EXTREME REACH
$1.60M
2025-2026 cycle
EXTREME REACH is a digital vendor. In the 2025-2026 cycle EXTREME REACH was paid $1.60M across 66 client committees, of which $350K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$1.65M
=
$1.30M
(Schedule B)
+
$350K
(Independent Expenditures)
| Schedule B direct committee payments |
$1,304,311 | 189 rows | 78.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$350,195 | 385 rows | 21.2% |
- Activity span ALL TIME
- Sep 28, 2012 → May 21, 2026
- spans 13.6 years
- Disbursements ALL TIME
- 189
- Schedule B + IE rows
- Client committees ALL TIME
- 66
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$22K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$8,950 | 5 |
| GROW CALIFORNIA 1483808 |
$625 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$9,700 | 6 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$6,858 | 1 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| ALLEN FOR INSURANCE COMMISSIONER 2026; BEN 1483889 |
$800 | 1 |
| GROW CALIFORNIA 1483808 |
$625 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$9,700 | 6 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$7,283 | 2 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| ALLEN FOR INSURANCE COMMISSIONER 2026; BEN 1483889 |
$800 | 1 |
| GROW CALIFORNIA 1483808 |
$625 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$9,700 | 6 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$7,283 | 2 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| ALLEN FOR INSURANCE COMMISSIONER 2026; BEN 1483889 |
$800 | 1 |
| GROW CALIFORNIA 1483808 |
$625 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECERRA FOR GOVERNOR 2026 1480025 |
$9,700 | 6 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$7,283 | 2 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| ALLEN FOR INSURANCE COMMISSIONER 2026; BEN 1483889 |
$800 | 1 |
| GROW CALIFORNIA 1483808 |
$625 | 1 |
| ANTI-PSYCHOPATH PAC INC. C00882399 |
$416 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NRCC C00075820 |
$40,587 | 9 |
| BECERRA FOR GOVERNOR 2026 1480025 |
$9,700 | 6 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$7,283 | 2 |
| SORIA FOR ASSEMBLY 2024 1456632 |
$4,863 | 1 |
| GOLDSMITH FOR STATE SENATE 2026; BRIAN 1480404 |
$2,332 | 1 |
| SORIA FOR SENATE 2026 1479788 |
$1,497 | 1 |
| PEOPLE FOR BETTER GOVERNMENT COMMITTEE OF THE SAN MANUEL BAND OF MISSION INDIANS AND SANTA YNEZ BAND OF MISSION INDIANS 1387303 |
$1,426 | 1 |
| ALLEN FOR INSURANCE COMMISSIONER 2026; BEN 1483889 |
$800 | 1 |
| GROW CALIFORNIA 1483808 |
$625 | 1 |
| ANTI-PSYCHOPATH PAC INC. C00882399 |
$416 | 1 |
By party
Revenue by party
D · 36%
R · 64%
| Party | Amount | % |
|---|---|---|
| Democratic | $109,828 | 6.86% |
| Republican | $192,797 | 12.04% |
| Non-partisan | $1,298,223 | 81.10% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2016 | $3K | 2 | ALLIANCE OF CALIFORNIA CHAR… 100% | Digital 100% | $3K | — |
| 2018 | Q1 | 2018 | $2K | 1 | COX FOR GOVERNOR 2018; JOHN 100% | Digital 100% | $2K | — |
| 2018 | Q2 | 2018 | $118K | 11 | CALIFORNIA TOGETHER 86% | Digital 100% | $120K | — |
| 2018 | Q3 | 2018 | $98K | 7 | PATIENTS AND CAREGIVERS TO … 80% | Digital 100% | $218K | — |
| 2018 | Q4 | 2018 | $183K | 28 | PATIENTS AND CAREGIVERS TO … 34% | Digital 74% | $401K | — |
| 2019 | Q2 | 2020 | $475 | 2 | C00701698 100% | Digital 100% | $475 | — |
| 2019 | Q3 | 2020 | $1K | 1 | OUR FREEDOM, OUR FUTURE 100% | Digital 100% | $1K | — |
| 2020 | Q1 | 2020 | $8K | 2 | 980020 97% | Digital 100% | $9K | +312% |
| 2020 | Q2 | 2020 | $13K | 1 | YES ON 22 - SAVE APP-BASED … 100% | Digital 100% | $22K | -89% |
| 2020 | Q3 | 2020 | $44K | 9 | YES ON 22 - SAVE APP-BASED … 68% | Digital 100% | $66K | -55% |
| 2020 | Q4 | 2020 | $348K | 16 | YES ON 22 - SAVE APP-BASED … 44% | Digital 100% | $414K | +90% |
| 2021 | Q1 | 2022 | $6K | 2 | LOCAL VOICES 95% | Digital 100% | $6K | — |
| 2022 | Q2 | 2022 | $34K | 12 | COALITION TO AUTHORIZE REGU… 41% | Digital 97% | $40K | +161% |
| 2022 | Q3 | 2022 | $33K | 19 | STOP YET ANOTHER DANGEROUS … 46% | Digital 100% | $73K | -26% |
| 2022 | Q4 | 2022 | $62K | 17 | STOP YET ANOTHER DANGEROUS … 62% | Digital 84% | $134K | -82% |
| 2023 | Q1 | 2022 | $1K | 2 | NO ON 27 - CALIFORNIANS FOR… 100% | Digital 100% | $136K | — |
| 2024 | Q1 | 2024 | $13K | 6 | PHILLIPS, DEAN 61% | Digital 100% | $13K | — |
| 2024 | Q2 | 2024 | $5K | 1 | SORIA FOR ASSEMBLY 2024 100% | Media 100% | $18K | -86% |
| 2024 | Q3 | 2024 | $2K | 3 | NRCC 100% | Digital 100% | $21K | -93% |
| 2024 | Q4 | 2024 | $40K | 7 | NRCC 96% | Digital 100% | $60K | -36% |
| 2025 | Q1 | 2026 | $416 | 1 | ANTI-PSYCHOPATH PAC INC. 100% | Media 100% | $416 | — |
| 2026 | Q1 | 2026 | $426 | 1 | MAHAN FOR GOVERNOR 2026; CA… 100% | — | $841 | -97% |
| 2026 | Q2 | 2026 | $22K | 11 | BECERRA FOR GOVERNOR 2026 44% | Media 48% | $23K | +349% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 98 additional stations · $134,809,780 · Los Angeles, CA dominant market
Broadcast stations that committees who pay EXTREME REACH also pay directly on their Schedule B filings. We can't prove EXTREME REACH routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KABC-TV | Los Angeles, CA | ABC | $73,754,619 | 39 | May 2022 → May 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $7,648,253 | 41 | May 2022 → May 2026 |
| KCBS-TV | Los Angeles, CA | CBS | $6,826,678 | 37 | May 2022 → May 2026 |
| KCRA-TV | Sacramento, CA | NBC | $3,556,953 | 27 | Mar 2022 → May 2026 |
| KTLA | Los Angeles, CA | NBC | $3,448,068 | 29 | May 2022 → May 2026 |
| KTLA-TV | Los Angeles, CA | CW | $3,105,595 | 15 | Jul 2022 → May 2026 |
| KGO-TV | San Francisco, CA | ABC | $3,038,424 | 19 | May 2022 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $2,832,299 | 30 | Mar 2022 → May 2026 |
| KPIX-TV | San Francisco, CA | CBS | $2,742,746 | 22 | May 2022 → May 2026 |
| KTVU-TV | San Francisco, CA | Fox | $2,559,201 | 19 | May 2022 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $1,901,254 | 28 | May 2022 → May 2026 |
| KCAL-TV | Los Angeles, CA | CBS | $1,890,273 | 34 | May 2022 → May 2026 |
| KTTV-TV | Los Angeles, CA | Fox | $1,799,621 | 13 | Jul 2022 → May 2026 |
| KNSD-TV | San Diego, CA | NBC | $1,760,371 | 27 | May 2022 → May 2026 |
| KFSN-TV | Fresno, CA | ABC | $1,687,933 | 22 | May 2022 → Apr 2026 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,217,836 | 169 | $7K | 93.9% | YES ON 22 - SAVE APP-BASED … 16% | 4w ago |
| Other / Unclassified | $50,296 | 4 | $13K | 3.9% | PREVENT CRUELTY CALIFORNIA,… 93% | 8w ago |
| Media | $25,544 | 12 | $2K | 2.0% | BECERRA FOR GOVERNOR 2026 35% | 3w ago |
| Admin & Office | $2,726 | 1 | $3K | 0.2% | 741666 100% | 13y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$19,736 · 2% of revenue
3
Repeat clients 2 cycles
$122,083 · 9% of revenue
62
One-time clients 1 cycle
$1,162,491 · 89% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 980020 | 3 | $19,736 | 5 | 2016-10-20 | 2022-05-21 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $1,044,335 | 80.1% | 55 | |
| DC | $157,500 | 12.1% | 4 | |
| PA | $74,067 | 5.7% | 1 | |
| TX | $18,204 | 1.4% | 2 | |
| MN | $8,170 | 0.6% | 1 | |
| DE | $1,260 | 0.1% | 1 | |
| Unknown | $475 | 0.0% | 1 | |
| VA | $300 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.