EXTREME REACH

$1.67M 2025-2026 cycle

EXTREME REACH is a digital vendor. In the 2025-2026 cycle EXTREME REACH was paid $1.67M across 67 client committees, of which $350K flowed through Independent Expenditures rather than direct committee payments.

Digital ● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$1.67M = $1.32M (Schedule B) + $350K (Independent Expenditures)
Schedule B
direct committee payments
$1,317,087 196 rows 79.0%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$350,145 384 rows 21.0%
Activity span ALL TIME
Sep 28, 2012 → Jul 31, 2026
spans 13.8 years
Disbursements ALL TIME
196
Schedule B + IE rows
Client committees ALL TIME
67
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Aug 2025 Jul 2026
$35K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 1 months · top 1

BECERRA FOR GOVERNOR 2026 $10K Media · 4 txns ER EXTREME REACH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BECERRA FOR GOVERNOR 2026
1480025
$9,858 4
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 3

BECERRA FOR GOVERNOR 2026 $19K Media · 9 txns BECERRA FOR GOVERNOR 2026; LATINOS UN… $2K Media · 2 txns GROW CALIFORNIA $778 — · 1 txn ER EXTREME REACH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BECERRA FOR GOVERNOR 2026
1480025
$18,808 9
BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER
1491557
$2,140 2
GROW CALIFORNIA
1483808
$778 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 7

VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BECERRA FOR GOVERNOR 2026
1480025
$19,558 10
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$7,283 2
GOLDSMITH FOR STATE SENATE 2026; BRIAN
1480404
$2,332 1
BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER
1491557
$2,140 2
SORIA FOR SENATE 2026
1479788
$1,497 1
GROW CALIFORNIA
1483808
$1,403 2
ALLEN FOR INSURANCE COMMISSIONER 2026; BEN
1483889
$800 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 7

VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BECERRA FOR GOVERNOR 2026
1480025
$19,558 10
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$7,283 2
GOLDSMITH FOR STATE SENATE 2026; BRIAN
1480404
$2,332 1
BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER
1491557
$2,140 2
SORIA FOR SENATE 2026
1479788
$1,497 1
GROW CALIFORNIA
1483808
$1,403 2
ALLEN FOR INSURANCE COMMISSIONER 2026; BEN
1483889
$800 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 8

VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BECERRA FOR GOVERNOR 2026
1480025
$19,558 10
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$7,283 2
GOLDSMITH FOR STATE SENATE 2026; BRIAN
1480404
$2,332 1
BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER
1491557
$2,140 2
SORIA FOR SENATE 2026
1479788
$1,497 1
GROW CALIFORNIA
1483808
$1,403 2
ALLEN FOR INSURANCE COMMISSIONER 2026; BEN
1483889
$800 1
ANTI-PSYCHOPATH PAC INC.
C00882399
$416 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

LF PAC $62K — · 28 txns NRCC $39K Digital · 7 txns BECERRA FOR GOVERNOR 2026 $20K Media · 10 txns ANTI-PSYCHOPATH PAC INC. $15K Media · 12 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $7K — · 2 txns GOLDSMITH FOR STATE SENATE 2026; BRIAN $2K — · 1 txn BECERRA FOR GOVERNOR 2026; LATINOS UN… $2K Media · 2 txns SORIA FOR SENATE 2026 $1K Media · 1 txn PEOPLE FOR BETTER GOVERNMENT COMMITTE… $1K Digital · 1 txn GROW CALIFORNIA $1K — · 2 txns ER EXTREME REACH
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
LF PAC
C00804856
$61,840
IE $61,840
28
NRCC
C00075820
$39,387 7
BECERRA FOR GOVERNOR 2026
1480025
$19,558 10
ANTI-PSYCHOPATH PAC INC.
C00882399
$15,289
IE $14,873 · SB $416
12
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$7,283 2
GOLDSMITH FOR STATE SENATE 2026; BRIAN
1480404
$2,332 1
BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER
1491557
$2,140 2
SORIA FOR SENATE 2026
1479788
$1,497 1
PEOPLE FOR BETTER GOVERNMENT COMMITTEE OF THE SAN MANUEL BAND OF MISSION INDIANS AND SANTA YNEZ BAND OF MISSION INDIANS
1387303
$1,426 1
GROW CALIFORNIA
1483808
$1,403 2

By party

Revenue by party

64% R
D · 36%
R · 64%
PartyAmount%
Democratic $113,874 6.83%
Republican $198,844 11.93%
Non-partisan $1,354,513 81.24%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Money flow through this vendor

top payers (left) → broadcast stations clients buy from (right)
EXTREME REACH BECERRA FOR GOVERNOR 2026 $10K KABC-TV (Los Angeles) $258K KTLA-TV (Los Angeles) $195K KCRA-TV (Sacramento) $128K KNSD-TV (San Diego) $97K KNBC-TV (Los Angeles) $95K KGO-TV (San Francisco) $95K KTVU-TV (San Francisco) $85K + 5 CBS affiliates $244K + 4 NBC affiliates $163K + 9 other stations $289K Total in: $10K Total out: $1.65M
EXTREME REACH BECERRA FOR GOVERNOR 2026 $19K BECERRA FOR GOVERNOR 2026; … $2K GROW CALIFORNIA $778 KABC (Los Angeles) $1.03M KTLA (Los Angeles) $356K KTLA-TV (Los Angeles) $349K KMEX-TV (Los Angeles) $300K KNBC-TV (Los Angeles) $270K KGO (San Francisco) $246K KTVU (San Francisco) $214K + 6 CBS affiliates $731K + 8 NBC affiliates $666K + 24 other stations $787K Total in: $22K Total out: $4.95M
EXTREME REACH BECERRA FOR GOVERNOR 2026 $20K MAHAN FOR GOVERNOR 2026; CA… $7K GOLDSMITH FOR STATE SENATE … $2K BECERRA FOR GOVERNOR 2026; … $2K SORIA FOR SENATE 2026 $1K GROW CALIFORNIA $1K ALLEN FOR INSURANCE COMMISS… $800 KABC-TV (Los Angeles) $4.02M KTLA (Los Angeles) $2.7M KNBC (Los Angeles) $2.09M KCBS-TV (Los Angeles) $1.8M KCAL-TV (Los Angeles) $969K KCRA-TV (Sacramento) $727K KTTV (Los Angeles) $631K + 14 NBC affiliates $1.76M + 7 ABC affiliates $1.14M + 34 other stations $3.22M Total in: $35K Total out: $19.07M
EXTREME REACH BECERRA FOR GOVERNOR 2026 $20K MAHAN FOR GOVERNOR 2026; CA… $7K GOLDSMITH FOR STATE SENATE … $2K BECERRA FOR GOVERNOR 2026; … $2K SORIA FOR SENATE 2026 $1K GROW CALIFORNIA $1K ALLEN FOR INSURANCE COMMISS… $800 KABC-TV (Los Angeles) $4.02M KNBC (Los Angeles) $2.86M KTLA (Los Angeles) $2.7M KCBS-TV (Los Angeles) $1.8M KCAL-TV (Los Angeles) $969K KCRA-TV (Sacramento) $892K KNSD-TV (San Diego) $699K + 7 Fox affiliates $1.35M + 13 NBC affiliates $1.35M + 35 other stations $3.65M Total in: $35K Total out: $20.29M

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

No activity in the last 18 months.

EXTREME REACH LF PAC $62K ANTI-PSYCHOPATH PAC INC. $15K Donald J. Trump (oppose) $51K Kamala Harris (support) $1K Lucas Kunce (oppose) $400 Unspecified races (12 filin… $26K Total in: $77K Total out: $78K
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Cycle-over-cycle trajectory

2017201820192020202120222023202420252026 Q2 2017 (2016 cycle): $3KQ1 2018 (2018 cycle): $2KQ2 2018 (2018 cycle): $118KQ3 2018 (2018 cycle): $98KQ4 2018 (2018 cycle): $183KQ2 2019 (2020 cycle): $475Q3 2019 (2020 cycle): $1KQ1 2020 (2020 cycle): $8KQ2 2020 (2020 cycle): $13KQ3 2020 (2020 cycle): $44KQ4 2020 (2020 cycle): $348KQ1 2021 (2022 cycle): $6KQ2 2022 (2022 cycle): $34KQ3 2022 (2022 cycle): $33KQ4 2022 (2022 cycle): $62KQ1 2023 (2022 cycle): $1KQ1 2024 (2024 cycle): $13KQ2 2024 (2024 cycle): $5KQ3 2024 (2024 cycle): $2KQ4 2024 (2024 cycle): $40KQ1 2025 (2026 cycle): $416Q1 2026 (2026 cycle): $426Q2 2026 (2026 cycle): $25KQ3 2026 (2026 cycle): $10K Q2Q2Q4Q3Q2Q4Q2Q4Q1Q3Q1Q2Q3 $348K

current cycle earlier election cycle off-cycle year quarterly · 10 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q2 2016 $3K 2 CALIFORNIA CHARTER SCHOOLS … 100% Digital 100% $3K
2018 Q1 2018 $2K 1 COX FOR GOVERNOR 2018; JOHN 100% Digital 100% $2K
2018 Q2 2018 $118K 11 VILLARAIGOSA FOR GOVERNOR 2… 86% Digital 100% $120K
2018 Q3 2018 $98K 7 NO ON PROPOSITION 8: STOP … 80% Digital 100% $218K
2018 Q4 2018 $183K 28 NO ON PROPOSITION 8: STOP … 34% Digital 74% $401K
2019 Q2 2020 $475 2 SWALWELL FOR AMERICA 100% Digital 100% $475
2019 Q3 2020 $1K 1 OUR FREEDOM, OUR FUTURE 100% Digital 100% $1K
2020 Q1 2020 $8K 2 980020 97% Digital 100% $9K +312%
2020 Q2 2020 $13K 1 PROTECT APP-BASED DRIVERS A… 100% Digital 100% $22K -89%
2020 Q3 2020 $44K 9 PROTECT APP-BASED DRIVERS A… 68% Digital 100% $66K -55%
2020 Q4 2020 $348K 16 PROTECT APP-BASED DRIVERS A… 44% Digital 100% $414K +90%
2021 Q1 2022 $6K 2 LOCAL VOICES 95% Digital 100% $6K
2022 Q2 2022 $34K 12 COALITION TO AUTHORIZE REGU… 41% Digital 97% $40K +161%
2022 Q3 2022 $33K 19 NO ON 29: STOP YET ANOTHER … 46% Digital 100% $73K -26%
2022 Q4 2022 $62K 17 NO ON 29: STOP YET ANOTHER … 62% Digital 84% $134K -82%
2023 Q1 2022 $1K 2 NO ON 27 - CALIFORNIANS FOR… 100% Digital 100% $136K
2024 Q1 2024 $13K 6 PHILLIPS, DEAN 61% Digital 100% $13K
2024 Q2 2024 $5K 1 SORIA FOR ASSEMBLY 2024 100% Media 100% $18K -86%
2024 Q3 2024 $2K 3 NRCC 100% Digital 100% $21K -93%
2024 Q4 2024 $40K 7 NRCC 96% Digital 100% $60K -36%
2025 Q1 2026 $416 1 ANTI-PSYCHOPATH PAC INC. 100% Media 100% $416
2026 Q1 2026 $426 1 MAHAN FOR GOVERNOR 2026; CA… 100% $841 -97%
2026 Q2 2026 $25K 14 BECERRA FOR GOVERNOR 2026 39% Media 51% $26K +409%
2026 Q3 2026 $10K 4 BECERRA FOR GOVERNOR 2026 100% Media 53% $35K +311%

Stations this firm's clients buy from

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Stations this firm's clients buy from top 15 + 169 additional stations · $179,234,649 · Los Angeles, CA dominant market

Broadcast stations that committees who pay EXTREME REACH also pay directly on their Schedule B filings. We can't prove EXTREME REACH routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KABC-TV Los Angeles, CA ABC $79,247,702 59 May 2022 → Jul 2026
KCBS-TV Los Angeles, CA CBS $10,315,227 55 May 2022 → Jul 2026
KNBC-TV Los Angeles, CA NBC $10,018,729 61 May 2022 → Jul 2026
KTLA-TV Los Angeles, CA CW $8,073,207 30 May 2022 → Jul 2026
KCRA-TV Sacramento, CA NBC $6,219,451 43 Mar 2022 → Jul 2026
KGO-TV San Francisco, CA ABC $5,080,696 37 May 2022 → Jul 2026
KTVU-TV San Francisco, CA Fox $4,545,394 41 May 2022 → Jul 2026
KPIX-TV San Francisco, CA CBS $4,152,203 36 May 2022 → Jul 2026
KOVR-TV Sacramento, CA CBS $3,919,555 45 Mar 2022 → Jul 2026
KTLA Los Angeles, CA NBC $3,919,138 34 May 2022 → Jun 2026
KTTV-TV Los Angeles, CA Fox $3,505,396 29 May 2022 → Jul 2026
KNSD-TV San Diego, CA NBC $3,131,545 47 May 2022 → Jul 2026
KFMB-TV San Diego, CA CBS $2,993,091 46 May 2022 → Jul 2026
KCAL-TV Los Angeles, CA CBS $2,961,064 51 May 2022 → Jul 2026
KFSN-TV Fresno, CA ABC $2,608,530 33 May 2022 → Apr 2026
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Revenue by service category

Revenue by service category

last 1 months · hover bars for cycle context
Media — cycle-to-date Total: $33K across 16 disbursements (avg $2K/check) Top buyer: BECERRA FOR GOVERNOR 2026 (43% of category) Last paid: 2w ago · +577% vs prior cycle Media $5K

Revenue by service category

last 3 months · hover bars for cycle context
Media — cycle-to-date Total: $33K across 16 disbursements (avg $2K/check) Top buyer: BECERRA FOR GOVERNOR 2026 (43% of category) Last paid: 2w ago · +577% vs prior cycle Media $16K

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $33K across 16 disbursements (avg $2K/check) Top buyer: BECERRA FOR GOVERNOR 2026 (43% of category) Last paid: 2w ago · +577% vs prior cycle Media $18K Digital — cycle-to-date Total: $1.22M across 169 disbursements (avg $7K/check) Top buyer: PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS (16% of category) Last paid: 3mo ago · +2097% vs prior cycle Digital $2K

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $33K across 16 disbursements (avg $2K/check) Top buyer: BECERRA FOR GOVERNOR 2026 (43% of category) Last paid: 2w ago · +577% vs prior cycle Media $18K Digital — cycle-to-date Total: $1.22M across 169 disbursements (avg $7K/check) Top buyer: PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS (16% of category) Last paid: 3mo ago · +2097% vs prior cycle Digital $2K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $33K across 16 disbursements (avg $2K/check) Top buyer: BECERRA FOR GOVERNOR 2026 (43% of category) Last paid: 2w ago · +577% vs prior cycle Media $18K Digital — cycle-to-date Total: $1.22M across 169 disbursements (avg $7K/check) Top buyer: PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS (16% of category) Last paid: 3mo ago · +2097% vs prior cycle Digital $2K

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $1.22M across 169 disbursements (avg $7K/check) Top buyer: PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS (16% of category) Last paid: 3mo ago · +2097% vs prior cycle Digital $42K Media — cycle-to-date Total: $33K across 16 disbursements (avg $2K/check) Top buyer: BECERRA FOR GOVERNOR 2026 (43% of category) Last paid: 2w ago · +577% vs prior cycle Media $18K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $1,217,836 169 $7K 93.6% PROTECT APP-BASED DRIVERS A… 16% 3mo ago
Other / Unclassified $47,964 3 $16K 3.7% YES ON PROP 12: PREVENT CRU… 98% 4y ago
Media $32,934 16 $2K 2.5% BECERRA FOR GOVERNOR 2026 43% 2w ago
Admin & Office $2,726 1 $3K 0.2% 741666 100% 13y ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$19,736 · 1% of revenue
3
Repeat clients 2 cycles
$122,083 · 9% of revenue
63
One-time clients 1 cycle
$1,175,268 · 89% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
980020 3 $19,736 5 2016-10-20 2022-05-21
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$1,057,586 80.3% 57
DC
$157,500 12.0% 4
PA
$74,067 5.6% 1
TX
$18,204 1.4% 2
MN
$8,170 0.6% 1
DE
$1,260 0.1% 1
VA
$300 0.0% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2016-11-04 PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA CALIFORNIA INITIATIVE FUND Digital $145,524
Largest all-time 2020-10-12 PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS Digital $81,900
Largest all-time 2018-09-23 NO ON PROPOSITION 8: STOP THE DANGEROUS DIALYSIS PROPOSITION, SPONSORED BY THE CALIFORNIA DIALYSIS COUNCIL Digital $78,375
Largest all-time 2020-10-30 PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS Digital $72,930
Largest all-time 2020-10-08 BIDEN, JOSEPH R JR Digital MEDIA SHIPPING $69,224
Largest this cycle 2026-05-05 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT $6,858
Largest this cycle 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Ad Distribution $4,950
Largest this cycle 2026-05-21 BECERRA FOR GOVERNOR 2026 Media TV Ad Distribution $3,450
Largest this cycle 2026-07-31 BECERRA FOR GOVERNOR 2026 TV Production Services $3,183
Largest this cycle 2026-05-21 BECERRA FOR GOVERNOR 2026 Media TV Ad Distribution $2,400
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 TV Production Services $1,425
Recent 2026-06-02 GROW CALIFORNIA $778
Recent 2026-07-31 BECERRA FOR GOVERNOR 2026 Media TV Ad Distribution $300
7 raw FEC name variants collapsed into this canonical entity
See all 196 disbursements →