EXTREME REACH
EXTREME REACH is a digital vendor. In the 2025-2026 cycle EXTREME REACH was paid $1.67M across 67 client committees, of which $350K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,317,087 | 196 rows | 79.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$350,145 | 384 rows | 21.0% |
- Activity span ALL TIME
- Sep 28, 2012 → Jul 31, 2026
- spans 13.8 years
- Disbursements ALL TIME
- 196
- Schedule B + IE rows
- Client committees ALL TIME
- 67
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
Top buyers last 1 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$9,858 | 4 |
Top buyers last 3 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$18,808 | 9 |
| BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER 1491557 |
$2,140 | 2 |
| GROW CALIFORNIA 1483808 |
$778 | 1 |
Top buyers last 6 months · top 7
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$19,558 | 10 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$7,283 | 2 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER 1491557 |
$2,140 | 2 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| GROW CALIFORNIA 1483808 |
$1,403 | 2 |
| ALLEN FOR INSURANCE COMMISSIONER 2026; BEN 1483889 |
$800 | 1 |
Top buyers last 12 months · top 7
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$19,558 | 10 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$7,283 | 2 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER 1491557 |
$2,140 | 2 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| GROW CALIFORNIA 1483808 |
$1,403 | 2 |
| ALLEN FOR INSURANCE COMMISSIONER 2026; BEN 1483889 |
$800 | 1 |
Top buyers last 18 months · top 8
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$19,558 | 10 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$7,283 | 2 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER 1491557 |
$2,140 | 2 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| GROW CALIFORNIA 1483808 |
$1,403 | 2 |
| ALLEN FOR INSURANCE COMMISSIONER 2026; BEN 1483889 |
$800 | 1 |
| ANTI-PSYCHOPATH PAC INC. C00882399 |
$416 | 1 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| LF PAC C00804856 |
$61,840 IE $61,840 |
28 |
| NRCC C00075820 |
$39,387 | 7 |
| BECERRA FOR GOVERNOR 2026 1480025 |
$19,558 | 10 |
| ANTI-PSYCHOPATH PAC INC. C00882399 |
$15,289 IE $14,873 · SB $416 |
12 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$7,283 | 2 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| BECERRA FOR GOVERNOR 2026; LATINOS UNITED FOR XAVIER 1491557 |
$2,140 | 2 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| PEOPLE FOR BETTER GOVERNMENT COMMITTEE OF THE SAN MANUEL BAND OF MISSION INDIANS AND SANTA YNEZ BAND OF MISSION INDIANS 1387303 |
$1,426 | 1 |
| GROW CALIFORNIA 1483808 |
$1,403 | 2 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $113,874 | 6.83% |
| Republican | $198,844 | 11.93% |
| Non-partisan | $1,354,513 | 81.24% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2016 | $3K | 2 | CALIFORNIA CHARTER SCHOOLS … 100% | Digital 100% | $3K | — |
| 2018 | Q1 | 2018 | $2K | 1 | COX FOR GOVERNOR 2018; JOHN 100% | Digital 100% | $2K | — |
| 2018 | Q2 | 2018 | $118K | 11 | VILLARAIGOSA FOR GOVERNOR 2… 86% | Digital 100% | $120K | — |
| 2018 | Q3 | 2018 | $98K | 7 | NO ON PROPOSITION 8: STOP … 80% | Digital 100% | $218K | — |
| 2018 | Q4 | 2018 | $183K | 28 | NO ON PROPOSITION 8: STOP … 34% | Digital 74% | $401K | — |
| 2019 | Q2 | 2020 | $475 | 2 | SWALWELL FOR AMERICA 100% | Digital 100% | $475 | — |
| 2019 | Q3 | 2020 | $1K | 1 | OUR FREEDOM, OUR FUTURE 100% | Digital 100% | $1K | — |
| 2020 | Q1 | 2020 | $8K | 2 | 980020 97% | Digital 100% | $9K | +312% |
| 2020 | Q2 | 2020 | $13K | 1 | PROTECT APP-BASED DRIVERS A… 100% | Digital 100% | $22K | -89% |
| 2020 | Q3 | 2020 | $44K | 9 | PROTECT APP-BASED DRIVERS A… 68% | Digital 100% | $66K | -55% |
| 2020 | Q4 | 2020 | $348K | 16 | PROTECT APP-BASED DRIVERS A… 44% | Digital 100% | $414K | +90% |
| 2021 | Q1 | 2022 | $6K | 2 | LOCAL VOICES 95% | Digital 100% | $6K | — |
| 2022 | Q2 | 2022 | $34K | 12 | COALITION TO AUTHORIZE REGU… 41% | Digital 97% | $40K | +161% |
| 2022 | Q3 | 2022 | $33K | 19 | NO ON 29: STOP YET ANOTHER … 46% | Digital 100% | $73K | -26% |
| 2022 | Q4 | 2022 | $62K | 17 | NO ON 29: STOP YET ANOTHER … 62% | Digital 84% | $134K | -82% |
| 2023 | Q1 | 2022 | $1K | 2 | NO ON 27 - CALIFORNIANS FOR… 100% | Digital 100% | $136K | — |
| 2024 | Q1 | 2024 | $13K | 6 | PHILLIPS, DEAN 61% | Digital 100% | $13K | — |
| 2024 | Q2 | 2024 | $5K | 1 | SORIA FOR ASSEMBLY 2024 100% | Media 100% | $18K | -86% |
| 2024 | Q3 | 2024 | $2K | 3 | NRCC 100% | Digital 100% | $21K | -93% |
| 2024 | Q4 | 2024 | $40K | 7 | NRCC 96% | Digital 100% | $60K | -36% |
| 2025 | Q1 | 2026 | $416 | 1 | ANTI-PSYCHOPATH PAC INC. 100% | Media 100% | $416 | — |
| 2026 | Q1 | 2026 | $426 | 1 | MAHAN FOR GOVERNOR 2026; CA… 100% | — | $841 | -97% |
| 2026 | Q2 | 2026 | $25K | 14 | BECERRA FOR GOVERNOR 2026 39% | Media 51% | $26K | +409% |
| 2026 | Q3 | 2026 | $10K | 4 | BECERRA FOR GOVERNOR 2026 100% | Media 53% | $35K | +311% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 169 additional stations · $179,234,649 · Los Angeles, CA dominant market
Broadcast stations that committees who pay EXTREME REACH also pay directly on their Schedule B filings. We can't prove EXTREME REACH routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC-TV | Los Angeles, CA | ABC | $79,247,702 | 59 | May 2022 → Jul 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $10,315,227 | 55 | May 2022 → Jul 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $10,018,729 | 61 | May 2022 → Jul 2026 |
| KTLA-TV | Los Angeles, CA | CW | $8,073,207 | 30 | May 2022 → Jul 2026 |
| KCRA-TV | Sacramento, CA | NBC | $6,219,451 | 43 | Mar 2022 → Jul 2026 |
| KGO-TV | San Francisco, CA | ABC | $5,080,696 | 37 | May 2022 → Jul 2026 |
| KTVU-TV | San Francisco, CA | Fox | $4,545,394 | 41 | May 2022 → Jul 2026 |
| KPIX-TV | San Francisco, CA | CBS | $4,152,203 | 36 | May 2022 → Jul 2026 |
| KOVR-TV | Sacramento, CA | CBS | $3,919,555 | 45 | Mar 2022 → Jul 2026 |
| KTLA | Los Angeles, CA | NBC | $3,919,138 | 34 | May 2022 → Jun 2026 |
| KTTV-TV | Los Angeles, CA | Fox | $3,505,396 | 29 | May 2022 → Jul 2026 |
| KNSD-TV | San Diego, CA | NBC | $3,131,545 | 47 | May 2022 → Jul 2026 |
| KFMB-TV | San Diego, CA | CBS | $2,993,091 | 46 | May 2022 → Jul 2026 |
| KCAL-TV | Los Angeles, CA | CBS | $2,961,064 | 51 | May 2022 → Jul 2026 |
| KFSN-TV | Fresno, CA | ABC | $2,608,530 | 33 | May 2022 → Apr 2026 |
Revenue by service category
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,217,836 | 169 | $7K | 93.6% | PROTECT APP-BASED DRIVERS A… 16% | 3mo ago |
| Other / Unclassified | $47,964 | 3 | $16K | 3.7% | YES ON PROP 12: PREVENT CRU… 98% | 4y ago |
| Media | $32,934 | 16 | $2K | 2.5% | BECERRA FOR GOVERNOR 2026 43% | 2w ago |
| Admin & Office | $2,726 | 1 | $3K | 0.2% | 741666 100% | 13y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 980020 | 3 | $19,736 | 5 | 2016-10-20 | 2022-05-21 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $1,057,586 | 80.3% | 57 | |
| DC | $157,500 | 12.0% | 4 | |
| PA | $74,067 | 5.6% | 1 | |
| TX | $18,204 | 1.4% | 2 | |
| MN | $8,170 | 0.6% | 1 | |
| DE | $1,260 | 0.1% | 1 | |
| VA | $300 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.