CUMULUS MEDIA
CUMULUS MEDIA is a media vendor. In the 2025-2026 cycle CUMULUS MEDIA was paid $1.83M across 95 client committees, of which $790K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,038,207 | 230 rows | 56.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$789,693 | 37 rows | 43.2% |
- Activity span ALL TIME
- Sep 20, 2004 → May 5, 2026
- spans 21.6 years
- Disbursements ALL TIME
- 230
- Schedule B + IE rows
- Client committees ALL TIME
- 95
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| PEBET FOR JUDGE 2026 1487549 |
$7,493 | 2 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$7,493 | 2 |
| RUIZ FOR SUPERIOR COURT JUDGE 2026; EDDIE 1487584 |
$4,998 | 1 |
| HAMMERSCHMIDT FOR JUDGE 2026 1487854 |
$4,994 | 1 |
Top buyers last 6 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| PEBET FOR JUDGE 2026 1487549 |
$7,493 | 2 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$7,493 | 2 |
| RUIZ FOR SUPERIOR COURT JUDGE 2026; EDDIE 1487584 |
$4,998 | 1 |
| HAMMERSCHMIDT FOR JUDGE 2026 1487854 |
$4,994 | 1 |
Top buyers last 12 months · top 7
| Filer | Total spend | Disbursements |
|---|---|---|
| 931447 931447 |
$36,750 | 2 |
| UNRIGGED PAC C00912642 |
$8,040 | 1 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$7,493 | 2 |
| PEBET FOR JUDGE 2026 1487549 |
$7,493 | 2 |
| WHITSON, STEWART VA · House REP |
$5,700 | 1 |
| RUIZ FOR SUPERIOR COURT JUDGE 2026; EDDIE 1487584 |
$4,998 | 1 |
| HAMMERSCHMIDT FOR JUDGE 2026 1487854 |
$4,994 | 1 |
Top buyers last 18 months · top 7
| Filer | Total spend | Disbursements |
|---|---|---|
| 931447 931447 |
$36,750 | 2 |
| UNRIGGED PAC C00912642 |
$8,040 | 1 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$7,493 | 2 |
| PEBET FOR JUDGE 2026 1487549 |
$7,493 | 2 |
| WHITSON, STEWART VA · House REP |
$5,700 | 1 |
| RUIZ FOR SUPERIOR COURT JUDGE 2026; EDDIE 1487584 |
$4,998 | 1 |
| HAMMERSCHMIDT FOR JUDGE 2026 1487854 |
$4,994 | 1 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| VOTERS OF THESE 50 STATES OF AMERICA C00885947 |
$141,176 | 10 |
| FIELDS, CLEO LA · House DEM |
$109,741 | 10 |
| STOP HOUSTON MURDERS PAC 00086605 |
$38,016 | 3 |
| 931447 931447 |
$36,750 | 2 |
| YES ON 34, PROTECT PATIENTS NOW: A COALITION OF NURSES, WOMEN, FIREFIGHTERS, VETERANS, LGBTQ+ ADVOCATES, AND PATIENT GROUPS, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1462796 |
$17,765 | 1 |
| SCHMITZ, JOHN PALMER MR. IN · House REP |
$9,975 | 1 |
| UNRIGGED PAC C00912642 |
$8,040 | 1 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$7,493 | 2 |
| PEBET FOR JUDGE 2026 1487549 |
$7,493 | 2 |
| WHITSON, STEWART VA · House REP |
$5,700 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $274,643 | 15.03% |
| Republican | $186,817 | 10.22% |
| Non-partisan | $1,366,441 | 74.75% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 9 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $3K | 2 | REPUBLICAN PARTY OF FRESNO … 100% | Media 100% | $3K | — |
| 2017 | Q3 | 2018 | $7K | 2 | C00640557 100% | Media 100% | $9K | — |
| 2018 | Q1 | 2018 | $3K | 3 | C00639872 76% | Media 100% | $12K | — |
| 2018 | Q2 | 2018 | $97K | 12 | COALITION TO RESTORE CALIFO… 51% | Media 100% | $110K | — |
| 2018 | Q3 | 2018 | $25K | 4 | BORGEAS FOR SENATE 2018 61% | Media 100% | $134K | — |
| 2018 | Q4 | 2018 | $39K | 13 | C00673384 31% | Media 100% | $173K | — |
| 2020 | Q1 | 2020 | $54K | 13 | FUGAZI 4 ASSEMBLY 2020 FOR … 47% | Media 100% | $54K | +1817% |
| 2020 | Q2 | 2020 | $70 | 1 | C00700534 100% | Media 100% | $54K | -100% |
| 2020 | Q3 | 2020 | $25K | 11 | VILLAPUDUA FOR THE 13TH ASS… 38% | Media 100% | $79K | +3% |
| 2020 | Q4 | 2020 | $24K | 11 | FULCHER, RUSSELL 31% | Media 100% | $103K | -37% |
| 2021 | Q1 | 2020 | $7K | 3 | SAVE AMARILLO PAC 53% | Media 100% | $110K | — |
| 2021 | Q2 | 2020 | $860 | 1 | AMARILLO TAXPAYERS POLITICA… 100% | Media 100% | $111K | — |
| 2021 | Q2 | 2022 | $8K | 3 | C00772202 88% | Media 100% | $8K | — |
| 2021 | Q3 | 2022 | $850 | 2 | C00774182 59% | Media 100% | $9K | — |
| 2021 | Q4 | 2022 | $6K | 4 | CONSERVATIVES OF 86% | Media 100% | $15K | — |
| 2022 | Q1 | 2022 | $15K | 11 | EARLY FOR CALIFORNIA ATTORN… 91% | Media 100% | $30K | -72% |
| 2022 | Q2 | 2022 | $112K | 29 | C00772202 24% | Media 100% | $142K | +158360% |
| 2022 | Q3 | 2022 | $2K | 2 | DUARTE, JOHN 55% | Media 100% | $144K | -92% |
| 2022 | Q4 | 2022 | $9K | 5 | C00794800 64% | Media 100% | $153K | -61% |
| 2023 | Q3 | 2022 | $248 | 3 | 741921 100% | Media 100% | $153K | — |
| 2023 | Q3 | 2024 | $20K | 1 | CASEY, STEPHEN M 100% | Media 100% | $20K | +2253% |
| 2023 | Q4 | 2024 | $2K | 1 | EARLY, ERIC 100% | Media 100% | $22K | -63% |
| 2024 | Q1 | 2024 | $59K | 14 | VILLAPUDUA FOR STATE SENATE… 67% | Media 100% | $81K | +295% |
| 2024 | Q2 | 2024 | $17K | 8 | C00848176 45% | Media 100% | $98K | -84% |
| 2024 | Q3 | 2024 | $93K | 9 | FIELDS, CLEO 70% | Media 100% | $191K | +4235% |
| 2024 | Q4 | 2024 | $254K | 29 | VOTERS OF THESE 50 STATES O… 56% | Media 100% | $445K | +2591% |
| 2025 | Q3 | 2024 | $37K | 2 | 931447 100% | Media 100% | $482K | +14719% |
| 2025 | Q3 | 2026 | $6K | 1 | WHITSON, STEWART 100% | Media 100% | $6K | -71% |
| 2025 | Q4 | 2026 | $8K | 1 | UNRIGGED PAC 100% | Media 100% | $14K | +265% |
| 2026 | Q2 | 2026 | $25K | 6 | PEBET FOR JUDGE 2026 30% | Media 60% | $39K | +44% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 45 additional stations · $6,950,361 · Los Angeles, CA dominant market
Broadcast stations that committees who pay CUMULUS MEDIA also pay directly on their Schedule B filings. We can't prove CUMULUS MEDIA routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCBS-TV | Los Angeles, CA | CBS | $951,830 | 5 | Aug 2024 → Oct 2024 |
| KABC-TV | Los Angeles, CA | ABC | $904,473 | 5 | Sep 2024 → Nov 2025 |
| KTTV-TV | Los Angeles, CA | Fox | $751,289 | 6 | Aug 2024 → Oct 2024 |
| KTVU-TV | San Francisco, CA | Fox | $543,235 | 5 | Aug 2024 → Nov 2024 |
| KGO-TV | San Francisco, CA | ABC | $472,675 | 3 | Sep 2024 → Oct 2024 |
| KNBC-TV | Los Angeles, CA | NBC | $383,860 | 2 | Sep 2024 → Oct 2024 |
| KPIX-TV | San Francisco, CA | CBS | $335,695 | 5 | Aug 2024 → Oct 2024 |
| KCRA-TV | Sacramento, CA | NBC | $281,535 | 9 | Jan 2024 → Oct 2024 |
| KNTV | San Jose, CA | NBC | $257,699 | 3 | Sep 2024 → Oct 2024 |
| KGTV | San Diego, CA | ABC | $242,067 | 4 | Aug 2024 → Nov 2024 |
| KNSD-TV | San Diego, CA | NBC | $159,970 | 5 | Aug 2024 → Oct 2024 |
| KTLA-TV | Los Angeles, CA | CW | $155,933 | 3 | Sep 2024 → Oct 2024 |
| KOVR-TV | Sacramento, CA | CBS | $138,125 | 3 | Aug 2024 → Oct 2024 |
| KCAL-TV | Los Angeles, CA | CBS | $135,125 | 4 | Aug 2024 → Oct 2024 |
| KTXL-TV | Sacramento, CA | Fox | $120,143 | 5 | Sep 2024 → Oct 2024 |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $1,023,298 | 227 | $5K | 100.0% | VOTERS OF THESE 50 STATES O… 14% | 7w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| FULCHER, RUSSELL | 3 | $16,320 | 4 | 2020-10-19 | 2024-10-04 |
| DESHOTEL JOSEPH D HONORABLE | 3 | $3,978 | 4 | 2008-08-22 | 2016-10-25 |
| 741921 | 4 | $3,201 | 7 | 2015-09-02 | 2023-08-17 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $596,794 | 58.7% | 34 | |
| Unknown | $110,290 | 10.8% | 27 | |
| LA | $109,741 | 10.8% | 1 | |
| TX | $72,772 | 7.2% | 11 | |
| ID | $26,593 | 2.6% | 3 | |
| AL | $26,395 | 2.6% | 2 | |
| RI | $21,200 | 2.1% | 2 | |
| SC | $16,433 | 1.6% | 3 | |
| VA | $11,950 | 1.2% | 2 | |
| IN | $9,975 | 1.0% | 1 | |
| OH | $8,040 | 0.8% | 1 | |
| AZ | $6,633 | 0.7% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-05-23 | COALITION TO RESTORE CALIFORNIAS MIDDLE CLASS, INCLUDING ENERGY, MANUFACTURING AND TECHNOLOGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES | Media | — | $49,895 |
| Largest all-time | 2022-05-10 | C00772202 | Media | MEDIA PLACEMENT | $27,317 |
| Largest all-time | 2024-10-16 | FIELDS, CLEO | Media | ADVERTISING | $26,299 |
| Largest all-time | 2025-09-11 | 931447 | Media | — | $26,250 |
| Largest all-time | 2014-10-29 | YES ON PROP 46, FAMILIES FOR PATIENT SAFETY | Media | — | $25,000 |
| Largest this cycle | 2025-11-26 | UNRIGGED PAC | Media | ADVERTISING - RADIO | $8,040 |
| Largest this cycle | 2025-09-05 | WHITSON, STEWART | Media | RADIO ADVERTISING | $5,700 |
| Largest this cycle | 2026-05-05 | RUIZ FOR SUPERIOR COURT JUDGE 2026; EDDIE | — | — | $4,998 |
| Largest this cycle | 2026-04-16 | HAMILTON FOR JUDGE 2026; JENNIFER | Media | — | $4,994 |
| Largest this cycle | 2026-04-16 | PEBET FOR JUDGE 2026 | Media | — | $4,994 |
| Recent | 2026-04-30 | PEBET FOR JUDGE 2026 | — | — | $2,499 |
| Recent | 2026-04-30 | HAMILTON FOR JUDGE 2026; JENNIFER | — | — | $2,499 |