WHICH SIDE DIGITAL
$320K
2025-2026 cycle
WHICH SIDE DIGITAL is a digital vendor. In the 2025-2026 cycle WHICH SIDE DIGITAL was paid $320K across 7 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Jun 1, 2022 → May 15, 2026
- spans 4.0 years
- Disbursements ALL TIME
- 52
- Schedule B rows
- Client committees ALL TIME
- 7
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$49K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$3,100 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VALDEZ, CLAIRE NY · House DEM |
$5,000 | 1 |
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$3,100 | 2 |
| COGHILL, MORGAN IL · House DEM |
$900 | 1 |
| POLITIVIST ACTION PAC C00893891 |
$500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AHMED, JUNAID IL · House DEM |
$9,000 | 3 |
| VALDEZ, CLAIRE NY · House DEM |
$7,050 | 2 |
| POLITIVIST ACTION PAC C00893891 |
$6,500 | 4 |
| ARMSTRONG, CHRISTOPHER CAMPBELL WI · House DEM |
$4,150 | 2 |
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$3,100 | 2 |
| COGHILL, MORGAN IL · House DEM |
$2,700 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AHMED, JUNAID IL · House DEM |
$19,000 | 6 |
| COGHILL, MORGAN IL · House DEM |
$8,815 | 9 |
| VALDEZ, CLAIRE NY · House DEM |
$7,050 | 2 |
| POLITIVIST ACTION PAC C00893891 |
$6,500 | 4 |
| ARMSTRONG, CHRISTOPHER CAMPBELL WI · House DEM |
$4,150 | 2 |
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$3,100 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AHMED, JUNAID IL · House DEM |
$19,000 | 6 |
| COGHILL, MORGAN IL · House DEM |
$8,815 | 9 |
| VALDEZ, CLAIRE NY · House DEM |
$7,050 | 2 |
| POLITIVIST ACTION PAC C00893891 |
$6,500 | 4 |
| ARMSTRONG, CHRISTOPHER CAMPBELL WI · House DEM |
$4,150 | 2 |
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$3,100 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PELTOLA, MARY AK · House DEM |
$50,465 | 6 |
| AHMED, JUNAID IL · House DEM |
$19,000 | 6 |
| COGHILL, MORGAN IL · House DEM |
$8,815 | 9 |
| VALDEZ, CLAIRE NY · House DEM |
$7,050 | 2 |
| POLITIVIST ACTION PAC C00893891 |
$6,500 | 4 |
| ARMSTRONG, CHRISTOPHER CAMPBELL WI · House DEM |
$4,150 | 2 |
| CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE 1405775 |
$3,100 | 2 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $309,980 | 97.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $9,600 | 3.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 5 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2022 | Q3 | 2022 | $19K | 2 | PELTOLA, MARY 100% | Digital 100% | $19K | — |
| 2022 | Q4 | 2022 | $47K | 3 | PELTOLA, MARY 100% | Digital 100% | $67K | — |
| 2023 | Q1 | 2024 | $30K | 3 | PELTOLA, MARY 100% | Digital 100% | $30K | — |
| 2023 | Q2 | 2024 | $20K | 2 | PELTOLA, MARY 100% | Digital 100% | $50K | — |
| 2023 | Q3 | 2024 | $34K | 4 | PELTOLA, MARY 100% | Digital 100% | $84K | — |
| 2023 | Q4 | 2024 | $20K | 2 | PELTOLA, MARY 100% | Digital 100% | $104K | — |
| 2024 | Q1 | 2024 | $30K | 3 | PELTOLA, MARY 100% | Digital 100% | $134K | — |
| 2024 | Q2 | 2024 | $20K | 2 | PELTOLA, MARY 100% | Digital 100% | $154K | — |
| 2024 | Q3 | 2024 | $20K | 2 | PELTOLA, MARY 100% | Digital 100% | $174K | +4% |
| 2024 | Q4 | 2024 | $30K | 4 | PELTOLA, MARY 100% | Digital 100% | $204K | -36% |
| 2025 | Q2 | 2026 | $900 | 1 | COGHILL, MORGAN 100% | Digital 100% | $900 | -96% |
| 2025 | Q3 | 2026 | $11K | 5 | AHMED, JUNAID 70% | Digital 100% | $12K | -66% |
| 2025 | Q4 | 2026 | $10K | 6 | AHMED, JUNAID 39% | Digital 100% | $23K | -49% |
| 2026 | Q1 | 2026 | $23K | 11 | VALDEZ, CLAIRE 31% | Digital 100% | $46K | -23% |
| 2026 | Q2 | 2026 | $3K | 2 | CALIFORNIA APARTMENT ASSOCI… 100% | — | $49K | -85% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $316,480 | 50 | $6K | 100.0% | PELTOLA, MARY 86% | 2mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
1
Repeat clients 2 cycles
$270,965 · 85% of revenue
6
One-time clients 1 cycle
$48,615 · 15% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| AK | $270,965 | 84.8% | 1 | |
| DC | $19,000 | 5.9% | 1 | |
| IL | $8,815 | 2.8% | 1 | |
| NY | $7,050 | 2.2% | 1 | |
| TX | $6,500 | 2.0% | 1 | |
| WI | $4,150 | 1.3% | 1 | |
| CA | $3,100 | 1.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-11-02 | PELTOLA, MARY | Digital | DIGITAL MEDIA AND CAMPAIGN SERVICES | $17,250 |
| Largest all-time | 2022-11-28 | PELTOLA, MARY | Digital | DIGITAL MEDIA AND CAMPAIGN SERVICES | $15,000 |
| Largest all-time | 2022-10-04 | PELTOLA, MARY | Digital | DIGITAL MEDIA AND CAMPAIGN SERVICES | $15,000 |
| Largest all-time | 2022-09-20 | PELTOLA, MARY | Digital | DIGITAL MEDIA AND CAMPAIGN SERVICES | $13,250 |
| Largest all-time | 2024-04-02 | PELTOLA, MARY | Digital | DIGITAL MEDIA AND CAMPAIGN SERVICES | $10,000 |
| Largest this cycle | 2025-09-03 | AHMED, JUNAID | Digital | DIGITAL CONSULTING | $6,000 |
| Largest this cycle | 2026-03-30 | VALDEZ, CLAIRE | Digital | DIGITAL CONSULTING | $5,000 |
| Largest this cycle | 2025-12-15 | POLITIVIST ACTION PAC | Digital | DIGITAL CONTENT MANAGEMENT | $3,500 |
| Largest this cycle | 2026-01-20 | AHMED, JUNAID | Digital | DIGITAL CONSULTING AND GRAPHIC DESIGN | $3,500 |
| Largest this cycle | 2026-01-30 | AHMED, JUNAID | Digital | DIGITAL CONSULTING AND GRAPHIC DESIGN | $3,500 |
| Recent | 2026-05-12 | CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE | — | — | $1,600 |
| Recent | 2026-05-15 | CALIFORNIA APARTMENT ASSOCIATION HOUSING SOLUTIONS COMMITTEE | — | — | $1,500 |
| Recent | 2026-03-20 | COGHILL, MORGAN | Digital | DIGITAL CONSULTING | $900 |
| Recent | 2026-03-25 | POLITIVIST ACTION PAC | Digital | DIGITAL CONTENT MANAGEMENT | $500 |