Zocalo - Midtown
Zocalo - Midtown is a political services vendor. In the 2025-2026 cycle Zocalo - Midtown was paid $1K across 147 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Oct 19, 2022 → Sep 9, 2025
- spans 2.9 years
- Disbursements ALL TIME
- 247
- Schedule B rows
- Client committees ALL TIME
- 147
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
Top buyers last 6 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| GONZALEZ FOR ASSEMBLY 2026; JEFF 1477498 |
$201 | 1 |
| ARREGUIN FOR SENATE 2028 1478253 |
$178 | 1 |
Top buyers last 12 months · top 8
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA CONSTRUCTION & INDUSTRIAL MATERIAL ASSOCIATION PAC 1299236 |
$4,001 | 1 |
| OCHOA BOGH FOR SENATE 2028; ROSILICIE 1477276 |
$1,317 | 1 |
| ARREGUIN FOR SENATE 2028 1478253 |
$567 | 3 |
| GONZALEZ FOR ASSEMBLY 2026; JEFF 1477498 |
$201 | 1 |
| JONES 2022 OFFICEHOLDER ACCOUNT; SENATOR BRIAN 1457733 |
$189 | 1 |
| QUIRK-SILVA FOR ASSEMBLY 2024; SHARON 1456932 |
$146 | 1 |
| MC CARTY FOR MAYOR 2028 1478140 |
$143 | 1 |
| WARD FOR ASSEMBLY 2026; CHRIS 1477391 |
$131 | 1 |
Top buyers last 18 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA CONSTRUCTION & INDUSTRIAL MATERIAL ASSOCIATION PAC 1299236 |
$4,001 | 1 |
| OCHOA BOGH FOR SENATE 2028; ROSILICIE 1477276 |
$1,317 | 1 |
| 810163 810163 |
$1,306 | 2 |
| ARREGUIN FOR SENATE 2028 1478253 |
$567 | 3 |
| MC KINNOR FOR ASSEMBLY 2026; TINA 1476547 |
$286 | 1 |
| THURMOND FOR GOVERNOR 2026; TONY 1461509 |
$219 | 1 |
| HURTADO FOR SENATE 2026; VALLEY FAMILIES FOR MELISSA 1456951 |
$216 | 4 |
| GONZALEZ FOR ASSEMBLY 2026; JEFF 1477498 |
$201 | 1 |
| JONES 2022 OFFICEHOLDER ACCOUNT; SENATOR BRIAN 1457733 |
$189 | 1 |
| QUIRK-SILVA FOR ASSEMBLY 2024; SHARON 1456932 |
$146 | 1 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA CONSTRUCTION & INDUSTRIAL MATERIAL ASSOCIATION PAC 1299236 |
$4,001 | 1 |
| 810163 810163 |
$2,136 | 4 |
| GRAYSON FOR STATE CONTROLLER 2030; TIM 1477855 |
$1,330 | 1 |
| OCHOA BOGH FOR SENATE 2028; ROSILICIE 1477276 |
$1,317 | 1 |
| 741666 741666 |
$629 | 1 |
| ARREGUIN FOR SENATE 2028 1478253 |
$567 | 3 |
| MENJIVAR FOR SENATE 2026 1456738 |
$516 | 1 |
| COOPER FOR SHERIFF 2026; JIM 1449924 |
$313 | 1 |
| MC KINNOR FOR ASSEMBLY 2026; TINA 1476547 |
$286 | 1 |
| THURMOND FOR GOVERNOR 2026; TONY 1461509 |
$219 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $1,455 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2016 | $2K | 3 | WILK FOR SENATE 2020 88% | Other / Unclassified 82% | $2K | — |
| 2017 | Q3 | 2016 | $264 | 2 | RIDLEY-THOMAS FOR ASSEMBLY … 100% | Travel & Events 100% | $2K | — |
| 2017 | Q4 | 2016 | $106 | 1 | OBERNOLTE FOR ASSEMBLY 2018… 100% | Other / Unclassified 100% | $2K | — |
| 2018 | Q1 | 2018 | $1K | 4 | 810163 52% | Other / Unclassified 100% | $1K | — |
| 2018 | Q2 | 2018 | $4K | 5 | WILK FOR SENATE 2020 38% | Other / Unclassified 64% | $5K | — |
| 2018 | Q3 | 2018 | $231 | 1 | BURKE FOR ASSEMBLY 2018; AU… 100% | Travel & Events 100% | $5K | — |
| 2019 | Q1 | 2018 | $447 | 2 | GIPSON FOR ASSEMBLY 2018 69% | Other / Unclassified 69% | $6K | — |
| 2019 | Q3 | 2018 | $215 | 1 | HERTZBERG FOR SENATE 2018 O… 100% | Other / Unclassified 100% | $6K | -19% |
| 2019 | Q4 | 2020 | $1K | 2 | TURNNCBLUE 100% | Travel & Events 100% | $1K | — |
| 2020 | Q1 | 2020 | $612 | 1 | BRADFORD FOR SENATE 2020; S… 100% | Other / Unclassified 100% | $2K | -51% |
| 2020 | Q2 | 2020 | $2K | 1 | WILK FOR SENATE 2020 100% | Other / Unclassified 100% | $4K | -54% |
| 2020 | Q3 | 2020 | $847 | 8 | RENDON FOR ASSEMBLY 2020 62% | Travel & Events 62% | $5K | +267% |
| 2020 | Q4 | 2020 | $275 | 1 | WALDRON FOR ASSEMBLY 2020 100% | Other / Unclassified 100% | $5K | — |
| 2021 | Q1 | 2020 | $129 | 1 | SANTIAGO FOR ASSEMBLY 2022 100% | Fundraising 100% | $5K | -71% |
| 2021 | Q2 | 2020 | $1K | 7 | MIN FOR STATE SENATE 2024; … 40% | Other / Unclassified 88% | $6K | — |
| 2021 | Q3 | 2020 | $1K | 5 | 810163 46% | Other / Unclassified 64% | $8K | +533% |
| 2021 | Q4 | 2020 | $709 | 2 | OCHOA-BOGH FOR SENATE 2024;… 54% | Fundraising 54% | $8K | — |
| 2022 | Q1 | 2022 | $518 | 2 | 810163 64% | Other / Unclassified 100% | $518 | -15% |
| 2022 | Q2 | 2022 | $2K | 4 | 810163 75% | Other / Unclassified 84% | $2K | -13% |
| 2022 | Q3 | 2022 | $807 | 3 | 810163 78% | Other / Unclassified 100% | $3K | -5% |
| 2022 | Q4 | 2022 | $111 | 1 | JACKSON FOR STATE ASSEMBLY … 100% | Travel & Events 100% | $3K | -59% |
| 2023 | Q1 | 2022 | $1K | 8 | 810163 27% | Other / Unclassified 92% | $4K | +992% |
| 2023 | Q2 | 2022 | $2K | 5 | 810163 47% | Other / Unclassified 62% | $6K | +28% |
| 2023 | Q3 | 2022 | $1K | 6 | STERN FOR SENATE 2024 21% | Other / Unclassified 52% | $7K | +6% |
| 2023 | Q4 | 2022 | $771 | 2 | DAHLE FOR ASSEMBLY 2022; ME… 100% | Admin & Office 100% | $8K | +9% |
| 2024 | Q1 | 2024 | $1K | 2 | HURTADO FOR SENATE 2026; VA… 80% | Other / Unclassified 80% | $1K | +127% |
| 2024 | Q2 | 2024 | $2K | 7 | 810163 39% | Travel & Events 51% | $3K | +43% |
| 2024 | Q3 | 2024 | $2K | 5 | DAHLE FOR ASSEMBLY 2022; ME… 62% | Other / Unclassified 100% | $5K | +87% |
| 2024 | Q4 | 2024 | $681 | 2 | 741666 92% | Other / Unclassified 100% | $6K | +511% |
| 2025 | Q1 | 2024 | $2K | 4 | 810163 50% | Other / Unclassified 69% | $7K | +18% |
| 2025 | Q2 | 2024 | $3K | 5 | GRAYSON FOR STATE CONTROLLE… 45% | Other / Unclassified 55% | $10K | +82% |
| 2025 | Q3 | 2024 | $371 | 4 | MC KINNOR FOR ASSEMBLY 2026… 77% | Other / Unclassified 85% | $11K | -74% |
| 2025 | Q4 | 2024 | $1K | 1 | OCHOA BOGH FOR SENATE 2028;… 100% | Fundraising 100% | $12K | +71% |
| 2026 | Q1 | 2026 | $5K | 6 | CALIFORNIA CONSTRUCTION & I… 83% | Other / Unclassified 86% | $5K | +310% |
| 2026 | Q2 | 2026 | $568 | 3 | GONZALEZ FOR ASSEMBLY 2026;… 35% | — | $5K | -74% |
Revenue by service category
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No category revenue in this window.
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $63,361 | 161 | $394 | 70.9% | 810163 15% | 7mo ago |
| Travel & Events | $12,343 | 53 | $233 | 13.8% | TURNNCBLUE 12% | 6mo ago |
| Fundraising | $7,903 | 12 | $659 | 8.8% | 950541 24% | 11mo ago |
| Media | $1,875 | 2 | $938 | 2.1% | KING TRACY O HONORABLE 100% | 22y ago |
| Contributions & Transfers | $1,765 | 2 | $882 | 2.0% | 761244 79% | 8y ago |
| Admin & Office | $1,183 | 4 | $296 | 1.3% | DAHLE FOR ASSEMBLY 2022; ME… 65% | 2y ago |
| Wages & Payroll | $866 | 3 | $289 | 1.0% | SALAS FOR STATE SENATE 2010… 49% | 11y ago |
| Legal & Compliance | $22 | 1 | $22 | 0.0% | FIELD SCOTT K HONORABLE 100% | 12y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 810163 | 5 | $10,043 | 21 | 2015-02-13 | 2025-06-27 |
| WILK FOR SENATE 2020 | 3 | $4,889 | 5 | 2017-04-18 | 2020-06-15 |
| KING TRACY O HONORABLE | 3 | $2,145 | 3 | 2002-03-27 | 2010-03-02 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $86,881 | 95.5% | 135 | |
| TX | $2,656 | 2.9% | 11 | |
| VA | $1,453 | 1.6% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-03-09 | CALIFORNIA CONSTRUCTION & INDUSTRIAL MATERIAL ASSOCIATION PAC | Other / Unclassified | — | $4,001 |
| Largest all-time | 2012-07-31 | PEREZ FOR ASSEMBLY 2012, JOHN A. | Other / Unclassified | — | $2,029 |
| Largest all-time | 2020-06-15 | WILK FOR SENATE 2020 | Other / Unclassified | — | $1,750 |
| Largest all-time | 2002-03-27 | KING TRACY O HONORABLE | Media | newspaper advertising | $1,700 |
| Largest all-time | 2006-12-15 | HERNANDEZ O.D. DEMOCRAT FOR ASSEMBLY 2008, DR. ED | Other / Unclassified | — | $1,489 |
| Largest this cycle | 2026-01-29 | ARREGUIN FOR SENATE 2028 | — | — | $238 |
| Largest this cycle | 2026-05-28 | GONZALEZ FOR ASSEMBLY 2026; JEFF | — | Campaign staff meeting (candidate + 6 attendees; 05/28/2026) | $201 |
| Largest this cycle | 2026-04-09 | JONES 2022 OFFICEHOLDER ACCOUNT; SENATOR BRIAN | — | 2/23/26 Staff Meeting including Senator | $189 |
| Largest this cycle | 2026-06-11 | ARREGUIN FOR SENATE 2028 | — | — | $178 |
| Recent | 2026-03-16 | ARREGUIN FOR SENATE 2028 | — | — | $150 |
| Recent | 2026-03-18 | QUIRK-SILVA FOR ASSEMBLY 2024; SHARON | Travel & Events | 3/4/26, Staff Lunch, 4, Candidate | $146 |