | Digital 100% | $10K | — |
| 2017 | Q4 | 2018 | $852K | 193 | SINEMA, KYRSTEN 16% | Digital 100% | $3.52M | — |
| 2018 | Q1 | 2018 | $1.33M | 217 | ANDREW JANZ FOR CONGRESS 25% | Digital 99% | $4.85M | — |
| 2018 | Q2 | 2018 | $1.18M | 217 | SINEMA, KYRSTEN 20% | Digital 99% | $6.04M | — |
| 2018 | Q3 | 2018 | $1.07M | 260 | BOOKER, CORY A. 21% | Digital 99% | $7.11M | — |
| 2018 | Q4 | 2018 | $1.2M | 204 | BOOKER, CORY A. 32% | Digital 99% | $8.31M | — |
| 2019 | Q1 | 2020 | $628K | 160 | BOOKER, CORY A. 13% | Digital 98% | $628K | -8% |
| 2019 | Q2 | 2020 | $1M | 185 | TIM RYAN FOR AMERICA 18% | Digital 99% | $1.63M | +0% |
| 2019 | Q3 | 2020 | $758K | 181 | TIM RYAN FOR AMERICA 13% | Digital 99% | $2.39M | -23% |
| 2019 | Q4 | 2020 | $672K | 193 | SNOW PAC 14% | Digital 98% | $3.06M | -21% |
| 2020 | Q1 | 2020 | $796K | 188 | 314 ACTION FUND 18% | Digital 100% | $3.86M | -40% |
| 2020 | Q2 | 2020 | $874K | 226 | MALONEY FOR CONGRESS 23% | Digital 100% | $4.73M | -26% |
| 2020 | Q3 | 2020 | $1.43M | 299 | KENDRA HORN FOR SENATE 15% | Digital 100% | $6.16M | +33% |
| 2020 | Q4 | 2020 | $1.94M | 263 | 314 ACTION FUND 18% | Digital 100% | $8.11M | +62% |
| 2021 | Q1 | 2020 | $4K | 2 | HOUSE DEMOCRATIC CAMPAIGN C… 100% | Digital 100% | $8.11M | — |
| 2021 | Q1 | 2022 | $677K | 181 | 314 ACTION FUND 24% | Digital 100% | $677K | +8% |
| 2021 | Q2 | 2020 | $9K | 3 | TRAVIS COUNTY DEMOCRATIC PA… 100% | Digital 100% | $8.12M | — |
| 2021 | Q2 | 2022 | $1.01M | 212 | STANSBURY, MELANIE 22% | Digital 100% | $1.68M | +0% |
| 2021 | Q3 | 2020 | $44K | 9 | HOUSE DEMOCRATIC CAMPAIGN C… 56% | Digital 100% | $8.16M | — |
| 2021 | Q3 | 2022 | $794K | 174 | DAVIDS, SHARICE 12% | Digital 100% | $2.48M | +5% |
| 2021 | Q4 | 2020 | $11K | 2 | BECKLEY MICHELLE J HONORABLE 69% | Digital 100% | $8.17M | — |
| 2021 | Q4 | 2022 | $986K | 211 | DISTRICTS FOR DEMOCRACY 9% | Digital 100% | $3.46M | +47% |
| 2022 | Q1 | 2022 | $1.31M | 242 | MALONEY FOR CONGRESS 16% | Digital 100% | $4.77M | +64% |
| 2022 | Q2 | 2022 | $1.53M | 221 | MALONEY FOR CONGRESS 15% | Digital 100% | $6.3M | +75% |
| 2022 | Q3 | 2022 | $1.18M | 214 | MALONEY FOR CONGRESS 20% | Digital 100% | $7.48M | -18% |
| 2022 | Q4 | 2022 | $1.02M | 164 | NEXTGEN CLIMATE ACTION COMM… 18% | Digital 100% | $8.49M | -48% |
| 2023 | Q1 | 2024 | $373K | 117 | ELECT BLACK DEMOCRATS 13% | Digital 100% | $373K | -45% |
| 2023 | Q2 | 2024 | $453K | 140 | DAVIDS, SHARICE 9% | Digital 100% | $826K | -55% |
| 2023 | Q3 | 2024 | $577K | 172 | 314 ACTION FUND 10% | Digital 100% | $1.4M | -27% |
| 2023 | Q4 | 2024 | $508K | 142 | DAVIDS, SHARICE 8% | Digital 100% | $1.91M | -48% |
| 2024 | Q1 | 2024 | $572K | 162 | SEWELL, TERRI A. 7% | Digital 100% | $2.48M | -56% |
| 2024 | Q2 | 2024 | $492K | 137 | NEZ, JONATHAN MICHAEL 10% | Digital 100% | $2.98M | -68% |
| 2024 | Q3 | 2024 | $480K | 133 | NEZ, JONATHAN MICHAEL 11% | Digital 100% | $3.46M | -59% |
| 2024 | Q4 | 2024 | $458K | 111 | STANSBURY, MELANIE 14% | Digital 100% | $3.91M | -55% |
| 2025 | Q1 | 2024 | $10K | 4 | FRIENDS OF THE UNIVERSITY 50% | Digital 100% | $3.92M | — |
| 2025 | Q1 | 2026 | $303K | 88 | EDF ACTION VOTES 18% | Digital 100% | $303K | -19% |
| 2025 | Q2 | 2024 | $5K | 2 | RIVAS FOR ASSEMBLY 2026; RO… 52% | Digital 100% | $3.93M | — |
| 2025 | Q2 | 2026 | $999K | 108 | MCMORROW, MALLORY 47% | Digital 99% | $1.3M | +120% |
| 2025 | Q3 | 2024 | $8K | 2 | RIVAS FOR ASSEMBLY 2026; RO… 100% | — | $3.94M | — |
| 2025 | Q3 | 2026 | $668K | 103 | BRINK,, BRIDGET 26% | Digital 98% | $1.97M | +16% |
| 2025 | Q4 | 2024 | $5K | 2 | RIVAS FOR ASSEMBLY 2026; RO… 100% | Digital 50% | $3.94M | — |
| 2025 | Q4 | 2026 | $730K | 131 | NEZ, JONATHAN MICHAEL 16% | Digital 100% | $2.7M | +44% |
| 2026 | Q1 | 2026 | $733K | 150 | NEZ, JONATHAN MICHAEL 14% | Digital 38% | $3.43M | +28% |
| 2026 | Q2 | 2026 | $290K | 43 | STANSBURY, MELANIE 32% | — | $3.72M | -41% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 2 · $127,475 · Salinas, CA dominant market
Broadcast stations that committees who pay NEW BLUE INTERACTIVE, LLC also pay directly on their Schedule B filings. We can't prove NEW BLUE INTERACTIVE, LLC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KSBW-TV | Salinas, CA | NBC | $105,111 | 5 | Feb 2024 → Oct 2024 |
| KION-TV | Salinas, CA | NBC | $22,364 | 5 | Feb 2024 → Oct 2024 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $31,767,847 | 6,480 | $5K | 99.7% | 314 ACTION FUND 4% | 4mo ago |
| Fundraising | $92,548 | 26 | $4K | 0.3% | MONTANA DEMOCRATIC PARTY 100% | 6y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
38
Anchor clients 3+ cycles
$14,198,822 · 43% of revenue
40
Repeat clients 2 cycles
$7,982,423 · 24% of revenue
191
One-time clients 1 cycle
$10,473,473 · 32% of revenue
Top 20 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 314 ACTION FUND | 3 | $1,411,788 | 138 | 2019-07-03 | 2023-10-10 |
| DAVIDS, SHARICE | 3 | $1,067,786 | 138 | 2019-02-14 | 2024-02-27 |
| STANSBURY, MELANIE | 3 | $917,999 | 145 | 2021-01-04 | 2026-05-12 |
| KENDRA HORN FOR SENATE | 3 | $904,853 | 76 | 2019-03-04 | 2023-01-12 |
| EDF ACTION VOTES | 4 | $788,400 | 87 | 2020-06-04 | 2026-05-08 |
| DISTRICTS FOR DEMOCRACY | 4 | $704,113 | 93 | 2018-04-05 | 2024-01-29 |
| CASTOR, KATHY | 5 | $491,123 | 166 | 2017-01-03 | 2026-03-25 |
| KILDEE, DANIEL T | 3 | $424,748 | 92 | 2019-01-07 | 2023-08-02 |
| WASSERMAN SCHULTZ, DEBBIE | 4 | $422,854 | 134 | 2019-03-05 | 2026-03-02 |
| GIVEGREEN UNITED ACTION | 3 | $408,445 | 49 | 2022-07-27 | 2026-05-15 |
| CLEAVER, EMANUEL II | 5 | $393,388 | 125 | 2017-10-01 | 2026-03-19 |
| BERA, AMERISH | 5 | $392,448 | 115 | 2018-01-02 | 2026-04-07 |
| CASTRO, JOAQUIN | 5 | $384,309 | 207 | 2017-02-02 | 2025-01-08 |
| DELAURO, ROSA L | 5 | $375,283 | 154 | 2017-02-13 | 2026-04-06 |
| SCHAKOWSKY, JANICE D | 5 | $355,791 | 105 | 2017-01-24 | 2026-02-05 |
| DEMOCRATS WIN SEATS (DWS PAC) | 5 | $325,563 | 111 | 2017-01-09 | 2026-03-31 |
| PANETTA, JIMMY | 3 | $322,139 | 71 | 2021-02-01 | 2026-05-12 |
| COLEMAN, BONNIE WATSON | 5 | $295,185 | 113 | 2017-01-03 | 2026-01-16 |
| LOFGREN, ZOE | 4 | $294,273 | 87 | 2018-04-16 | 2024-12-17 |
| NADLER, JERROLD L | 5 | $285,345 | 97 | 2017-04-01 | 2025-11-03 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $6,110,123 | 23.9% | 36 | |
| NY | $3,010,774 | 11.8% | 16 | |
| CA | $2,748,053 | 10.7% | 23 | |
| NJ | $2,705,197 | 10.6% | 11 | |
| MI | $2,005,558 | 7.8% | 11 | |
| TX | $1,853,419 | 7.2% | 33 | |
| AZ | $1,611,423 | 6.3% | 5 | |
| FL | $1,275,514 | 5.0% | 8 | |
| NM | $1,187,334 | 4.6% | 4 | |
| KS | $1,139,251 | 4.5% | 3 | |
| CT | $964,868 | 3.8% | 5 | |
| OK | $959,423 | 3.8% | 5 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2025-04-10 | MCMORROW, MALLORY | Digital | DIGITAL FUNDRAISING | $465,105 |
| Largest all-time | 2022-02-10 | MALONEY FOR CONGRESS | Digital | MEDIA CONSULTANT | $198,003 |
| Largest all-time | 2022-07-25 | MALONEY FOR CONGRESS | Digital | MEDIA CONSULTANT | $135,753 |
| Largest all-time | 2020-10-05 | KENDRA HORN FOR SENATE | Digital | ONLINE ADVERTISING | $121,022 |
| Largest all-time | 2018-02-07 | ANDREW JANZ FOR CONGRESS | Digital | ONLINE ADVERTISING | $116,630 |
| Largest this cycle | 2026-04-09 | STANSBURY, MELANIE | — | DIGITAL CONSULTING SERVICES | $83,443 |
| Largest this cycle | 2026-02-19 | STANSBURY, MELANIE | — | DIGITAL CONSULTING SERVICES | $82,456 |
| Largest this cycle | 2025-07-17 | BRINK,, BRIDGET | Digital | LIST ACQUISITION | $77,500 |
| Largest this cycle | 2025-06-02 | MCIVER, LAMONICA | Digital | DIGITAL CONSULTING | $74,651 |
| Recent | 2026-06-01 | LASHER, MICAH CHARLES | — | DIGITAL FUNDRAISING | $6,000 |
| Recent | 2026-05-29 | DEMOCRATIC STATE CENTRAL COMMITTEE OF LA | — | DIGITAL CONSULTANT | $3,503 |
| Recent | 2026-06-02 | MORELLE, JOSEPH D | — | DIGITAL CONSULTING | $3,503 |
| Recent | 2026-05-27 | SQUARE ONE POLITICS | — | TEXTING SERVICES | $957 |
| Recent | 2026-06-03 | MORELLE, JOSEPH D | — | DIGITAL CONSULTING | $578 |