LEFT HOOK STRATEGY
LEFT HOOK STRATEGY is a media vendor. In the 2025-2026 cycle LEFT HOOK STRATEGY was paid $16.22M across 10 client committees, of which $6.03M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$10,180,519 | 95 rows | 62.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$6,034,915 | 41 rows | 37.2% |
- Activity span ALL TIME
- May 20, 2020 → Jan 31, 2025
- spans 4.7 years
- Disbursements ALL TIME
- 95
- Schedule B + IE rows
- Client committees ALL TIME
- 10
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| 741666 741666 |
$5,000 | 1 |
Top buyers last 24 months · top 5
| Filer | Total spend | Disbursements |
|---|---|---|
| KIDD, GREG NV · House DEM |
$3,194,682 | 21 |
| LICCARDO, SAM T. CA · House DEM |
$2,228,085 | 13 |
| 741666 741666 |
$1,916,645 | 13 |
| PEOPLE POWER PENNSYLVANIA C00882381 |
$325,000 | 2 |
| ACUNA FOR ASSEMBLY 2024, SPONSORED BY UNITED FOOD AND COMMERCIAL WORKERS WESTERN STATES COUNCIL; FAMILIES UNITED FOR JOEY 1466863 |
$78,444 | 4 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $11,954,088 | 73.72% |
| Republican | $0 | 0.00% |
| Non-partisan | $4,261,346 | 26.28% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 5 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2020 | Q3 | 2020 | $562K | 8 | PAPPAS, CHRIS 100% | Media 100% | $562K | — |
| 2020 | Q4 | 2020 | $1.58M | 17 | PAPPAS, CHRIS 76% | Media 100% | $2.14M | — |
| 2022 | Q1 | 2022 | $30K | 1 | GOMEZ FOR ASSEMBLY 2022 SPE… 100% | Media 100% | $30K | — |
| 2022 | Q2 | 2022 | $25K | 1 | GOMEZ FOR ASSEMBLY 2022 SPE… 100% | Media 100% | $55K | — |
| 2022 | Q3 | 2022 | $61K | 4 | CARRILLO FOR ASSEMBLY 2022;… 75% | Media 100% | $116K | -89% |
| 2022 | Q4 | 2022 | $26K | 3 | CARRILLO FOR ASSEMBLY 2022;… 100% | Media 100% | $142K | -98% |
| 2023 | Q2 | 2022 | $57K | 3 | CARRILLO FOR ASSEMBLY 2022;… 100% | Media 100% | $199K | — |
| 2023 | Q3 | 2022 | $18K | 1 | 741666 100% | Other / Unclassified 100% | $217K | — |
| 2023 | Q3 | 2024 | $27K | 1 | C00841072 100% | Media 100% | $27K | — |
| 2023 | Q4 | 2022 | $22K | 1 | 741666 100% | Media 100% | $239K | — |
| 2024 | Q1 | 2024 | $27K | 2 | 741666 100% | Media 100% | $54K | -10% |
| 2024 | Q2 | 2024 | $247K | 8 | KIDD, GREG 62% | Media 100% | $301K | +888% |
| 2024 | Q3 | 2024 | $2.39M | 17 | KIDD, GREG 66% | Media 100% | $2.7M | +3815% |
| 2024 | Q4 | 2024 | $5.1M | 27 | LICCARDO, SAM T. 34% | Media 100% | $7.79M | +19499% |
| 2025 | Q1 | 2024 | $5K | 1 | 741666 100% | Other / Unclassified 100% | $7.8M | — |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 3 additional stations · $1,313,493 · San Diego, CA dominant market
Broadcast stations that committees who pay LEFT HOOK STRATEGY also pay directly on their Schedule B filings. We can't prove LEFT HOOK STRATEGY routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KMPH | Fresno, CA | NBC | $197,052 | 6 | Sep 2022 → Oct 2022 |
| KSEE | Fresno, CA | NBC | $187,038 | 6 | Sep 2022 → Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $170,765 | 6 | Oct 2022 → Oct 2024 |
| KGTV-TV | San Diego, CA | ABC | $138,610 | 6 | Sep 2024 → Oct 2024 |
| KFMB | San Diego, CA | CBS | $125,124 | 5 | Oct 2022 → Oct 2024 |
| KFSN-TV | Fresno, CA | ABC | $121,741 | 3 | Oct 2022 → Oct 2022 |
| KGPE | Fresno, CA | ABC | $119,132 | 5 | Sep 2022 → Oct 2022 |
| KSWB | San Diego, CA | CW | $75,671 | 4 | Oct 2022 → Oct 2024 |
| KUSI | San Diego, CA | Independent | $60,376 | 6 | Oct 2022 → Oct 2024 |
| KFTV | Los Angeles, CA | Univision | $36,155 | 2 | Oct 2022 → Oct 2022 |
| KESQ | Palm Springs, CA | ABC | $25,194 | 1 | Oct 2024 |
| KCRA | Sacramento, CA | NBC | $20,953 | 2 | Sep 2024 → Sep 2024 |
| KMIR | Palm Springs, CA | NBC | $12,334 | 1 | Oct 2024 |
| KPSP | Palm Springs, CA | CBS | $11,696 | 1 | Oct 2024 |
| KOVR | Sacramento, CA | CBS | $5,355 | 1 | Sep 2024 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $10,157,519 | 93 | $109K | 99.8% | KIDD, GREG 31% | 19mo ago |
| Other / Unclassified | $23,000 | 2 | $12K | 0.2% | 741666 100% | 16mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $4,489,648 | 44.1% | 5 | |
| NV | $3,194,682 | 31.4% | 1 | |
| NH | $1,757,355 | 17.3% | 1 | |
| Unknown | $413,834 | 4.1% | 2 | |
| PA | $325,000 | 3.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-11 | LICCARDO, SAM T. | Media | MEDIA BUY | $495,682 |
| Largest all-time | 2024-10-24 | 741666 | Media | media buys | $404,307 |
| Largest all-time | 2024-10-11 | 741666 | Media | media buys | $376,510 |
| Largest all-time | 2024-10-18 | 741666 | Media | media buys | $374,238 |
| Largest all-time | 2024-10-23 | KIDD, GREG | Media | ADVERTISING | $364,451 |
| Recent | 2024-11-04 | KIDD, GREG | Media | ADVERTISING | $157,277 |
| Recent | 2024-10-30 | LICCARDO, SAM T. | Media | MEDIA BUY | $110,659 |
| Recent | 2024-11-01 | LICCARDO, SAM T. | Media | MEDIA PRODUCTION SERVICES | $49,000 |
| Recent | 2024-11-01 | LICCARDO, SAM T. | Media | MEDIA BUY | $20,000 |
| Recent | 2025-01-31 | 741666 | Other / Unclassified | — | $5,000 |