GROUNDSWELL PUBLIC STRATEGIES INC.
GROUNDSWELL PUBLIC STRATEGIES INC. is a media vendor. In the 2025-2026 cycle GROUNDSWELL PUBLIC STRATEGIES INC. was paid $1.69M across 6 client committees, of which $1.15M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$540,155 | 27 rows | 32.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,147,343 | 35 rows | 68.0% |
- Activity span ALL TIME
- Sep 12, 2014 → Mar 16, 2026
- spans 11.5 years
- Disbursements ALL TIME
- 27
- Schedule B + IE rows
- Client committees ALL TIME
- 6
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| SHOWALTER, REED IL · House DEM |
$9,087 | 2 |
Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| SHOWALTER, REED IL · House DEM |
$71,162 | 9 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| SHOWALTER, REED IL · House DEM |
$71,162 | 9 |
Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| SHOWALTER, REED IL · House DEM |
$71,162 | 9 |
Top buyers last 24 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| SHOWALTER, REED IL · House DEM |
$71,162 | 9 |
| PENNSYLVANIA SENATE VICTORY 2024 C00891168 |
$50,354 | 3 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $1,178,751 | 69.85% |
| Republican | $0 | 0.00% |
| Non-partisan | $508,747 | 30.15% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q2 | 2020 | $29K | 1 | C00702381 100% | Media 100% | $29K | — |
| 2019 | Q3 | 2020 | $11K | 1 | C00702381 100% | Media 100% | $40K | — |
| 2020 | Q1 | 2020 | $52K | 1 | C00721480 100% | Media 100% | $93K | — |
| 2021 | Q4 | 2022 | $20K | 1 | C00796516 100% | Media 100% | $20K | — |
| 2022 | Q1 | 2022 | $41K | 2 | HOYLE, VALERIE 100% | Media 100% | $61K | -22% |
| 2022 | Q2 | 2022 | $217K | 6 | HOYLE, VALERIE 100% | Media 100% | $278K | — |
| 2022 | Q3 | 2022 | $37K | 2 | HOYLE, VALERIE 100% | Media 100% | $315K | — |
| 2022 | Q4 | 2022 | $11K | 1 | HOYLE, VALERIE 100% | Media 100% | $326K | — |
| 2024 | Q4 | 2024 | $50K | 3 | PENNSYLVANIA SENATE VICTORY… 100% | Media 100% | $50K | +348% |
| 2026 | Q1 | 2026 | $71K | 9 | SHOWALTER, REED 100% | Strategy & Research 100% | $71K | — |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $468,993 | 18 | $26K | 86.8% | HOYLE, VALERIE 65% | 18mo ago |
| Strategy & Research | $71,162 | 9 | $8K | 13.2% | SHOWALTER, REED 100% | 2mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| OR | $306,148 | 56.7% | 1 | |
| Unknown | $112,491 | 20.8% | 3 | |
| IL | $71,162 | 13.2% | 1 | |
| DC | $50,354 | 9.3% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-01-27 | C00721480 | Media | MEDIA PRODUCTION | $52,474 |
| Largest all-time | 2022-05-05 | HOYLE, VALERIE | Media | MEDIA BUY | $41,710 |
| Largest all-time | 2022-04-21 | HOYLE, VALERIE | Media | MEDIA BUY | $41,710 |
| Largest all-time | 2022-04-28 | HOYLE, VALERIE | Media | MEDIA BUY | $41,710 |
| Largest all-time | 2022-04-14 | HOYLE, VALERIE | Media | MEDIA BUY | $38,994 |
| Largest this cycle | 2026-02-18 | SHOWALTER, REED | Strategy & Research | COMMUNICATIONS CONSULTING | $12,817 |
| Largest this cycle | 2026-03-04 | SHOWALTER, REED | Strategy & Research | COMMUNICATIONS CONSULTING | $10,174 |
| Largest this cycle | 2026-01-27 | SHOWALTER, REED | Strategy & Research | COMMUNICATIONS CONSULTING | $7,817 |
| Largest this cycle | 2026-02-16 | SHOWALTER, REED | Strategy & Research | COMMUNICATIONS CONSULTING | $7,817 |
| Largest this cycle | 2026-02-27 | SHOWALTER, REED | Strategy & Research | COMMUNICATIONS CONSULTING | $7,817 |
| Recent | 2026-03-10 | SHOWALTER, REED | Strategy & Research | COMMUNICATIONS CONSULTING | $5,087 |
| Recent | 2026-03-16 | SHOWALTER, REED | Strategy & Research | COMMUNICATIONS CONSULTING | $4,000 |