EL TORO LLC
$1.68M
2025-2026 cycle
EL TORO LLC is a digital vendor. In the 2025-2026 cycle EL TORO LLC was paid $1.68M across 71 client committees, of which $319K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$1.68M
=
$1.36M
(Schedule B)
+
$319K
(Independent Expenditures)
| Schedule B direct committee payments |
$1,356,650 | 129 rows | 81.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$319,214 | 25 rows | 19.0% |
- Activity span ALL TIME
- Oct 6, 2000 → Jul 27, 2026
- spans 25.8 years
- Disbursements ALL TIME
- 129
- Schedule B + IE rows
- Client committees ALL TIME
- 71
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$43K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ROCHFORD, ROBERT ANTHONY ROCKY CAPT FL · House REP |
$13,500 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LINH, NINA CA · House IND |
$29,672 | 2 |
| ROCHFORD, ROBERT ANTHONY ROCKY CAPT FL · House REP |
$13,500 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LEADING DEMOCRACY INC C00937763 |
$126,500 IE $126,500 |
2 |
| LINH, NINA CA · House IND |
$29,672 | 2 |
| ROCHFORD, ROBERT ANTHONY ROCKY CAPT FL · House REP |
$13,500 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LEADING DEMOCRACY INC C00937763 |
$126,500 IE $126,500 |
2 |
| LINH, NINA CA · House IND |
$29,672 | 2 |
| ROCHFORD, ROBERT ANTHONY ROCKY CAPT FL · House REP |
$13,500 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LEADING DEMOCRACY INC C00937763 |
$126,500 IE $126,500 |
2 |
| LINH, NINA CA · House IND |
$29,672 | 2 |
| DOBSON, CAROLEENE AL · House REP |
$25,000 | 1 |
| ROCHFORD, ROBERT ANTHONY ROCKY CAPT FL · House REP |
$13,500 | 2 |
| FEGLER 2024 C00866889 |
$10,000 | 1 |
| WIRTH FOR CONGRESS 24 C00852749 |
$6,600 | 1 |
By party
Revenue by party
D · 60%
R · 40%
| Party | Amount | % |
|---|---|---|
| Democratic | $231,488 | 13.81% |
| Republican | $155,554 | 9.28% |
| Non-partisan | $1,288,821 | 76.90% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 9 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q3 | 2018 | $1K | 1 | DAVID BALAT FOR CONGRESS 100% | Digital 100% | $1K | — |
| 2018 | Q1 | 2018 | $4K | 2 | KATHI FOR CONGRESS 85% | Digital 100% | $5K | — |
| 2018 | Q2 | 2018 | $30K | 6 | TAJ FOR SENATE 2018 50% | Digital 50% | $36K | — |
| 2018 | Q3 | 2018 | $10K | 1 | FREEDOM FOR ALL PAC 100% | Other / Unclassified 100% | $46K | — |
| 2018 | Q4 | 2018 | $225K | 8 | CALIFORNIANS TO PROTECT AFF… 52% | Digital 100% | $270K | — |
| 2019 | Q2 | 2018 | $69 | 1 | BAYTOWN FIRE FIGHTERS POLIT… 100% | Digital 100% | $270K | — |
| 2019 | Q2 | 2020 | $12K | 3 | DELANEY, JOHN K. 100% | Digital 100% | $12K | — |
| 2019 | Q3 | 2020 | $2K | 2 | BULLOCK FOR PRESIDENT 100% | Digital 100% | $14K | +87% |
| 2019 | Q4 | 2018 | $8K | 4 | WATT CHRISTOPHER B MR CHRIS 100% | Digital 100% | $278K | — |
| 2019 | Q4 | 2020 | $750 | 1 | BULLOCK FOR PRESIDENT 100% | Digital 100% | $15K | — |
| 2020 | Q1 | 2020 | $23K | 7 | FREEDOM FOR ALL PAC 56% | Other / Unclassified 56% | $38K | +425% |
| 2020 | Q3 | 2020 | $100K | 12 | LACKEY FOR ASSEMBLY 2020 30% | Digital 100% | $138K | +899% |
| 2020 | Q4 | 2020 | $396K | 18 | NO ON PROP 15 - STOP HIGHER… 61% | Digital 100% | $534K | +77% |
| 2021 | Q1 | 2020 | $2K | 1 | TEXAS GUN RIGHTS PAC 100% | Digital 100% | $536K | — |
| 2021 | Q2 | 2020 | $2K | 1 | FOWLER FOR ASSEMBLY 2021 100% | Media 100% | $538K | +2455% |
| 2021 | Q3 | 2022 | $20K | 1 | CHERFILUS-MCCORMICK, SHEILA 100% | Digital 100% | $20K | +968% |
| 2021 | Q4 | 2022 | $990 | 1 | RETT FOR SENATE 100% | Digital 100% | $21K | +32% |
| 2022 | Q1 | 2022 | $5K | 1 | KHAN MIKE MR 100% | Digital 100% | $26K | -78% |
| 2022 | Q2 | 2022 | $116K | 12 | BATES FOR SUPERVISOR, PAT 31% | Digital 54% | $142K | — |
| 2022 | Q3 | 2022 | $8K | 2 | ALANIS FOR ASSEMBLY 2022; J… 97% | Digital 100% | $150K | -92% |
| 2022 | Q4 | 2022 | $266K | 17 | MILLION MORE VOTERS, SPONSO… 63% | Digital 100% | $416K | -33% |
| 2023 | Q1 | 2022 | $10K | 2 | UNITY VICTORY FUND 71% | Digital 100% | $426K | +413% |
| 2023 | Q3 | 2022 | $380 | 2 | HARRIS CODY J HONORABLE 67% | Digital 100% | $427K | — |
| 2024 | Q3 | 2024 | $26K | 1 | BRUCE-LANE FOR ASSEMBLY 2024 100% | Digital 100% | $26K | +235% |
| 2024 | Q4 | 2024 | $42K | 3 | DOBSON, CAROLEENE 60% | Digital 100% | $68K | -84% |
| 2026 | Q2 | 2026 | $30K | 2 | LINH, NINA 100% | — | $30K | — |
| 2026 | Q3 | 2026 | $13K | 2 | ROCHFORD, ROBERT ANTHONY RO… 100% | — | $43K | -48% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 22 additional stations · $2,689,795 · Sacramento, CA dominant market
Broadcast stations that committees who pay EL TORO LLC also pay directly on their Schedule B filings. We can't prove EL TORO LLC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCRA-TV | Sacramento, CA | NBC | $427,593 | 4 | Feb 2024 → May 2026 |
| KOVR-TV | Sacramento, CA | CBS | $276,803 | 4 | Feb 2024 → May 2026 |
| KXTV | Sacramento, CA | NBC | $206,933 | 4 | Feb 2024 → May 2026 |
| KFMB-TV | San Diego, CA | CBS | $169,500 | 9 | Sep 2024 → Oct 2024 |
| KGO-TV | San Francisco, CA | ABC | $156,995 | 4 | May 2022 → May 2026 |
| KTVU | San Francisco, CA | Fox | $151,945 | 3 | May 2026 → May 2026 |
| KMAX-TV | Sacramento, CA | Independent | $119,425 | 4 | Feb 2024 → May 2026 |
| KNSD-TV | San Diego, CA | NBC | $117,030 | 9 | Sep 2024 → Oct 2024 |
| KPIX | San Francisco, CA | CBS | $116,245 | 3 | May 2026 → May 2026 |
| WFOR | New York, NY | CBS | $113,713 | 7 | Jul 2021 → Oct 2021 |
| KUSI-TV | San Diego, CA | Independent | $100,860 | 9 | Sep 2024 → Oct 2024 |
| KGTV | San Diego, CA | ABC | $91,850 | 9 | Sep 2024 → Oct 2024 |
| WSVN | Miami, FL | NBC | $87,645 | 6 | Oct 2021 → Aug 2022 |
| KNTV | San Jose, CA | NBC | $86,930 | 3 | May 2026 → May 2026 |
| KTXL-TV | Sacramento, CA | Fox | $85,412 | 4 | Feb 2024 → May 2026 |
Revenue by service category
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Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,220,328 | 116 | $11K | 92.9% | NO ON PROP 15 - STOP HIGHER… 20% | 23mo ago |
| Other / Unclassified | $91,374 | 8 | $11K | 7.0% | BATES FOR SUPERVISOR, PAT 39% | 4y ago |
| Media | $1,775 | 1 | $2K | 0.1% | FOWLER FOR ASSEMBLY 2021 100% | 5y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
2
Anchor clients 3+ cycles
$500 · 0% of revenue
5
Repeat clients 2 cycles
$77,045 · 6% of revenue
64
One-time clients 1 cycle
$1,279,104 · 94% of revenue
Top 2 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SMITH RICHARD WAYNE MR WAYNE | 3 | $300 | 6 | 2007-08-21 | 2014-05-06 |
| BAYTOWN FIRE FIGHTERS POLITICAL ACTION COMMITTEE | 3 | $200 | 4 | 2012-10-11 | 2020-09-23 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $980,059 | 73.8% | 25 | |
| IN | $83,600 | 6.3% | 3 | |
| CO | $52,660 | 4.0% | 2 | |
| KY | $38,073 | 2.9% | 3 | |
| TX | $32,221 | 2.4% | 19 | |
| AL | $25,000 | 1.9% | 1 | |
| FL | $23,770 | 1.8% | 3 | |
| OH | $23,660 | 1.8% | 2 | |
| VA | $23,495 | 1.8% | 3 | |
| DC | $20,000 | 1.5% | 1 | |
| NJ | $13,900 | 1.0% | 2 | |
| MD | $12,000 | 0.9% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-10-18 | NO ON PROP 15 - STOP HIGHER PROPERTY TAXES AND SAVE PROP 13 - A COALITION OF CALIFORNIA HOMEOWNERS, TAXPAYERS, AND BUSINESSES | Digital | — | $198,435 |
| Largest all-time | 2022-10-17 | MILLION MORE VOTERS, SPONSORED BY THE CALIFORNIA LABOR FEDERATION, AFL-CIO | Digital | Digital Ads | $166,500 |
| Largest all-time | 2018-10-21 | CALIFORNIANS TO PROTECT AFFORDABLE HOUSING A COALITION OF HOUSING ADVOCATES, RENTERS, LARGE AND SMALL BUSINESSES, TAXPAYER GROUPS, AND VETERANS | Digital | — | $116,897 |
| Largest all-time | 2018-10-31 | HOOSIERS FOR CONSERVATIVE VALUES | Digital | WEB SERVICE/MEDIA (NO FEDERAL CANDIDATE) | $74,000 |
| Largest all-time | 2020-10-05 | 960532 | Digital | Digital Ad | $48,921 |
| Largest this cycle | 2026-04-06 | LINH, NINA | — | IP TARGETING PREPAYMENT | $27,911 |
| Largest this cycle | 2026-07-27 | ROCHFORD, ROBERT ANTHONY ROCKY CAPT | — | IP TARGETED ADVERTISING | $12,500 |
| Largest this cycle | 2026-05-21 | LINH, NINA | — | MEDIA TARGETING-BANNERS | $1,761 |
| Largest this cycle | 2026-07-14 | ROCHFORD, ROBERT ANTHONY ROCKY CAPT | — | IP TARGETED ADVERTISING | $1,000 |
| Recent | 2024-11-04 | DOBSON, CAROLEENE | Digital | SIGNS AND BANNERS | $25,000 |