BAUGHMANMERRILL
BAUGHMANMERRILL is a digital vendor. In the 2025-2026 cycle BAUGHMANMERRILL was paid $7.70M across 51 client committees, of which $2.40M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$5,307,694 | 434 rows | 68.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$2,395,103 | 79 rows | 31.1% |
- Activity span ALL TIME
- May 5, 2017 → Mar 4, 2024
- spans 6.8 years
- Disbursements ALL TIME
- 434
- Schedule B + IE rows
- Client committees ALL TIME
- 51
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $1,784,452 | 23.17% |
| Republican | $0 | 0.00% |
| Non-partisan | $5,918,346 | 76.83% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
No activity in the last 24 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2016 | $13K | 2 | KOUNALAKIS FOR LIEUTENANT G… 100% | Digital 100% | $13K | — |
| 2017 | Q3 | 2016 | $9K | 3 | KOUNALAKIS FOR LIEUTENANT G… 100% | Digital 100% | $22K | — |
| 2017 | Q3 | 2018 | $34K | 10 | C00641183 65% | Digital 100% | $34K | — |
| 2017 | Q4 | 2016 | $10K | 4 | KOUNALAKIS FOR LIEUTENANT G… 100% | Digital 100% | $32K | — |
| 2017 | Q4 | 2018 | $24K | 7 | C00641183 90% | Digital 100% | $58K | — |
| 2018 | Q1 | 2018 | $36K | 12 | C00641183 44% | Digital 100% | $93K | — |
| 2018 | Q2 | 2018 | $292K | 31 | PRICE FOR DISTRICT ATTORNEY… 52% | Digital 100% | $385K | — |
| 2018 | Q3 | 2018 | $558K | 45 | C00641183 86% | Digital 100% | $943K | — |
| 2018 | Q4 | 2018 | $392K | 25 | C00641183 27% | Digital 97% | $1.33M | — |
| 2019 | Q1 | 2018 | $40K | 3 | YEE FOR CONTROLLER 2018; BE… 100% | Digital 100% | $1.37M | — |
| 2019 | Q1 | 2020 | $23K | 2 | C00641183 100% | Strategy & Research 100% | $23K | — |
| 2019 | Q2 | 2018 | $36K | 4 | YEE FOR CONTROLLER 2018; BE… 42% | Digital 100% | $1.41M | +191% |
| 2019 | Q2 | 2020 | $21K | 6 | MURPHY, STEPHANIE 89% | Digital 98% | $44K | — |
| 2019 | Q3 | 2018 | $47K | 4 | YEE FOR TREASURER 2022; BET… 53% | Digital 55% | $1.46M | +395% |
| 2019 | Q3 | 2020 | $5K | 1 | C00641183 100% | Digital 100% | $49K | -84% |
| 2019 | Q4 | 2018 | $158K | 11 | 963026 55% | Digital 85% | $1.62M | +1546% |
| 2019 | Q4 | 2020 | $2K | 1 | AMMAR CAMPA-NAJJAR FOR CONG… 100% | Digital 100% | $51K | -92% |
| 2020 | Q1 | 2020 | $286K | 20 | AMMAR CAMPA-NAJJAR FOR CONG… 72% | Digital 87% | $337K | +702% |
| 2020 | Q2 | 2020 | $79K | 8 | C00726018 95% | Digital 99% | $416K | -73% |
| 2020 | Q3 | 2020 | $181K | 13 | AMMAR CAMPA-NAJJAR FOR CONG… 46% | Digital 100% | $597K | -68% |
| 2020 | Q4 | 2020 | $948K | 63 | SF WORKFORCE HOUSING ALLIAN… 44% | Digital 84% | $1.55M | +142% |
| 2021 | Q1 | 2020 | $103K | 2 | 741666 96% | Digital 100% | $1.65M | +158% |
| 2021 | Q2 | 2020 | $6K | 1 | YEE FOR TREASURER 2026; BET… 100% | Digital 100% | $1.65M | -84% |
| 2021 | Q4 | 2020 | $57K | 4 | MULLIN FOR ASSEMBLY 2022; K… 97% | Digital 100% | $1.71M | -64% |
| 2021 | Q4 | 2022 | $8K | 3 | MULLIN, KEVIN 100% | Digital 100% | $8K | +319% |
| 2022 | Q1 | 2022 | $122K | 28 | MULLIN, KEVIN 53% | Digital 91% | $130K | -58% |
| 2022 | Q2 | 2022 | $1.06M | 46 | MULLIN, KEVIN 36% | Digital 64% | $1.19M | +1238% |
| 2022 | Q3 | 2022 | $183K | 17 | CENTER FORWARD COMMITTEE 74% | Digital 92% | $1.37M | +2% |
| 2022 | Q4 | 2022 | $469K | 38 | MULLIN, KEVIN 25% | Digital 79% | $1.84M | -51% |
| 2023 | Q1 | 2022 | $32K | 4 | EAST BAY WORKING FAMILIES, … 46% | Digital 100% | $1.87M | -69% |
| 2023 | Q1 | 2024 | $589 | 1 | MULLIN, KEVIN 100% | Digital 100% | $589 | — |
| 2023 | Q2 | 2022 | $3K | 3 | COHEN FOR CONTROLLER 2026; … 100% | Digital 100% | $1.87M | -48% |
| 2023 | Q2 | 2024 | $43K | 1 | MULLIN, KEVIN 100% | Digital 100% | $43K | — |
| 2023 | Q3 | 2022 | $5K | 4 | MIDDLETON FOR ASSEMBLY 2024… 100% | Digital 100% | $1.88M | — |
| 2023 | Q4 | 2022 | $25K | 4 | SAN FRANCISCO FIRE FIGHTERS… 87% | Digital 100% | $1.9M | -56% |
| 2024 | Q1 | 2024 | $2K | 2 | SHARP-COLLINS FOR ASSEMBLY … 96% | Digital 100% | $45K | -99% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 31 additional stations · $2,982,857 · Fresno, CA dominant market
Broadcast stations that committees who pay BAUGHMANMERRILL also pay directly on their Schedule B filings. We can't prove BAUGHMANMERRILL routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KGO-TV | San Francisco, CA | ABC | $348,585 | 5 | May 2022 → Oct 2024 |
| KMPH-TV | Fresno, CA | Fox | $290,383 | 6 | May 2022 → Jun 2022 |
| KNSD-TV | San Diego, CA | NBC | $220,983 | 10 | May 2022 → Oct 2024 |
| KTVU-TV | San Francisco, CA | Fox | $213,444 | 5 | May 2022 → Oct 2024 |
| KMPH | Fresno, CA | NBC | $197,052 | 6 | Sep 2022 → Oct 2022 |
| KPIX-TV | San Francisco, CA | CBS | $195,929 | 5 | May 2022 → Oct 2024 |
| KSEE | Fresno, CA | NBC | $190,838 | 8 | May 2022 → Oct 2022 |
| KGTV-TV | San Diego, CA | ABC | $157,968 | 9 | May 2022 → Oct 2024 |
| KFSN-TV | Fresno, CA | ABC | $151,406 | 5 | May 2022 → Oct 2022 |
| KFMB | San Diego, CA | CBS | $143,144 | 7 | May 2022 → Oct 2024 |
| KGPE | Fresno, CA | ABC | $122,961 | 7 | May 2022 → Oct 2022 |
| KNTV | San Jose, CA | NBC | $114,108 | 5 | May 2022 → Oct 2024 |
| KSWB | San Diego, CA | CW | $75,671 | 4 | Oct 2022 → Oct 2024 |
| KUSI | San Diego, CA | Independent | $75,166 | 10 | May 2022 → Oct 2024 |
| KRON-TV | San Francisco, CA | NBC | $59,547 | 5 | May 2022 → Oct 2024 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $4,404,323 | 365 | $12K | 85.1% | C00641183 16% | 2y ago |
| Print & Mail | $489,045 | 21 | $23K | 9.5% | HOUSING PROVIDERS FOR RESPO… 70% | 3y ago |
| Other / Unclassified | $231,721 | 36 | $6K | 4.5% | KUMAGAI FOR ASSEMBLY 2022; … 38% | 3y ago |
| Strategy & Research | $24,425 | 4 | $6K | 0.5% | C00641183 95% | 5y ago |
| Media | $12,843 | 1 | $13K | 0.2% | C00641183 100% | 7y ago |
| Field & Voter Contact | $9,932 | 3 | $3K | 0.2% | BROWNRIGG FOR STATE SENATE … 51% | 3y ago |
| Travel & Events | $405 | 4 | $101 | 0.0% | C00641183 100% | 7y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 741906 | 3 | $66,473 | 9 | 2019-12-13 | 2022-11-02 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $4,050,088 | 76.3% | 40 | |
| Unknown | $966,292 | 18.2% | 7 | |
| VA | $135,000 | 2.5% | 1 | |
| DC | $84,851 | 1.6% | 1 | |
| MA | $67,963 | 1.3% | 1 | |
| MD | $3,500 | 0.1% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-09-29 | CENTER FORWARD COMMITTEE | Digital | PRE-PAYMENT FOR INDEPENDENT EXPENDITURE TBD | $135,000 |
| Largest all-time | 2018-10-11 | YEE FOR CONTROLLER 2018; BETTY | Digital | — | $100,750 |
| Largest all-time | 2021-02-04 | 741666 | Digital | — | $99,000 |
| Largest all-time | 2022-04-25 | HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS | Print & Mail | Mailer/Support/Diane Papan/State Assembly/District 21 | $90,768 |
| Largest all-time | 2022-05-17 | HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS | Print & Mail | Mailer/Oppose/Giselle Hale/State Assembly/District 21 | $84,428 |
| Largest this cycle | 2023-04-07 | MULLIN, KEVIN | Digital | TV & VIDEO PRODUCTION | $42,500 |
| Largest this cycle | 2024-01-04 | SHARP-COLLINS FOR ASSEMBLY 2024 | Digital | — | $1,500 |
| Largest this cycle | 2023-03-06 | MULLIN, KEVIN | Digital | EMAIL HOSTING | $589 |
| Largest this cycle | 2024-03-04 | MULLIN, KEVIN | Digital | EMAIL HOSTING | $68 |
| Recent | 2023-11-02 | SHARP-COLLINS FOR ASSEMBLY 2024 | Digital | — | $1,500 |
| Recent | 2023-12-12 | MIDDLETON FOR ASSEMBLY 2024; PORSCHE | Digital | — | $1,000 |
| Recent | 2023-11-16 | SHARP-COLLINS FOR ASSEMBLY 2024 | Digital | — | $862 |