GRASSROOTS ANALYTICS
$36.70M
2025-2026 cycle
GRASSROOTS ANALYTICS is a digital vendor. In the 2025-2026 cycle GRASSROOTS ANALYTICS was paid $36.70M across 833 client committees, of which $193K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$36.70M
=
$36.51M
(Schedule B)
+
$193K
(Independent Expenditures)
| Schedule B direct committee payments |
$36,506,644 | 5,262 rows | 99.5% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$193,292 | 31 rows | 0.5% |
- Activity span ALL TIME
- Feb 28, 2017 → May 21, 2026
- spans 9.2 years
- Disbursements ALL TIME
- 5,262
- Schedule B + IE rows
- Client committees ALL TIME
- 833
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$5.54M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$32,308 | 1 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| RASKIN, JAMIE MD · House DEM |
$250,000 | 1 |
| CROCKETT, JASMINE TX · Senate DEM |
$108,706 | 2 |
| PORTER FOR GOVERNOR 2026; KATIE 1479597 |
$92,816 | 2 |
| MENDOZA, JOANNA AZ · House DEM |
$45,822 | 2 |
| BECERRA FOR GOVERNOR 2026 1480025 |
$32,308 | 1 |
| DGA ACTION C00503789 |
$24,236 | 2 |
| SCHULTZ, MATTHEW DAMIAN AK · House DEM |
$10,500 | 2 |
| STEVENSON, CHERLYNN KY · House DEM |
$5,556 | 1 |
| SAKAKIHARA FOR SENATE 2026; SCOTT 1486040 |
$3,550 | 3 |
| SMITH, RAYMOND EDWARD DR. JR. NC · House DEM |
$2,436 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| RASKIN, JAMIE MD · House DEM |
$453,000 | 4 |
| PELTOLA, MARY AK · Senate DEM |
$360,000 | 1 |
| CROCKETT, JASMINE TX · Senate DEM |
$350,763 | 5 |
| FROST, MAXWELL ALEJANDRO FL · House DEM |
$225,131 | 5 |
| MENDOZA, JOANNA AZ · House DEM |
$157,857 | 9 |
| MENEFEE, CHRISTIAN TX · House DEM |
$144,306 | 4 |
| PORTER FOR GOVERNOR 2026; KATIE 1479597 |
$128,628 | 3 |
| PETERS, ROBERT JAMES IL · House DEM |
$92,439 | 6 |
| DGA ACTION C00503789 |
$67,890 | 5 |
| WELLMAN, FREDERICK PAUL MO · House DEM |
$44,044 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MENDOZA, JOANNA AZ · House DEM |
$463,970 | 21 |
| RASKIN, JAMIE MD · House DEM |
$453,000 | 4 |
| PETERS, ROBERT JAMES IL · House DEM |
$364,275 | 21 |
| PELTOLA, MARY AK · Senate DEM |
$360,000 | 1 |
| CROCKETT, JASMINE TX · Senate DEM |
$350,763 | 5 |
| WIN THE ERA PAC C00697441 |
$343,496 | 9 |
| FROST, MAXWELL ALEJANDRO FL · House DEM |
$282,285 | 6 |
| PLATNER, GRAHAM ME · Senate DEM |
$203,758 | 8 |
| WILLIAMSON, MICHAEL VA · House DEM |
$199,789 | 7 |
| MENEFEE, CHRISTIAN TX · House DEM |
$186,463 | 7 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MENDOZA, JOANNA AZ · House DEM |
$850,205 | 25 |
| HARRIS VICTORY FUND C00744946 |
$583,778 | 1 |
| RASKIN, JAMIE MD · House DEM |
$453,000 | 4 |
| PETERS, ROBERT JAMES IL · House DEM |
$364,275 | 21 |
| PELTOLA, MARY AK · Senate DEM |
$360,000 | 1 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$353,289 | 9 |
| CROCKETT, JASMINE TX · Senate DEM |
$350,763 | 5 |
| WIN THE ERA PAC C00697441 |
$343,496 | 9 |
| MENEFEE, CHRISTIAN TX · House DEM |
$336,463 | 9 |
| GRASSROOTS DEMOCRATS HQ C00707091 |
$289,077 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| HARRIS VICTORY FUND C00744946 |
$7,811,802 | 9 |
| FORWARD BLUE C00835041 |
$1,522,865 | 9 |
| MENDOZA, JOANNA AZ · House DEM |
$850,205 | 25 |
| NEZ, JONATHAN MICHAEL AZ · House DEM |
$527,288 | 61 |
| DEFEAT EXTREMISTS C00829754 |
$483,380 | 64 |
| RASKIN, JAMIE MD · House DEM |
$453,000 | 4 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$432,889 | 21 |
| GRASSROOTS DEMOCRATS HQ C00707091 |
$407,077 | 5 |
| LEADERS WE DESERVE C00843110 |
$396,000 | 5 |
| PETERS, ROBERT JAMES IL · House DEM |
$364,275 | 21 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $23,479,358 | 63.98% |
| Republican | $6,033 | 0.02% |
| Non-partisan | $13,214,546 | 36.01% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 10 leadership
Leadership 10
Founders, partners, chiefs — for strategic / partnership conversations.
www.grassrootsanalytics.com · LinkedIn company page · updated 23d ago
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $500 | 1 | SWALWELL, ERIC MICHAEL 100% | Digital 100% | $500 | — |
| 2017 | Q2 | 2016 | $1K | 1 | EASTIN FOR GOVERNOR 2018; D… 100% | Digital 100% | $1K | — |
| 2017 | Q2 | 2018 | $5K | 7 | SWALWELL, ERIC MICHAEL 40% | Digital 100% | $6K | — |
| 2017 | Q3 | 2016 | $2K | 2 | EASTIN FOR GOVERNOR 2018; D… 100% | Digital 100% | $3K | — |
| 2017 | Q3 | 2018 | $12K | 15 | C00646844 37% | Digital 100% | $18K | — |
| 2017 | Q4 | 2018 | $32K | 31 | C00639252 16% | Digital 100% | $49K | — |
| 2018 | Q1 | 2018 | $55K | 51 | C00662130 11% | Digital 100% | $104K | — |
| 2018 | Q2 | 2018 | $84K | 79 | JONES, GINA ORTIZ 11% | Digital 100% | $187K | — |
| 2018 | Q3 | 2018 | $182K | 86 | C00649061 19% | Digital 100% | $369K | — |
| 2018 | Q4 | 2018 | $93K | 48 | C00677096 9% | Digital 100% | $462K | — |
| 2019 | Q1 | 2018 | $393 | 2 | TARRANT TOGETHER DISSOLVED 100% | Digital 100% | $463K | — |
| 2019 | Q1 | 2020 | $13K | 10 | MCBATH, LUCIA KAY MS. 38% | Digital 100% | $13K | +2499% |
| 2019 | Q2 | 2018 | $1K | 3 | SALEH FOR SENATE 2019 77% | Digital 100% | $464K | +30% |
| 2019 | Q2 | 2020 | $21K | 29 | JOHNSTON, MICHAEL C 19% | Digital 100% | $34K | +328% |
| 2019 | Q3 | 2018 | $430 | 4 | TARRANT TOGETHER DISSOLVED 100% | Digital 100% | $464K | -78% |
| 2019 | Q3 | 2020 | $76K | 82 | C00659938 16% | Digital 100% | $110K | +529% |
| 2019 | Q4 | 2018 | $450 | 5 | ALVARENGA SELENA M HONORABLE 61% | Digital 100% | $465K | — |
| 2019 | Q4 | 2020 | $105K | 130 | C00657411 7% | Digital 100% | $216K | +234% |
| 2020 | Q1 | 2020 | $207K | 259 | END CITIZENS UNITED 5% | Digital 100% | $423K | +280% |
| 2020 | Q2 | 2020 | $252K | 246 | C00733261 5% | Digital 100% | $674K | +200% |
| 2020 | Q3 | 2020 | $424K | 268 | 314 ACTION FUND 4% | Digital 100% | $1.1M | +133% |
| 2020 | Q4 | 2020 | $356K | 188 | 314 ACTION FUND 10% | Digital 100% | $1.45M | +283% |
| 2021 | Q1 | 2020 | $113K | 4 | NEWSOM; STOP THE REPUBLICAN… 97% | Digital 100% | $1.57M | +28605% |
| 2021 | Q1 | 2022 | $30K | 26 | C00720516 15% | Digital 100% | $30K | +133% |
| 2021 | Q2 | 2020 | $707 | 6 | TARRANT TOGETHER DISSOLVED 57% | Digital 100% | $1.57M | -46% |
| 2021 | Q2 | 2022 | $182K | 64 | 314 ACTION FUND 29% | Digital 100% | $212K | +751% |
| 2021 | Q3 | 2022 | $508K | 135 | MCCORMACK, HOLLY 26% | Digital 100% | $720K | +568% |
| 2021 | Q4 | 2020 | $20K | 1 | NEWSOM FOR CALIFORNIA GOVER… 100% | Digital 100% | $1.59M | +4347% |
| 2021 | Q4 | 2022 | $422K | 145 | MCCORMACK, HOLLY 52% | Digital 100% | $1.14M | +301% |
| 2022 | Q1 | 2022 | $1.09M | 152 | DNC SERVICES CORP / DEMOCRA… 46% | Digital 100% | $2.23M | +426% |
| 2022 | Q2 | 2022 | $1.29M | 205 | CISNEROS, JESSICA 20% | Digital 100% | $3.52M | +413% |
| 2022 | Q3 | 2022 | $2.43M | 152 | DCCC 83% | Digital 100% | $5.96M | +474% |
| 2022 | Q4 | 2022 | $3.26M | 114 | DCCC 28% | Digital 100% | $9.22M | +818% |
| 2023 | Q1 | 2024 | $131K | 29 | DCCC 27% | Digital 100% | $131K | +333% |
| 2023 | Q2 | 2022 | $250 | 1 | FALCON COMMITTEE TO ELECT F… 100% | Digital 100% | $9.22M | -65% |
| 2023 | Q2 | 2024 | $719K | 71 | GRASSROOTS DEMOCRATS HQ 57% | Digital 100% | $850K | +295% |
| 2023 | Q3 | 2022 | $32K | 4 | BISHOP AVERIE DANIELLE MS 93% | Digital 100% | $9.25M | — |
| 2023 | Q3 | 2024 | $1.31M | 152 | LEADERS WE DESERVE 32% | Digital 100% | $2.16M | +159% |
| 2023 | Q4 | 2022 | $12K | 8 | KOUNALAKIS FOR GOVERNOR 202… 45% | Digital 100% | $9.27M | -38% |
| 2023 | Q4 | 2024 | $892K | 168 | C00764274 34% | Digital 100% | $3.06M | +112% |
| 2024 | Q1 | 2024 | $616K | 244 | MARTINEZ, TEKESHA 13% | Digital 100% | $3.67M | -44% |
| 2024 | Q2 | 2024 | $1.86M | 290 | HARRIS VICTORY FUND 21% | Digital 100% | $5.53M | +44% |
| 2024 | Q3 | 2024 | $5.13M | 357 | HARRIS VICTORY FUND 59% | Digital 100% | $11M | +111% |
| 2024 | Q4 | 2024 | $6.45M | 177 | HARRIS VICTORY FUND 74% | Digital 100% | $17M | +98% |
| 2025 | Q1 | 2024 | $21K | 3 | YEE FOR GOVERNOR 2026; BETTY 95% | Digital 100% | $17M | — |
| 2025 | Q1 | 2026 | $754K | 106 | DEFEAT EXTREMISTS 28% | Digital 100% | $754K | +475% |
| 2025 | Q2 | 2024 | $350 | 2 | OUTRAGE THEN ACTION 71% | Digital 100% | $17M | +40% |
| 2025 | Q2 | 2026 | $2.04M | 125 | MENDOZA, JOANNA 19% | Digital 100% | $2.8M | +184% |
| 2025 | Q3 | 2024 | $34K | 17 | VILLARAIGOSA FOR GOVERNOR 2… 46% | Digital 100% | $17M | +6% |
| 2025 | Q3 | 2026 | $1.57M | 259 | WIN THE ERA PAC 14% | Digital 100% | $4.36M | +19% |
| 2025 | Q4 | 2024 | $64K | 26 | PORTER FOR GOVERNOR 2026; K… 56% | Digital 100% | $17M | +411% |
| 2025 | Q4 | 2026 | $1.73M | 400 | CROCKETT, JASMINE 11% | Digital 100% | $6.09M | +94% |
| 2026 | Q1 | 2026 | $1.72M | 244 | PELTOLA, MARY 21% | Digital 71% | $7.81M | +180% |
| 2026 | Q2 | 2026 | $137K | 21 | PORTER FOR GOVERNOR 2026; K… 68% | Digital 73% | $7.95M | -93% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 25 additional stations · $4,896,678 · Los Angeles, CA dominant market
Broadcast stations that committees who pay GRASSROOTS ANALYTICS also pay directly on their Schedule B filings. We can't prove GRASSROOTS ANALYTICS routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC-TV | Los Angeles, CA | ABC | $816,298 | 13 | May 2022 → May 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $672,307 | 17 | May 2022 → May 2026 |
| KTLA-TV | Los Angeles, CA | CW | $528,318 | 12 | May 2022 → May 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $495,487 | 15 | May 2022 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $382,692 | 13 | Nov 2025 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $297,921 | 9 | May 2022 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $253,454 | 9 | Oct 2022 → May 2026 |
| KNSD-TV | San Diego, CA | NBC | $166,240 | 11 | May 2022 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $163,724 | 12 | May 2022 → May 2026 |
| KTTV-TV | Los Angeles, CA | Fox | $158,589 | 13 | May 2022 → May 2026 |
| KCAL-TV | Los Angeles, CA | CBS | $119,404 | 12 | May 2022 → May 2026 |
| KRON-TV | San Francisco, CA | NBC | $89,837 | 12 | Oct 2022 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $80,271 | 7 | Oct 2022 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $56,419 | 9 | Apr 2026 → May 2026 |
| KMAX-TV | Sacramento, CA | Independent | $52,424 | 9 | May 2022 → May 2026 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $35,958,481 | 5,200 | $7K | 98.8% | HARRIS VICTORY FUND 23% | 4w ago |
| Print & Mail | $414,000 | 7 | $59K | 1.1% | RASKIN, JAMIE 85% | 2mo ago |
| Fundraising | $17,740 | 19 | $934 | 0.0% | VILLEGAS, RANDY 45% | 8w ago |
| Software & Tech | $4,000 | 4 | $1K | 0.0% | COOKE, REBECCA 100% | 2mo ago |
| Strategy & Research | $283 | 1 | $283 | 0.0% | RICHARDSON AMANDA MS 100% | 5w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
14
Anchor clients 3+ cycles
$5,328,838 · 15% of revenue
92
Repeat clients 2 cycles
$9,414,455 · 26% of revenue
725
One-time clients 1 cycle
$21,763,351 · 60% of revenue
Top 14 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| DCCC | 3 | $3,787,926 | 79 | 2021-06-04 | 2025-04-25 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC | 3 | $627,674 | 72 | 2022-06-21 | 2025-07-14 |
| BRIGHTER FUTURE PAC | 3 | $317,585 | 53 | 2022-04-15 | 2025-02-24 |
| MCBATH, LUCIA KAY MS. | 4 | $117,666 | 39 | 2018-10-15 | 2024-10-02 |
| DAVIDS, SHARICE | 4 | $108,505 | 10 | 2018-06-07 | 2025-10-29 |
| BOWMAN, JAMAAL | 3 | $90,908 | 37 | 2019-10-31 | 2023-12-19 |
| C00649061 | 3 | $83,419 | 25 | 2018-06-15 | 2022-06-30 |
| FIELD TEAM 6 FEC | 3 | $48,643 | 27 | 2020-09-08 | 2024-12-12 |
| COLORADO TURNOUT PROJECT | 3 | $37,484 | 24 | 2022-02-08 | 2025-08-07 |
| RILEY, JOSH | 3 | $34,742 | 29 | 2022-02-17 | 2026-02-27 |
| RIDESHARE 2 VOTE | 3 | $31,388 | 17 | 2021-02-02 | 2024-10-20 |
| MCCORKLE, ISAAC IAN | 3 | $20,455 | 28 | 2020-08-10 | 2023-12-29 |
| BECKLEY MICHELLE J HONORABLE | 4 | $13,483 | 26 | 2018-06-06 | 2024-12-02 |
| SWALWELL, ERIC MICHAEL | 3 | $8,960 | 19 | 2017-02-28 | 2025-03-18 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $17,922,549 | 53.4% | 48 | |
| Unknown | $2,388,459 | 7.1% | 276 | |
| TX | $2,163,833 | 6.5% | 100 | |
| CA | $1,836,625 | 5.5% | 64 | |
| AZ | $1,749,037 | 5.2% | 17 | |
| NJ | $1,622,293 | 4.8% | 17 | |
| GA | $1,621,571 | 4.8% | 14 | |
| MD | $1,121,213 | 3.3% | 6 | |
| FL | $1,096,084 | 3.3% | 24 | |
| MI | $825,824 | 2.5% | 23 | |
| NY | $698,292 | 2.1% | 22 | |
| IL | $488,901 | 1.5% | 21 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-09-27 | HARRIS VICTORY FUND | Digital | ONLINE FUNDRAISING | $3,000,000 |
| Largest all-time | 2024-12-04 | HARRIS VICTORY FUND | Digital | ONLINE FUNDRAISING | $2,215,548 |
| Largest all-time | 2024-10-22 | HARRIS VICTORY FUND | Digital | ONLINE FUNDRAISING | $1,814,144 |
| Largest all-time | 2024-11-04 | FORWARD BLUE | Digital | TEXTING | $848,421 |
| Largest all-time | 2022-09-02 | DCCC | Digital | GENERIC CMTE. LIST RENTAL | $800,000 |
| Largest this cycle | 2026-02-04 | PELTOLA, MARY | Digital | DIGITAL FUNDRAISING | $360,000 |
| Largest this cycle | 2025-04-04 | GRASSROOTS DEMOCRATS HQ | Digital | GDHQ MARCH 2025 ROI GUARANTEE MODEL | $259,701 |
| Largest this cycle | 2026-03-19 | RASKIN, JAMIE | Print & Mail | DIRECT MAIL POSTAGE & PRODUCTION | $250,000 |
| Largest this cycle | 2025-04-25 | MENDOZA, JOANNA | Digital | DIGITAL SERVICES | $200,635 |
| Largest this cycle | 2025-12-31 | CROCKETT, JASMINE | Digital | TEXT MESSAGING SERVICES | $193,360 |
| Recent | 2026-05-21 | BECERRA FOR GOVERNOR 2026 | — | Texting Services | $32,308 |
| Recent | 2026-05-01 | PORTER FOR GOVERNOR 2026; KATIE | Digital | Text Messages | $21,288 |
| Recent | 2026-05-01 | SAKAKIHARA FOR SENATE 2026; SCOTT | — | — | $2,550 |
| Recent | 2026-05-05 | JOHNSON NATHAN M HONORABLE | Digital | Digital fundraising consulting | $1,000 |
| Recent | 2026-05-14 | SAKAKIHARA FOR SENATE 2026; SCOTT | — | — | $500 |