WINNING MARK
WINNING MARK is a digital vendor. In the 2025-2026 cycle WINNING MARK was paid $3.14M across 11 client committees, of which $537K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$2,600,359 | 113 rows | 82.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$536,844 | 69 rows | 17.1% |
- Activity span ALL TIME
- Apr 27, 2010 → Jun 12, 2026
- spans 16.1 years
- Disbursements ALL TIME
- 113
- Schedule B + IE rows
- Client committees ALL TIME
- 11
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| HOYLE, VALERIE OR · House DEM |
$2,000 | 1 |
Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| HOYLE, VALERIE OR · House DEM |
$2,000 | 1 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| HOYLE, VALERIE OR · House DEM |
$2,000 | 1 |
Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| HOYLE, VALERIE OR · House DEM |
$2,000 | 1 |
Top buyers last 24 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| HOYLE, VALERIE OR · House DEM |
$416,785 | 11 |
| GEORGIA SAFE AND STRONG, INC. C00828178 |
$28,500 IE $25,000 · SB $3,500 |
2 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $2,228,077 | 71.02% |
| Republican | $0 | 0.00% |
| Non-partisan | $909,127 | 28.98% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q3 | 2018 | $3K | 1 | KS COMMITTEE 100% | Digital 100% | $3K | — |
| 2018 | Q4 | 2018 | $6K | 2 | KS COMMITTEE 100% | Digital 100% | $8K | — |
| 2019 | Q2 | 2020 | $17K | 3 | KS COMMITTEE 98% | Digital 100% | $17K | — |
| 2019 | Q3 | 2020 | $9K | 1 | KS COMMITTEE 100% | Digital 100% | $26K | — |
| 2019 | Q4 | 2020 | $576K | 15 | NEED TO IMPEACH 83% | Digital 100% | $602K | — |
| 2020 | Q1 | 2020 | $343K | 22 | NEED TO IMPEACH 64% | Digital 100% | $945K | — |
| 2020 | Q2 | 2020 | $245K | 11 | KS COMMITTEE 54% | Digital 100% | $1.19M | — |
| 2020 | Q3 | 2020 | $27K | 5 | KS COMMITTEE 47% | Digital 100% | $1.22M | +907% |
| 2020 | Q4 | 2020 | $251K | 5 | KS COMMITTEE 94% | Digital 100% | $1.47M | +4245% |
| 2022 | Q1 | 2022 | $19K | 3 | HOYLE, VALERIE 100% | Digital 100% | $19K | -94% |
| 2022 | Q2 | 2022 | $114K | 6 | HOYLE, VALERIE 100% | Digital 100% | $133K | -54% |
| 2022 | Q3 | 2022 | $230K | 13 | HOYLE, VALERIE 63% | Digital 100% | $363K | +766% |
| 2022 | Q4 | 2022 | $287K | 11 | HOYLE, VALERIE 53% | Digital 100% | $650K | +14% |
| 2023 | Q2 | 2024 | $44K | 1 | HOYLE, VALERIE 100% | Digital 100% | $44K | — |
| 2024 | Q3 | 2024 | $140K | 6 | HOYLE, VALERIE 99% | Digital 100% | $183K | -39% |
| 2024 | Q4 | 2024 | $289K | 7 | HOYLE, VALERIE 99% | Digital 100% | $472K | +0% |
| 2026 | Q2 | 2026 | $2K | 1 | HOYLE, VALERIE 100% | — | $2K | — |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $2,598,359 | 112 | $23K | 100.0% | HOYLE, VALERIE 34% | 21mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| HOYLE, VALERIE | 3 | $897,028 | 35 | 2022-01-05 | 2026-06-12 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| OR | $1,740,700 | 66.9% | 5 | |
| CA | $753,555 | 29.0% | 3 | |
| DC | $101,190 | 3.9% | 1 | |
| GA | $4,500 | 0.2% | 1 | |
| WA | $414 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-10-01 | KS COMMITTEE | Digital | AD PREPARATION, PLACEMENT | $201,551 |
| Largest all-time | 2019-10-25 | NEED TO IMPEACH | Digital | MEDIA BUY | $166,612 |
| Largest all-time | 2020-02-07 | NEED TO IMPEACH | Digital | ONLINE ADS | $120,406 |
| Largest all-time | 2019-10-25 | NEED TO IMPEACH | Digital | WEBSITE AND DIGITAL CONSULTING | $102,949 |
| Largest all-time | 2019-12-09 | NEED TO IMPEACH | Digital | MEDIA BUY | $89,379 |
| Largest this cycle | 2026-06-12 | HOYLE, VALERIE | — | MEDIA BUY | $2,000 |
| Recent | 2024-10-23 | HOYLE, VALERIE | Digital | MEDIA BUY | $43,500 |
| Recent | 2024-10-30 | HOYLE, VALERIE | Digital | MEDIA BUY | $42,750 |
| Recent | 2024-11-14 | HOYLE, VALERIE | Digital | MEDIA BUY | $8,000 |
| Recent | 2024-10-17 | GEORGIA SAFE AND STRONG, INC. | Digital | WEBSITE DEVELOPMENT | $3,500 |