Comcast Effectv
Comcast Effectv is a media vendor. In the 2025-2026 cycle Comcast Effectv was paid $7.12M across 61 client committees, of which $444K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$6,676,154 | 149 rows | 93.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$444,318 | 25 rows | 6.2% |
- Activity span ALL TIME
- Feb 1, 2020 → May 8, 2025
- spans 5.3 years
- Disbursements ALL TIME
- 149
- Schedule B + IE rows
- Client committees ALL TIME
- 61
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| GRAY, ADAM C. CA · House DEM |
$1,007 | 6 |
Top buyers last 24 months · top 9
| Filer | Total spend | Disbursements |
|---|---|---|
| RENTERS AND HOMEOWNERS FOR RENT CONTROL YES ON 33, SPONSORED BY AIDS HEALTHCARE FOUNDATION 1458912 |
$955,408 | 7 |
| NEWLIN, DAN C90022278 |
$187,871 IE $187,871 |
4 |
| GRANITE STATE LEADERSHIP FUND C00818161 |
$87,057 IE $87,057 |
2 |
| BOEBERT, LAUREN CO · House REP |
$80,750 | 1 |
| HOOVER FOR ASSEMBLY 2024 1456759 |
$61,830 | 2 |
| RICHMOND WORKING FAMILIES, A COALITION OF UNIONS AND COMMUNITY GROUPS 1390351 |
$24,500 | 1 |
| MACEWEN, DREW C WA · House REP |
$19,726 | 2 |
| HELLFIRE PAC C00807412 |
$9,503 IE $9,503 |
1 |
| GRAY, ADAM C. CA · House DEM |
$3,071 | 14 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $291,775 | 4.10% |
| Republican | $811,962 | 11.40% |
| Non-partisan | $6,016,735 | 84.50% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
Money flowed in during the last 18 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2020 | Q1 | 2020 | $35K | 2 | BECKER FOR SENATE 2020; JOSH 71% | Media 100% | $35K | — |
| 2020 | Q2 | 2020 | $23K | 5 | MATHYS FOR CONGRESS 40% | Media 100% | $58K | — |
| 2020 | Q3 | 2020 | $96K | 24 | FRIENDS FOR KATHY BARNETTE 22% | Media 100% | $154K | — |
| 2020 | Q4 | 2020 | $2.31M | 25 | PROTECT APP-BASED DRIVERS A… 64% | Media 100% | $2.47M | — |
| 2021 | Q1 | 2020 | $25K | 2 | VILLAPUDUA FOR THE 13TH ASS… 100% | Media 100% | $2.49M | — |
| 2021 | Q2 | 2022 | $67K | 1 | CHERFILUS-MCCORMICK, SHEILA 100% | Media 100% | $67K | — |
| 2021 | Q3 | 2022 | $130K | 4 | CHERFILUS-MCCORMICK, SHEILA 100% | Media 100% | $197K | — |
| 2022 | Q1 | 2022 | $65K | 4 | FRIENDS FOR KATHY BARNETTE 92% | Media 100% | $262K | +84% |
| 2022 | Q2 | 2022 | $221K | 16 | FRIENDS FOR KATHY BARNETTE 36% | Media 100% | $483K | +849% |
| 2022 | Q3 | 2022 | $1.98M | 12 | COALITION TO RESTORE CALIFO… 52% | Media 100% | $2.46M | +1968% |
| 2022 | Q4 | 2022 | $282K | 7 | NO ON 29: STOP YET ANOTHER … 42% | Media 100% | $2.75M | -88% |
| 2023 | Q1 | 2022 | $11K | 4 | VILLAPUDUA FOR ASSEMBLY - 2… 100% | Media 100% | $2.76M | -56% |
| 2023 | Q4 | 2024 | $2K | 3 | CAMPBELL, STANLEY 100% | Media 100% | $2K | — |
| 2024 | Q1 | 2024 | $93K | 8 | BOEBERT, LAUREN 69% | Media 100% | $95K | +45% |
| 2024 | Q2 | 2024 | $179K | 4 | BOEBERT, LAUREN 98% | Media 100% | $274K | -19% |
| 2024 | Q3 | 2024 | $811K | 10 | RENTERS AND HOMEOWNERS FOR … 96% | Media 100% | $1.08M | -59% |
| 2024 | Q4 | 2024 | $341K | 10 | RENTERS AND HOMEOWNERS FOR … 53% | Media 100% | $1.43M | +21% |
| 2025 | Q1 | 2026 | $1K | 6 | GRAY, ADAM C. 100% | Admin & Office 100% | $1K | — |
| 2025 | Q2 | 2026 | $150 | 1 | GRAY, ADAM C. 100% | Admin & Office 100% | $1K | — |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 67 additional stations · $59,715,767 · Los Angeles, CA dominant market
Broadcast stations that committees who pay Comcast Effectv also pay directly on their Schedule B filings. We can't prove Comcast Effectv routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KCBS-TV | Los Angeles, CA | CBS | $5,451,785 | 9 | Jul 2022 → Oct 2024 |
| KABC-TV | Los Angeles, CA | ABC | $5,157,603 | 9 | Jul 2022 → Oct 2024 |
| KNBC-TV | Los Angeles, CA | NBC | $4,664,227 | 9 | Jul 2022 → Oct 2024 |
| KCRA-TV | Sacramento, CA | NBC | $4,325,638 | 24 | Jul 2022 → Oct 2024 |
| KGO-TV | San Francisco, CA | ABC | $3,389,539 | 12 | Jul 2022 → Oct 2024 |
| KTLA-TV | Los Angeles, CA | CW | $2,967,934 | 4 | Jul 2022 → Oct 2022 |
| KPIX-TV | San Francisco, CA | CBS | $2,941,154 | 10 | Jul 2022 → Oct 2024 |
| KTVU-TV | San Francisco, CA | Fox | $2,705,748 | 13 | Apr 2022 → Oct 2024 |
| KOVR-TV | Sacramento, CA | CBS | $2,415,267 | 21 | Jul 2022 → Oct 2024 |
| KTTV-TV | Los Angeles, CA | Fox | $1,991,675 | 4 | Jul 2022 → Oct 2022 |
| KNSD-TV | San Diego, CA | NBC | $1,809,554 | 12 | May 2022 → Oct 2024 |
| KFMB-TV | San Diego, CA | CBS | $1,726,154 | 13 | May 2022 → Oct 2024 |
| KXTV | Sacramento, CA | NBC | $1,655,454 | 16 | Jul 2022 → Jan 2024 |
| KNTV | San Jose, CA | NBC | $1,369,942 | 8 | Apr 2022 → Oct 2024 |
| KNTV | San Jose, CA | NBC | $1,331,988 | 4 | Jul 2022 → Oct 2022 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $6,674,689 | 141 | $47K | 100.0% | PROTECT APP-BASED DRIVERS A… 22% | 20mo ago |
| Admin & Office | $1,465 | 7 | $209 | 0.0% | GRAY, ADAM C. 100% | 15mo ago |
| Contributions & Transfers | -$33 | 1 | $-33 | -0.0% | GRAY, ADAM C. 0% | 14mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $5,627,633 | 84.7% | 27 | |
| CO | $337,321 | 5.1% | 2 | |
| PA | $203,013 | 3.1% | 2 | |
| DC | $197,099 | 3.0% | 1 | |
| GA | $80,141 | 1.2% | 5 | |
| FL | $78,459 | 1.2% | 5 | |
| WA | $56,936 | 0.9% | 3 | |
| OR | $16,738 | 0.3% | 2 | |
| IN | $13,852 | 0.2% | 3 | |
| NH | $12,783 | 0.2% | 1 | |
| IL | $12,238 | 0.2% | 3 | |
| UT | $10,000 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-10-30 | PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS | Media | — | $1,471,839 |
| Largest all-time | 2020-10-18 | STOP THE DANGEROUS & COSTLY DIALYSIS PROPOSITION, SPONSORED BY DIALYSIS PROVIDERS AND CAREGIVERS | Media | — | $676,449 |
| Largest all-time | 2022-09-25 | NO ON 29: STOP YET ANOTHER DANGEROUS DIALYSIS PROPOSITION, SPONSORED BY PATIENTS, DOCTORS, NURSES AND DIALYSIS PROVIDERS | Media | — | $575,638 |
| Largest all-time | 2022-09-21 | COALITION TO RESTORE CALIFORNIA'S MIDDLE CLASS, INCLUDING ENERGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES | Media | — | $480,011 |
| Largest all-time | 2022-09-21 | COALITION TO RESTORE CALIFORNIA'S MIDDLE CLASS, INCLUDING ENERGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES | Media | — | $400,022 |
| Largest this cycle | 2025-03-03 | GRAY, ADAM C. | Admin & Office | CAMPAIGN INTERNET SERVICE | $227 |
| Largest this cycle | 2025-02-07 | GRAY, ADAM C. | Admin & Office | CAMPAIGN INTERNET SERVICE | $223 |
| Largest this cycle | 2025-03-07 | GRAY, ADAM C. | Admin & Office | CAMPAIGN INTERNET SERVICE | $223 |
| Largest this cycle | 2025-02-03 | GRAY, ADAM C. | Admin & Office | CAMPAIGN INTERNET SERVICE | $217 |
| Largest this cycle | 2025-01-02 | GRAY, ADAM C. | Admin & Office | CAMPAIGN INTERNET SERVICE | $215 |
| Recent | 2025-05-05 | GRAY, ADAM C. | Admin & Office | CAMPAIGN INTERNET SERVICE | $150 |