CUMULUS MEDIA
$2.29M
2025-2026 cycle
CUMULUS MEDIA is a media vendor. In the 2025-2026 cycle CUMULUS MEDIA was paid $2.29M across 142 client committees, of which $790K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$2.29M
=
$1.50M
(Schedule B)
+
$790K
(Independent Expenditures)
| Schedule B direct committee payments |
$1,498,116 | 311 rows | 65.5% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$789,693 | 37 rows | 34.5% |
- Activity span ALL TIME
- Sep 20, 2004 → Jul 17, 2026
- spans 21.8 years
- Disbursements ALL TIME
- 311
- Schedule B + IE rows
- Client committees ALL TIME
- 142
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$161K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BECKWITH, DAVID VA · House REP |
$5,000 | 1 |
| DIXIE, VINCENT TN · House DEM |
$1,525 | 1 |
| SMITH, MIKE NV · House REP |
$1,038 | 2 |
| PEBET FOR JUDGE 2026 1487549 |
$999 | 1 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$999 | 1 |
| RIOS, LORENZO CA · House REP |
$680 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MELLOR, VICTOR G. RI · House REP |
$21,480 | 4 |
| NICHOLS, MICHAEL LA · House REP |
$15,000 | 1 |
| PALMER, GARY AL · House REP |
$10,780 | 2 |
| BECKWITH, DAVID VA · House REP |
$10,000 | 2 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$8,492 | 3 |
| PEBET FOR JUDGE 2026 1487549 |
$8,492 | 3 |
| MEYERS, SCOTT ALAN CA · House REP |
$6,250 | 1 |
| FULCHER, RUSSELL ID · House REP |
$5,200 | 1 |
| RUIZ FOR SUPERIOR COURT JUDGE 2026; EDDIE 1487584 |
$4,998 | 1 |
| HAMMERSCHMIDT FOR JUDGE 2026 1487854 |
$4,994 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 931447 931447 |
$26,250 | 1 |
| MELLOR, VICTOR G. RI · House REP |
$21,480 | 4 |
| NICHOLS, MICHAEL LA · House REP |
$15,000 | 1 |
| HESLOP, GORDON TX · House REP |
$12,777 | 2 |
| PALMER, GARY AL · House REP |
$10,780 | 2 |
| BECKWITH, DAVID VA · House REP |
$10,000 | 2 |
| PEBET FOR JUDGE 2026 1487549 |
$8,492 | 3 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$8,492 | 3 |
| UNRIGGED PAC C00912642 |
$8,040 | 1 |
| MEYERS, SCOTT ALAN CA · House REP |
$6,250 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 931447 931447 |
$36,750 | 2 |
| MELLOR, VICTOR G. RI · House REP |
$21,480 | 4 |
| NICHOLS, MICHAEL LA · House REP |
$15,000 | 1 |
| HESLOP, GORDON TX · House REP |
$12,777 | 2 |
| PALMER, GARY AL · House REP |
$10,780 | 2 |
| BECKWITH, DAVID VA · House REP |
$10,000 | 2 |
| PEBET FOR JUDGE 2026 1487549 |
$8,492 | 3 |
| HAMILTON FOR JUDGE 2026; JENNIFER 1487687 |
$8,492 | 3 |
| UNRIGGED PAC C00912642 |
$8,040 | 1 |
| MEYERS, SCOTT ALAN CA · House REP |
$6,250 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VOTERS OF THESE 50 STATES OF AMERICA C00885947 |
$141,176 | 10 |
| NO ON 33, CALIFORNIANS FOR RESPONSIBLE HOUSING: A BI-PARTISAN COALITION OF AFFORDABLE HOUSING ADVOCATES, TAXPAYERS, VETERANS, AND SMALL BUSINESSES, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1421884 |
$75,904 | 2 |
| FIELDS, CLEO LA · House DEM |
$70,760 | 6 |
| STOP HOUSTON MURDERS PAC 00086605 |
$38,016 | 3 |
| 931447 931447 |
$36,750 | 2 |
| MELLOR, VICTOR G. RI · House REP |
$21,480 | 4 |
| YES ON 34, PROTECT PATIENTS NOW: A COALITION OF WOMEN, VETERANS, LGBTQ+ ADVOCATES, AND PATIENT GROUPS, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION 1462796 |
$17,765 | 1 |
| NICHOLS, MICHAEL LA · House REP |
$15,000 | 1 |
| PALMER, GARY AL · House REP |
$14,407 | 3 |
| KOSLOW, MICHAEL S CA · House REP |
$12,900 | 1 |
By party
Revenue by party
D · 51%
R · 49%
| Party | Amount | % |
|---|---|---|
| Democratic | $485,036 | 21.20% |
| Republican | $471,597 | 20.61% |
| Non-partisan | $1,331,176 | 58.19% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 6 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
Outflow is on record for the last 12 months, but no itemized payers are.
Outflow is on record for the last 18 months, but no itemized payers are.
Outflow is on record for the last 24 months, but no itemized payers are.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $3K | 2 | REPUBLICAN PARTY OF FRESNO … 100% | Media 100% | $3K | — |
| 2017 | Q3 | 2018 | $7K | 2 | FRIENDS OF ROBERT KENNEDY JR 100% | Media 100% | $9K | — |
| 2018 | Q1 | 2018 | $7K | 6 | MCLEOD-SKINNER FOR OREGON 33% | Media 100% | $16K | — |
| 2018 | Q2 | 2018 | $114K | 20 | COALITION TO RESTORE CALIFO… 44% | Media 92% | $130K | — |
| 2018 | Q3 | 2018 | $50K | 5 | MCLEOD-SKINNER FOR OREGON 51% | Media 100% | $181K | — |
| 2018 | Q4 | 2018 | $103K | 17 | MCLEOD-SKINNER FOR OREGON 62% | Media 100% | $283K | — |
| 2019 | Q1 | 2018 | $2K | 1 | LINCOLN CLUB OF FRESNO COUN… 100% | Other / Unclassified 100% | $285K | — |
| 2020 | Q1 | 2020 | $56K | 15 | FUGAZI 4 ASSEMBLY 2020 FOR … 45% | Media 97% | $56K | +715% |
| 2020 | Q2 | 2020 | $2K | 2 | TASK FORCE GRIGGS FOR CONGR… 96% | Digital 96% | $57K | -99% |
| 2020 | Q3 | 2020 | $74K | 13 | ALLIANCE OF CALIFORNIA'S FA… 66% | Other / Unclassified 66% | $132K | +48% |
| 2020 | Q4 | 2020 | $25K | 12 | FULCHER, RUSSELL 31% | Media 100% | $156K | -76% |
| 2021 | Q1 | 2020 | $7K | 3 | SAVE AMARILLO PAC 53% | Media 100% | $163K | +194% |
| 2021 | Q2 | 2020 | $860 | 1 | AMARILLO TAXPAYERS POLITICA… 100% | Media 100% | $164K | — |
| 2021 | Q2 | 2022 | $9K | 4 | GIGLIO FOR CONGRESS 83% | Media 100% | $9K | — |
| 2021 | Q3 | 2022 | $850 | 2 | TOM DUNN FOR CONGRESS 59% | Media 100% | $10K | — |
| 2021 | Q4 | 2022 | $11K | 5 | ADAM T. MEDEIROS FOR CONGRE… 47% | Media 53% | $21K | — |
| 2022 | Q1 | 2022 | $33K | 13 | JOHN HENLEY FOR CONGRESS 52% | Media 100% | $54K | -41% |
| 2022 | Q2 | 2022 | $124K | 33 | GIGLIO FOR CONGRESS 22% | Media 96% | $178K | +7804% |
| 2022 | Q3 | 2022 | $2K | 3 | DUARTE, JOHN 48% | Media 100% | $180K | -97% |
| 2022 | Q4 | 2022 | $18K | 11 | CLEVELAND FOR SENATE COMMIT… 34% | Media 92% | $198K | -28% |
| 2023 | Q3 | 2022 | $248 | 3 | 741921 100% | Media 100% | $198K | — |
| 2023 | Q3 | 2024 | $20K | 1 | CASEY, STEPHEN M 100% | Media 100% | $20K | +2253% |
| 2023 | Q4 | 2024 | $2K | 1 | EARLY, ERIC 100% | Media 100% | $22K | -81% |
| 2024 | Q1 | 2024 | $76K | 15 | VILLAPUDUA FOR STATE SENATE… 52% | Media 77% | $99K | +132% |
| 2024 | Q2 | 2024 | $30K | 9 | HUDSON, ANTHONY JASON 43% | Media 57% | $129K | -76% |
| 2024 | Q3 | 2024 | $137K | 11 | FIELDS, CLEO 48% | Media 68% | $266K | +5489% |
| 2024 | Q4 | 2024 | $322K | 33 | VOTERS OF THESE 50 STATES O… 44% | Media 85% | $589K | +1723% |
| 2025 | Q3 | 2024 | $37K | 2 | 931447 100% | Media 100% | $625K | +14719% |
| 2025 | Q3 | 2026 | $7K | 2 | WHITSON, STEWART 85% | Media 85% | $7K | -66% |
| 2025 | Q4 | 2026 | $8K | 1 | UNRIGGED PAC 100% | Media 100% | $15K | +265% |
| 2026 | Q1 | 2026 | $13K | 2 | HESLOP, GORDON 100% | — | $28K | -83% |
| 2026 | Q2 | 2026 | $106K | 28 | MELLOR, VICTOR G. 20% | Media 9% | $134K | +249% |
| 2026 | Q3 | 2026 | $2K | 1 | DIXIE, VINCENT 100% | — | $135K | -99% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 71 additional stations · $38,716,303 · Los Angeles, CA dominant market
Broadcast stations that committees who pay CUMULUS MEDIA also pay directly on their Schedule B filings. We can't prove CUMULUS MEDIA routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCBS-TV | Los Angeles, CA | CBS | $4,740,705 | 18 | Aug 2024 → Oct 2024 |
| KABC-TV | Los Angeles, CA | ABC | $4,475,215 | 20 | Aug 2024 → Jun 2026 |
| KNBC-TV | Los Angeles, CA | NBC | $4,059,600 | 18 | Aug 2024 → Oct 2024 |
| KTTV-TV | Los Angeles, CA | Fox | $3,190,138 | 18 | Aug 2024 → Oct 2024 |
| KGO-TV | San Francisco, CA | ABC | $2,713,305 | 18 | Aug 2024 → Oct 2024 |
| KPIX-TV | San Francisco, CA | CBS | $1,860,897 | 18 | Aug 2024 → Oct 2024 |
| KTVU-TV | San Francisco, CA | Fox | $1,768,170 | 18 | Aug 2024 → Nov 2024 |
| KTLA-TV | Los Angeles, CA | CW | $1,742,330 | 18 | Aug 2024 → Oct 2024 |
| KNTV | San Jose, CA | NBC | $1,542,686 | 18 | Aug 2024 → Oct 2024 |
| KCRA-TV | Sacramento, CA | NBC | $1,432,079 | 23 | Jan 2024 → Oct 2024 |
| KOVR-TV | Sacramento, CA | CBS | $1,082,029 | 18 | Aug 2024 → Oct 2024 |
| KXTV | Sacramento, CA | NBC | $1,037,468 | 18 | Aug 2024 → Oct 2024 |
| KFMB-TV | San Diego, CA | CBS | $717,829 | 18 | Aug 2024 → Oct 2024 |
| KNSD-TV | San Diego, CA | NBC | $705,211 | 18 | Aug 2024 → Oct 2024 |
| KCAL-TV | Los Angeles, CA | CBS | $694,960 | 18 | Aug 2024 → Oct 2024 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $1,183,388 | 263 | $4K | 85.6% | VOTERS OF THESE 50 STATES O… 12% | 4mo ago |
| Other / Unclassified | $181,027 | 14 | $13K | 13.1% | NO ON 33, CALIFORNIANS FOR … 42% | 20mo ago |
| Digital | $17,400 | 4 | $4K | 1.3% | HUDSON, ANTHONY JASON 75% | 2y ago |
| Travel & Events | $1,000 | 1 | $1K | 0.1% | DIXIE, VINCENT 100% | 11mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$64,946 · 4% of revenue
4
Repeat clients 2 cycles
$14,591 · 1% of revenue
134
One-time clients 1 cycle
$1,418,579 · 95% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| PALMER, GARY | 3 | $36,247 | 6 | 2018-09-04 | 2026-05-14 |
| FULCHER, RUSSELL | 4 | $21,520 | 5 | 2020-10-19 | 2026-04-21 |
| DESHOTEL JOSEPH D HONORABLE | 3 | $3,978 | 4 | 2008-08-22 | 2016-10-25 |
| 741921 | 4 | $3,201 | 7 | 2015-09-02 | 2023-08-17 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $846,670 | 58.6% | 52 | |
| LA | $136,767 | 9.5% | 3 | |
| TX | $107,725 | 7.5% | 26 | |
| OR | $96,278 | 6.7% | 1 | |
| AL | $62,569 | 4.3% | 9 | |
| VA | $49,825 | 3.4% | 7 | |
| ID | $39,863 | 2.8% | 5 | |
| RI | $24,155 | 1.7% | 3 | |
| FL | $22,320 | 1.5% | 2 | |
| SC | $22,308 | 1.5% | 5 | |
| MI | $18,864 | 1.3% | 3 | |
| TN | $17,802 | 1.2% | 6 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-05-23 | COALITION TO RESTORE CALIFORNIA'S MIDDLE CLASS, INCLUDING ENERGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES | Media | — | $49,895 |
| Largest all-time | 2024-10-17 | NO ON 33, CALIFORNIANS FOR RESPONSIBLE HOUSING: A BI-PARTISAN COALITION OF AFFORDABLE HOUSING ADVOCATES, TAXPAYERS, VETERANS, AND SMALL BUSINESSES, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION | Other / Unclassified | — | $41,430 |
| Largest all-time | 2018-10-02 | MCLEOD-SKINNER FOR OREGON | Media | ADVERTISING | $37,500 |
| Largest all-time | 2024-09-18 | NO ON 33, CALIFORNIANS FOR RESPONSIBLE HOUSING: A BI-PARTISAN COALITION OF AFFORDABLE HOUSING ADVOCATES, TAXPAYERS, VETERANS, AND SMALL BUSINESSES, SPONSORED BY CALIFORNIA APARTMENT ASSOCIATION | Other / Unclassified | — | $34,475 |
| Largest all-time | 2022-05-10 | GIGLIO FOR CONGRESS | Media | MEDIA PLACEMENT | $27,317 |
| Largest this cycle | 2026-04-15 | NICHOLS, MICHAEL | — | ADVERTISING | $15,000 |
| Largest this cycle | 2026-02-17 | HESLOP, GORDON | — | RADIO ADVERTISING | $10,214 |
| Largest this cycle | 2026-04-29 | MELLOR, VICTOR G. | — | ADVERTISING | $8,780 |
| Largest this cycle | 2025-11-26 | UNRIGGED PAC | Media | ADVERTISING - RADIO | $8,040 |
| Largest this cycle | 2026-05-14 | PALMER, GARY | — | RADIO ADVERTISEMENT | $6,530 |
| Recent | 2026-06-14 | BECKWITH, DAVID | — | — | $5,000 |
| Recent | 2026-07-17 | DIXIE, VINCENT | — | EVENT SPACE RENTAL & CATERING | $1,525 |
| Recent | 2026-06-01 | SMITH, MIKE | — | KKOH RADIO AD | $738 |
| Recent | 2026-06-01 | RIOS, LORENZO | — | RADIO ADVERTISING | $680 |
| Recent | 2026-06-08 | SMITH, MIKE | — | KKOH RADIO AD | $300 |