Willows Marketing
Willows Marketing is a political services vendor. In the 2025-2026 cycle Willows Marketing was paid $268K across 7 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- May 15, 2018 → Jun 15, 2026
- spans 8.1 years
- Disbursements ALL TIME
- 22
- Schedule B rows
- Client committees ALL TIME
- 7
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| 744554 744554 |
$37,756 | 2 |
| MENJIVAR FOR SENATE 2026 1456738 |
$24,405 | 3 |
| RODRIGUEZ FOR ASSEMBLY 2026; CELESTE 1477040 |
$1,749 | 1 |
Top buyers last 6 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| MENJIVAR FOR SENATE 2026 1456738 |
$47,316 | 5 |
| 744554 744554 |
$37,756 | 2 |
| RODRIGUEZ FOR ASSEMBLY 2026; CELESTE 1477040 |
$1,749 | 1 |
Top buyers last 12 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| MENJIVAR FOR SENATE 2026 1456738 |
$47,316 | 5 |
| 744554 744554 |
$37,756 | 2 |
| RODRIGUEZ FOR ASSEMBLY 2026; CELESTE 1477040 |
$1,749 | 1 |
Top buyers last 18 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| MENJIVAR FOR SENATE 2026 1456738 |
$47,316 | 5 |
| 744554 744554 |
$37,756 | 2 |
| RODRIGUEZ FOR ASSEMBLY 2026; CELESTE 1477040 |
$1,749 | 1 |
Top buyers last 24 months · top 5
| Filer | Total spend | Disbursements |
|---|---|---|
| MENJIVAR FOR SENATE 2026 1456738 |
$47,316 | 5 |
| 744554 744554 |
$37,756 | 2 |
| PEOPLE FOR BETTER GOVERNMENT COMMITTEE OF THE SAN MANUEL BAND OF MISSION INDIANS AND SANTA YNEZ BAND OF MISSION INDIANS 1387303 |
$19,846 | 4 |
| RODRIGUEZ FOR ASSEMBLY 2024; CELESTE 1464590 |
$18,474 | 1 |
| RODRIGUEZ FOR ASSEMBLY 2026; CELESTE 1477040 |
$1,749 | 1 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $267,661 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2024 | Q1 | 2024 | $36K | 4 | RIDDLE FOR ASSEMBLY 2024; P… 95% | Print & Mail 95% | $36K | — |
| 2024 | Q2 | 2024 | $17K | 2 | RIDDLE FOR ASSEMBLY 2024; P… 100% | Print & Mail 100% | $53K | — |
| 2024 | Q3 | 2024 | $90K | 3 | 744554 100% | Other / Unclassified 100% | $143K | — |
| 2024 | Q4 | 2024 | $38K | 5 | PEOPLE FOR BETTER GOVERNMEN… 52% | Other / Unclassified 100% | $181K | — |
| 2026 | Q2 | 2026 | $87K | 8 | MENJIVAR FOR SENATE 2026 54% | — | $87K | +424% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $129,729 | 9 | $14K | 71.7% | 744554 69% | 22mo ago |
| Print & Mail | $51,110 | 5 | $10K | 28.3% | RIDDLE FOR ASSEMBLY 2024; P… 100% | 2y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $267,661 | 100.0% | 7 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-07-23 | 744554 | Other / Unclassified | — | $36,092 |
| Largest all-time | 2024-07-23 | 744554 | Other / Unclassified | — | $27,204 |
| Largest all-time | 2024-07-23 | 744554 | Other / Unclassified | — | $26,278 |
| Largest all-time | 2026-05-21 | 744554 | — | LIT & POS | $20,669 |
| Largest all-time | 2026-05-16 | MENJIVAR FOR SENATE 2026 | — | — | $19,281 |
| Largest this cycle | 2026-05-21 | 744554 | — | LIT & POS | $17,087 |
| Largest this cycle | 2026-06-11 | MENJIVAR FOR SENATE 2026 | — | — | $8,543 |
| Largest this cycle | 2026-06-11 | MENJIVAR FOR SENATE 2026 | — | — | $8,453 |
| Recent | 2026-06-11 | MENJIVAR FOR SENATE 2026 | — | — | $7,408 |
| Recent | 2026-06-15 | RODRIGUEZ FOR ASSEMBLY 2026; CELESTE | — | — | $1,749 |