GRASSROOTS ANALYTICS
$39.02M
2025-2026 cycle
GRASSROOTS ANALYTICS is a digital vendor. In the 2025-2026 cycle GRASSROOTS ANALYTICS was paid $39.02M across 950 client committees, of which $193K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$39.02M
=
$38.82M
(Schedule B)
+
$193K
(Independent Expenditures)
| Schedule B direct committee payments |
$38,823,392 | 6,129 rows | 99.5% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$193,292 | 31 rows | 0.5% |
- Activity span ALL TIME
- Feb 28, 2017 → Jul 31, 2026
- spans 9.4 years
- Disbursements ALL TIME
- 6,129
- Schedule B + IE rows
- Client committees ALL TIME
- 950
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$7.09M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MENDOZA, JOANNA AZ · House DEM |
$148,461 | 4 |
| WIN THE ERA PAC C00697441 |
$137,733 | 2 |
| FROST, MAXWELL ALEJANDRO FL · House DEM |
$57,716 | 2 |
| MADSOUL VICTORY FUND C00865220 |
$30,370 | 1 |
| BOOKER, CHARLES KY · Senate DEM |
$28,422 | 2 |
| BECERRA FOR GOVERNOR 2026 1480025 |
$25,716 | 1 |
| DAVIDS, SHARICE KS · House DEM |
$24,000 | 1 |
| KIM, ANDY NJ · Senate DEM |
$16,500 | 1 |
| MEJIA, ANALILIA NJ · House DEM |
$14,998 | 1 |
| BROOKS, BOB PA · House DEM |
$13,355 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MENDOZA, JOANNA AZ · House DEM |
$466,928 | 14 |
| RASKIN, JAMIE MD · House DEM |
$250,000 | 1 |
| FROST, MAXWELL ALEJANDRO FL · House DEM |
$203,466 | 8 |
| WELCOMEPAC C00786830 |
$187,500 IE $187,500 |
2 |
| WIN THE ERA PAC C00697441 |
$137,733 | 2 |
| GENDEBIEN, BLAKE NY · House DEM |
$121,510 | 8 |
| ALLAM, NIDA NC · House DEM |
$111,142 | 5 |
| CROCKETT, JASMINE TX · Senate DEM |
$108,706 | 2 |
| PORTER FOR GOVERNOR 2026; KATIE 1479597 |
$92,816 | 2 |
| PETERS, ROBERT JAMES IL · House DEM |
$74,389 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MENDOZA, JOANNA AZ · House DEM |
$703,955 | 24 |
| RASKIN, JAMIE MD · House DEM |
$453,000 | 4 |
| FROST, MAXWELL ALEJANDRO FL · House DEM |
$447,633 | 13 |
| PELTOLA, MARY AK · Senate DEM |
$360,000 | 1 |
| CROCKETT, JASMINE TX · Senate DEM |
$350,763 | 5 |
| WIN THE ERA PAC C00697441 |
$340,774 | 7 |
| PETERS, ROBERT JAMES IL · House DEM |
$305,877 | 20 |
| WELCOMEPAC C00786830 |
$187,500 IE $187,500 |
2 |
| MENEFEE, CHRISTIAN TX · House DEM |
$187,064 | 10 |
| WILLIAMSON, MICHAEL VA · House DEM |
$184,915 | 6 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MENDOZA, JOANNA AZ · House DEM |
$1,224,146 | 34 |
| WIN THE ERA PAC C00697441 |
$481,230 | 11 |
| RASKIN, JAMIE MD · House DEM |
$453,000 | 4 |
| FROST, MAXWELL ALEJANDRO FL · House DEM |
$447,633 | 13 |
| PETERS, ROBERT JAMES IL · House DEM |
$438,664 | 25 |
| MENEFEE, CHRISTIAN TX · House DEM |
$361,953 | 13 |
| PELTOLA, MARY AK · Senate DEM |
$360,000 | 1 |
| CROCKETT, JASMINE TX · Senate DEM |
$350,763 | 5 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$345,789 | 7 |
| GRASSROOTS DEMOCRATS HQ C00707091 |
$289,077 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| HARRIS VICTORY FUND C00744946 |
$7,765,118 | 6 |
| MENDOZA, JOANNA AZ · House DEM |
$1,224,146 | 34 |
| FORWARD BLUE C00835041 |
$1,197,893 | 8 |
| WIN THE ERA PAC C00697441 |
$481,230 | 11 |
| RASKIN, JAMIE MD · House DEM |
$453,000 | 4 |
| FROST, MAXWELL ALEJANDRO FL · House DEM |
$447,633 | 13 |
| PETERS, ROBERT JAMES IL · House DEM |
$438,664 | 25 |
| LEADERS WE DESERVE C00843110 |
$392,000 | 4 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC C00513176 |
$386,889 | 15 |
| MENEFEE, CHRISTIAN TX · House DEM |
$361,953 | 13 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $27,471,542 | 70.41% |
| Republican | $6,031 | 0.02% |
| Non-partisan | $11,538,861 | 29.57% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 10 leadership
Leadership 10
Founders, partners, chiefs — for strategic / partnership conversations.
www.grassrootsanalytics.com · LinkedIn company page · updated 4mo ago
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Outflow is on record for the last 18 months, but no itemized payers are.
Outflow is on record for the last 24 months, but no itemized payers are.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $500 | 1 | SWALWELL, ERIC MICHAEL 100% | Digital 100% | $500 | — |
| 2017 | Q2 | 2016 | $1K | 1 | EASTIN FOR GOVERNOR 2018 100% | Digital 100% | $1K | — |
| 2017 | Q2 | 2018 | $5K | 7 | MURPHY, STEPHANIE 40% | Digital 100% | $6K | — |
| 2017 | Q3 | 2016 | $2K | 2 | EASTIN FOR GOVERNOR 2018 100% | Digital 100% | $3K | — |
| 2017 | Q3 | 2018 | $12K | 15 | CINDY AXNE FOR CONGRESS 37% | Digital 100% | $18K | — |
| 2017 | Q4 | 2018 | $32K | 31 | LISA MANDELBLATT FOR CONGRE… 16% | Digital 100% | $49K | — |
| 2018 | Q1 | 2018 | $55K | 51 | SOL FLORES FOR CONGRESS 11% | Digital 100% | $104K | — |
| 2018 | Q2 | 2018 | $84K | 79 | JONES, GINA ORTIZ 11% | Digital 100% | $187K | — |
| 2018 | Q3 | 2018 | $182K | 86 | BACKROADS PAC 19% | Digital 100% | $369K | — |
| 2018 | Q4 | 2018 | $93K | 48 | KRISTEN CARLSON FOR CONGRES… 9% | Digital 100% | $462K | — |
| 2019 | Q1 | 2018 | $393 | 2 | TARRANT TOGETHER DISSOLVED 100% | Digital 100% | $463K | — |
| 2019 | Q1 | 2020 | $13K | 10 | MCBATH, LUCIA KAY MS. 38% | Digital 100% | $13K | +2499% |
| 2019 | Q2 | 2018 | $1K | 3 | SALEH FOR SENATE 2019 77% | Digital 100% | $464K | +30% |
| 2019 | Q2 | 2020 | $21K | 29 | JOHNSTON, MICHAEL C 19% | Digital 100% | $34K | +328% |
| 2019 | Q3 | 2018 | $430 | 4 | TARRANT TOGETHER DISSOLVED 100% | Digital 100% | $464K | -78% |
| 2019 | Q3 | 2020 | $76K | 82 | FRIENDS OF ANDREW YANG 16% | Digital 100% | $110K | +529% |
| 2019 | Q4 | 2018 | $450 | 5 | ALVARENGA SELENA M HONORABLE 61% | Digital 100% | $465K | — |
| 2019 | Q4 | 2020 | $105K | 130 | CONOR LAMB FOR SENATE 7% | Digital 100% | $216K | +234% |
| 2020 | Q1 | 2020 | $207K | 259 | END CITIZENS UNITED 5% | Digital 100% | $423K | +280% |
| 2020 | Q2 | 2020 | $252K | 246 | FOR THE PEOPLE OF KENTUCKY … 5% | Digital 100% | $674K | +200% |
| 2020 | Q3 | 2020 | $424K | 268 | 314 ACTION FUND 4% | Digital 100% | $1.1M | +133% |
| 2020 | Q4 | 2020 | $356K | 188 | 314 ACTION FUND 10% | Digital 100% | $1.45M | +283% |
| 2021 | Q1 | 2020 | $113K | 4 | NEWSOM; STOP THE REPUBLICAN… 97% | Digital 100% | $1.57M | +28605% |
| 2021 | Q1 | 2022 | $30K | 26 | KHAZEI FOR CONGRESS 15% | Digital 100% | $30K | +133% |
| 2021 | Q2 | 2020 | $707 | 6 | TARRANT TOGETHER DISSOLVED 57% | Digital 100% | $1.57M | -46% |
| 2021 | Q2 | 2022 | $182K | 64 | 314 ACTION FUND 29% | Digital 100% | $212K | +751% |
| 2021 | Q3 | 2022 | $508K | 135 | MCCORMACK, HOLLY 26% | Digital 100% | $720K | +568% |
| 2021 | Q4 | 2020 | $20K | 1 | NEWSOM FOR CALIFORNIA GOVER… 100% | Digital 100% | $1.59M | +4347% |
| 2021 | Q4 | 2022 | $422K | 145 | MCCORMACK, HOLLY 52% | Digital 100% | $1.14M | +301% |
| 2022 | Q1 | 2022 | $1.09M | 152 | DNC SERVICES CORP / DEMOCRA… 46% | Digital 100% | $2.23M | +426% |
| 2022 | Q2 | 2022 | $1.29M | 205 | CISNEROS, JESSICA 20% | Digital 100% | $3.52M | +413% |
| 2022 | Q3 | 2022 | $2.43M | 152 | DCCC 83% | Digital 100% | $5.96M | +474% |
| 2022 | Q4 | 2022 | $3.26M | 114 | DCCC 28% | Digital 100% | $9.22M | +818% |
| 2023 | Q1 | 2024 | $131K | 29 | DCCC 27% | Digital 100% | $131K | +333% |
| 2023 | Q2 | 2022 | $250 | 1 | FALCON COMMITTEE TO ELECT F… 100% | Digital 100% | $9.22M | -65% |
| 2023 | Q2 | 2024 | $719K | 71 | GRASSROOTS DEMOCRATS HQ 57% | Digital 100% | $850K | +295% |
| 2023 | Q3 | 2022 | $32K | 4 | BISHOP AVERIE DANIELLE MS 93% | Digital 100% | $9.25M | — |
| 2023 | Q3 | 2024 | $1.31M | 152 | LEADERS WE DESERVE 32% | Digital 100% | $2.16M | +159% |
| 2023 | Q4 | 2022 | $12K | 8 | KOUNALAKIS FOR GOVERNOR 202… 45% | Digital 100% | $9.27M | -38% |
| 2023 | Q4 | 2024 | $892K | 168 | SECURE PROGRESS 34% | Digital 100% | $3.06M | +112% |
| 2024 | Q1 | 2024 | $616K | 244 | MARTINEZ, TEKESHA 13% | Digital 100% | $3.67M | -44% |
| 2024 | Q2 | 2024 | $1.86M | 290 | HARRIS VICTORY FUND 21% | Digital 100% | $5.53M | +44% |
| 2024 | Q3 | 2024 | $5.13M | 357 | HARRIS VICTORY FUND 59% | Digital 100% | $11M | +111% |
| 2024 | Q4 | 2024 | $6.45M | 177 | HARRIS VICTORY FUND 74% | Digital 100% | $17M | +98% |
| 2025 | Q1 | 2024 | $21K | 3 | YEE FOR GOVERNOR 2026; BETTY 95% | Digital 100% | $17M | — |
| 2025 | Q1 | 2026 | $754K | 106 | DEFEAT EXTREMISTS 28% | Digital 100% | $754K | +475% |
| 2025 | Q2 | 2024 | $350 | 2 | OUTRAGE THEN ACTION 71% | Digital 100% | $17M | +40% |
| 2025 | Q2 | 2026 | $2.04M | 125 | MENDOZA, JOANNA 19% | Digital 100% | $2.8M | +184% |
| 2025 | Q3 | 2024 | $34K | 17 | VILLARAIGOSA FOR GOVERNOR 2… 46% | Digital 100% | $17M | +6% |
| 2025 | Q3 | 2026 | $1.57M | 259 | WIN THE ERA PAC 14% | Digital 100% | $4.36M | +19% |
| 2025 | Q4 | 2024 | $64K | 26 | PORTER FOR GOVERNOR 2026; K… 56% | Digital 100% | $17M | +411% |
| 2025 | Q4 | 2026 | $1.73M | 403 | CROCKETT, JASMINE 11% | Digital 100% | $6.09M | +94% |
| 2026 | Q1 | 2026 | $2.19M | 503 | PELTOLA, MARY 16% | Digital 56% | $8.28M | +255% |
| 2026 | Q2 | 2026 | $1.93M | 600 | MENDOZA, JOANNA 19% | Digital 5% | $10M | +4% |
| 2026 | Q3 | 2026 | $62K | 23 | BECERRA FOR GOVERNOR 2026 42% | Fundraising 1% | $10M | -99% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 34 additional stations · $10,938,220 · Los Angeles, CA dominant market
Broadcast stations that committees who pay GRASSROOTS ANALYTICS also pay directly on their Schedule B filings. We can't prove GRASSROOTS ANALYTICS routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC-TV | Los Angeles, CA | ABC | $2,040,519 | 29 | May 2022 → Jul 2026 |
| KTLA-TV | Los Angeles, CA | CW | $1,199,329 | 29 | May 2022 → Jul 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $1,131,273 | 31 | May 2022 → Jul 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $1,072,148 | 30 | May 2022 → Jul 2026 |
| KGO-TV | San Francisco, CA | ABC | $775,158 | 27 | Oct 2022 → Jul 2026 |
| KCRA-TV | Sacramento, CA | NBC | $586,917 | 21 | May 2022 → Jul 2026 |
| KTVU-TV | San Francisco, CA | Fox | $506,520 | 20 | Oct 2022 → Jul 2026 |
| KNTV | San Jose, CA | NBC | $455,346 | 25 | Oct 2022 → Jul 2026 |
| KNSD-TV | San Diego, CA | NBC | $306,383 | 21 | May 2022 → Jul 2026 |
| KTTV-TV | Los Angeles, CA | Fox | $286,995 | 29 | May 2022 → Jul 2026 |
| KPIX-TV | San Francisco, CA | CBS | $268,750 | 17 | Oct 2022 → Jul 2026 |
| KOVR-TV | Sacramento, CA | CBS | $263,939 | 24 | May 2022 → Jul 2026 |
| KCAL-TV | Los Angeles, CA | CBS | $262,969 | 28 | May 2022 → Jul 2026 |
| KFMB-TV | San Diego, CA | CBS | $225,004 | 21 | May 2022 → Jul 2026 |
| KFSN-TV | Fresno, CA | ABC | $200,068 | 7 | May 2022 → Apr 2026 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $35,953,261 | 5,191 | $7K | 98.8% | HARRIS VICTORY FUND 23% | 3mo ago |
| Print & Mail | $414,000 | 7 | $59K | 1.1% | RASKIN, JAMIE 85% | 5mo ago |
| Fundraising | $19,272 | 21 | $918 | 0.1% | VILLEGAS, RANDY 42% | 8w ago |
| Software & Tech | $7,000 | 5 | $1K | 0.0% | COOKE, REBECCA 57% | 5mo ago |
| Strategy & Research | $283 | 1 | $283 | 0.0% | RICHARDSON AMANDA MS 100% | 4mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
15
Anchor clients 3+ cycles
$5,767,695 · 15% of revenue
98
Repeat clients 2 cycles
$9,762,749 · 25% of revenue
835
One-time clients 1 cycle
$23,292,949 · 60% of revenue
Top 15 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| DCCC | 3 | $3,787,926 | 79 | 2021-06-04 | 2025-04-25 |
| CONGRESSIONAL PROGRESSIVE CAUCUS PAC | 3 | $627,674 | 72 | 2022-06-21 | 2025-07-14 |
| BALINT, REBECCA 'BECCA' | 3 | $324,107 | 57 | 2022-08-22 | 2026-07-15 |
| BRIGHTER FUTURE PAC | 3 | $317,585 | 53 | 2022-04-15 | 2025-02-24 |
| DAVIDS, SHARICE | 4 | $220,255 | 15 | 2018-06-07 | 2026-07-13 |
| MCBATH, LUCIA KAY MS. | 4 | $117,666 | 39 | 2018-10-15 | 2024-10-02 |
| BOWMAN, JAMAAL | 3 | $90,908 | 37 | 2019-10-31 | 2023-12-19 |
| BACKROADS PAC | 3 | $83,419 | 25 | 2018-06-15 | 2022-06-30 |
| FIELD TEAM 6 FEC | 3 | $48,643 | 27 | 2020-09-08 | 2024-12-12 |
| COLORADO TURNOUT PROJECT | 3 | $37,484 | 24 | 2022-02-08 | 2025-08-07 |
| RILEY, JOSH | 3 | $36,742 | 33 | 2022-02-17 | 2026-06-16 |
| RIDESHARE 2 VOTE | 3 | $31,388 | 17 | 2021-02-02 | 2024-10-20 |
| MCCORKLE, ISAAC IAN | 3 | $20,455 | 28 | 2020-08-10 | 2023-12-29 |
| BECKLEY MICHELLE J HONORABLE | 4 | $13,483 | 26 | 2018-06-06 | 2024-12-02 |
| SWALWELL, ERIC MICHAEL | 3 | $9,960 | 21 | 2017-02-28 | 2025-11-13 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $18,324,969 | 53.3% | 59 | |
| TX | $2,455,390 | 7.1% | 145 | |
| AZ | $2,275,634 | 6.6% | 29 | |
| CA | $2,018,472 | 5.9% | 82 | |
| NJ | $1,842,168 | 5.4% | 32 | |
| GA | $1,719,000 | 5.0% | 28 | |
| FL | $1,398,111 | 4.1% | 47 | |
| MD | $1,242,292 | 3.6% | 18 | |
| MI | $913,422 | 2.7% | 36 | |
| NY | $894,014 | 2.6% | 53 | |
| CO | $670,579 | 2.0% | 24 | |
| IL | $629,034 | 1.8% | 32 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-09-27 | HARRIS VICTORY FUND | Digital | ONLINE FUNDRAISING | $3,000,000 |
| Largest all-time | 2024-12-04 | HARRIS VICTORY FUND | Digital | ONLINE FUNDRAISING | $2,215,548 |
| Largest all-time | 2024-10-22 | HARRIS VICTORY FUND | Digital | ONLINE FUNDRAISING | $1,814,144 |
| Largest all-time | 2024-11-04 | FORWARD BLUE | Digital | TEXTING | $848,421 |
| Largest all-time | 2022-09-02 | DCCC | Digital | GENERIC CMTE. LIST RENTAL | $800,000 |
| Largest this cycle | 2026-02-04 | PELTOLA, MARY | Digital | DIGITAL FUNDRAISING | $360,000 |
| Largest this cycle | 2025-04-04 | GRASSROOTS DEMOCRATS HQ | Digital | GDHQ MARCH 2025 ROI GUARANTEE MODEL | $259,701 |
| Largest this cycle | 2026-03-19 | RASKIN, JAMIE | Print & Mail | DIRECT MAIL POSTAGE & PRODUCTION | $250,000 |
| Largest this cycle | 2025-04-25 | MENDOZA, JOANNA | Digital | DIGITAL SERVICES | $200,635 |
| Largest this cycle | 2025-12-31 | CROCKETT, JASMINE | Digital | TEXT MESSAGING SERVICES | $193,360 |
| Recent | 2026-07-31 | BECERRA FOR GOVERNOR 2026 | — | Texting Services | $25,716 |
| Recent | 2026-07-29 | GRAY, LEELA J | — | FUNDRAISING CONSULTING | $800 |
| Recent | 2026-07-29 | PEGUERO, ROBIN | — | DIGITAL FUNDRAISING SERVICES | $800 |
| Recent | 2026-07-15 | BALINT, REBECCA 'BECCA' | — | FUNDRAISING CONSULTING | $500 |
| Recent | 2026-07-29 | MOSKOWITZ, JARED | — | RESEARCH SERVICES | $500 |